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The Cyrillic version was designed in house in the 1970s at D Stempel AG, then critiqued and redeďż˝ signed in 1992 under the advice of Jovica Veljovic. Matthew Carter designed the Helvetica Greek
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Helvetica Max Miedinger ve Eduad Hoffmann
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Conclusion End Quote
Content
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It was conceived by Edouard Hoffmann, director of the Haas Type Foundry in the quiet Swiss town of Münchenstein, as a contemporary version of Akzidenz Grotesk, a late 19th century sans serif typeface had become popular with Swiss graphic designers during the mid 1950s.
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In those days, typefaces were made by carving the shape of the letters from metal. Anyone wishing to use a particular font had to buy an entire set of letter. This made it so expensive to develvop Zes, that new designs were rela� tively rare, and many of the most popular fonts were centuries old, like Baskerville and Bodoni.By the late 1980s.
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Many type designers have said that they can not improve on it.De� spite its formal brilliance, Helvetica was not especially successful when it was first introduced in 1957 under its original name, Neue Haas Grotesk.
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Helvetica was ubiquitous. A digital version of the font, Arial, was introduced in 1990. Arial has since proved popular, but design buffs dismiss it as a cheap pas� tiche. Half a century on, Helvetica looks as compelling as ever, whether it is on Lufthansa's fuse� lages or American Apparel's adver� tising. When something is con� structed as well as Helvetica, it should last for a couple of hundred years, just like great architecture.
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Helvetica delivers a message quickly and efficiently without impos� ing itself. When reading it, one hardly notices the letter forms, only the meaning, it's that well�designed. It's crisp, clean and sharply legible, yet humanized by round, soft strokes.
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Introduction
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History
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Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the
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Haas'sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland. Haas set out to design a new sans serif typef that could complete with the successful Akzidenz Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter Grotesk and Haas’ Normal Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.
When Linotype adopted Neue Haas Grotesk (which was never planned to be a full range of mechanical and hot metal typefaces) its design was reworked. After the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family.In 1960, the typeface's name was changed by Haas' German parent company Stempel to Helvetica in order to make it more marketable internationally.When choosing a new name for Neue Haas Grotesk, “Helvetia” was the original suggestion since it was the Latin word for Switzerland, where it was invented. Eduard Hoffmann did not think naming the font after a country was appropriate and instead suggested “Helvetica” which translated to mean Swiss.
Helvetica originated as a font for use by printing presses. At that time the letters on a page were arranged by hand and then printed on the page. The Helvetica font has gained premier status; as it is the font of choice for many Hollywood producers and directors. It is not uncommon to see movie credits roll down the big screen in Helvetica font. Many prominent actors and models use this font to display their resume on the back of headshots, and postcard announcements of upcoming perfomances. Helvetica itself was the topic of a feature length film that was released in 2007.
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1957
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Monoline : All strokes are same thickness
Height of acender are equal with cap height
Upper case G with spur
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Type Family
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Helvetica Cyrillic Upright Regular
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 !@#$ %^&*()_+[]|\/<>`~
Helvetica Cyrillic Upright Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+[]|\/<>`~
Helvetica Cyrillic Upright Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 !@#$ %^&*()_+[]|\/<>`~
Helvetica Cyrillic Upright Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Application
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Helvetica can be spotted in commercial wordmarks like 3M, Ameri� can Airlines, American Apparel, AT&T, Jeep, BMW, Lufthansa, Micro� soft, Toyota, Motorola etc. Helvetica is widely used in Mac OS X, iPhone OS and iPod. It is used by the government of US in federal income tax forms and NASA uses it on Space Shuttle orbiter. It is used in subway signs, and has been adopted as the official font signage since 1989
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Different versions of Helvetica exist to cover a wide selection of languages, including Japanese, Korean, and Hebrew. Popular compa� nies such as American Airlines and Toyota use Helvetica or draw inspi� ration from it as their font of choice. Apple uses Helvetica in its operating systems and a version appears on the iPhone 4. Other common uses include government organizations and the New York City Subway system, which currently uses Helvetica on its signage. All these factors add up to a well received and commonly used font.
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Conclusion
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Helvetica originated as a font for use by printing presses. At that time the letters on a page were arranged by hand and then printed on the page. The computer revolutionized all that and made many fonts available for access easily and cheaply. Yet Helvetica still survived from physical printing into the age of digital technology. The Helvetica font has gained premier status; as it is the font of choice for many Hollywood producers and direc� tors. It is not uncommon to see movie credits roll down the big screen in Helvetica font. Many prominent actors and models use this font to display their resume on the back of headshots, and postcard announcements of upcoming perfomances.
Helvetica has reigned supreme for more than 50 years, no small accomplishment for a font. It ranked first place in FontShop Germany’s “Best Fonts of All Time” list. It also became the first typeface added to the Museum of Modern Art in New York’s collection. The museum displayed its “50 Years of Helvetica” exhibit starting in April 2007 and running through March 2008.
Why is Helvetica so well received? It comes down to its flexibility, its crisp appear� ance, and its humanized characteristics. The font appears closer to human writing and less like a computerized font, something a viewer will instantly relate to on a subconscious level. Its crisp appearance and flexibility make it a versatile font that can look either sophisticated or laid back depending on the context. All these factors add up to a well received and commonly used font.
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End Quote
"Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay."ďż˝ Adrian Frutiget
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Sans Serif text artistic Switzerland
design
Swiss
serif Monospace
Universe
1957
neo grotesque
Miedinger
HELVETICA Typography Max Family
Š Jocelyn Ong 2013
typeface