Joel Macdonald

Over the period, Joel Macdonald graced the field in 124 professional matches, a rigorous experience that would later prove invaluable in his foray into the business world. These sporting endeavors honed his leadership skills and ability to manage teams effectively. As his days as a professional athlete drew close, he transitioned seamlessly into the dynamic business realm. With unwavering determination and a knack for navigating complex landscapes, he embarked on an entrepreneurial path. His innovative spirit shone brightly as he co-founded Liquorun.com, a pioneering force in Australia's nascent alcohol e-commerce sector. Concurrently, he laid the foundation for Distributed Logistics, an on-demand logistics venture, offering a glimpse into the future success he would achieve in technology. Joel's journey in the technology sector commenced with establishing Zwype, an innovative hospitality platform, and a thriving Software-as-a-Service company. Recognizing the vast potential of this SaaS gem, he took the helm as CEO, guiding the company to go public in 2016. His strategic insight and effective capital-raising strategies led to the establishing of a $100 million fund, propelling annual revenues to soar beyond USD 25 million in less than four years. In 2018, he further cemented his commitment to the organization by assuming the role of President while continuing as Managing Director, a testament to his unwavering dedication to the company's growth and success. Macdonald’s extraordinary journey, from the fields of professional sports to the forefront of technological innovation, stands as an inspiring testament to the boundless potential of determination and adaptability. His tireless pursuit of excellence and his unwavering spirit of exploration propel him toward new horizons in the ever-evolving worlds of business and technology.