Ss14 dtcbrochure doublepage nobleed 2

Do what you like. Like what you do.

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| COOL TEE 25420 $32 (SEE PAGE 13 FOR MORE STYLES) | SCOUT SKIRT 25423 $52

4 LIFEISGOOD.COM XX LIFEISGOOD.COM 888.339.2987.

888.339.2987. FREE SHIPPING AND RETURNS*

| FADE OUT TANK 24916 $32

| GO–TO ZIP HOODIE 25372 $50 (SEE PAGE 10 FOR MORE STYLES)

888.339.2987. LIFEISGOOD.COM XX

A

B E

F

C

D

Eternal Sunshine Hey, Sol Sister. Punchy Pinks and Oranges Spread an Always-Sunny Outlook.

A | SIESTA RAW EDGE SLEEP PANT 100% Cotton. Raw edge details at elastic waist and bottom hem. Life is good® patch label at left hip. Sizes XS-XXL. $40 24777 BLUSH PINK

D | SMART PHONE COVER Flexible hydropolymer case offers secure, durable protection. Full access to all controls. Fits iPhone 5. $24 25592 SUNKISSED ORANGE

B | DOCKSIDE TOTE 100% Cotton Canvas. Chunky nautical rope. Hanging interior zippered pocket.

15"H x 17"W x 7"D. $44 25203 SUNKISSED ORANGE

E | COOL TEE Classic fit. Cotton/Polyester blend.

Washed for softness. Sizes XS-XXL. $32 24857 TROPICAL PINK

C | LIGHTWEIGHT CRUSHER™ VEE Fitted. 100% Cotton. Raw edge split hem, sleeve openings, and neck. Screen print with embroidered graphic. Sizes XS-XXL. $28 24848 VIBRANT ORANGE

F | JOURNEY CARGO 100% Cotton. Functional side cargo pockets with label on left pocket.

Cinch ties at hem. Sizes 2-20. $56 24876 ORANGE PLAID

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 7

Breeze Right In Get Swept-up in the Possibilities with Classic A-Line Silhouettes and Fabrics that Flatter.

A | CROSSOVER SUNDRESS Cotton/Spandex blend. Crossover v-neck with empire waist. 36"L. Sizes 2-20. $70 24143 AQUA BLUE TILE FLORAL 24142 GRAY TILE FLORAL 25778 POPPY RED TILE FLORAL

B | LIGHTWEIGHT CRUSHER™ VEE Fitted. 100% Cotton. Raw edge split hem, sleeve openings, and neck. Screen print with embroidered graphic. Sizes XS-XXL. $28 24910 SURFER BLUE C | EVERYDAY SKIRT Cotton/Polyester/Spandex blend.

Embroidered graphic details.

25"L, falls below the knee.

Sizes XS-XXL. $46 24879 MIDNIGHT BLUE

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 9

Dusk Dawn ‘ til

See more at Lifeisgood.com/Hoodies

10 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

| 25368 SOFT PURPLE

| 25373 NIGHT BLACK

| 25369 SURFER BLUE

| 25370 TRUE BLUE

| 25372 LIME GREEN

| 25371 LIGHT HEATHER GRAY

Through Temperature Swings or A/C Extremes, These Hoodies Step it up when the Thermostat Dips Down.

GO-TO ZIP HOODIE Relaxed fit. Cotton/Polyester Fleece blend.

Cotton/Spandex rib trim at cuff/hem.

Sizes XS-XXL $50

The

Cool

Tee

Make Your Great Escape in This Summer-Weight Wonder, The Cool Tee is Easy and Airy Like No Other.

See them all at Lifeisgood.com/Cool

COOL TEE Classic fit. Cotton/Polyester blend. Washed for softness.

Sizes XS-XXL. $32 24914 CLOUD WHITE 24912 VIBRANT ORANGE 24913 POPPY RED 24852 MIDNIGHT BLUE 24853 SURFER BLUE 24856 CANARY YELLOW

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 13

r e h s u

The

r C

™

See them all at Lifeisgood.com/Crusher

Tee

How Fitting! Our True Original Tee Has a New and Improved Silhouette and a Fresh Selection of Graphics.

| 24868 CANARY YELLOW

| 24867 MIDNIGHT BLUE

| 24976 SOFT PURPLE

| 25004 SUN KISSED ORANGE

| 25008 AQUA BLUE

| 24873 TROPICAL PINK

CRUSHER™ TEE Classic fit. 100% Cotton. Slight waist shape, narrower cuff and hem.

Do what you like. Like what you do.® locker patch. Sizes XS-XXL. $26 14 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

| CRUSHER TEE 24872 | STRAW FEDORA 25329 $34 (SEE PAGE 17)

Botanical Beauty

B

Go Full-Bloom with Our Fresh Take on Florals.

A, C

A | ROLL SLEEVE VEE Classic fit. 100% Cotton.

Sizes XS-XXL $42 25551 CANARY YELLOW B | STRAW FEDORA Paper Straw. Printed decorative band.

One size fits all. $34 25329 TRUE BLUE 25330 NATURAL

C

C | CRINKLE SCARF Polyester. Lightweight woven fabric with all over printed design. $24 25332 SOFT BLUE 25333 SIMPLY IVORY 25331 SUNKISSED ORANGE FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 17

Dream Girl Stay Bright at Home in the Ultimate Take-it-Easy Tops, Made to Play Perfectly with Colorful Plaid Must-Haves.

Nice Kicks Light on Your Feet? These Free-Spirited Socks Are Sure to Put a Spring in Your Step.

Dig This Look?

You’ll Love Our Lounge Pants. Find them all at Lifeisgood.com/Sleepwear

18 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

A | BASEBALL SLEEP TEE Fitted. 100% cotton slub. Shirt tail hem. Sizes XS-XXL $36 24794 SUNKISSED ORANGE B | CLASSIC PLAID SLEEP SHORT 100% Brushed Cotton Twill, Yarn Dyed Plaid. Elastic waistband with drawcord. 3" inseam.

Sizes XS-XXL $22 24798 SOFT BLUE/SUNKISSED ORANGE PLAID

C | SNUGGLE SOCKS Polyester/Spandex blend.

One size fits most.

CUFFED CREW $12 25558 BLUSH PINK 25559 SUNKISSED ORANGE LIGHTWEIGHT CREW $10 25272 HIBISCUS PINK STRIPE 25274 CANARY YELLOW LIGHTWEIGHT LOW CUT $8 25279 HIBISCUS PINK STRIPE 25281 CANARY YELLOW STRIPE

Go Free! Enjoy Free Shipping and Returns, Friendly Customer Service, and

Claim your offer at any of these participating locations: CALIFORNIA

your next order*

St. Charles – Jake’s on Main

FLORIDA

NEW HAMPSHIRE

Destin – Life is good®

GEORGIA

Savannah – Bob’s Your Uncle

IDAHO

Boise – Jake’s Dry Dock II Coeur d’Alene – Jake’s Dry Dock

Enter promo code

4L2BNWSL9SV9FKF1 at checkout, or present this booklet at one of the store locations listed.

MAINE

Ogunquit – Whit’s End Portland – Life is good®

MARYLAND

National Harbor – Jake’s at National Harbor

MASSACHUSETTS

Boston – Life is good® Chatham – Goodies Foxboro – Life is good® Gloucester – Harbor Goods Newburyport – Life is good® Provincetown - Jake’s Cape House

MICHIGAN

Ann Arbor – Life is good® Ann Arbor Petoskey – It’s Always Good

MINNESOTA

Bloomington – Relax–A–Daisical

Be one of the first 100 people to bring this booklet into any one of our five Life is good COMPANY-OWNED stores and receive a Free Chill Cap as shown in the picture (value $22)** 20 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

MISSOURI

San Diego - Life is good San Diego

*Offer valid only at lifeisgood.com and the participating stores listed on this page. Sizes and styles may vary by store. One promo code may be used per order. This offer cannot be combined with any other offers.

Not valid on gift certificates, gift cards, Life is good Coffee, Sale or Clearance items. Not valid on prior or pending orders. No adjustments may be made to previous purchases.

No cash value. Void where prohibited, taxed or otherwise restricted.

Free Shipping and Returns on U.S. Orders. Free Shipping Excludes Coffee. Offer valid until 6/15/2014.

Retail associates enter promo code: SPRING14.

Lincoln - Lahout’s

NEW JERSEY

Spring Lake – It’s Good!

NORTH CAROLINA

Corolla – Kitty Hawk Kites Duck – Life is good at Kitty Hawk Kites Hatteras – Kitty Hawk Kites Huntersville – Jake’s at Birkdale Nags Head – Life is good at Kitty Hawk Kites New Bern – One World Shoppe Rodanthe – Kitty Hawk Kites - Waves

PENNSYLVANIA

Lahaska – Simply Comfortable North Wales – Jake’s of English Village

RHODE ISLAND

Newport – Music Box

TENNESSEE

Memphis – Life is good® Memphis

VIRGINIA

Glen Allen – Jake & Friends Virginia Beach – Life is good at Kitty Hawk Kites

**Offer valid only at Life is good COMPANY-OWNED stores listed in yellow above, while supplies last.

Only one Chill Cap may be redeemed per booklet. No cash value. Void where prohibited, taxed or otherwise restricted. ©2014. The Life is good Company.

All Rights Reserved. “Life is good”, “The Jake Design”, “Good Move”, “Do what you like. Like what you do.” and “The Rocket Design” are registered trademarks of The Life is good Company. The “Jackie Design”, “Crusher” and “Creamy” are unregistered trademarks of The Life is good Company.

A | BEACH TOWEL 69"H x 38"W. 100% Cotton Terry. $38 25215 SURFER BLUE

New Wave

B | DOCKSIDE TOTE 15"H x 17"W x 7"D. 100% Cotton Canvas. Hanging interior zippered pocket. $44 25204 SURFER BLUE C | DOCKSIDE BEACH BAG 15.5"H x 21"W x 16"D. 100% Cotton Canvas. Hanging interior zippered pocket. $64 25202 SURFER BLUE D | HIGH 5 BEACHWASH CHILL CAP Women’s fit. 100% Brushed Cotton Twill.

Do what you like. Like what you do.® quote on inside panel. One size fits all. $24 25196 MIDNIGHT BLUE

Rise to the Tide in Your Beachcombing Best.

E | LARGE CUP AND STRAW 22 oz. BPA free acrylic.

Hand wash only. $14 25189 MEADOW GREEN

C

A

E D

B

22 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

We’re Covering All the Elements of an Epic Day-off, from Cool and Comfortable Tees to Shorts for Any Scenario.

| FOUR SEASON BUTTON UP 25438 $60 | TOPNOTCH TEE 25579 $42 | VERSA SHORT 24153 $64 (SEE PAGE 29 FOR DETAILS)

| SUEDED JERSEY HOODIE 24939 $58 (SEE PAGE 26 FOR DETAILS) | VINTAGE DOCKSIDE TEE 24936 $42 | BOARD SHORTS 24588 $58

| COOL TEE 25414 $32 (SEE PAGE 33 FOR MORE STYLES) | DISC 25297 $16

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 25

A,B

E

C

D

F | COOL TEE 24935 $32 (SEE PAGE 33 FOR MORE STYLES) G | VERSA SHORT 24151 $64 (SEE PAGE 29 FOR DETAILS)

A | SUEDED JERSEY HOODIE Classic fit. 100% Cotton Sueded Jersey.

Sizes S-XXL. $58 24941 JUICY ORANGE

D | HOT/COLD STEEL TUMBLER Double wall stainless steel, vacuum sealed. Button lock top. 12 oz $24 25305 TRUE BLUE

B | CREAMY TEE Classic fit. 100% Cotton. Garment washed for softness. Sizes S-XXL. $32 25407 TRUE BLUE

E | TOPNOTCH TEE Classic fit. 100% Sueded Cotton.

Sizes S-XXL. $42 25526 DEEP ORANGE

C | SMART PHONE COVER Flexible hydropolymer case offers secure, durable protection. Full access to all controls.

Fits iPhone 5. $24 24003 TRUE BLUE

Men’s Brights, Done Right. Catch the Summer Highlights in Our Most Dynamic Hues.

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 27

they’re reversible

double agent The Multitalented Versa Short Gives You Two Times the Style in One Surefire Design. Flip it, Reverse it, and Wear with Virtually Anything.

| VINTAGE DOCKSIDE TEE 24937 $42 | STRAW FEDORA 24002 $34

VERSA SHORT 100% Cotton Poplin. Life is good® foldover twill label and logo button. Reversible short with solid side and yarn dyed stripe or plaid side.

10" inseam. Sizes 30, 32, 34, 36, 38, 40. $64 24153 NUTTY BROWN/PUTTY WHITE PLAID 24151 DARKEST BLUE/NUTTY BROWN STRIPE 24154 BROWN/NUTTY BROWN PLAID

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 29

See more at Lifeisgood.com/Hoodies

30 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

| 25387 NIGHT BLACK

| 25385 EXTRA BLUE

| 25389 TRUE BLUE

| 25386 GRASSY GREEN

| 25388 HEATHER GRAY

| 25384 SUMMER GOLD

Lows of 50? Our Resilient Go-To Hoodies Will Keep You in Your Element.

GO-TO HOODIE Relaxed fit. Cotton/Polyester Fleece blend. Cotton/Spandex rib trim at cuff and hem. Sizes S-XXL. $50

This Lightweight Favorite is Your New Chill-Out of Choice.

Soft and Breathable with a Great Mix of Graphics, See the New Assortment at Lifeisgood.com/Cool

COOL TEE Classic fit. Cotton/Polyester.

Garment washed for softness.

Sizes S-XXL. $32 24931 MEADOW GREEN (ON MODEL) 24957 EXTRA BLUE 24934 TURQUOISE BLUE 24953 MEADOW GREEN 24952 CANARY YELLOW 24955 PALE BLUE 24933 DARKEST BLUE

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 33

™

Fit Happens. Our Flagship Style Just Got Some Fine-Tuning, with a Great Cleaned-up Cut, Neither Too Slack or Too Slim.

| 25029 GRASSY GREEN

| 24926 DARKEST BLUE

| 25042 NUTTY BROWN | CRUSHER TEE 24949

| 24924 TURQUOISE BLUE

| 25028 SIMPLY IVORY

CRUSHER™ TEE Classic fit. 100% Cotton. Slight waist shape, narrower cuff and hem.

Do what you like. Like what you do.® locker patch. Sizes S-XXL. $26 34 LIFEISGOOD.COM 888.339.2987. FREE SHIPPING AND RETURNS*

| 24929 CANARY YELLOW

See all the newest graphics at Lifeisgood.com/Crusher

Going Nowhere?

Kick Back in Easy-Breathing Sleepwear, Lightweight for Summer in a Full Panorama of Prints. See them all at Lifeisgood.com/Sleepwear

A | SLEEP TEE Classic fit. 100% Cotton. Ringer collar. Sizes S-XXL. $26 24760 MEADOW GREEN B | CLASSIC SLEEP PANT 100% Cotton Brushed Twill.

Elastic waistband with drawcord.

On seam pockets. 31" inseam.

Sizes S-XXL. $40 24765 MEADOW GREEN STRIPE 24764 MEADOW GREEN PLAID C | PRINTED SLEEP PANT 100% Cotton Poplin. Elastic waistband with drawcord.

31" inseam. Sizes S-XXL. $34 24762 NUTTY BROWN 24763 EXTRA BLUE

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 37

Love ‘em

All-Inclusive Gift Sets for Only $50 to Celebrate Moms and Pops.

Top off the Gift with Delicious Life is good Coffee. Find all the flavors at Lifeisgood.com/Coffee

Any Crusher Tee, Apron and Mug for $50. Offer valid at Lifeisgood.com, in COMPANY-OWNED stores and in select Genuine Neighborhood Shoppes through 5/11/14, while supplies last.

Don’t forget to add a card. Find them all at Lifeisgood.com/Greetings

Any Crusher Tee, Hat, and Mug for $50. Offer valid at Lifeisgood.com, in COMPANY-OWNED stores and in select Genuine Neighborhood Shoppes 5/12/14 – 6/15/14, while supplies last.

FREE SHIPPING AND RETURNS* 888.339.2987. LIFEISGOOD.COM 39

| VINTAGE DOCKSIDE TEE 24937 $42 | STRAW FEDORA 24002 $34

| VERSA SHORT 100% Cotton Poplin.

Life is good速 foldover twill label and logo button. Reversible short with solid side and yarn dyed stripe or plaid side. 10" inseam. Sizes 30, 32, 34, 36, 38, 40. See page 29 for details. $64 24151 DARKEST BLUE/ NUTTY BROWN STRIPE

*See page 20 for details.

your next order*

Enjoy Free Shipping and Returns, Friendly Customer Service, and

15 HUDSON PARK DRIVE HUDSON, NH 03051 888.339.2987