Think Pink

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Think Pink THE FIGHT AGAINST BREAST CANCER TAKES MANY FORMS FROM RACES TO RESEARCH.

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Susan B. Komen Race for the Cure

The premier event in the breast cancer fundraising calendar will begin at Regions Field again this year as the gathering place for breast cancer survivors, advocates and supporters. The Race for the Cure is the Susan B. Komen North Central Alabama’s primary fundraiser. Race day is October 13.

The North Central Alabama Affiliate of Susan G. Komen for the Cure® is dedicated to combating breast cancer at every front. Up to 75 percent of the Affiliate’s net income goes toward funding grants to local hospitals and community organizations that provide breast health education and breast cancer screening and treatment programs for medically underserved women. The remaining net income (a minimum of 25 percent) supports the national Komen Grants Program, which funds groundbreaking breast cancer research, meritorious awards and educational and scientific programs around the world.

Susan G. Komen North Central Alabama addresses the fight against breast cancer on all levels.

The organization has one clear mission—to save lives and end breast cancer by meeting day-to-day needs here and now and investing in breakthrough research for our future.

REGISTER FOR THE RACE Whether you run, walk, stroll, “sleep in,” or come out to celebrate a loved one, you can contribute to the fight against breast cancer by registering for the Susan G. Komen North Central Alabama Race for the Cure.

Without a cure, one in eight women in the U.S. will continue to be diagnosed with breast cancer.

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Without a cure, an estimated 5 million Americans will be diagnosed with breast cancer—and more than 1 million could die—over the next 25 years.

The generosity of our donors is essential as we continue our efforts to help breast cancer patients today, as well as to invest in the health of future generations. Make a donation in honor or in memory of someone, in support of a race participant or a race team, or in support of the fight against breast cancer. Donate online at komenNCAlabama.org.

fundraise for the race, you fight these statistics. In 1980, the five-year relative survival rate for women diagnosed with early stage breast cancer (cancer confined to the breast) was about 74 percent.

Today, that number is 99 percent!

Komen has played a critical role in every major advancement in the fight against breast cancer— transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors.

WE RACE BECAUSE…

RACE DAY SCHEDULE

One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime.

Because every minute, somewhere in the world, someone dies from breast cancer.

And because, breast cancer knows no boundaries—be it age, gender, socio-economic status, or geographic location.

At the current rate, 13 million breast cancer deaths around the world will occur in the next 25 years.

But, when you participate and

7 am Race Day Registration (outside main entrance of Regions Field) 7 am Regions Field opens (you must be wearing your race bib to enter Regions Field) 7 am Hope Village Opens (formerly Survivor Cafe) 8 am Parade & Picture (line up at Hope Village) 8:45 am Celebration and Recognition at Start Stage 9:15 am 5K Start 9:45 am 1 Mile Walk Start (Times subject to change)

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Dr. April Maddux is a breast fellowship trained surgeon specializing in breast surgery, genetic counseling and testing and benign breast disease.

She and her staff at the Breast Care Center of Birmingham provide a comprehensive approach to breast care. Dr. Maddux services and operates at Brookwood Medical Center, St. Vincent’s and Grandview Medical Center.

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www.BreastCareCenterOfBirmingham.com 205.877.2987

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a shared experience with breast cancer. Dolly O’Neal, an 18-month breast cancer survivor, was one of those people. The other was Bruce Sokol, whose wife D. D. was undergoing breast cancer treatment at the time. Both shared a fervent desire to do something to fight this disease.

The following year, they founded the Breast Cancer Research Foundation of Alabama, and have since contributed over $7.7 million to fund research for a cure.

The BCRFA provides funding to breast cancer research programs in Alabama through event sponsorships, corporate and individual donations, community fundraising and through the sale of our “Funding Research…Saving Lives” specialty Alabama license plates for vehicles and motorcycles.

BCRFA and The UAB Comprehensive Cancer Center RESEARCH The Breast Cancer Research Foundation of Alabama raises funds for cutting-edge breast cancer research at the UAB Comprehensive Cancer Center and their collaborative partners.

Research dollars allow the UAB CCC to successfully compete and receive sought-after and sustaining grant dollars, recruit and retain world-class breast cancer researchers, and seize every opportunity for groundbreaking discovery.

Breast Cancer is the second most common cancer diagnosis in American women. It is the second leading cause of cancer deaths in

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women.

As heartbreaking as these statistics are, we have great cause for hope. Thirty years ago, four out of five breast cancer patients lost their lives to this disease. Today, that statistic is reversed, with four out of five patients winning the battle against breast cancer. There are more than 2.8 million breast cancer survivors currently living in the United States.

Clinicians, scientists, and advocates who work to secure the resources necessary to eliminate cancer as a major public health concern share in this success. The partnership between the Breast Cancer Research Foundation of Alabama and the UAB Comprehensive Cancer Center is a shining example of the progress that can be made and the lives that can be saved when people work together in true collaboration.

In December of 1995, the UAB Comprehensive Cancer Center introduced two people who had

Funds raised by the BCRFA remain in Alabama, supporting local research, which in turn makes a national impact.

Effective stewardship of our donations creates a multiplier effect.

The UAB CCC uses the BCRFA donations as seed money to attract grant funding that turns every one dollar donated into 16 dollars!

The UAB Comprehensive Cancer Center is one of 19 national academic medical centers that make up the Translational Breast Cancer Research Consortium.

Key Fact: The Consortium is 100% philanthropy funded. The Comprehensive Cancer Center members work collaboratively and rely on philanthropic seed dollars to secure sustaining grant money.

Funding is targeted to translate basic discoveries into new cancer treatments.

Ninety percent of funds received by the BCRFA go to support the mission of raising awareness and funding for breast cancer research in Alabama.

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Compassionate, Comprehensive Care Before establishing his practice, board-certified plastic surgeon Dr. Michael Beckenstein completed an additional three years in fellowship training in breast reconstruction under some of the world’s leading experts in the specialty. He pursued advanced breast reconstruction surgical training to help women facing the physical and emotional challenges that occur following a mastectomy or lumpectomy. Dr. Beckenstein’s commitment to providing women compassionate, expert care led to the American Cancer Society awarding him its prestigious Life Inspiration Award.

A number of special services have been developed for our breast reconstruction patients through the Alabama Breast Cancer Cooperative, a unique concept in comprehensive breast cancer care developed by Dr. Beckenstein. Our internal support system pairs patients with one another based on personality, where they live, and other demographic factors. Through these special bonds, our patients have a better overall experience, where they can share their respective experiences with one another and know that they are not alone!

MICHAEL S. BECKENSTEIN, MD, FACS, PLASTIC SURGERY

800 St Vincents Dr., #610 Birmingham, AL 35205 205) 933-9308 www.msbmd.com

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SUPPORTING

ORGANIZATIONS

BREAST CARE CENTER OF BIRMINGHAM Dr. April Maddux and her staff at the Breast Care Center of Birmingham take a focused approach in helping their patients. Breast Care Center of Birmingham is a purpose-built facility that provides comprehensive, multi-disciplinary breast care. Their services include a wide range of clinical and support services, from screening (risk assessments) and diagnosis to treatment and counseling. They offer breast screening for early cancer detection; treatment of breast problems including breast pain, breast lump, breast mass, breast infection, nipple discharge, and breast cancer; and high-risk counseling. With advanced methods of breast cancer screening, diagnosis, and treatment, Dr. Maddux can walk through the process with each of her patients tailoring a treatment for their specific needs.

(205) 877-2987 breastcarecenterofbirmingham.com

BROOKWOOD BAPTIST HEALTH Sometimes there just aren’t enough hours in the day for our busy schedules.

The last thing that should be neglected is your breast health. One out of every eight women will develop breast cancer in their life, and mammograms are the most effective form of early detection. That’s why Brookwood Baptist Health is proud to host Mammothon again this year throughout the month of October! At Mammothon, you can choose from one of our seven locations around central Alabama & schedule your annual mammogram that fits inside your schedule. With special pricing, and flexible hours, there’s no excuse!

We also offer 3D technology (at select locations) that shows breast tissue in thin layers, helping doctors find breast cancer earlier. Don’t neglect your breast health any longer. Make time for your mammogram today. VisitBrookwoodbaptisthealth.com/mymammo 130

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or call 833.214.6659 to schedule an appointment at any of our facilities.

CORY WATSON

2018 marks Cory Watson Attorneys’ 19th year in the fight against breast cancer and as a sponsor of the Susan G. Komen Race for the Cure® in North Central Alabama.

Since 1999, Cory Watson has dedicated more than $200,000 to the foundation. Through its Cory Watson Cares program, the law firm generates donations, raises awareness, and supports breast cancer patients and survivors at the annual Race for the Cure.

“As the Cory Watson family has grown, so has our love and support for this cause,” says co-founder Leila H. Watson.

“Hundreds of our employees, clients and their families participate in the race each year, and we are passionate about finding a cure.”

In 1991, Cory Watson represented a group of women who had been diagnosed with breast cancer and received faulty implants as part of their reconstruction. They asked Cory Watson Attorneys to fight for justice on their behalf. Founders Ernest Cory and Leila H. Watson were inspired to give back to breast cancer awareness in honor of these brave clients.

“I am proud of Cory Watson’s longstanding commitment to the fight,” says firm co-founder Ernest Cory.“Even before becoming a sponsor of the Susan G. Komen Race for the Cure, we have been relentless in the battle against breast cancer. As excited as we are about our 19th year of participation, you can rest assured that our team is already planning for our 20th year of partnership in 2019. The Cory Watson team will continue to find new ways to fuel the spirit of those living with this disease.”

Participating in this year’s Race for the Cure? Be sure to wave at the Cory Watson Attorneys team as you pass their office at the race’s midway point at 22nd St. and Magnolia Avenue.

(205) 328-2200 www.corywatson.com

DR. MICHAEL S. BECKENSTEIN Dr. Beckenstein is a fellowship-trained, board-certified plastic surgeon whose extensive experience in breast enhancement, body contouring procedures, and reconstructive plastic surgery sets him apart.

Dr. Beckenstein has specialized in breast reconstruction for 2 decades, and he is board-certified in both plastic surgery and general surgery. His training has taken him to some of the best comprehensive breast centers in the country. In his own center, he has assimilated features from each of those he has visited while adding some of his own ideas. With his outstanding credentials and experience, Dr. Beckenstein provides care for breast cancer patients from a rare and innovative perspective, understanding that there is more to the process than simply removing the tumor and rebuilding the breast.

Dr. Beckenstein has developed longstanding partnerships with several oncologic surgeons who share his vision of a team approach to the treatment of breast cancer. These surgeons are all respected in their field and provide the level of compassionate care Dr. Beckenstein demands for his patients.

GRANDVIEW CANCER CENTER In June 2018, Grandview Cancer Center opened its doors. The new center is designed to help patients more easily access a breadth of cancer care treatment and resources in one convenient location.

Located on the Grandview Health campus, the free-standing, two-story Grandview Cancer Center includes a linear accelerator, a pharmacy, chemotherapy infusion bays and a large-bore PET/CT scanner for diagnostic studies and simulations. Radiation oncology is located on the first floor of the center and hematology/oncology services on the second floor. Surface parking is available for the convenience of patients.

In addition to the advanced medical technologies, the comprehensive ap-

Caring.

FOR THE WOMEN IN OUR LIVES.

At Cory Watson Attorneys, Caring is in our blood. We care about our community, because it’s where we live, and where we raise our children. Through our philanthropic initiative, “Cory Watson Cares,” we constantly work to assist organizations like Susan G. Komen that are doing great work within our community and beyond.

Because of this, our firm is proud to join thousands of breast cancer survivors, their families and friends in our 19th Year of Sponsorship and participation in Birmingham’s Susan G.

Komen “Race for the Cure.”

Personal Injury • Product Liability • Class Action • Asbestos Business & Commercial Litigation • Mass Torts 2131 Magnolia Ave S • Birmingham, AL 35205 • (205) 328-2200 • CoryWatson.com *No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers.

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proach of the facility will include personalized treatment. This will be based on the latest molecular diagnostic and therapeutic approaches in cancer care. Team-based approaches to care that include interdisciplinary clinics and research will also be incorporated.

(205) 971-1000 grandviewhealth.com/cancer-care-services

GROTTING COHN PLASTIC SURGERY AL COHN, MD FACS A native Southerner, Dr. Cohn is a graduate of Duke University and the Medical University of South Carolina. He is board certified by the American Board of Plastic Surgery, and is a member of the American Society of Plastic Surgeons, the American Medical Association, Jefferson County Medical Society, Alabama Society of Plastic Surgeons, and the Medical Association of the State of Alabama.

After his surgical residency at the

University of Chicago Hospital, Dr. Cohn underwent extensive, sub-specialty fellowship training in cosmetic surgery of the face, breast, and body with additional focus on advanced breast reconstruction, under the tutelage of his mentor and nowpartner, Dr. James Grotting. Dr. Cohn is the author and co-author of numerous academic articles published in peer-reviewed plastic surgery publications. He has served as clinical faculty for surgical residents at Carraway Methodist Hospital and is an Assistant Clinical Professor in the division of Plastic Surgery at the University of Alabama at Birmingham Hospital.

TOUCHING YOU Touching You, Inc. evolved from owner Carol Cauthen’s own personal experience with breast cancer and chemotherapy. Throughout this experience she realized that a positive attitude and personal appearance would be very important in her recovery.

However, the experience of purchasing

A dedicated resource for cancer patients staffed by caring professionals with personal experience.

•The Best Prosthesis Available •Bras & Lingerie •Swimwear •Wig, Scarves & Hats Medicare and other carriers will cover bras and prosthesis (with a prescription)

1564F MONTGOMERY HWY, HOOVER • 205-823-6407 132

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wigs, breast forms, and other necessary items to meet her needs proved exhausting and frustrating.

Because of the experience, Touching You, Inc. was started in 1986. It is a business dedicated to serving cancer patients and anyone else in need of similar services. Drawing on her professional business background, Cauthen formed a corporation and created an establishment with a warm, comfortable, feminine environment, staffed by women who have personally experienced breast cancer. Touching You, Inc. is where women can come and find help during the emotional and special fashion needs of mastectomy and other cancer patients undergoing surgery and/or chemotherapy.

Touching You takes great pride in their mission and the professionalism and ethical manner in which they do business. Customers know they can always find an understanding ear and the things they need to make their lives a little easier.

205-823-6407, www.touchingyou.com

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MAKING LIVES WHOLE AGAIN “Breast reconstruction is the most rewarding thing I do. Helping a woman restore her sense of wholeness requires the ability to provide a wide-range of services to address the highly individualized nature of the operation. Our desire is for all women to feel comfortable with their appearance both in and out of clothing and to assist with formulating a reconstructive plan that makes sense for them and their family.

A diagnosis of breast cancer can be a scary and lengthy process; it is an honor and a privilege to care for these brave women.”

-Al Cohn, MD

1 INVERNESS CENTER PARKWAY, SUITE 100 BIRMINGHAM, ALABAMA 35242 • 205.930.1600

GROTTINGCOHNPLASTICSURGERY.COM Dr. Cohn is a board certified plastic surgeon specializing in complex breast reconstruction and cosmetic surgery of the face, breast and body.