PORTFOLIO jody wasley, 2019
HELLO!
ABOUT ME Hey there! My name is Jody Wasley and I am a graphic designer living on the Gold Coast. I love branding, illustration and creating campaigns for a good cause. I express my ideas through clean and colourful graphic design. Out of work you will find me creating delicious food or admiring cute sloths. Thanks for taking a look through my design journey!
CONTENTS 01
UNICORN SUPERFOODS BRANDING, PRINT, PACKAGING
02
UPREP
03
STOP SEEN
04
PERSPECTIVE
05
OUTRAGEOUS BEET
06
E-MAIL CAMPAIGNS
PRODUCT DESIGN, BRANDING
CAMPAIGN, MOTION GRAPHICS
CAMPAIGN
BRANDING, MENU DESIGN
MARKETIING
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01 UNICORN SUPERFOODS BRANDING / PRINT / PACKAGING Unicorn Superfoods is a colourful superfood range with an emphasis on food creation and health-conscious living. I have designed their logo, packaging, stationery, illustrations and have helped produce most of their photography and editing.
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02 UPREP PRODUCT DESIGN / BRANDING uPrep makes meal prepping easy, showing you how to proportion your meals with the right protein, fixings and dressings. Simply grab any leftover ingredients from the pantry, follow the cues, and you’ll find yourself with a fresh, healthy meal to eat at work or home! This project was inspired by my personal struggle of staying healthy at university. uPrep was created to help people like me prepare healthy and appropriately portioned meals without the need of a recipe.
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03 STOP SEEN CAMPAIGN / MOTION GRAPHICS It is easy to lose the value in talking to each other instantaneously. Stop Seen encourages people to connect with instant messaging more. The campaign aims to battle depression amongst younger people when they feel ignored online. This campaign uses emphasis on typography and social media to deliver its content. It also has a supporting motion graphics video which was made in collaboration with Tara Pollard.
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04 PERSPECTIVE CAMPAIGN We have the opportunity to gamble away money for entertainment when less-fortunate societies are struggling to earn a few dollars at the end of the day. The Perspective Campaign aims to increase awareness of charity importance and give casino patrons a call to action. We are able to use Perspective tokens to turn bad gambling habits into a good cause.
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05 OUTRAGEOUS BEET BRANDING / MENU DESIGN Outrageous Beet is a plant-based restaurant highlighting the sophistication and boldness of plant-based cooking. In order to branch away from conventional branding associated with vegetarian restaurants, the brief specified to have no greens or browns in the design. This influenced me to explore a bolder colour palette and abstract shapes to compliment the branding.
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06 E-MAIL CAMPAIGNS The following is a collection of e-mail campaigns I’ve designed for Unicorn Superfoods and Genesis.com.au. The campaigns created for Genesis.com.au have been project managed by Wina You (Designer) and Sam Pennell (Director).
INSTAGRAM STORY
INSTAGRAM SQUARE
INSTAGRAM STORY
INSTAGRAM SQUARE
INSTAGRAM SQUARE
INSTAGRAM STORY
WEB BANNER
SOCIAL MEDIA
THANKS! I appreciate your time and I hope you enjoyed perusing through my work as much as I did creating them.
CONTACT hello@jodywasley.com behance.net/jodywasley instagram.com/jodywasley