Joan Bardeletti, CEO
joanb@draagu.com / +34 664 76 25 08 / www.draagu.com
JOAN BARDELETTI
+
PHOTOJOURNALIST & ENGINEER
for 10 years. Work with best media. World Press Photo Master’s degree from best universities in France (Centrale) and Italy (Politecnico)
LAUNCHED 2 MEDIA COMPANIES
A visual content production + a drone company 500 k€ cumulated yearly revenue
WORKED AS FINANCE CONSULTANT
2000-2005 for the best european banks Multicultural teams lead & project management
World Press Photo
Revolution in Ecuador
2005
2013
FAST
CHEAP
EVERYWHERE
CITIZEN INVOLVMENT
Edit
# dzgde
Tags
Captions
Upload
0,5 to 5€….MAYBE
PUT ALL YOUR MOBILE IMAGES ON SELL IN
1
CLICK
5. RECEIVE money, image & copyright upload 1. USER download FREE App
Š 2. App tag ALL images shot by mobile
# #
4. SUBMIT best images within 5 minutes
3. ALERT when MATCH
ACCESS UNDISCLOSED IMAGES
not avalaible anywhere else with a one stop tool
CREATE ON DEMAND MICRO STOCK
When need to retrieve easily images from staff on the go
WHO SHOT WHERE AND WHEN
When time matters
STRONG focus on SHARING / MARKETPLACE
Shutterstock Eyeem Fotolia
SMALL focus on MOBILE APP
Pro & amateur : large community Limited use of App
MICRO STOCKS Getty
Twenty20
STRONG focus on MOBILE APP
Snapwire Only Pro : small community / western countries App driven business
MOBILE STOCKS
Only Pro : small community Almost no use of App
HISTORICAL ACTORS
AFP
Wire agency Mobile image stock
SMALL focus on SHARING / MARKETPLACE
Micro image stock Size indicates image volume stocked
traditional image stock
SMARTPHONE USERS
2 B.
worldwide 46% penetration
65%
users outside North America & Europe
90%
high speed data coverage in 2020
IMAGE STOCK
$3B +250% $50M
Global image stock market Growth micro stock market last 6 years Mobile image stock in 3 years
web search plateform
Alert on mobile
PRIVACY 24% WEB USERS SHARE EVERYTHING
50% of Y GENERATION SHARE DATA & LOCATION for MONEY
ANONYMOUS PRIOR CONSENT
NO TAGGING ZONE NO IMAGE IN CLOUD
EDITORIAL use + standard COMMERCIAL EXTENDED COMMERCIAL
ENGAGE (Premium features)
SUBSCRIPTION
SELL IMAGES
Client fixe the photo price and user receive 100% of it
Photo price fixed. User receive 33 to 50% of it
40 - 70 € / month for 10 images
8 € / image
300 € / month for 5 images
100 € / image
1.000 € to 5.000 € / mission
FB AD / METRICS
FRANCE
AFRICA 12.000
RESULTS clicks to download
3,21%
CTR click through rate
0,003 €
CPC cost per « download » click
1.250
1,91% 0,02 €
ADVISORS
Vincent Florant
Ex Head Digital in Liberation newspaper Digital sales Resp. at YellowCorner
Fran Arechaga Founder & CEO of Nubelo.com OK / waiting formal agreement
Pascal Bourbon Founder of French Tech Barcelona A2B early stage venture Capital
Axel Serena Founder of Vittalia.com Investor in 3 capital Funds
Enric Sole Founded SIT MOBIL digital marketing Sillicon Valley based. OK / waiting formal agreement
Daniel Broche Founder of Dicounteo.com E-commerce manager Boulanger
JM Severino CEO I&P Africa invest. Fund Ex Director French Dev. Agency OK / waiting formal agreement
Media
Dev. Agencies / NGO
#1 woman magazine in Italy.
Beta testing for Customer web platform in Spain + user mobile App Worldwide
6 regional newspapers 1,3 millin readers daily
Beta testing for Customer web platform (Image acquisition/ mission)
http://draaguform.squarespace.com