Develop your press release summary

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Develop Your Press Release Summary All press releases should contain a summary at the end to deliver the five key pieces of information that every journalist wants to know:  Who you are  What you do & for whom  Why you’re different  When you do it (for how long)  Where you are (including key contact information and your website) Create your press release summary below: If the statement needs improvement, note Review – make sure the statement is your ideas here Simple and concise Easy to understand Interesting and engaging Limited to one or two benefits Focused on a distinct advantage Specific rather than vague or broad Honest Meets tone and style requirements Does your press release summary convey your value proposition & brand identity Y N as defined in the Brand Strategy? If not, continue to revise it until complete.

Messaging  Develop Your Press Release Summary

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