Välkommen
JOANDITA CENTIKA joanditacentika@gmail.com +61435575536
curriculum vitae
EDUCATION 2014-present
Royal Melbourne Institute of Technology, Melbourne, Australia Bachelor of Industrial Design (Hons) and Foundation of Art, Design & Architecture
2016-2017
INTERNSHIP PT Astra International Tbk., Jakarta, Indonesia Role as data organizer of applicants 2016
2013
ARTOVALE, Jakarta, Indonesia Role as graphic designer on product branding
Photography competition held by University of Technology Sydney, first prize
2016
Next Wave Festival 2016, Melbourne, Australia Volunteer roles as bump-in assistance, install, invigilation, and front of house
Lund University, Lund, Sweden Bachelor programme in the School of Industrial Design (exchange)
2012
ACCOMPLISHMENTS
SKILLS +++ ++ + +++ +++ +++ ++ ++ ++
Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Lightroom Digital Photography Analog Photography Solidworks Evolve Keyshot
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a collective of projects from 2016
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2016 Semester 04 Lund University Project 01: Furniture in Transformation 2 week project a group project of 2 person with Ellen Berglund
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project 01
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furniture in transformation
A modern classic take on redesigning the infamous white plastic chair
We chose the Carlton Shelf, designed by the Memphis group in 1981, as the modern furniture classic inspiration. The idea was to take on three charcteristics from an existing modern classic furniture to then redesigned the plastic chair around those characteristics. The chosen characteristics are its rebellious style against the established design principle, the structured chaotic value, and its anthropomorphic visual.
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furniture in transformation
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REBELIOUS
Memphis design distinguished itself from the characterless and uniform design style in the 70s, standing out with its playful but thoughtful symmetrical and geometrical design. It provokes the monotonous furniture with its bizarre visuals. We take this first characteristic to make a radical shift onto the infamous white plastic chair. By changing the chair’s modest nature into something more eccentric, we made the chair rebel against the customary perception of itself.
STRUCTURED CHAOS
The shelf is intriguing in a sense that the first impression of it alters from chaotic and playful, to realizing it is well thought out and structured, with its symmetrical and geometrical design. This chair that we redesigned has different looks at different angles. Generating a visual illusion of a floating chair when observed at a certain distance as the back legs disappear. When redesigning this chair it is also our objective to fabricate the user experience. The uncertainty that develops on whether the chair is stable enough to be sat on. When it is actually structurally sound.
ANTHROPOMORPHIC
On further observation, the shelf almost appears to be alive. This explains the enduring feeling when one observe the furniture piece, that it has the merit of having a human feature. On the yellow plastic chair now, we keep the seating area to be more on the organic side, in contrast to the black and white frame that surrounds the yellow piece where the shape is more geometrical. The organic shape followed by the yellow shade highlights the curves further making it appear almost alive.
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furniture in transformation
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details
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furniture in transformation
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2016 Semester 03 RMIT University Project 02: Nomadic Affordance 14 week project a group project of 2 person with Maddison Ryder
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project 02
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nomadic affordance
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brief
A device supporting the nomadicity of urban lifestyle
On this digital age no one is sedentary, making us all an urban nomad which does not necessarily translate as someone without a home travelling places. Travellers, students studying abroad, commuters and people browsing on the web. Everyone is on the move. This product, VEER, is designed for the office workers on a communal office setting. The idea is to create a centre piece on the office for people to go in and out. VEER encourages the workers to be on the move and at the same time increases the productivity of the workers.
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nomadic affordance
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features
EXPERIENCE The gray blind acts as an elastic backrest, giving a relaxing feeling to the user. The texture of the material screams comfort, and its flexibility will hug the user’s back accordingly. To reach the top level one has to step up the steps, portraying the playful element of the product.
LEVEL Other than the playful attributes, the level allows the product to have both private and communal platforms. The dynamicity gives the impression of having a private chamber while at the same time still enabling the users to interact with one another from the top level to the bottom level.
FORM AND FUNCTION The name VEER is a result of the user’s action of veering around the product. Accepting contributions from all around its edges. The circular form allows conversations to flow better with the users facing to the circle centre, while drawing people in. By facing outwards, the users will have their own space, not having to be bothered by the presence of another user.
INTERVENTION The product is designed to appear raw. It has a modest appearance of plain wood with a little touch of gray fabric, as if ready to be intervened by the richness of the world. It is an open project that will follow the characteristics of the company that utilizes it.
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nomadic affordance
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usage
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nomadic affordance
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process IN THE MAKING
circular affordances
incorporating levels and curve
shape exploration with CAD
defining function
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nomadic affordance
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2016 Semester 03 RMIT University Project 03/04/05: Surface and Curve Continuation 02 week project each an individual project with Evolve, Inspire, Keyshot
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project 03-05
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03_ROMA hydration bottle
project 03
The ROMA hydration bottle is a Fast Moving Consumer Goods water bottle designed with an elegant and modern feeling. Capturing aspects from a Roman empire, its ash brown color and striped exterior pays homage to ancient Roman architecture. The slightly curved profile is designed as a comic take on how the Romans are portrait in the graphic novel Asterix and Obelix, man with sticking tummy.
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04_Loop Iron The LOOP steam iron has a minimal aesthetic feel, targetting more of the high end market. LOOP is inspired by the loop styled bottle cap. Clean with a solid cut, it embraces the raw form of geometric shapes.
project 04
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05_VECTOR Rocking Chair On the front view, the V shaped leg support is visible. V indicates the infamous V logo of the character Vector from the movie Despicable Me. The trademark is also subtly evident when viewed from the side. The arm rest pays homage to Vector’s spaceship rocket, an eloquent futuristic surface design.
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project 05
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VECTOR
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Parts
VECTOR rocking chair is designed as a ready to assemble furniture or flat pack chair. The backrest and seating parts are made the same resulting in a stackable quality.
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VECTOR
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Exploded View
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Thank you
stay in touch, joanditacentika@gmail.com