Wayfinding: UW-Stout School of Art and Design

Wayfinding System

University of Wisconsin — Stout School of Art and Design

Joe Boettcher Graphic Design II Fall 2014

Wayfinding // Table of Contents

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Sketches Ink on Page Paper to Screen

Icons 9 Composition and Color 10 Semi-Final Forms 11 - 13 Final Forms 14 - 15 Map Icons 16 Color System 17 Color and Type Signage Directional Signs Final Posted Signage Signage in Use 20 - 21 Rendered 22 - 27 Rendered in Enviornment 18 19

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Wayfinding // Problem Design 360, Fall 2014 Graphic Design II – Lucia Weilein

At its most general level, wayfinding is a term used to describe the way a subject navigates through a space— or “spacial problem solving.” In contemporary use, it typically refers to a cohesive package of simple symbols, colors, and typography.

Your Task

Deliverables

You will design a wayfinding system for UW-Stout’s School of Art

— Create a booklet, effectively a “style guide,” showing off

and Design. The specifics of how this system works is up to you, but it must include an icon for each sub-department under the

your wayfinding package.

— This should contain: Final images of your icons, examples of

S.O.A.D. You must carefully consider your choices for color and

your color color and type choices, and a minimum of three

type, as well as things like the sizes and locations of signage.

(3) images of your signage “in use” (these can be Photo

Things to Consider What does a person need to know to successfully navigate the S.O.A.D.? Where are the points of confusion? How can aesthetic components of wayfinding contribute to the experience of the space? Are there concerns with lighting? Would someone recognize an individual icon if they had never seen the entire

shopped into photographs, or you could take photographs of signs you hang). You must include your process work/sketches.

— You will be graded on your wayfinding package as well as your booklet. The booklet should be a professional, thoughtful, attractive presentation of your project, which is perfect for portfolios and mid-program reviews.

set? What if someone does not speak English? How easy would it be to move/change the signs if needed?

Minimum Required Components + Tasks — An icon for each undergraduate department in the S.O.A.D: Entertainment Design, Industrial Design, Graphic Design and Interactive Media, Interior Design, Ceramics, Metals, Sculpture, Drawing, Painting, Printmaking, Art History. Keep in mind that some categories have further sub-categories, e.g. Entertainment Design also encompasses Comics, Animation, Film, etc. These icons should be used for identifying classrooms, offices, etc.

— At least two (2) examples of directional signs.

— One (1) warning sign + two (2) label signs.

— A key/legend, if applicable.

— A simple map.

— Establish parameters for typography. Note: Type should be kept to a minimum. Your icons should be able to stand alone without a label.

— Establish a color scheme.

— Determine locations for placement.

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Wayfinding // Sketches Ink on the Page Initial Sketcing and Ideation This process began with simple sketches for icons in each department of the UW-Stout School of Art and Design.

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Wayfinding // Sketches Adobe Illustrator

Wayfinding // Icons Composition and Color 202

Bringing Sketches From Paper to Screen

Composition Ideation

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These are some of the icons in a rough drafting state. They are placed within different ideations of signage compositions.

These are some of the icons in a semi-final state that did not quite make it to the Semi-Final stage. They are placed within different ideations of signage compositions. These forms were alternate versions to the “Semi-Final Forms� on the next page. Consideration of a color palletes and mounting options occured.

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Wayfinding // Icons Semi-Final Forms

Wayfinding // Icons Final Forms

Refinement of Forms and Color

Final Forms: The Foundation of the Wayfinding System

These forms are seen in a semi-final state. Critiques of color choice and various compositonal elements take these semi-final forms

These forms are seen in their final state in black and white. These icons make up all the departments of the University of Wisconsin

from here to the next stage.

Stout School of Art and Design and will aid individuals in navigation to points of interest throughout the building.

These icons use a combination of fill and stroke to make their forms. Some of the icons utilize multiple forms to make up their composition. This use of a secondary element is meant to give the reader another clue into which icon the department belongs to without the inclusion of title text.

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Interior Design

Industrial Design

Art History

Graphic Design & Interactive Media

Entertainment Design

Wet Floor

Art Metals

Ceramics

Sculpture

Printmaking

Drawing

Painting

Restroom

Process Lab

Eye Wash Station

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Wayfinding // Icons Final Forms

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University of Wisconsin–Stout

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School of Art and Design − Map

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NORTH

Map Color Key Micheels Hallway

Design

Fine Art

Maintence

Applied Arts Hallway

Art History

Office

Restroom

Design

Art History

Fine Arts

Label Signs

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Stairs

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Graphic Design Interactive Media Entertainment Design Interior Design Industrial Design Painting Art Metals Ceramics Sculpture Printmaking Drawing Art History Restrooms Process Lab Eye Wash Station

Wayfinding // Icons Color

Wayfinding // Icons Color and Type

Color System

Typeface Usage

This is the final color system and composition for signage chosen for Wayfinding System as a whole. Rather than chosing to color

The use of type in any composition has a strong impact on how the piece is percieved. Ultimately I believed that the typeface Avenir

each department separately; the icons have been assigned a color according to the type of category they fall into. The colors

is appropiate for my system because of its clean and legible appeance at various sizes. Avenir’s geometric and humanist style lent

correspond to the departments of: Design, Fine Arts, Art History, as well as the miscellaneous Label and Warning signage that is used

its hand in creating signage that would be inviting and easily readble. By using a combination of different styles and colors of the

around the building.

sans-serif typeface Avenir; I was able to distinguish between headers, titles, subtitles, and text very easily.

The color scheme is meant to create an inviting enviornment for people to navigate through. The vibrant, yet muted colors are meant

Design

to spruce up the harsh white brick in Applied Arts and Micheels Hall.

Fine Arts

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Dark Grey

Avenir Black

Used for Titles and Headers

Light Grey

Avenir Medium

Used for Subtitles and Body Text

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#c76c35 Art History

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Graphic Design Interactive Media

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Warning Sign

Label Signs

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Entertainment Design

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Interior Design

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Industrial Design

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Painting

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Art History

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Art Metals

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Restrooms

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Ceramics

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Process Lab

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Sculpture

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Eye Wash Station

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Printmaking

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Wet Floor

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C Y M K

8% 63% 85% 14%

#42b09b C Y M K

70% 7% 47% 0%

#4a8bad C Y M K

73% 35% 20% 0%

#d1aa34 C Y M K

19% 31% 95% 0%

#ab433a C Y M K

23% 84% 80% 14%

Drawing

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Wayfinding // Signage Directional Signs

Wayfinding // Signage Final Posted Signage

Directional Signage

Classroom Signage

These are the final versions of the various posted signage that will help people navigate around the School of Art and Design. The

This is the final version of the posted signage that would be placed near the door of classrooms. The elements are easily interchange-

larger directional sign on the bottom of the page is an example of the treatment of a sign with elements for the whole floor. These

able and correspond to the deparment they represent.

signs may be a warning to nearby Wet Floor, or to direct people to points of interest such as Restooms, Eye Wash Stations or even classrooms. Besides the Wet Floor sign that is placed on the floor; this signage would be posted on the walls in stairways or at corners where multiple hallways meet.

Space for icon of each department

Room Number

Process Lab

Tray slides out to give more information about the room. This includes a weekly schedule and title of room.

Process Lab

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FLOOR

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Graphic Design / Interactive Media Industrial Design Printmaking Drawing Painting

Ring is color coded according to department

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Wayfinding // Signage Final Posted Signage Signage Rendered This is the final version of the posted signage that would be placed near the door of classrooms. The elements are easily interchangeable and correspond to the deparment they represent.

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Wayfinding // Signage in Use

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Wayfinding // Signage in Use

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Wayfinding // Signage in Use

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