Joekels June 2017

Joekels brands Catalogue

Joekels brands

With enough tea, anything is possible At Joekels Tea Packers, we know how to make a good cup of tea.

It’s all about what you put in.We start with a small tea business, and add a large spoonful of passion and drive to be the best. We mix in a strong dose of out-the-box thinking, blended together with a tireless pursuit of quality.

We stir in a group of staff who love what they do, and add a sprinkle of creativity. The end product? Well, the perfect cup of tea. Strong, full of rich flavour and character, and capable of making everything in the world right again.

Our History Great tea at the right price We are the tea masters. Here at Joekels, we pack, blend and distribute some of South Africa’s most popular household tea brands. It all began in 1994, when Joe Swart and Jonathan Kelsey joined forces and names (Joe Swart + Jonathan

Kelsey) to create Joekels Tea Packers. They left their jobs and pooled their resources, putting everything they had behind their dream of making tea their business. And so the Phendula Tips brand was born, in a small operation running from Joe’s garage.

Joe and Jonathan initially blended tea from a cement mixer that they purchased from a friend, teaching themselves the basics of blending, packing and sales. They say all good things are worth waiting for, and the Joekels story is no exception. Success did not come overnight. It took a lot of hard work and strain to build the business into the success story that it is today.

Today, we’re considered the tea experts In fact, we’re the third largest tea manufacturer in South Africa. We also pack about 95% of all private label tea products in South Africa.

In 2003, we purchased the Laager brand from Unilever. Three years later, Tetley (a division of the Tata Global Beverages and one of the world’s largest tea companies), joined forces with Joekels, later purchasing a majority share in the Joekels business.

In 2007, we added the Teeco and Southall’s brands to the Joekels Family. Then, in 2015 we insured Jonathan’s tongue and taste buds for R5 million – to ensure the continuation of our trademark quality and consistency for years to come.

And as a testament to this quality, we’re still selling our very first product, Phendula Tips: a favourite in KZN homes.

Our Brands

Laager Rooibos

A South African favourite Only the best traditions are passed down from generation to generation.

Strong and refreshing, Laager Rooibos has been a household name in South Africa from as far back as 1945. Countless generations have enjoyed the strong, refreshing taste of Laager and the health benefits associated with Rooibos.

That’s why we’ve always said “Strength is our Tradition”.

Available in pack of

10’s

20’s

40’s

80’s

160’s

20’s and 200’s in 2g envelope & tag teabags

BRAND:

Laager Rooibos

SEGMENT:

Rooibos

GEOGRAPHINational CAL SCOPE:

NUMBER OF SKU’S:

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

LARLT24

LAAGER LOOSE ROOIBOS 100 g

8 X 6 X 100 g

6006822001526

6006822001533

6006822001540

LAR03

LAAGER 10’S

6 X 5 X 4 X 10

6006822000574

6006822000567

LAR21

LAAGER 10’S DSP

20 X 10

6006822000574

L20

LAAGER 20’S

4 X 6 X 20

6006822001687

16006822001684

16006822001688

LAR48

LAAGER 20’S BOX

8 X 6 X 20

6006822001687

16006822001684

26006822001681

LAR02

LAAGER 40’S

6 X 10 X 40

6006822000536

6006822000550

6006822000598

7

6006822000604 26006822000578

L40

LAAGER 40’S

4 X 6 x 40

6006822000536

6006822002257

16006822000533

LAR01

LAAGER 80’S

12 X 4 X 80

6006822000529

6006822000543

6006822000581

L80

LAAGER 80’S

6 X 4 X 80

600682200529

6006822000543

16006822000256

LAR160

LAAGER 160’S

2 X 6 X 160

6006822001564

6006822001595

LT01

LAAGER 200'S ENVELOPED TEA BAGS 2G

LT12

LAAGER 20'S ENVELOPED TEA BAGS 2G

4 X 12 X 20

6006822002264

60068220002271

LT48

LAAGER 20'S ENVELOPED TEA BAGS 2G

12 X 20

6006822002264

6006822002271

1 x 200

6006822001571 16006822002162

Laager Rooibos Herbals

Add some flavour to your day You can enjoy the soothing taste of Laager Rooibos in five charming herbal flavours. Best of all, there’s a flavour for every mood and occasion: • • • • •

Savour the wonderful, zesty flavour of our Laager Citrus & Ginger flavoured Green Rooibos.

Quench your thirst with the refreshingly light Laager Green Rooibos.

Treat your taste buds to the full-bodied, sweet and fragrant blend of Laager Rooibos & Honeybush.

Laager Vanilla Flavoured Rooibos gives you all the refreshment and goodness of Rooibos, with the classic, delicate flavour of vanilla.

If you like something a little bit exotic, you’ll love the rich spicy flavour and aroma of our Laager Rooibos & Chai.

Available in pack of

20’s

BRAND:

Laager Rooibos Herbals

SEGMENT:

Rooibos (Herbals)

GEOGRAPHINational CAL SCOPE:

NUMBER OF SKU’S:

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

LAR05

LAAGER ROOIBOS & CHAI 20’S

4 X 6 X 20

6006822001786

6006822001830

16006822001783

LAR06

LAAGER VANILLA-FLAVOURED ROOIBOS 20’S

4 X 6 X 20

6006822001793

6006822001847

16006822001790

LAR07

LAAGER GREEN ROOIBOS 20’S

4 X 6 X 20

6006822001809

6006822001854

16006822001806

LAR08

LAAGER GREEN ROOIBOS, CITRUS & GINGER 20’S

4 X 6 X 20

6006822001816

6006822001861

16006822001813

LAR09

LAAGER ROOIBOS & HONEYBUSH 20’S

4 X 6 X 20

6006822001823

6006822001878

16006822001820

5

Tea4Kidz The caffeine-free drink for little ones Launched in 2001, our Tea4Kidz range is the first tea ever to be created just for kids. Best of all, it’s the fun, healthy alternative to sugary drinks, that you’ve probably been looking for. With six different Laager Tea4Kidz flavours to choose from, your little ones are guaranteed to keep coming back for more.

Not only does it taste good, but your little one will get to enjoy the many health benefits associated with Rooibos.

The range is high in vitamin C and caffeine-free. So, you can feel good about giving it to your little ones – even at night!

Your kids will have a tough time choosing between these fun flavours and their wild characters: • • • • • •

Minki the Monkey’s All-in-One Tea (a blend of Rooibos, Honeybush, and Black Tea) Trumpy the Elephant’s Regular Rooibos Henry the Hippo’s Rooibos Honeybush Blend Rory the Lion’s Strawberry-flavoured Rooibos Jabu the Giraffe’s Vanilla Custard-flavoured Rooibos Roxy the Rhino’s Peach & Apricot-flavoured Rooibos

BRAND:

Tea4Kidz

PRODUCT BRAND CODE

SEGMENT:

Rooibos (Kids)

PACKAGING

UNIT BARCODE

Available in pack of

40’s

GEOGRAPHINUMBER OF National 6 CAL SCOPE: SKU’S: SHRINK BARCODE

CASE BARCODE

LAR32

LAAGER TEA4KIDZ ROOIBOS 40’S

2 X 12 X 40 6006822001427

6006822001496

6006822001410

LAR33

LAAGER TEA4KIDZ ROOIBOS & HONEYBUSH 40’S

2 X 12 X 40 6006822001441

6006822001502

6006822001434

LAR34

LAAGER TEA4KIDZ ALL IN ONE 40’S

2 X 12 X 40 6006822001465

6006822001519

6006822001458

LAR36

LAAGER TEA4KIDZ STRAWBERRY-FLAVOURED ROOIBOS 40’S

2 X 12 X 40 6006822001748

16006822001745

26006822001742

LAR38

LAAGER TEA4KIDZ VANILLA CUSTARD-FLAVOURED ROOIBOS 40’S

2 X 12 X 40 6006822002035

6006822002059

16006822002032

LAR47

LAAGER TEA4KIDZ PEACH & APRICOT-FLAVOURED ROOIBOS 40’S

2 X 12 X 40 6006822002301

6006822002318

16006822002308

Tetley

Your daily cup of get-up-and-go From the land of tea and tennis, we bring you Tetley: a full-bodied tea, fondly known for its quality and big taste. Established in Britain in 1837 and brewed from some of the world’s finest tea leaves, the brand is steeped in history. Since joining the Tata Global Beverages family in 2000, Tetley has gone from strength to strength. Today it’s the second largest tea brand in the world, and one of the UK’s top teas. In fact, every day millions of cups of Tetley tea are enjoyed in 40 countries across the globe – including South Africa.

Since 2009, Tetley has been a part of our family of brands, available as a well-priced, premium black tea, and now as a refreshing pure Green tea too. And with a teabag that’s 10% bigger than regular 2,5g teabags, it’s the biggest tea in South Africa. So, you get even more of that magical Tetley flavour in every cup.

Available in pack of 26’s 102’s in 2,75 g teabags Tetley Pure Green Tea is available in pack of

200’s in 2.75g envelope & tag teabags

20’s 102’s

BRAND:

Tetley

SEGMENT:

Black Tea Green Tea

GEOGRAPHICAL SCOPE:

National NUMBER OF SKU’S:

3 2

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

TBT102

TETLEY 102’S

6 X 4 X 102

6006822001588

16006822001585

6006822001601

TBT24

TETLEY 26’S

4 X 6 X 26

6006822001694

26006822001698

36006822001695

TT01

TETLEY 200’S ENVELOPE TEA BAGS

1 x 200

6006822002172

TGT20

TETLEY PURE GREEN TEA 20’S

2 x 6 x 20

6006822002288

6006822002325

16006822002285

TGT102

TETLEY PURE GREEN TEA 102’S

2 x 6 x 102

6006822002295

6006822002332

16006822002292

16006822002179

TEA TIME The Tea For Two

TEA TIME The Tea For Two

Tea Time

Any time is tea time What’s the perfect way to start your day? With a cup of hot Tea Time of course. This full bodied brew gets its robust flavour from a blend of South African and Malawian tea leaves. So it’s the perfect pick-me-up for strong tea lovers. And now you can finish your day off with a cup of tea thanks to new Tea Time Rooibos. It’s naturally sweet and caffeine free which makes it an ideal treat to have before bed.

Available in pack of

80’s

Available in pack of

GEOGRAPHICAL SCOPE:

10’s

26’s

100’s

BRAND:

Tea Time

SEGMENT:

Black Tea Rooibos

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

6006822001946

16006822001912

National

NUMBER OF SKU’S:

3 1

TT10

TEA TIME 10'S

4 X 20 X 10

6006822001915

TT11

TEA TIME 10'S

20 X 10

6006822001915

TT26

TEA TIME 26'S

6 X 10 X 26

6006822002202

6006822002219

16006822002209

6006822001946

TT100

TEA TIME 100'S

4 X 6 X 100

6006822000611

6006822002226

16006822000618

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

T81

TEA TIME ROOIBOS 80’S

6 X 4 X 80

6006822002127

6006822002134

16006822002124

Regional Brands

Phendula Tips Tea

A tea for everyone In 1994 we founded our very first brand from our base in KwaZulu-Natal. Named Phendula Tips, which means ‘to turn around or change’, it didn’t take long for this little brand to grow in popularity. Today, it’s a firm KZN favourite and considered on par with some of the best tea brands in the world.

Vibrant and refreshing, the brand gets its unique taste from an all-African blend of South African, Zimbabwean and Malawian tea leaves.

Available in pack of

10’s 26’s 100’s

200’s

GEOGRAPHICAL SCOPE:

KZN

NUMBER OF SKU’S:

BRAND:

Phendula Tips

SEGMENT:

Black Tea

4

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

02

PHENDULA 200’S

6 X 4 X 200

6006822001885

6006822001977

16006822001882

PT11

PHENDULA 10’S

20 X 10

6006822001908

12

PHENDULA 26’S

6 X 10 X 26

6006822000048

6006822000062

6006822000109

13

PHENDULA 100’S

4 X 6 X 100

6006822000017

6006822000079

6006822000093

6006822001939

Teeco

The cup for every occasion This Western Cape favourite is guaranteed to take you to a happy place, no matter your mood. Over the years, joyful occasions and stressful situations have been greeted with the same reassuring response ‘Let’s have a cup of Teeco’.

From tea estate to teacup, every teabag has the rich aromatic quality you’ve come to expect from the brand. So sit back, relax and let a strong cup of Teeco wash away the day’s problems.

Available in pack of

10’s 26’s 100’s

200’s

GEOGRAPHICAL SCOPE:

Western Cape

NUMBER OF SKU’S:

BRAND:

Teeco

SEGMENT:

Black tea

4

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SHRINK BARCODE

CASE BARCODE

22702

TEECO 200’S

6 X 4 X 200

6006822001892

6006822001984

16006822001899

TO11

TEECO 10’S

20 X 10

6006822001922

6006822001953

22697

TEECO 26’S

20 X 26

6006822001144

6006822001199

22698

TEECO 26’S

4 X 12 X 26

6006822001144

16006822001141

26006822001148

TO24

TEECO 100’S

4 X 6 X 100

6006822001175

6006822001168

16006822001172

Southall’s A family favourite Since 2007, we’ve brought you the well-loved flavour of Southall’s Rooibos, passed down from generation to generation. Started by a local family in the Western Cape, Southall’s has over 100 years of brewing history. It was here that Southall’s grew to become a tried and trusted favourite in many homes.

Available in pack of

20’s 40’s

GEOGRAPHICAL SCOPE:

Western Cape

NUMBER OF SKU’S:

BRAND:

Southall’s

SEGMENT:

Rooibos

PRODUCT CODE

BRAND

PACKAGING

UNIT BARCODE

SH2020

SOUTHALL’S 20'S

20 X 20

6006822002189

26006822002183

SH2040

SOUTHALL’S 40'S

20 X 40

6006822002196

16006822002193

SHRINK BARCODE

2

CASE BARCODE

Rooibos Health Benefits Here are 10 good reasons why drinking Rooibos can help you to improve your health: •

Rooibos is naturally caffeine-free

•

Rooibos is 100% pure and natural – it contains no additives, preservatives, or colourants

•

Rooibos contains antioxidants that can boost your immune system

•

Rooibos can help to reduce allergies and inflammation

•

Rooibos helps to keep the body hydrated

•

Rooibos can help to reduce the risk of heart disease

•

Rooibos can help to reduce the risk of cancer

•

Rooibos can help to soothe stomach cramps, and colic for infants

•

Rooibos can help to protect the liver

•

Rooibis can help to reduce stress

Joekels brands For more information on our company and brands Joekels corporate website: www.joekels.co.za Laager Facebook page: www.facebook.com/LaagerRooibos Tea4Kidz Website: www.more4momz.com