BLADES BARBERSHOP
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Branding + Creative Direction
BLADES BARBERSHOP
CREATIVE PROBLEM:
SOLUTION:
Blades (desire shown to shortern name to ‘blade’ by owner) need to reinstate their name on the Wakefield market and compete with the newer barbershops opening in the area.
New competition employ trainee hairdressers, the well established Blades is able to boast over 20 years experience.
DISCIPLINES:
COLLABORATORS:
Branding, Creative Direction.
Ross Francis
Branding + Creative Direction
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This has translated into an overarching idea that Blades do not cut corners. This reflects a positive and confident aura to the brand.
AUDIENCE:
CONTEXT:
Male, All ages but focus on range of: 16 -30.
Wakefield, West Yorkshire.
RANGE: In-store design + branding, Promotional printed material, Website + digital elements.
Modern day, central.
BLADES BARBERSHOP
VISUAL REFERENCE:
REASONING:
The Beautiful Meme
Clever use of a mark that can be utilised in a variety of manners depending on context. Representational of ballet shoes, but then is applied as quotation marks with equal effect.
Branding + Creative Direction
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PRIMARY:
SECONDARY:
Visits/interviews with owner. Visits to other barbershops (competition).
Visual references, Existing barbershop branding, Wakefield demographics,
Discussions with possible TA - males 16 - 40. Exploration of Wakefield + surrounding area. INFORMED PROGRESSION: In-store design + branding, Promotional printed material, Website + digital elements.
BLADES BARBERSHOP
Branding + Creative Direction
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BRAND INTEGRATION: Typographical logo and a secondary visual mark.
Typographical logo.
Secondary mark, represents the corner.
LOGO:
SECONDARY LOGO:
Lowercase Sans-serif provides an understated confidence and a clean aesthetic.
The corner is applied as a visual mark that can be used alongside the main typographical logo or on in its own respect according to need and application considerations.
The ‘L’ has been sheared in the same ratio as the secondary logo to create dynamics in the form of the work, and as a visual accompanyment to the meaning of the word iself.
BLADES BARBERSHOP
Branding + Creative Direction
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TYPOGRAPHY:
EXAMPLE:
COLOUR:
Regular (Extrabold).
Over 20 years of not cutting corners.
Fiery Orange, White, Black.
REASONING: Has a contemporary feel whilst adding certain quirks to give it a unique finish. The combination or curves and jagged cuts blends nicely with the rationale.
(24pt)
REASONING: Orange and black are used to provide vibrancy whilst retaining a feel of modern contemporary simplicity.
APPLICATION:
EXAMPLE:
BLADES BARBERSHOP
Branding + Creative Direction
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PRINT:
IN-STORE:
Posters and flyers can be used around the wakefield area. The use of male orientated copy means the audience is targeted directly.
Printed elements can be carried through to in-store decor and take-aways in order to integrate brand.
CONTEXT: Wakefield town centre. In the shop itself.
BLADES BARBERSHOP
Branding + Creative Direction
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PRINT:
IN-STORE:
Posters and flyers can be used around the wakefield area. The use of male orientated copy means the audience is targeted directly.
Printed elements can be carried through to in-store decor and take-aways in order to integrate brand.
CONTEXT: Wakefield town centre. In the shop itself.
BLADES BARBERSHOP
DIGITAL: Web elements continue to apply the copy and the developing visual language in a more interactive fashion.
USABILITY: Corner works effectively as a home-button. Each seperate page scrolls on a horizontal.
REASONING:
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Branding + Creative Direction
BLADES BARBERSHOP
USABILITY: Demonstration of branding carried through in-store.
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Branding + Creative Direction
BLADES BARBERSHOP
Branding + Creative Direction
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USABILITY: Demonstration of branding carried through in-store.