Joekels brands Catalogue
Joekels brands
With enough tea, anything is possible At Joekels Tea Packers, we know how to make a good cup of tea. It’s all about what you put in.We start with a small tea business, and add a large spoonful of passion and drive to be the best. We mix in a strong dose of out-the-box thinking, blended together with a tireless pursuit of quality. We stir in a group of staff who love what they do, and add a sprinkle of creativity. The end product? Well, the perfect cup of tea. Strong, full of rich flavour and character, and capable of making everything in the world right again.
Our History Great tea at the right price We are the tea masters. Here at Joekels, we pack, blend and distribute some of South Africa’s most popular household tea brands. It all began in 1994, when Joe Swart and Jonathan Kelsey joined forces and names (Joe Swart + Jonathan
Kelsey) to create Joekels Tea Packers. They left their jobs and pooled their resources, putting everything they had behind their dream of making tea their business. And so the Phendula Tips brand was born, in a small operation running from Joe’s garage. Joe and Jonathan initially blended tea from a cement mixer that they purchased from a friend, teaching themselves the basics of blending, packing and sales. They say all good things are worth waiting for, and the Joekels story is no exception. Success did not come overnight. It took a lot of hard work and strain to build the business into the success story that it is today.
Today, we’re considered the tea experts In fact, we’re the third largest tea manufacturer in South Africa. We also pack about 95% of all private label tea products in South Africa. In 2003, we purchased the Laager brand from Unilever. Three years later, Tetley (a division of the Tata Global Beverages and one of the world’s largest tea companies), joined forces with Joekels, later purchasing a majority share in the Joekels business. In 2007, we added the Teeco and Southall’s brands to the Joekels Family. Then, in 2015 we insured Jonathan’s tongue and taste buds for R5 million – to ensure the continuation of our trademark quality and consistency for years to come. And as a testament to this quality, we’re still selling our very first product, Phendula Tips: a favourite in KZN homes.
Our Brands
Laager Rooibos
A South African favourite Only the best traditions are passed down from generation to generation. Strong and refreshing, Laager Rooibos has been a household name in South Africa from as far back as 1945. Countless generations have enjoyed the strong, refreshing taste of Laager and the health benefits associated with Rooibos. That’s why we’ve always said “Strength is our Tradition”. Available in pack of
10’s
20’s
40’s
80’s
160’s
20’s and 200’s in 2g envelope & tag teabags
BRAND:
Laager Rooibos
SEGMENT:
Rooibos
GEOGRAPHINational CAL SCOPE:
NUMBER OF SKU’S:
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
LARLT24
LAAGER LOOSE ROOIBOS 100 g
8 X 6 X 100 g
6006822001526
6006822001533
6006822001540
LAR03
LAAGER 10’S
6 X 5 X 4 X 10
6006822000574
6006822000567
LAR21
LAAGER 10’S DSP
20 X 10
6006822000574
L20
LAAGER 20’S
4 X 6 X 20
6006822001687
16006822001684
16006822001688
LAR48
LAAGER 20’S BOX
8 X 6 X 20
6006822001687
16006822001684
26006822001681
LAR02
LAAGER 40’S
6 X 10 X 40
6006822000536
6006822000550
6006822000598
7
6006822000604 26006822000578
L40
LAAGER 40’S
4 X 6 x 40
6006822000536
6006822002257
16006822000533
LAR01
LAAGER 80’S
12 X 4 X 80
6006822000529
6006822000543
6006822000581
L80
LAAGER 80’S
6 X 4 X 80
600682200529
6006822000543
16006822000256
LAR160
LAAGER 160’S
2 X 6 X 160
6006822001564
6006822001595
LT01
LAAGER 200'S ENVELOPED TEA BAGS 2G
LT12
LAAGER 20'S ENVELOPED TEA BAGS 2G
4 X 12 X 20
6006822002264
60068220002271
LT48
LAAGER 20'S ENVELOPED TEA BAGS 2G
12 X 20
6006822002264
6006822002271
1 x 200
6006822001571 16006822002162
Laager Rooibos Herbals
Add some flavour to your day You can enjoy the soothing taste of Laager Rooibos in five charming herbal flavours. Best of all, there’s a flavour for every mood and occasion: • • • • •
Savour the wonderful, zesty flavour of our Laager Citrus & Ginger flavoured Green Rooibos. Quench your thirst with the refreshingly light Laager Green Rooibos. Treat your taste buds to the full-bodied, sweet and fragrant blend of Laager Rooibos & Honeybush. Laager Vanilla Flavoured Rooibos gives you all the refreshment and goodness of Rooibos, with the classic, delicate flavour of vanilla. If you like something a little bit exotic, you’ll love the rich spicy flavour and aroma of our Laager Rooibos & Chai. Available in pack of
20’s
BRAND:
Laager Rooibos Herbals
SEGMENT:
Rooibos (Herbals)
GEOGRAPHINational CAL SCOPE:
NUMBER OF SKU’S:
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
LAR05
LAAGER ROOIBOS & CHAI 20’S
4 X 6 X 20
6006822001786
6006822001830
16006822001783
LAR06
LAAGER VANILLA-FLAVOURED ROOIBOS 20’S
4 X 6 X 20
6006822001793
6006822001847
16006822001790
LAR07
LAAGER GREEN ROOIBOS 20’S
4 X 6 X 20
6006822001809
6006822001854
16006822001806
LAR08
LAAGER GREEN ROOIBOS, CITRUS & GINGER 20’S
4 X 6 X 20
6006822001816
6006822001861
16006822001813
LAR09
LAAGER ROOIBOS & HONEYBUSH 20’S
4 X 6 X 20
6006822001823
6006822001878
16006822001820
5
Tea4Kidz The caffeine-free drink for little ones Launched in 2001, our Tea4Kidz range is the first tea ever to be created just for kids. Best of all, it’s the fun, healthy alternative to sugary drinks, that you’ve probably been looking for. With six different Laager Tea4Kidz flavours to choose from, your little ones are guaranteed to keep coming back for more. Not only does it taste good, but your little one will get to enjoy the many health benefits associated with Rooibos. The range is high in vitamin C and caffeine-free. So, you can feel good about giving it to your little ones – even at night! Your kids will have a tough time choosing between these fun flavours and their wild characters: • • • • • •
Minki the Monkey’s All-in-One Tea (a blend of Rooibos, Honeybush, and Black Tea) Trumpy the Elephant’s Regular Rooibos Henry the Hippo’s Rooibos Honeybush Blend Rory the Lion’s Strawberry-flavoured Rooibos Jabu the Giraffe’s Vanilla Custard-flavoured Rooibos Roxy the Rhino’s Peach & Apricot-flavoured Rooibos
BRAND:
Tea4Kidz
PRODUCT BRAND CODE
SEGMENT:
Rooibos (Kids)
PACKAGING
UNIT BARCODE
Available in pack of
40’s
GEOGRAPHINUMBER OF National 6 CAL SCOPE: SKU’S: SHRINK BARCODE
CASE BARCODE
LAR32
LAAGER TEA4KIDZ ROOIBOS 40’S
2 X 12 X 40 6006822001427
6006822001496
6006822001410
LAR33
LAAGER TEA4KIDZ ROOIBOS & HONEYBUSH 40’S
2 X 12 X 40 6006822001441
6006822001502
6006822001434
LAR34
LAAGER TEA4KIDZ ALL IN ONE 40’S
2 X 12 X 40 6006822001465
6006822001519
6006822001458
LAR36
LAAGER TEA4KIDZ STRAWBERRY-FLAVOURED ROOIBOS 40’S
2 X 12 X 40 6006822001748
16006822001745
26006822001742
LAR38
LAAGER TEA4KIDZ VANILLA CUSTARD-FLAVOURED ROOIBOS 40’S
2 X 12 X 40 6006822002035
6006822002059
16006822002032
LAR47
LAAGER TEA4KIDZ PEACH & APRICOT-FLAVOURED ROOIBOS 40’S
2 X 12 X 40 6006822002301
6006822002318
16006822002308
Tetley
Your daily cup of get-up-and-go From the land of tea and tennis, we bring you Tetley: a full-bodied tea, fondly known for its quality and big taste. Established in Britain in 1837 and brewed from some of the world’s finest tea leaves, the brand is steeped in history. Since joining the Tata Global Beverages family in 2000, Tetley has gone from strength to strength. Today it’s the second largest tea brand in the world, and one of the UK’s top teas. In fact, every day millions of cups of Tetley tea are enjoyed in 40 countries across the globe – including South Africa. Since 2009, Tetley has been a part of our family of brands, available as a well-priced, premium black tea, and now as a refreshing pure Green tea too. And with a teabag that’s 10% bigger than regular 2,5g teabags, it’s the biggest tea in South Africa. So, you get even more of that magical Tetley flavour in every cup. Available in pack of 26’s 102’s in 2,75 g teabags Tetley Pure Green Tea is available in pack of
200’s in 2.75g envelope & tag teabags
20’s 102’s
BRAND:
Tetley
SEGMENT:
Black Tea Green Tea
GEOGRAPHICAL SCOPE:
National NUMBER OF SKU’S:
3 2
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
TBT102
TETLEY 102’S
6 X 4 X 102
6006822001588
16006822001585
6006822001601
TBT24
TETLEY 26’S
4 X 6 X 26
6006822001694
26006822001698
36006822001695
TT01
TETLEY 200’S ENVELOPE TEA BAGS
1 x 200
6006822002172
TGT20
TETLEY PURE GREEN TEA 20’S
2 x 6 x 20
6006822002288
6006822002325
16006822002285
TGT102
TETLEY PURE GREEN TEA 102’S
2 x 6 x 102
6006822002295
6006822002332
16006822002292
16006822002179
TEA TIME The Tea For Two
TEA TIME The Tea For Two
Tea Time
Any time is tea time What’s the perfect way to start your day? With a cup of hot Tea Time of course. This full bodied brew gets its robust flavour from a blend of South African and Malawian tea leaves. So it’s the perfect pick-me-up for strong tea lovers. And now you can finish your day off with a cup of tea thanks to new Tea Time Rooibos. It’s naturally sweet and caffeine free which makes it an ideal treat to have before bed. Available in pack of
80’s
Available in pack of
GEOGRAPHICAL SCOPE:
10’s
26’s
100’s
BRAND:
Tea Time
SEGMENT:
Black Tea Rooibos
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
6006822001946
16006822001912
National
NUMBER OF SKU’S:
3 1
TT10
TEA TIME 10'S
4 X 20 X 10
6006822001915
TT11
TEA TIME 10'S
20 X 10
6006822001915
TT26
TEA TIME 26'S
6 X 10 X 26
6006822002202
6006822002219
16006822002209
6006822001946
TT100
TEA TIME 100'S
4 X 6 X 100
6006822000611
6006822002226
16006822000618
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
T81
TEA TIME ROOIBOS 80’S
6 X 4 X 80
6006822002127
6006822002134
16006822002124
Regional Brands
Phendula Tips Tea
A tea for everyone In 1994 we founded our very first brand from our base in KwaZulu-Natal. Named Phendula Tips, which means ‘to turn around or change’, it didn’t take long for this little brand to grow in popularity. Today, it’s a firm KZN favourite and considered on par with some of the best tea brands in the world. Vibrant and refreshing, the brand gets its unique taste from an all-African blend of South African, Zimbabwean and Malawian tea leaves. Available in pack of
10’s 26’s 100’s
200’s
GEOGRAPHICAL SCOPE:
KZN
NUMBER OF SKU’S:
BRAND:
Phendula Tips
SEGMENT:
Black Tea
4
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
02
PHENDULA 200’S
6 X 4 X 200
6006822001885
6006822001977
16006822001882
PT11
PHENDULA 10’S
20 X 10
6006822001908
12
PHENDULA 26’S
6 X 10 X 26
6006822000048
6006822000062
6006822000109
13
PHENDULA 100’S
4 X 6 X 100
6006822000017
6006822000079
6006822000093
6006822001939
Teeco
The cup for every occasion This Western Cape favourite is guaranteed to take you to a happy place, no matter your mood. Over the years, joyful occasions and stressful situations have been greeted with the same reassuring response ‘Let’s have a cup of Teeco’. From tea estate to teacup, every teabag has the rich aromatic quality you’ve come to expect from the brand. So sit back, relax and let a strong cup of Teeco wash away the day’s problems. Available in pack of
10’s 26’s 100’s
200’s
GEOGRAPHICAL SCOPE:
Western Cape
NUMBER OF SKU’S:
BRAND:
Teeco
SEGMENT:
Black tea
4
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SHRINK BARCODE
CASE BARCODE
22702
TEECO 200’S
6 X 4 X 200
6006822001892
6006822001984
16006822001899
TO11
TEECO 10’S
20 X 10
6006822001922
6006822001953
22697
TEECO 26’S
20 X 26
6006822001144
6006822001199
22698
TEECO 26’S
4 X 12 X 26
6006822001144
16006822001141
26006822001148
TO24
TEECO 100’S
4 X 6 X 100
6006822001175
6006822001168
16006822001172
Southall’s A family favourite Since 2007, we’ve brought you the well-loved flavour of Southall’s Rooibos, passed down from generation to generation. Started by a local family in the Western Cape, Southall’s has over 100 years of brewing history. It was here that Southall’s grew to become a tried and trusted favourite in many homes.
Available in pack of
20’s 40’s
GEOGRAPHICAL SCOPE:
Western Cape
NUMBER OF SKU’S:
BRAND:
Southall’s
SEGMENT:
Rooibos
PRODUCT CODE
BRAND
PACKAGING
UNIT BARCODE
SH2020
SOUTHALL’S 20'S
20 X 20
6006822002189
26006822002183
SH2040
SOUTHALL’S 40'S
20 X 40
6006822002196
16006822002193
SHRINK BARCODE
2
CASE BARCODE
Rooibos Health Benefits Here are 10 good reasons why drinking Rooibos can help you to improve your health: •
Rooibos is naturally caffeine-free
•
Rooibos is 100% pure and natural – it contains no additives, preservatives, or colourants
•
Rooibos contains antioxidants that can boost your immune system
•
Rooibos can help to reduce allergies and inflammation
•
Rooibos helps to keep the body hydrated
•
Rooibos can help to reduce the risk of heart disease
•
Rooibos can help to reduce the risk of cancer
•
Rooibos can help to soothe stomach cramps, and colic for infants
•
Rooibos can help to protect the liver
•
Rooibis can help to reduce stress
Joekels brands For more information on our company and brands Joekels corporate website: www.joekels.co.za Laager Facebook page: www.facebook.com/LaagerRooibos Tea4Kidz Website: www.more4momz.com