A GUIDE TO CHARITABLE GIVING THIS HOLIDAY SEASON
GIVING TUESDAY | Thursday, November 17, 2016 |
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A guide to charitable giving this holiday season The 2016 Giving Tuesday Guide is a specialty section published by Metroland Media Toronto. Copyright 2016. All rights reserved. Any reproduction of this publication in whole or in part must be approved by the publisher. For further information regarding all our products, please call us at 416-493-4400.
Consumer feature
After Black Friday and Cyber Monday comes
Mailing address: Metroland Media Toronto 175 Gordon Baker Rd. Toronto, ON M2H 0A2 Publisher Dana Robbins General Manager John Willems Regional Director of Advertising Cheryl Phillips Manager -Strategic Partnerships Ronit White Regional Director of Creative Services Katherine Porcheron Editorial Design Tasha Zanin
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ot long ago, few Canadians had heard of Black Friday - the ones who had, were limited to watching the videos of crazed shoppers looking for deals post American Thanksgiving. Now that shopping deals like Black Friday and Cyber Monday are finally reaching Canadian shoppers who want to find for cheap gifts for their loved ones, it’s time for another American event to take hold in Canada. Giving Tuesday began in 2012 to capitalize on the holiday spirit of giving by celebrating
November 29, 2016 philanthropy and promoting charitable giving and was the brainchild of the team at the Belfer Center for Innovation & Social Impact at New York City’s 92nd Street Y. More than 2500 partners, including The Salvations Army, the American Red Cross and Microsoft came together for the for the first Giving Tuesday in the U.S. GivingTuesday was launched in Canada in 2013 by GIV3 and CanadaHelps.org and lists 15 founding partners. GivingTuesday is a day for the entire charitable sector and encour-
ages all Canadians to join the movement and give and volunteer for charities of their choice. Since then, charitable giving in Canada has skyrocketed on this day - the Tuesday following American Thanksgiving, Black Friday and Cyber Monday. Last year, for the third annual GivingTuesday, over 4,700 partners came together and millions of Canadians joined in, creating national awareness, recognition and a massive impact on donations (+ 302% at CanadaHelps since 2012) and other forms of giving.
Give laughter for #GivingTuesday Your support will fund the therapeutic clown program at Holland Bloorview. Your donation will be tripled, thanks to a generous donor and The Impact Fund.
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Charitable GivinG in Canada 12.8 billion total amount of donations in 2013
60%
average annual amount/donor
of Canadians in 2013 had donated food to charitable organizations such as a food bank
76% 82%
$531
of Canadians donated clothing, toys or household items or products to charitable and non-profit organizations in 2013
of Canadians 15 and older made donations to a charitable or non-profit organization in 2013
Reasons Canadian’s GIVE 91% feel compassion 88% help a cause in which they personally believe 82% want to contribute to their community 61% are affected by the cause 45% get asked by family/friends 29% to fulfill religion/faith beliefs 26% beause of the tax credit they get in return
Top Donated To Organizations
12%
41% Religious
Social Services
13% Health
34% Other
Source: Statistics Canada 2013, General Social Survey – Giving, Volunteering and Participating
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A guide to charitable giving this holiday season
GIVING TUESDAY | Thursday, November 17, 2016 |
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A guide to charitable giving this holiday season
Consumer feature
How to raise kids who grow up giving
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he message of giving has reached new levels in recent years. While charitable endeavours have long been the centre of many local community groups’ outreach efforts, social media has made charitable efforts as popular as ever. Millions took part in 2014’s ALS Ice Bucket Challenge, which funded research to identify a new gene associated with the disease. Charitable giving is a family tradition in many households. Many parents find that the earlier they introduce their children to charitable giving and volunteering, the more likely their kids are to embrace these efforts, both immediately and into adulthood. Parents can impart lessons to their youngsters about the importance of giving during the end of the year, when many charities raise their public profiles, or when newsworthy events, such as devastating storms, draw attention to the less fortunate. It’s been scientifically proven that giving increases self-esteem and self-confidence. Children who learn that they can help others will soon realize they have the power to make a difference. Recognizing that they can make a big change is a very empowering discovery for kids. Here’s how parents can foster a love of giving. • Choose age-appropriate tasks. Young children do not have a lot of money, so try to Generosity is something children can learn at an early age and continue into adulthood. find charitable tasks that allow them to dolivered to the hungry or pet supplies going • Talk about giving at dinner. Make philanthropy nate their time and skills. Kids can help make • Lead by example. Don’t just pay lip service to a regular part of family conversation. Discuss to an animal shelter, they can see the fruits of the idea of being charitable. Provide a good cookies for bake sales or participate in food the plight of the less fortunate with your chiltheir efforts paying off. example by getting involved yourself. Make drives in front of grocery stores for certain dren, focusing on the value of volunteering sure the entire family gets involved with the • Create a giving account or box. Make it a famcharities. and helping others. ily tradition that members of the household effort of giving. • Let children choose the beneficiary of their Children can learn to be generous and give will donate an item they receive or a small efforts. Children may have their own ideas • Let children see where their efforts are going. amount of money to the box each month. to others at an early age, and those that do are Writing a cheque is a fantastic way of giving, about who they want to help. Let kids choose At the end of the year, the family can deliver more likely to grow into charitable adults. however that may not resonate with young because they’re more likely to get behind the — MS those funds and gifts to a charity of choice. children. But if they can see food being deeffort if they feel their input is valued.
On Giving Tuesday, every donation made to the Nature Conservancy of Canada will be DOUBLED,* thanks to Copernicus Educational Products! Donate at natureconservancy.ca/donate *Up to a maximum of $40,000 CAD
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A guide to charitable giving this holiday season
HELP KEEP THE PROMISE Make a gift to dedicate a light for someone special this holiday season. Charities and small businesses can help each other. A clothing boutique may serve as a site for clothing donations to help needy individuals.
Supporting a charity can benefit small businesses
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he holiday season is a time for giving - to friends, family and to charity. The warm fuzzy feeling that comes from charitable giving around the holidays is reward enough, but for small business owners, it can also be good for business. Getting more involved in the community, including working collaboratively with nonprofit organizations, can provide the boost small businesses need to connect with their communities. Many large companies boast programs that promote social responsibility and community involvement, and it can be a smart move for small businesses as well. There are plenty of ways small businesses can get involved with local charities. • Find a good match. Consider working with a charity that has a connection to your business so that there is a common purpose. For example, a pet groomer may want to work with an animal welfare organization. Servicerelated businesses, such as law firms or accounting firms, can assist groups that offer services and business counselling to needy families. Landscapers may find a good fit with an environmental protection charity. • Donate goods or services. Charitable organizations are always in need of more money to fund their efforts, but small businesses can contribute in other ways as well. Businesses can donate supplies and services, such as a printing firm offering to print business cards or brochures for the charity. Business owners and their employees can volunteer their time, which can be a great way for employees
to connect outside of the office and boost morale in the process. • Support a fundraising event. A highly visible way to support a charity is to host or support a fundraising activity. Small businesses can offer to collect donations at their offices or stores. Warehouse spaces can be used to store supplies, while other venues may be ideal spots for dances, walks or charity dinners. Businesses can ask that the charity mention the sponsorship in event advertisements and marketing. • Financial donations can make ‘cents.’ Giving to charity is a way to increase tax deductions and reduce annual tax bills. Small businesses can work with their financial officers or accountants to develop a budget for charitable giving. • Obtain meaningful exposure to influential people. Working with established nonprofits can help provide a connection to influential people in the community and beyond. The more exposure a business can get, the more access it has to networking opportunities. In addition, more contacts in the community can increase word-of-mouth marketing that increases your customer base and improves your standing in the community. Supporting local charities can benefit small businesses in various ways. Small business owners can explore the various charitable opportunities at their disposal in an effort to connect with their communities and grow their businesses. — MS
You’ll be supporting Promise, St. Joseph’s Health Centre Foundation’s $70 million campaign to make Toronto’s west end one of the healthiest communities in Canada. This Giving Tuesday, your gift will be doubled thanks to a group of St. Joseph’s physicians who will match all donations. Donate at shareyourlight.ca
DONATIONS ARE DOUBLED THIS GIVING TUESDAY
The campaign for St. Joseph’s Health Centre
GIVING TUESDAY | Thursday, November 17, 2016 |
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A guide to charitable giving this holiday season
Consumer feature
How to personalize charitable gifts A
mong the endless gift choices for the holidays, many of us are thinking about giving a charitable gift this year. According to a recent survey, six in 10 Canadians agree that charitable giving is a great way to get someone a memorable present. And the best way to make it unforgettable is to pick a gift that aligns with the recipient’s personality and values. For the book lover, enjoying the warmth and comfort of a good book and cozy blanket is an enjoyable way to spend time this winter. You can give a gift in their name that supports providing warm blankets to refugees in need. For the food lover, provide sustenance in someone’s time of need by giving a gift that supports family groceries or hot meals. For parents, there’s nothing more important than the health and well-being of their children. Help parents in developing countries by giving a gift that supports maternal, newborn, and child health. The Canadian Red Cross has a variety of gifts you can give this holiday season and you can even send a paper or electronic card with a personal message along with your gift. — www.newscanada.com
5 ways to pay it forward this holiday season
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t turns out that seeing others do good helps inspire us to pay it forward. Show your thanks for what you have by giving back this season through one of these five simple ways to make a difference. 1. Give a charitable gift. Many charities have a variety of options available for your donation, like family groceries. Healthy, nutritious food is always a welcome relief for anyone recovering from a personal disaster like a flood or house fire. 2. Volunteer your time at an organization that you care about. 3. While doing your grocery shopping, pick up extra items that can be donated to a local food bank. Proteins and healthy grains are most needed. Or pick up feminine hygiene products to give to a women’s shelter — essential items that are often forgotten about. 4. Spread the cheer and visit a retirement home to spend quality time with residents. 5. Take your family caroling in the community and make sure to visit any neighbours who may not be spending time with family and friends this season. — www.newscanada.com
When you give to the Canadian Wildlife Federation, your tax-deductible donation helps fund programs designed to conserve wildlife and connect Canadians to the natural habitats we all share. As we approach Canada’s 150th birthday, join us in ensuring a bright future for Canada’s wild spaces.
Visit GiveAGiftToWildlife.ca
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A guide to charitable giving this holiday season
Explore the most charitable nations in the world
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hilanthropic efforts are meant to help the less fortunate, but the benefits of being charitable also extend to those doing the giving. The National Institutes of Health found research participants who chose to donate a portion of the $100 they were provided enjoyed activated pleasure centres in the brain. Being charitable also can motivate others to give, including children who realize the benefits of philanthropy. Another benefit of being generous is that it can recharge a person’s life for the better. Donating time or money can create opportunities to meet new people who support the same causes. This may be the driving force behind countries around the world that have established themselves as the most giving per capita. The CAF World Giving Index routinely ranks the most charitable nations. The rankings are based on data from Gallup and Charities Aid Foundation. Individuals may find it interesting that philanthropy is not directly related to material wealth. Only five of the countries in the index are members of the G20, a forum of the world’s largest economies. In fact, many less affluent places hold top positions in the rankings. The WGI ranks the nations on their propensity to help a stranger, donate money and volunteer time. These percentages are factored together to provide a WGI score and ranking.
Here’s how the nations measured up for the most recent year of reporting. 20. Germany 19. Thailand 18. Kyrgyzstan 17. Bhutan 16. Guatemala 15. Norway 14. United Arab Emirates 13. Bahrain 12. Malta 11. Kenya 10. Malaysia 9. Ireland 8. Sri Lanka 7. Netherlands 6. United Kingdom 5. Australia 4. Canada 3. New Zealand 2. United States 1. Myanmar For the third year in a row, Myanmar topped the WGI. Most people in the country are devout Theravada Buddhists, and charitable giving is integral to their religion. While donations tend to be small, many give daily, with 92 per cent of the population making charitable donations in 2014. — MS
Create your legacy with a bequest to St. Michael’s Hospital Foundation. Contact Cynthia Collantes 416.864.5879 collantesc@smh.ca
GIVING TUESDAY | Thursday, November 17, 2016 |
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This GIVING TuESDAY YOu can help the pets we love - live longer, healthier lives. OVC Pet Trust honours
the relationship between pets, their people and veterinary caregivers by raising funds to support innovative discoveries that improve the prevention, diagnosis and treatment of diseases of pets.
WWW.PETTRUST.CA
FACEBOOK.COM/OVCPET
@OVCPETTRUST
FUNDS RAISED SUPPORT OVC PET TRUST CANADA’S FIRST CHARITABLE FUND DEDICATED TO THE HEALTH AND WELL-BEING OF COMPANION ANIMALS AND FOUNDED IN 1986 AT THE ONTARIO VETERINARY COLLEGE, UNIVERSITY OF GUELPH
UNIVERSITY OF GUELPH CHARITABLE REGISTRATION NUMBER: 10816 1829 RR 0001
WWW.OVC.UOGUELPH.CA SNAPCHAT, INSTAGRAM, TWEET @ONTVETCOLLEGE