Promotional Items If you’re using your logo on promotional items such as pens, mugs, clothing, banners, etc., your vendor will typically ask you for an electronic .eps file (standard file format for graphic design) of your artwork (logo, slogan, or other image to be printed). Make sure that the item matches your value proposition and design theme. For example, if you’re a law firm that caters to high-‐end corporate clients and want to create a pen with your firm name on it, you’d probably select an expensive, custom pen with your name engraved on it rather than a disposable pen with your name printed on it. Your Value Proposition Your Design Theme Explain how you want the item to appear: Item Description Review the sample closely before moving forward with production -‐-‐ make sure it’s consistent with your design and your brand strategy. ENTER YOURS IS THE TEMPLATE CONSISTENT? Brand position Y N Needs more work Five brand personality traits Y N Needs more work Y N Needs more work Y N Needs more work Y N Needs more work Y N Needs more work Corporate Identity Promotional Items
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