H YP OT H EB U S
4 DRIFT
THEORY 3
SHIFT
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CEN S O RS H I P
8 FOUND
MAGNET 7
DOOM
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1 SH IF T Branding
UI / UX
Web
Shift is an app created to optimize management in a small business setting. Shift’s features include a customizable schedule, group-message, and procedure checklist to enhance connectivity in the small business workplace. The website and social-media advertisements display the app’s purpose and features while directing the user to sign up for the service.
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App features including home page and integrated calendar
App features including group chat, direct messages, and procedure checklist
Web page home screen
About page, and sign up page of website
2 H YPOT HE BU S Branding
Web
Merch
Hypothebus is a fictitious education service that travels to schools around America with science exhibits. The mission of Hypothebus is to inspire today’s youth by providing a creative atmosphere to stimulate their minds in a constructive and encouraging way. The message is simple: “Science in Motion.” This tagline is not only in reference to the Hypothebus physically driving science to schools, but also setting a larger motion: a motion of inspired youth everywhere.
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Web page home screen
Mobile versions of secondary pages
Hypothebus Merch
Samples from brand guideline book
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3 PI TCH FOR K D R IF T Branding
UI / UX
Advertising
With streaming becoming one of the most common ways to access music, Pitchfork Drift seeks to create a completely integrated music resource center. This fictitious app allows the user to listen to any music, while also being able to read reviews and news from the music culture journal Pitchfork. Other features of the app include radio stations, curated playlists, and music recommendations based on what news and reviews the user reads.
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News screens
Review screens
Listen screens
Web advertisement
4 T H EO RY Branding
Packaging
The design challenge behind Theory Cigarettes consisted of creating a successful and well-designed brand despite the negative connotations that come with the product. Theory Cigarettes aim to come across as a sophisticated brand and shed some of the “trashy� associations that come with typical cigarette brands. The brand style of Theory is based around famous innovators and theorists. This adds sophistication to the brand, while also attracting a more conscious demographic.
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Each pack is distinguished by color and based off of a different theorist
Each pack is distinguished by color and based off of a different theorist
Each pack includes an insert with an overview of the figure’s theories
Each pack includes an insert with an overview of the figure’s theories, flat die line
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5 MF D O O M Packaging
Merch
MF DOOM is a prolific rapper and beat producer. He has many monikers and keeps his identity unknown. He appears in a metal mask, and he refers to himself as the “super villain.� His music often samples old comic-book audio as a way of creating the narrative of super villain DOOM. MF DOOM is his most common moniker, which includes his music production in tandem with his signature east coast rap style. The moniker Metal Fingers consists of his work as a solo beat producer. This project is a compilation of music from these two projects.
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7-inch single record from series
7-inch single record from series
Record covers and inserts from 7-inch singles and 12-inch LP come together to form a triptych
Promotional merchandise from series
6 STO P CE N S O RS HIP Advertising
Art Direction
This ad campaign ultimately aims to illustrate how censorship of expression is gravely harmful to freedom and American values. By using pixelated type, a darkened image of the American flag, and iconic patriotic slogans, the campaign directly addresses censorship in terms of iconic American culture. The ad tells viewers that the censorship of language and expression can very easily degrade American freedom. The ads communicate an urgency and assault of the viewer’s liberty.
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Magazine print advertisements
Snapchat filter advertisement
Environmental ad to be displayed at an airport
Interactive media to go in public restrooms
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7 FOU N D Editorial
Web
Found is a contemporary art zine that aims to emphasize the accessibility of found, domain-free imagery to the art community. The zine features a sampling of different found images that typically follow a common design motif for each issue. The goal is to showcase a collaboration of different artists using a variety of images to creatively inspire the viewer by serving as a look-book of the many ways in which found images can be used.
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Cover of each issue
Spread from Yellow Issue
Spread from featured artist in Yellow Issue
Spread from Yellow Issue
Primary web page featuring images found in each issue
Web page where the user can purchase issues of the zines as well as merch
8 MAG N E T Web
Social Media
Art
Magnet Collective is an unofficial title for the collaborative contemporary artwork between my friend and I. The challenge of this project was creating a more official brand for this collective, while still adhering to the general contemporary and nonconformist attitude of the collaborative work. The goal of this project was to build a brand using aesthetic principles while not conforming to conventional “graphic design� techniques such as grid layout and streamlined elements.
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Home page and gallery
About page and contact page
Cards with scannable barcodes, directing the user to the web page
Instagram page featuring work