YCN NesCafe Azera
Joel Burden + David Gaskell
01
YCN NesCafe Azera
Joel Burden + David Gaskell
Naturally Infused Milk designed especially for coffee. The coffee shop generation have become used to quality, this should be no different at the home, during the commute, at the office or after dinner. This range of naturally infused milks based on the most popular flavoured lattes, provide that extra special top to any cup of NesCafe Azera. Also, to mark the launch of this unique product, is a powerful social media campaign linked around the copy: ‘For those who have good nights,
and better mornings. This is for you.’
02
YCN NesCafe Azera
Joel Burden + David Gaskell
03
YCN NesCafe Azera
Joel Burden + David Gaskell
#BetterMorning
04
YCN NesCafe Azera
Joel Burden + David Gaskell
Milk float instore installation for larger supermarkets. This is not its only use however. There are also possibilities to deploy around chosen areas as a working float, as a PR boost and tester scheme.
05
YCN NesCafe Azera
Joel Burden + David Gaskell
#BetterMorning
By encouraging friends and family to nominate each other for their perfect mornings, it creates a chain reaction, providing NesCafe Azera with user generated promotion and sharing. It also doesn’t hurt that Azera is being associated with something so positive. From this, winning mornings can be documented and posted on YouTube or other video sharing sites, generated yet more sharing and positive vibes. 06
YCN NesCafe Azera
Joel Burden + David Gaskell
07
YCN NesCafe Azera
Joel Burden + David Gaskell
08
YCN NesCafe Azera
Joel Burden + David Gaskell
09