Brand Guidlines
For design elements of the Hypothebus brand
Index Logo Typography Color Web Merch
Logo The Hypothebus logo is designed to be effective when used properly. Please follow our directions for optimum impact. The traditional logo is designed for most frequent use. The all dark logo should be used only in grayscale prints. The all white logo should be used on darker grounds. The type-based logo should be used for slim horizontal applications.
Type Gotham Rounded Book and Bold weights abcdefghijklmnopqrstuv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?/(.,;:)
Book weight used for body copy. Bold weight used for logo use.
Eames Century Modern Light and Light Italic Weight abcdefghijklmnopqrstuv ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*?/(.,;:)
Light weight used for headlines. Light Italic weight used for sub heads. Used in white over images and color. All type should never be used in gray instead of black.
Color No other colors should be used other than the 5 Hypothebus brand colors and white.
Primary Yellow
CMYK: 0%, 24%, 78%, 0% RGB: 254, 197, 81
Primary Pink
CMYK: 0%, 54%, 38%, 0% RGB: 245, 143, 135
Primary Teal
CMYK: 83%, 22%, 50%, 3% RGB: 0, 146, 138
Secondary Blue
CMYK: 79%, 38%, 13%, 0% RGB: 49, 134, 181
Secondary Gray
CMYK: 68%, 55%, 51%, 26% RGB: 82, 90, 95
Web The Hypothebus website is a tool used to inform children and parents about the Hypothebus service.
Merch Hypothebus merch is sold at stops. Its purpose is to help grow and expand recognition of the hypothebus brand.
Thank you for maintaining consistency throughout the Hypothebus brand