The idea of Visual Emotions creates opportunities for experimentation and finding new methods of expression while working with space. At the same time it, embraces the relationship between space, architecture and the human being. The thesis contributes to the growing research awareness in the field of architectural practice through understanding and controlling the visual components in film design. It uses production design and film vocabulary as tools for experimenting with space as well as a framework for addressing the future thinking of architectural space as an visual environment emotionally impacting the observer.