China Mengniu Dairy Company Limited
2008 Annual Press Conference
Background and History • Founded in 1999
China National Brand
• Dairy products:
Milk, milk powder, ice-cream and other
• Market:
China / Overseas (America, Canada, Hong Kong, Macao and other southeast Asian countries)
• 2004:
Began trading on the Hong Kong Stock Exchange • 2007 Ranked as the largest dairy group in China by market share in
Annual Press Conference Business development review in 2008 Financial report Products development
Foresee the future development in 2009 New partnership Industry exchange New branding and marketing Quality control
Financial report Revenue for 2008
increased by 11.9% (RMB 23,865 million) Net loss caused for equity holders
RMB 928.4 million Basic loss per share
RMB 0.639
We are a international enterprise.
Quality Assurance is at our top priority.
Quality milk source ď‚— Mengniu AustAsia International Ranch
High quality raw milk from castles enjoying non-polluted soil, clean water, fresh air and high grade pastures
Careful raw milk collection
Advanced production procedures • Completely sealed and sterilized condition • Advanced centralized operation system
Stringent inspection
ď‚— Authoritative approval
The Chinese Academy of Inspection and Quarantine
‘Product is Reputation, Quality is Life’,
Future plan Mengniu’s 10th anniversary New slogan : ‘Everyday for
tomorrow’ focus on the accumulation of quantity but also the dedication to quality.
Business Partnership COFCO Limited
• Opened in 1949 • The largest oil and food enterprise in china
Hopu Investment Management co., Ltd.
• A well-known private equity investment fund
•Enhance our shareholding structure •Allow greater strategic thinking inputs boost our presence in domestic and international markets in the future
Leading enterprises
• Banks, hotels, theatres, fast-food chains, airlines, gas stations and railways
•Expand distribution channels and distribution methods Increase our popularity in the market
Industry Exchange Technical services Continuous support
Management support
24-hour equipment repair service, Mengniu Service Centre for Designated Collection Facilities
Free training for raising skill competencies Free mailbox service regarding breeding skills
Joint efforts ďƒ provide a better and healthy development of the industry
Branding and Marketing “Every Day for Tomorrow”
Product marketing campaigns Advertising
Marketing campaigns
Focus on four aspects •Quality raw milk supply •Quality production •Quality control •Quality research and development
1. “Excellent Breakfast Health Campaign of Mengniu Breakfast Milk 2. “Mengniu NBA Ultimate Basketball Player” 3. “Drinking Milk Every Day and Doing Exercise Every Day”
Products High-end functional dairy products New cheese products
Enhance market penetration
Communication Mengniu 360째 Panoramic View Website
Aim: Increase our transparency
Conclusion Everyday is our Tomorrow