Joe Leadbeater Level 4 What I’ve Learnt as a Designer and as an Individual
Joe Leadbeater Level 4 What I’ve Learnt as a Designer and as an Individual
Being an ignorant southerner drowning in the North Sea . . .
meat and potatoe pie
pants jesus wept you do well.. raad ma baak
cornish pasty meat and potatoe pie trousers pants jesus christ jesus wept you do well.. you’re doing the right thing raad ma baak ride my bike
Joe Leadbeater Level 4 What I’ve Learnt as a Designer and as an Individual
This time last year....
Liked to draw people in movement - Ice Skaters in Hyde Park
Still haven’t developed my own illustrative style - develop in Level 5?
Took 7 hours each - didn’t even consider selling as prints!
Software Programmes: Photoshop. MS Paint. The ENTIRE Microsoft suite. Designers / Studios David Carson What?
Proud of Where I Study? Dropped out of Loughborough after recieving an Unconditional.
Began the course here, and voted in as a class rep!
Now
Thing’s I have learnt How to use Adobe Illustrator. How to use Adobe Photoshop. How to use Adobe InDesign. How to use Adobe Photoshop. What an infographic is. What the word ‘stock’ means. The use of stock. The anatomy of type. The history of type. Colour theory. The history of a book. How advertising persuades. RGB. CMYK. Leading. Kerning. Tracking. Script fonts. Roman fonts. Block fonts.
Visual literacy. Sign / symbol / signifer. Bold / Italic / Bold Italic. Layout. Grid. How to produce patterns. Editorial Design. Packaging. Information and wayfinding. Infographics. What a mailshot is. What a live brief is. Branding. Identity. Design studios. Design blogs. How to print double sided. How to add crop marks. What crop marks actually are. Pagination Imposition.
The history of ‘the book’. Methods of binding. What a folding bone is. Modernism. Postmodernism. Avante - Garde. Screen printing. Laser cutting. Embossing. Metal Etching. Consumerism. Communism. Using a scalpel. The Bauhaus. Half - tone. Optical mixing. Physical mixing.
How to present your work (hopefully)
Thing’s I have enjoyed most How to use Adobe Illustrator. How to use Adobe Photoshop. How to use Adobe InDesign. How to use Adobe Photoshop. What an infographic is. What the word ‘stock’ means. The use of stock. The anatomy of type. The history of type. Colour theory. The history of a book. How advertising persuades. RGB. CMYK. Leading. Kerning. Tracking. Script fonts. Roman fonts. Block fonts.
Visual literacy. Sign / symbol / signifer. Bold / Italic / Bold Italic. Layout. Grid. How to produce patterns. Editorial Design. Packaging. Information and wayfinding. Infographics. What a mailshot is. What a live brief is. Branding. Identity. Design studios. Design blogs. How to print double sided. How to add crop marks. What crop marks actually are. Pagination Imposition.
The history of ‘the book’. Methods of binding. What a folding bone is. Modernism. Postmodernism. Avante - Garde. Screen printing. Laser cutting. Embossing. Metal Etching. Consumerism. Communism. Using a scalpel. The Bauhaus. Half - tone. Optical mixing. Physical mixing.
How to present your work (hopefully)
Stock
A Brief History of...
Speaking From Experience
Packaging
Branding...
A future career?
Who knew that going to a funeral could help you gain work experience? At my grandma’s funeral around Easter, I found out that one of her friends’s daughters was a graphic designer...
Fiona Berry - Managing Partner We believe in the power of creativity to transform organisations. We believe creativity is the most precious commodity of the 21st century. An international agency - work all around the world.
Client: E - Courier ‘eCourier.co.uk was set up with a simple mission in mind - to use state of the art technology to transform a boring, stressful and unreliable category.’
BIG
BOLD
who?
where?
Joe Leadbeater, a 20 year old undergraduate, studying at Leeds College of Art.
I stay in Leeds (where I study), but out of term time live at home in London.
design experience
in contact with
promotion for GHC events london
Fiona Berry, managing partner at Heavenly, London.
work experience with Sue King, logo designer, london
NB Studios, London.
education
qualifications
merchant taylor’s school northwood
GCSE: 3 A*’s, 3, A’s, 5 B’s.
Venture 3, London. publication designed for Adam Tanser’s Rishi Sodha, 2 Creatives, London. FMP Photography degree project (graduated BA Hons Photography Sue King, Freelance, London. Student - LCA Alumni)
loughborough university art foundation
AS: Art: A, English Lang: A Design & Technology: B, Psychology: C
leeds college of art ba (hons) graphic design
A2: Art: A*, English Lang: A, Design & Technology: B
interests
contact
skateboarding, fashion, surrealist painting, DJing & electronic music
lead-bea-ter@hotmail.com http://lead-bea-ter.wix.com/portfolio
Strengths / Weaknesses
Strengths: Confidence - Personality / Work Experimentation Ability to Learn Concepts Research
Weaknesses: Stress Time Management Design Sheets Illustration Craft Skills
Questions?