Alabama NewsCenter June/July

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SPECIAL PROMOTION

ALABAMA NEWSCENTER REPORTS... Fast-forward to 1989. What Milo’s Tea CEO Tricia Wallwork was by then a large, successful burger chain began brewing and distributing its Milo’s Famous Sweet Tea in gallon jugs to Birmingham area stores. In 2006, the company introduced its Unsweet Tea and its No-Calorie Tea. For the next decade, Milo’s Tea grew from Birmingham to other parts of Alabama and the Southeast and then to other states. It also added smaller, individual containers to the lineup. “Now you can find Milo’s Tea from Fairbanks, Alaska, to Miami and from San Diego to (Washington) D.C.,” said Milo’s Tea CEO Tricia Wallwork, the granddaughter of Milo and Bea. “We love our sweet tea in the South, but let me tell you they love it up North, too.” Sales prove that to be true. Wallwork said Milo’s Tea is doubling sales every five years and its manufacturing and distribution operations are constantly expanding. “When we started here in Bessemer, we had three and a half New organic and specialty teas from the Bessemer acres and 30,000 square feet,” she said. “Today, we have 15 plant are already making waves in the U.S. industry. acres and 150,000 square feet.” By Michael Tomberlin Also growing is the product line. In 2014, Milo’s added lemonade, decaffeinated sweet tea

MILO’S TEA ENJOYS SWEET SOUTHERN TASTE OF SUCCESS IN ALABAMA

You don’t have to read the tea leaves to know which maker of the pre-made Southern brew is most infused in Alabama and the Southeast. Milo’s is a name long known for hamburgers with a secret sauce, but it turns out the real secret may be in the brewing of the Southern elixir that is sweet tea. When Milo Carlton opened the first Milo’s Hamburger Shop in Birmingham in 1946 after returning from World War II, the sauce was special but so were other touches like handmade pies, customer service and pre-sweetened tea. One holdover from the Great Depression and the war was the rationing of staples like sugar. In restaurants, people still added their own sugar to each glass of tea. Carlton’s wife, Bea, needed sugar for the pies, and having a sugar bowl at every table meant there was sugar sitting around not being used. So Carlton decided to blend the sugar into the tea and serve it already sweet. It was a hit and has remained so ever since. AlabamaNewsCenter.com

Overseeing the Southern elixir that is sweet tea.

SPECIAL PROMOTION

and a blend of lemonade and sweet. “Those products came after listening to our customers and what they were wanting,” Wallwork said. “The same is true for the new products.” Those new products are four new U.S. Department of Agriculture-certified Café Style Organic Teas. Instead of the familiar gallon jugs, the new organic teas are packaged in 59-ounce carafes. The new teas come in Sweet, Light Sweet, Green Citrus and Light Green Citrus flavors. The teas are sweetened with certified-organic cane sugar or a blend of organic cane sugar and organic stevia. “Our loyal Milo’s customers reached out to us,” Wallwork said. “They called, emailed, contacted us through social media and communicated to their local grocery stores that they wanted the same great Milo’s Tea flavor using organic ingredients and also green teas. So that’s what we have created.” Wallwork said Milo’s Tea has always brewed its products with all-natural ingredients, so organic was a natural and easy

extension of the brand. The new containers did require some adjustments to the bottling and packaging lines. The new teas are making their way through distributors now and will begin arriving in Alabama stores in the coming weeks. The USDA National Organic Program has verified that the ingredients and the brewing and bottling processes all comply with the USDA organic regulations. So, it’s organic, but is it good? If it’s awards or recognition you need, Milo’s Tea has been there, done that and got the “tea shirt.” At the recent North American Tea Championship in Los Angeles, Milo’s swept the “Ready to Drink Sweet Tea” category. Milo’s Famous Sweet Tea took the top spot, the new Milo’s Café Style Light Sweet placed second and Milo’s M59 took third. Milo’s Sweet Tea & Lemonade and Milo’s Café Style Green Citrus both scored third in their respective categories. “You don’t have be a Southerner to recognize good sweet tea,” Wallwork said.

BIRMINGHAM BARONS GM JONATHAN NELSON IS THE TEAM’S GIVING ARM

mingham community. “The Barons have been around since 1885, and a big part of our success is being an active community partner,” Nelson said. “We want to participate with all the different organizations in town. Whether it’s promoting a walk, a fundraiser or a dinner, we want to bring awareness to their campaigns.” Nelson has earned many honors, including the Jimmy Bragan Executive of the Year award in 2009. Along with Barons owner Stan Logan, Nelson oversaw the design, building and opening of the award-winning Regions Field. He is a native of Fairhope and started as an intern with the Barons in 1993. “I think that in life, you owe a responsibility to give back to the community, and so many people help you along the way,” he said. “Fortunately, this is my 23rd season with the Barons. It’s important that we all give back. It’s our responsibility not only as corporate partners but also as individuals in our society.” For Nelson, being the general manager of the Birmingham Barons is a way of providing his community with the great American pastime, and plenty of good to go with it. Play ball!

This Alabama Bright Light goes beyond baseball to keep the team involved. By Karim Shamsi-Basha For 12 Alabamians on June 3, baseball became the ultimate American pastime – for the rest of their lives. America’s colors, sports, music and culture decorated Regions Field and provided the perfect background for a naturalization ceremony. The 12 took the Oath of Allegiance as officials from the U.S. Citizenship and Immigration Services inaugurated them into the great melting pot, the United States. Birmingham Barons General Manager Jonathan Nelson addressed the new citizens: “Baseball is America’s pastime, and there is no better place to become a U.S. citizen than at a ballpark.” Nelson said events like the inauguration ceremony remind him why he loves his job. “We were honored to host a naturalization here at Regions Field,” he said. “Obviously, a very special day for all those individuals becoming U.S. citizens. It’s also important for our organization to be active community partners.” For Nelson, the experience was one of many that exemplify the Birmingham Barons’ service to the community. Nelson leads the team in supporting charitable entities such as Children’s of Alabama, the Salvation Army and many others. The Barons help nonprofits raise money through jersey auctions and special game nights. The team also holds youth events and designed its Community Heroes program to recognize teachers, firefighters, law enforcement and volunteers who make a difference in the Bir-

Birmingham Barons General Manager Jonathan Nelson

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