What Kind of Site Do We Need? Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. A website has taken the place of the corporate brochure, and it can play an important role in: Generating leads Nurturing existing leads Communicating to existing customers Helping you generate publicity about your company The first step is to identify the role your site plays in your sales process and what users want and need to see before they’ll act. Once you’ve defined those requirements, you’ll have a good idea of whether you have a simple or complex site.
IDENTIFY YOUR BASIC NEEDS
These checklists can help you quickly pinpoint the type of sites you need. When would you need a simple site? YOU CAN USE A BASIC SITE IF (check any that apply to you)
You’re an early stage company and need to convey only basic information for the short-‐term – you just need to have a site that says who you are, what you do, and looks good. You know you need a more sophisticated site eventually but need to put up something basic – and quickly You have a very small customer base and don’t need to generate a lot of leads for every customer you land Your sales process is extremely personal and not particularly long – for example, if you’re selling services to very targeted companies in your local area. You don’t need to nurture them via email and content on your site. You don’t need to generate leads via the web – you just need to look good to a handful of customers. You don’t need to communicate a large amount of information with a dealer network or distribution channel. You simply can’t afford anything but a basic site (<$5000)
Websites What Kind of Site Do We Need?
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