Develop Your Press Release Summary All press releases should contain a summary at the end to deliver the five key pieces of information that every journalist wants to know: Who you are What you do & for whom Why you’re different When you do it (for how long) Where you are (including key contact information and your website) Create your press release summary below: If the statement needs improvement, note Review – make sure the statement is your ideas here Simple and concise Easy to understand Interesting and engaging Limited to one or two benefits Focused on a distinct advantage Specific rather than vague or broad Honest Meets tone and style requirements Does your press release summary convey your value proposition & brand identity Y N as defined in the Brand Strategy? If not, continue to revise it until complete.
Messaging Develop Your Press Release Summary
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