Jodeci Richards | Design Portfolio by Jodeci Richards

JODECI RICHARDS DESIGN PORTFOLIO

JODECI RICHARDS PORTFOLIO

I like to think of myself as a solution seeker. And I’ve got the tools to do it: Eyes with a knack for design, and a heart with a love for writing. I’m a hybrid. A chimera. Which means double the ways to look at something and say, “I got an idea. Let’s make it happen.”

CONTENTS 04 06 08 10

D I G I TA L D R E A M D E S I G N E R LEADING THROUGH LIVING K’s PREMIUM HAIR BOLD FAVOR

12 14 16 20

NEW YOU BOOT CAMP I AM WILDER DIVERSE WORLD FASHION P L AY I N G A R O U N D

DREAM MACHINE I asked this client, “If you’re more than a web developer, then what are you?” Answer: Digital dream designer – if you can dream it, I can make it. So his identity was all about combining the wheel-spinning of a mind at work (and the cogs whirring behind-the-scenes in tech) with a common symbol for dreams and imagination.

visit us at

LT L TO D AY. T V 4115 S. Laurel Grove Road Douglasville, GA 30135 Phone & Fax 866.611.3753 Phone ext. 104 info@leadingthroughliving.com

JANE SMITH FOUNDER & CO-HOST

Harold Whathisface Suchandsuchcompany 1234 Oak Street Nowhere, VA 00234 To whom it may concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris hendrerit magna sit amet nisi auctor tempus. Sed nulla arcu, pharetra nec ligula ut, pretium lobortis metus. Curabitur blandit nisl non mi efficitur, ac tincidunt velit finibus. Donec sed tincidunt massa. Morbi elementum ullamcorper interdum. Vestibulum sagittis erat est, at semper metus tristique eget. Vestibulum sit amet volutpat nunc. Fusce convallis sapien in purus pellentesque sodales. Pellentesque ut vestibulum libero. Curabitur ornare malesuada mattis. Pellentesque luctus consectetur lacus, ac faucibus nisl lobortis eu. Sed et pulvinar nunc. In sagittis nibh id nunc pulvinar, eget suscipit ex consequat. Proin volutpat facilisis velit eu ultricies. Nullam dapibus felis arcu, vel varius nisl ornare at. Phasellus tempus erat id porttitor vulputate. Aliquam dapibus et nunc non gravida. Maecenas eget erat ut arcu congue rhoncus. Cras interdum nisl vel augue porttitor bibendum. Praesent in orci at nibh malesuada venenatis at fringilla magna. Aliquam mollis non dui ut pharetra. Proin ac lacinia dolor. Aliquam laoreet enim quis urna mollis, non dictum dolor placerat. Mauris sed sem eu sapien venenatis condimentum vitae a odio. Suspendisse odio lacus, ornare sed lectus eget, elementum efficitur leo. Nullam eget tellus mi. Fusce elit augue, hendrerit in consequat ac, interdum sit amet est. Etiam viverra augue vulputate nibh gravida, in tristique odio dictum. Integer nisl arcu, pulvinar nec risus vitae, viverra tempor sapien. Morbi ornare lacus tellus, facilisis pharetra magna tempus in. Nam tempor justo elit, vel molestie dui convallis vitae. Sincerely, Nanacy Soandso

LEADING THROUGH LIVING After starting her own magazine (and expanding it to multiple publications), this client went for the next big thing. She started a TV show. And needed a logo from scratch to communicate the concept: Lead through living. Which led to an abstracted expression of a literal idea â&#x20AC;&#x201C; arrows moving upward through the circle of life.

Kâ&#x20AC;&#x2122;s PREMIUM HAIR A start-up hair company wanted only two things: Incorporate the colors rust, black, and cream, and make an allusion to hair. With a pretty blank slate, I sketched out an idea (which looked a lot like this, but way more rough). Add in some deadline-induced pressure, and out popped a gem. With it, came the call for a site to reflect the new identity.

K’S PREMIUM

HAIR

LIVE BOLDLY I approached this client, asking if she needed help taking her magazine to the next level. It started with an identity just as bold as her mission (to create a publication that helps people live their most fearless, well-rounded lives). One project led to a website design, designing multiple magazine issues, creating an awards logo, and flyers.

PUMPING UP AN IMAGE Jon Q. believes in a new you. And to get you there, you have to know about him. Thatâ&#x20AC;&#x2122;s why he asked for a poster design (that made it to a mall kiosk) and a new brochure. It was a fresh start for the brand, deserving of a clean, eyecatching look.

WHAT DOES IT TAKE TO BECOME THE NEW YOU?

DAILY WORKOUTS

MOTIVATION FOR YOU

BEGINS

YOU ARE NOT ALONE. The program is designed to guide and motivate you daily. The New You team will be checking in with you several times a week to keep you focused on your goals.

M-F 6:30AM MW 6:30PM

FL 32301

Two-a-days are welcome!

The New You Boot Camp is an eight-week breakthrough workout program that helps you lose weight, burn fat, and build lean muscle. It’s suitable for beginners through advanced exercisers.

et Jon Q. coach you to success with this new 8-week program!

NUTRITION FOR YOU Our team has prepared simple healthy meals to fast track your weight loss. Our program includes a shopping list and 50 new recipes to guide you through your journey.

BONUS! BY

FL 32301

We are including a list of healthy meal choices from your favorite local restaurants in the Tallahassee area!

HE’S READY. ARE YOU?

ONLY

New You BOOT CAMP THE

$99 FOR 8 WEEKS

REGISTER NOW SPACE IS LIMITED! Call us at (850) 591-2412 or send an email to thenewyoubootcamp@gmail.com and we will send you a link to safely and securely pay via Paypal. OR you can pay in person at B-FAAST. For more information, call (850) 391-9827 or visit 211 Oakland Ave. in Tallahassee.

GO WILD What first started out as a flyer turned into a whole new graphic identity. To make the flyer, I had to have the clientâ&#x20AC;&#x2122;s logo. One problem. The file was nowhere to be found. So I drew up a solution (and the flyer, of course). I saw the potential for using his last initial as part of the original idea, a crown, and went for a cleaner, simpler iteration.

CELEBRATING DIVERSITY Diverse World Fashion is a magazine founded explicitly to showcase diversity in fashion. Acting as the creative director for nearly two years, I designed fashion and editorial spreads, social media content, flyers, and collateral including business cards and presentations.

SPERRY TOP-SIDER Gold Cup Boat Shoe in Ivory Leather, $150, sperrytopsider.com

OLOR CHARACTERS

Nothing says laidback casual like Espadrilles. The shoes, light and casual, are the perfect fit for a vacation mindset and easy to slip on after lounging at the beach. As far as brands go, you may already don a pair of TOMS but if you want to stand out and want to go for the authentic and rugged look, Soludos and Castañer are the best out there.

POOL PROOF

Lounging by the pool is not an excuse to be barefoot. Step up your game and hide those webbed feet with these Spring essentials that

And if you want to drop some knowledge on your friends, you can say that Espadrilles originated from Spain, and were worn by warriors in the 13th century.

STILETTO NAILS WEDGE SNEAKERS

PLIMSOLLS

Two words: Edward Scissorhands. This trend clawed its way to the top in 2013 and has clung on. Caution: remain careful when poking around the eye area and forget contact lenses.

Popular amongst the rebellious and punk tweens as Chucks, the Plimsoll was originally developed as beachwear in the 1830’s. Also known as the sand shoe, the Plimsoll is a staple in casual wear. Instead of the usual black Converse Chuck Taylor’s or white Jack Purcell’s, opt for a printed design to compliment the spring season.

And remember, no socks! n Charlie Leu

STUDDED COLLARS

Studs debut on collars and then infiltrated the deepest depths of our closets. Now everything has studs! But when even Forever 21 has grown tired of the trend, it’s really time to say goodbye.

CASTAÑER C. Pablo Pop, €105, castaner.com

SOLUDOS Kimono Espadrilles, $25, gilt.com

VANS Vans Era by Liberty Arts Fabrics in Paisley, $60, shopnicekicks.com

SUIT UP

HUGE LOGOS DESIGNER SNEAKS MCQUEEN SCARF

Nobody cares how much you They’re chunky, gaudy, and splurged on that shirt and a logo you enough to give you a workout just can see from a mile away only makes climbing a few stairs. It’s best you you look classless. The fewer the spend your money on a pair of logos on your garments, the better. penny loafers for the spring.

The guy is dead, give the skull a break. Although light and versatile for the spring, this trend has been so overplayed we’re giving it a rest this year. Try a polka dot print instead.

2013

16 TRENDS WE’RE READY TO BID FAREWELL IN 2014 A new year means fondly reviewing those 2013 trends we adored, tolerated, and probably should’ve skipped! n Lyndsay Martin & Fernando Jaramuzchett

HIGH-LOW

PRINTED LEGGINGS

SOCK BUN

VANS Van Doren Authentic in Grid Tribe, $55, vans.com

HEAVY BROWS

While overdrawn brows are a step up This trend added the stylishness from the over-plucked, they’ve taken a of a wedge to the comfort of a turn for the comedic. I know we covet Lily sneaker. Now it’s time to pack Collins’ bold brows, but drawing them on them away with the 70’s platwon’t make it so. Embrace your brows! forms and go back to the basics.

THAT IS SO

OMBRE HAIR

It’s no surprise this trend has endured; it flatters nearly all hairstyles from curly blunt cuts to long wispy strands. But the faded blonde ends and the all multicolored tips have overstayed their welcome.

BOAT SHOES

SPERRY TOP-SIDER Gold Cup Boat Shoe in Blue Leather, $150, sperrytopsider.com

Mustache tie clip, $35, shop.coolmaterial.com

When a designer chooses to feature a specific color in their line, it is never unintended. Much like painters choosing the color palette for a painting, exceptional designers understand the expressive quality of colors and how to use them to convey a certain mood. n Jordan Berns

The epitome of preppy style with blue-blooded origins, the Boat Shoe needs no introduction. It is arguably the official shoe of summer but we see it on campus regardless of the season and occasion. Now that we are in the correct season, wear them to your heart’s content even if you are landlocked.

we have picked for this season.

Despite the fact that only about 0.5% Also known as the mullet of fashion, This hairstyle gained popularity of the population can actually pull this style looks like you couldn’t decide mainly due to the sophisticated Image by Maya Martinez printed leggings off, this trend has between a maxi and a mini so you look you can quickly accomplish. lingered for quite a while. But for combined the two. Thankfully, after If you don’t mind looking like a those who can’t, let’s step away from surviving season after season, we’re disgruntled ballerina, be our guest. the multi-colored Aztec print. happy to finally see this trend go.

PUBLI C SC H O O L Public School, the monochromatic star-child of men’s fashion, has risen to fame fairly quickly within the past few years. Their spring 2014 collection is nothing short of brilliant, boasting the brand’s signature black and white color combination and moniker association with street fashion as high fashion. The two artisanal geniuses behind the brand, Maxwell Osborne and Dao-Yi Chow, were born and raised in New York and aim to root the brand there

NEON

GEEKY GLASSES

ANKLE BRACELETS

Roses 1. oses are regarded as symbols for love and passion. Valentine’s Day and love declarations are filled with what is said to be the most romantic of flowers. The romance and the beauty behind roses is something that everyone has experienced or will experience at some point in their lives. Roses are also a symbol of feminism, and during the classical era, they were the representation of goddesses like Aphrodite, the goddess of love, and Isis, described as the rose of reason and virtue. Roses are filled with symbolisms and legends, but their natural properties are worth noting. For thousands of years, humanity has noticed the beauty and health properties of many of our natural resources. Some are known and some are of most obscure origins, but the ability of the romantic rose to be the ultimate beauty elixir is what made it a staple in our grandmother’s, mother’s and now, our beauty routine. Old civilizations used the fragrant derivatives of this beautiful flower. Aesthetically important for ancient civilization like Romans and Greeks, they used to create enormous gardens filled with roses because they believed their cities would be filled with their fragrance and beauty. They also were aware of the antiseptic properties of roses. Romans washed their hands with rose water. They were pioneers in the use rose as more than just a flower. Egyptians also believed in their properties. Cleopatra famously used to bathe herself in rose petals and milk to keep her skin young and also, as an aphrodisiac. Rose traces are found in many hieroglyphics and clay tables dated to her time. During the Middle Ages, people discovered the therapeutic properties of roses, and the first specialists used them to treat depression. During Napoleon’s reign, roses resurged as the most beloved flowers again. Empress Josephine, Napoleon’s wife, loved roses and like Cleopatra, used to take baths made from rose water. Not long after that, the British and the rest of the Western civilization started to notice their properties. There are two derivatives extracted from roses that are used constantly as beauty products: rose water and rose oil. Both are one of the most beneficial natural sources for our skin. While it works for any skin type, it is particularly beneficial for dry and

sensitive skin because of its delicate tones. It helps restore the skin’s pH levels when used as a toner. Rose water and oil soothes and reduces redness and acne, while hydrating, revitalizing the skin, and rejuvenating dead cells that cause wrinkles and fine lines to appear. They also have antibacterial properties helpful in many kinds of injuries, including sunburns and cuts. Beautiful and healthy hair is also attainable with rose water. It promotes hair growth, soothes the scalp, and gives shine. The benefits for rose water and rose oil are endless. While it is easy to buy them already made, you can make your own rose water or oil. The benefit of making your own is adding other essential oils or components, like lavender, depending on the benefit you want to gain from it. Or, you can take the traditional route and use it by itself. Rose water is extremely easy to make. Pluck the petals from the roses (it is best if they are from a fresh bouquet) and rinse to get rid of any chemicals if they are bought from the store. In a medium pot, pour just enough water to cover the petals and simmer until they lose their color. Rose oil is a little bit more difficult to make, but easy nonetheless. You will need another type of high quality oil, like jojoba or coconut. In a jar, place the rose petals and cover them with the oil. Cover the jar and let it sit for twenty-four hours. Then, remove the petals and strain the oil to get rid of impurities. Put some more fresh rose petals in the jar, cover it and let it sit for another twenty-four hours. This process is going to be repeated until you get the amount of fragrance that you desire. The more you do it, the more pure it will be. Don’t fear if you are not the DIY type. There are a lot of products out there in any a price range. These are only some of the best beauty products we can find in the market: n Maria Diaz

L’Occitane Rose 4 Reines Pearlescent Shampoo: the rose properties in this shampoo serve as a gentle everyday cleanser for your hair. It also soothes and leaves hair with the most beautiful fragrance.

Smith’s Rosebud Salve: this can be described as a miracle in a tin can. It has been around since 1895 and still is the best kept secret for beauty professionals. It is described as an all-purpose skin regenerator, useful for cuticles, blemishes, lips and even hair.

LAPEL PIN The lapel pin has been popping up on runways more lately. It’s great for dressing your jacket up or down because it’s very simple to put on, making it a quick way to add some oomph to your look. For something fresher, try pinning a flower.

You didn’t make the cut… so you bought one? It’s time to put it in the back of the closet and break out the utility jacket.

TANK TOPS

TIE CLIP A lot of men have recently been using the tie bar. It is a great item to use to jazz up your suit. And it’s just as functional as it is fashionable: it keeps the thin part at the back of the tie in place, so you look more put together.

PHILIP PEPERZI Gray and orange pocket square, $59, philippeperzi.com

ASOS Skull lapel pin, $15, asos.com

ALFRED DUNHILL Onyx and sterling silver tie clip, $255, mrporter.com 46

Rose Jam Lush Shower Gel: this all natural Lush shower gel has all the ingredients for leaving the skin refreshed thanks to its many properties. It helps as a pick-me-up in the morning and when you need to relax during your nighttime bath.

COLLAR BAR This little accessory was used a lot during the 50s and 60s and is best for formal occasions. You can find them in 3 different styles: the pin, the bar, and the barbell. It goes under your tie to push out the knot, giving your tie a more tailored look.

POCKET SQUARE Most men reach for a pocket square because of its versatility. You can use a variety of folds—like the two point, flat, and puff folds—and they also come in an array of colors and patterns. But remember: never match your pocket square with your tie.

Hipstervision is not a thing. Plus, you’ll e We first saw this trend in S/S 2012 Bro, do you even lift? Side boob be blind by 40, so what’s the big hurry? when Kim Jones added the palate on women was trendy a couple of Sure you look like an intellectual but to luxury house Louis Vuitton. years ago, but it will never happen it’s always awkward when people ask The trend got even more runway for menswear. So leave a little to see them and realize you have no time during S/S 2013 but now it’s something for the imagination. prescription whatsoever. officially a faux pas.

little can go a long way. Especially when it comes to accessorizing your suit jacket. Adding just a little embellishment—such as a collar bar, lapel pin, pocket square, or tie bar—can bring your look together and stand out from the sea of black suits.

VARSITY JACKETS

as well. In this way, Public School is the poster child for New York fashion: the clothes are made in New York, conceptualized by New Yorkers— not to mention that black-and-white says “I Love New York” more than any color combination out there. Public School’s passion for dark colors and simple, clean cuts reflects its mantra seamlessly.

COMING UP

Gold vintage collar bar, $15, etsy.com

ASOS Gold lapel pin, $15, asos.com

There is some places where jewelry shouldn’t be worn. Men are finally wearing jewelry again after years of neglect but this is overdoing it.

The Color Issue 43

LANVIN Hematite crystal tie pin, $124, matchesfashion.com)

ESPADRILLES

Around the

BO CLOTHING Spader silver tie clip, $120, boclothing.com

DIVERSEWORLDFASHION.COM

WORLD in MARNI

n Dean Arciero

TRENDS FASHIONS WE’RE EXPLORING ACROSS THE GLOBE IN 2014!

STELLA MCCARTNEY

Metallic leather shoulder bag, $1,080, net-a-porter.com

Silver metallic trouser, $763.70, farfetch.com

Olympic IMPACT

s the opening ceremony commenced on February 7, 2014, athletes from 89 countries gathered in groups within the Fisht Olympic Stadium in Sochi, Russia. Nation by nation,

this special moment for Team USA and all Americans.” The sentiment behind the patchwork design seems to mirror the significance of the national colors that were established by the

FRESH Rose Hydrating Gel Cream: this they marched across the arena coated in a recipe of colors Great Seal of the United States in 1782. Red signifies valor and romantic cream hydrates the skin for up to and insignia specific to the land they call home. Flags billowed bravery; white—purity and innocence; blue—vigilance, persetwenty-four Its components include andhours. millions cheered. In the 2 weeks that followed, difference in verance, and justice. Blue, the meaning of which seems to relate rose water, rose oil and jojoba oil. The delicate language, race, political bias, and religion were of no matter. The closely to the symbolism of patchwork, is the most prominent colscent invigorates the senses and gives the skin only acceptable element distinguishing participants from one anor used in the Team USA cardigan and is complemented by varya radiantother and healthy complexion. was the color of their uniform. And where there Dior is sartorial ingSmoothing sizes of white stars and red and white stripes. American curler Crème de Rose Plumping

significance, there is fashion. described it as “very patriotic.” And while the myriad Lip Balm: Crème Jared de RoseZezel soothes, re-plumps, Ralph Lauren has designed Team USA’s Olympic uniforms of stars andwith stripes and the boldly stamped “USA” just across the hydrates, and protects the lips SPF 10. since 2008. Somewhat chastised for the beret topper asThe an beautiful addi- delicate left breast/over the heart is indeed patriotic, Ralph Lauren did not package and rosetion to the 2012 summer games ensemble—not to mention the forget the bigger picture and included the Olympic emblem in its colored tint make this product even more fact that these outfits were made in China, provoking Congress colors across the other side of the chest. appealing. Crèmetraditional de Rose is a favorite to draft a bill preventing another such occurrence—RLamongst presented Pierreall dearound Coubertin, beauty professionals the designer of the emblem and co-founder a much more traditional aesthetic this time around andworld. wisely of the International Olympic Committee, said, “This design is commissioned vendors to craft the apparel on home turf. Such a symbolic; it represents the five continents of the world, united by decision was appropriate in more ways than one, being that the Olympism, while the six colors are those that appear on all the nafocal design technique—patchwork—holds historical implication tional flags of the world at the present time.” The five interlocking in the United States. rings atop a white background eloquently portray mutual respect From noble beginnings in colonial Massachusetts to the and a purposeful conglomeration regardless of dissimilarities. humbling days of the Great Depression, American economIn the closing ceremony at Fisht Stadium, groups of multiic deficiency has been a catalyst for collaged clothing. Piecing colored competitors walked atop the white floor in a beautiful together scraps to create beautiful designs meant, quite literally, reflection of the Olympic emblem. For Team USA’s final look, making the most of what one had. Patchwork became somewhat Ralph Lauren continued the hand-stitched theme with knit sweatof a symbol for American vigor, a concept which Ralph Lauren ers, hats, and gloves complemented by fleece athletic pants and a fully embraced by way of meticulously stitched cardigans for the traditional pea coat. On NBC‘s Today Show, figure skater Evan opening ceremony. Lysacek modeled the closing ceremony uniform and commented, An excerpt from RL Magazine conveys the meaning behind “The apparel has become such a large component of the Olympics. the inspired uniform: “No other design so beautifully demonFor my first couple Olympic cycles, it became real when I put the Roses de Chloè: this fragrance is described as strates the resolve and resilience of the American people. From clothing on… I think we’re all just as proud to sport the [Ralph “an invitation to grace.” The delicate aroma is many pieces of leftover cloth come patterns that tell stories and Lauren] logo as we are the American flag.” And so it seems that a by mixing fresh cut roses, bergamot, convey emotion. As much a symbolcreated of fortitude, it now also refashion label carries the same potential as the colors of a national rose essence, white musk, magnolia and musk. mains one of celebration.” Others seemed to agree. In a statement flag. It harnesses the power to unify those who wear it. Perhaps The scent is luminous, fresh and perfectly released to teamusa.org, Peter Zeytoonjian, Managing Director of fashion itself is like the Olympics—capable of transcending bias describes the modern woman. Marketing for the United States Olympic Committee, stated, “[It and intolerance, and providing people of all origins something to The Hafer Color Issue 15 is] a look we feel reflects the pride and embodies the emotion of collectively celebrate. n Stephanie

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SUNO

Metallic jacquard dress, $362, theoutnet.com

ALTUZARRA SS 2014 ASOS

ZARA

Chunky metal keeper super skinny waist belt, $9.26, asos.com

Gold shiny leather high heel mules, $99, zara.com

METALLICS High-octane metallics dominated September runways, from Balmain’s bomber jackets to Altuzarra’s casual cashemere pairings to Prabal Gurung’s reinvented pastels. Metallics are this summer’s perfect dose of glamour.

The Color Issue 29

“Inhale fashion, but exhale your own personal style.” Our goal for this issue was to take fashion trends and breath new life into making it our own. As Editor in Chief, I wanted to bring a new sense of what fashion means to our generation. Pulling ideas from different eras and putting a modern twist on them as they relate to our times. Getting inspiration from flowers, colors, buildings, tattoos and even mythology we were able to bring to you a Spring Issue that will rival all others. I hope this issue will not only challenge the senses but your views about the world that we live in.

This latest issue has no distinct theme, but captures the essence of what spring means to us at Diverse World Fashion. With our women’s team we bring a fresh take on an old story with our Persephone photo shoot. Headed by creative director and photographer Perla Diaz, she ushers in spring with a modern telling of this famous Greek tragedy. Managing Editor, Kat Ward, brightens up the issue with her flower inspired Bouquet feature. Flowers and vibrant colors are in full effect to show case the feeling of spring blooms. As our women’s team represents the delicate side of spring, our men’s team shifts gears to bring an edge to such a soft season. With our Americana editorial, we highlight the rough and rugged beauty of men. Stylist Kendyl Bell of our men’s wear team comes in with a dark take on resort wear with her feature on men’s spring wear. With such strong visuals we also bring to you even stronger content. Writing Director, Kayla Goldstein, starts us off with a beautiful article about the perseverance of the transgender community even in the midst of constant discrimination in the fashion industry. If you know me, then you know my love for tattoos. Writer Charlotte Renner shines a light on our generation of tattooed body’s and our fascination with inked skin. We even take you around the world with our Art Of Assimilation article written by. These are only just a few examples of what’s in store for you as you read our Spring Edition of Diverse World Fashion. As my time in Tallahassee comes to an end, I am deeply saddened to announce my departure from Diverse World Fashion. I have had nothing but a beautiful time working with the many creative minds on my team and on campus at Florida State University. I’ve had the privilege of meeting some amazing people with a bright future in fashion, photography, writing, and art. Even though I maybe departing I know that I will be leaving the magazine in very capable and creative hands. I hope that as you read our 6th issue you see and more importantly feel the passion that we put into every single one of our pages. Peace & Love,

Robert Bala II, Editor in Chief

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LETTER FROM THE EDITOR ISSUE 6 | SPRING 2015

DIVERSE WORLD FASHION

INSIDE

HIEF 2790 COM

the mind of

ROBERT BALA EDITOR IN CHIEF 863.529.2790 BALA.ROBERT723@GMAIL.COM

D F

juju

The dim light given off by the crystal tree in the corner of the room along with the sun peeking in through the blinds sets the perfect atmosphere for asking 21-year-old up and coming rapper Juju Ozbourne about his music career. His wall is covered in album covers and original art pieces that highlight his love for music and art alike. Dressed in denim paired with Nikes and a bandana tied in a way reminiscent of Tupac, Juju introduces us to his space that acts as a breeding ground for creativity.

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ISSUE 5 | DECEMBER 2014

When did you know you wanted to be a musician? How did your upbringing influence your music? “Eight years old. I like to think I have a unique upbringing. I was born in South Bend, Indiana and raised in Orlando, Florida. I was southern raised because I was raised in Orlando. Nobody was from up north. All they knew was the south. It gives me a different perspective when I make music because I want to reach all types of people.” What sort of music did you grow up listening to and how did it help develop your own sound? “Outkast, real southern artists. My dad was raising me and he used to listen to them and that made me into the person I am today. I’m not really into the social norm. I don’t take the southern approach with everything I do. I feel like I’m a little smarter than what they depict smart as. In my music I try to pick beats and the content. I try to put my own spin on it, not just trying to keep it one genre but at the same time it can be respected as a lyrical song.” What influenced 6x7 Purple? “It came naturally. I used to think about the name a lot. What happened was, I woke up one morning and that’s what came in my head. I started getting a close relationship with God and talked to my mom about it a lot and she schooled me. I’m 21 years old and I want to be able to listen to this 10 years later and I want to be able to give this to my kids and grandkids.” What was your favorite track on 6x7 Purple? “That changes with the seasons. Right now the song I would send to somebody that’s never heard me is ‘Screwface.’ That was my favorite song to make through the whole process. Obviously ‘Swing My Way,’ I didn’t think it was going to be that big of a deal. People like it a lot.” 50

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Photography by Rick Moore

When creating, where is the one place that gives you the best ideas to come up with your songs/art? “That could be anywhere. I’ll be walking around campus and lines will come. Sometimes I’ll be upset because I’m sitting by myself and people come up and ask ‘why are you sitting alone?’ and I’m like man, I’m creating, you’re interrupting my thoughts. I try to capture your attention the first lines. Your delivery and keeping them there is what really matters. One line could come to me and produce a whole song at any given moment.”

to write something. I feel like I’m trying to write, but it’s like a writer’s block. I’m really big on feeling natural. If it’s not coming at that moment, I stop until I really feel it. But I have dates and deadlines, so I’m good under pressure. With this new music, I’m not putting a release date on it. I’m just going to finish it and drop it.”

Can you give a description of your writing process and what goes into creating a song? “It definitely varies, but at any given moment I could go and want

What’s in store for the future of Juju Ozbourne? Any new projects in the works? “Surprises. Unfortunately my music is no longer free. I really

How would you describe your sound? “Southern hip-hop soul. I really thought about that.”

think about me being a consumer too. I wanted to give that away for free as a marketing strategy. Just surprises and new music. I can say I’m working on video that’s also a short film. I’ll drop it when it’s ready.” Keep an eye out for more powerful, strong music and videos from Juju Ozbourne. He is definitely the rapper to watch. His soulful lyrics with southern vibes create a unique and refreshing sound. His music tells of real life stories; each song has a deep meaning behind it, something to keep the listener wanting more. Juju keeps his audience hooked by creating music that captivates and resonates with listeners. Juju Ozbourne is the rapper to follow for impassioned, pure music. n Lauren Sado & Robert Bala (Interviewer) ISSUE 5 | DECEMBER 2014

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