Retro Rural

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<glimpse> Autumn/Winter 10/11


retro rural

Classic heritage with a twist; a splash of colour, a glimpse of neon, a dash of fluorescence. Retro rural reinvents the british country look by injecting it with vibrance and energy. The trend highlights the merging of laid back country life and the urban city. The classic country look is bombarded with neon colours and prints which represent the cities lights and graffitied walls. It focuses specifically on the styling of garments, revealing and concealing bright colour through the layering of items. Key fabrics include a variety of tweeds and chunky knits, quilted materials, wools, corduroy and checked cottons. These portray the relaxed and rustic countryside look. Beneath the tweed jackets and corduroy trousers splashed of neon florals and graphic prints are revealed. Garments can be styled in an array of ways to create the ‘retro-rural’ look. A graphic t-shirt layered beneath a chunky-knit cardigan, a floral collar folded over an old baggy jumper, this look is fun, flexible and unique.


Vivid floral prints create the retro aspect of the look and are an essential element of the trend. A mix of vibrant oranges, pinks and blues create contrast against the khaki greens and tweeds of english heritage. Just a splash of the electric florals is enough to liven up an outfit.


pantone 491 C

pantone 465 C

pantone 463 C

pantone 241 C pantone 283 C

pantone 108 C



pantone 6 C

pantone 1795 C pantone 1545 C

pantone 157 C

pantone 476 C


Graphic and digital prints are a perfect way to add retro to rural. The intense prints reflect the graffiti found in the centre of urban cities and by layering a graphic t-shirt under a classic tweed jacket, the outfit immediately becomes alive.


pantone 1545 C

pantone 412 C

pantone 490 C pantone 376 C

pantone 485 C

pantone 397 C


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