the magazine concept
Blanks reader is on target to achieving her successful career. Life is fast paced but everyday’s challenge brings something new and exciting. Blank is an important tool, informing, but not dictating helping her on her journey and providing a substantial hit. Blank documents this stage in her professional life and sources information and material to help her become as strong as possible. Although Blank is primarily a fashion magazine, the content celebrates an intellectual mind that the woman embodies and pulls inspiration from a wide range. An important feature of Blank is its ability to focus on the understated, whether through people or perfume, she is guaranteed a unique read that is found no where else. Blank is a biannual magazine that guides and informs each season by showcasing the best in unexplored contemporary culture. Blank slows down and donates an invaluable accessory that will transform the creative woman.
client profile
A driven and passionate woman, aged 24-34 who is successful in their chosen career. She is a woman of intellect, independence and she wants to be inspired by the best in contempory culture. This women is open-minded and above all is looking for something more rewarding than a throw away lifestyle.
demographics
Circulation: UK Actively Purchased:
94,000 67,000
Total Readership: Women: Men:
424,000 82% 18%
Average Age: 24-28: 28-34: 34+:
28 years 48% 36% 16%
ABC1: AB:
67% 33%
advertising
Acne Jeans Agent Provocateur Apple Balenciaga Blackberry Calvin Klein Cartier Celine Chanel Chloé D&G Fendi Floris Givanchy Hermés jaeger Jo Malone La Coste MaxMara Mulberry Peak Performance Phillipa K Prada Profeet Shu Uemura Valentino YSL
editorial
Exploring ideas with structure and tailoring. Identifying key pieces of tailored clothing representing her strong determined attitude, dressing to achieve respect and success. Exploring empowerment of body through simple tailored pieces, while bringing in a heroic and youthful element to her style of dress, arming her with bold accessories. Inspiration coming from designers such as Celine and YSL, these embody ideas for traditional work wear, however more refined, feminine and modern. Inspiration from Gareth Pugh looking at shape, his empowerment of the body coming from bold structure.
her morning elegance
Exploring her morning routine from the underwear she wears to the perfume she applies. What is the perfect underwear to wear, should comfort and practicality override seductive, handmade lingerie? A mixture of masculinity and femininity provides this combination of both appeal and practicality through the Re-invention of the classic undergarments, such as the bloomer or the corset, how these pieces have evolved and what they are now. The story will incorporate documentary style photography, inspired by Helmut Newton.
editorial three
Taking inspiration from Alexander Wang’s collection. Glamorising her sporting routine, she is not like our typical woman at the gym. Her sporting activities are extreme and get the adrenalin pumping. Her strong determination is reflected through her chosen sports, She works hard to achieve her perfectly toned body, but still manages to look immaculate, not a hair out of place, ready for her next appointment.
content ideas
With bespoke experiences being a key aspect in our reader’s life BLANK will be featuring an article about bespoke perfumery and a specialist footwear company. Floris are an established bath and beauty company. Being an old company Floris have extended their range of products over the years as well as experience within the store. Their latest addition is a personalised fragrance counter. Customers are encouraged to take advantage of the chance to create a new perfume specific to their tastes. With cost ranging from £100 to £1000 the new idea is exclusive and a great gift idea or personal indulgence. BLANK will be investigating the secrets behind this idea as well as the Floris customer’s views. Pro-feet are a well renowned sports footwear company based in London. With a unique feature of the company being their knowledge and expertise of biomechanics and sports therapy. For the BLANK reader fitness is important and a chance to combine an exclusive experience with professional advice is something enjoyable as well beneficial. The article will explore how Pro-feet use new technology to enhance the sport experience. Personalising the look and fit of your footwear to suit your needs and wishes. With Cadburys Flake adverts being iconic BLANK’s main feature will explore the power behind the advert through the women who enjoyed the ‘only crumbliest, flakiest chocolate.’ Looking deeper into one of the most famous advertising campaigns of the time both for its beautiful women and sensual connotations. By looking at this story from the eyes of the women involved in this advertising movement BLANK hope to highlight new ideas about the ‘Flake girls.’ Always striving to advice and guide rather than dictate BLANK will be reporting on four successful women within the creative industry. This will assist our younger reader in making decisions about their own career choice as well as supplying an interesting and intellectual read for the older reader. Written differently to the usual profile BLANK will be reporting on how these women got to where they are today rather than a description of their current lives. The women featured will be in the fields of dance, literature, PR and design.
ratecards Single Page: Page Run of Paper: Page Facing Matter: Page Specified Position: Contents/Matsthead: Inside Back Cover: Outside Back Cover: DPS: Inside Front Cover Gatefold - 4 pages: Barn Door: Standard 4 page Gatefold: 1st DPS: DPS Solus/Specified Position: ½ Masterhead: ¼ Page: Loose Insertation/Tip-ons: Machine Inserted: Hand Inserted: Bound In/Scent Strips: 2 Sides: 4 Sides: 8 Sides:
£20,400 £26,000 £28,200 £29,000 £33,100 £35,600 £98,200 £117,000 £84,200 £57,000 £52,300 £11,000 £8,400
£78 per thousand £110 per thousand £22,000 £46,100 £84,200
competitors A Magazine Fantastic Man Vanity Fair Man About Town Vogue Vogue Paris GQ Grey Glass Self Service Harpers Bazaar W Magazine Acne Paper S Magazine
launch party
To keep exclusivity and to engage outsiders BLANK plan to set up a pop-up store in tent form outside Somerset House to launch the magazine and give it a mass appeal and press interest. We will create a store for the 6 days of Fashion Week that exhibits bespoke brands such as Floris Perfume, Profeet and a tailoring service, all of which will be featured in the first issue of the magazine. Select female guests from affluent companies in London will be cordially invited to this store and experience these individual and personalised services. Women will be invited from job roles ranging from different areas in the creative industry. Due to the menswear fashion shows taking place on the last day of fashion week men will be permitted to attend only this day. It will take place before the launch and will be open to the public to watch only from the outside by incorporating large open windows so that passers by can get a sneak preview. Street teams will also give out free goodie bags in key spots alongside the window in an attempt to catch the busy eyes of the press who will be running with blackberries in hand from Fashion week’s shows. The real consumer is therefore supposed to be inspired by this out pouring of elitism to then buy the magazine when launched. These goodie bags will be canvas, with the brands logo on the front. Each canvas bag will contain a fanzine about the magazine, sponsorship goodies/adverts from brands such as Blackberry, Profeet, Floris, Celine and 5 essential must have’s for a woman on the go. The store will alternate every 2 days of fashion week: Day 1: Floris Perfume Day 2: Floris Perfume Day 3: Profeet Day 4: Profeet Day 5: Tailoring Day 6: Tailoring (Menswear) The store will also comprise of a bar with a lounging area so that guests can sit and relax and watch passers by. Canapes will be served throughout the day.
stockists
Botterills 308 Regent Street London
M2 Covent Garden 30-35 Drury Lane London
R. D. Franks 5 Winsley St London, W1W 8HG
Dover Street Market 17-18 Dover Street London W1S 4LT
Magma 117-119 Clerkenwell Road London EC1R 5BY
Selfridges 400 Oxford Street London
contacts Jessica Smith- Editor jess_smith1988@hotmail.com 07545282525 Tara Wheating- Head of Marketing and PR tara@wheating.co.uk 07554 424 342