What this is.......................................................................................below Second Supper Covers Fake News to Alternative PresS................................................................p.
3
Page Layout.........................................................................................p. 5 Advertising.........................................................................................p. 7 Logo Design..........................................................................................p. 16 Promotions..........................................................................................P. 20
what this is.................................................................................... Three years ago, the Owner/Founder/Editor-in-Chief of The Second Supper, a new, free, fake news publication at my university, came to me and asked me if I would want to take over editing the paper with another writer when he left for grad school. Up until then, my only publication experience came through writing weekly social commentary for the “real” portion of The Second Supper, some concert reviews, and a few travel pieces from recent trips. My duties as Executive Editor included laying-out and editing of the back ten pages — I was quickly taught the basics of Adobe Creative Suite. As I recall, the session lasted little more than an hour. The first few issues were dodgy to say the least, but we kept the paper going and my interest in the medium itself intensified. I started to pick up more responsibilities despite it being my last year of college. Eventually, I was designing advertisements and laying out more of the paper. The other Editor left at the end of that first semester, and I was left to run the editorial and design sides of the publication. We did well throughout the semester and into the summer, maintaining a core audience, but we quickly realized the limitations of an abrasive, fake news publication in a small, midwestern, college town. I graduated in May, 2007 and was itching to throw myself into the publication full-time. Over the course of that summer, the LLC was bought by the then business manager. We decided to switch formats to that of an alternative press with the tagline “Your Local Press,” hoping that we could fill the independent media void in La Crosse, WI. The new owner decided to keep the same name — aside from dropping the “the” — but to redesign the logo, which I did. He also gave me the title of Editor-in-Chief. Our overall goal was to become a credible source for local news and entertainment while maintaining our youthful and edgy image. In September of 2007 we made the switch. This included a complete redesign of the content, layout, and organization itself. As Editorin-Chief and the only designer on staff, all three of these necessary changes fell under my jurisdiction. We decided to focus content on local, social issues such as freedom of speech, student banking, immigration, binge drinking, and downtown revitalization. I hired a few new writers, an editorial assistant, copy editor, some photographers and we transitioned well during our first semester as an alternative press, taking in around $42,000 in revenue. However, come the end of the semester and due to loss of some crucial business personnel, I stepped down as Editor-in-Chief, taking the position of Art Director/Managing Editor as of January, 2008 in order to put more energy into design, promotions, and advertising sales. What this experience has given me is the desire to become a visual storyteller, whether it be through advertisement or visual/textual articles, and I want to be able to further hone my visual abilities. This visual portfolio includes just a few examples from the 58 issues I’ve designed for Second Supper and other projects over the past three years. It was printed tabloid style in order to show the pieces in the context for which they were designed (for the most part). Overall, I hope to share with you my potential in visual rhetoric. Thank you.
Joel L. Kuennen
p. 2
January 2008
The Second Supper, Issue 81 Executive Editor
The Second Supper, Issue 77 Executive Editor
The Second Supper, Issue 82 Executive Editor
VOL. 6 - ISSUE 77 JUNE 27th - 2007
VOL. 6 - ISSUE 81 AUGUST 1ST - 2007
VOL. 6 - ISSUE 82 AUGUST 8TH - 2007
Traffic Cop Uses Casual Friday to Dress up as RoboCop By Tim Bavlnka tim.bavlnka@secondsupper.com
By Ben Clark CUPERTINO, Calif. (Reuters) — Appleʼs new iPhone, the all-in-one cell phone, iPod, GPS device and web browser, promises to draw hoards of people to AT&T retail outlets this Friday. Though few details have been disclosed as to the distribution of the phones, or if there will in fact be enough available to satisfy consumer demand in the first week, Apple insists that anyone interested must show up at either an Apple Store or an AT&T store this Friday at exactly 6:00 PM. Techies eager to get their hands on one of the new gadgets started arriving at stores as early as last Saturday night, taking no chances to ensure they will be the very first to sport the digital talisman; no online reservations or preorders have been offered to anyone, regardless of status or connections. Especially eager to finally come in tactile contact with an iPhone, Apple CEO Steve Jobs took to the
The definitive say in Midwestern-Hipster Fashion
benjamin.clark@secondsupper.com
Once again, Casual Friday has fallen on the Murphy City Police Department. The third Friday of every month is designated “Casual Friday” in order to help keep morale boosted and to help keep a positive work environment throughout the month, as it helps keep all involved something to look forward to in the coming weeks. While some of the officers on duty choose jeans, a casual button down shirt, or possibly something as extreme as a baseball cap, others take Casual Friday to a whole new level. Every third Friday, Officer Weller comes into the department wearing a fully articulated RoboCop outfit.While at first, many of his fellow officers of the law
WASHINGTON D.C. — This last week, President Bush was discharged from the hospital following a routine surgery to remove five polyps from his lower intestine, and returned to office better than ever. The aides closest to the president have stated that his attitude and mood have improved dramatically. “He’s like a different person, it’s very unusual,” said presidential aide Roger Harris to reporters. “Whenever we tell him, uh, unpleasant news from Iraq, he just nods solemnly and says that he made a mistake! I’ve never heard him admit that he’s done anything wrong before.” Public officials in Washington are taking notice of President Bush’s newfound attitude towards life and politics in general. Early this morning, the President
see BUSH, page 7
see ROBOCOP, page 2
By Nick Koegl
nick.koegl@secondsupper.com
WASHINGTON D.C. — Last week President Bush vetoed a Senate measure that would have lifted the ban on stem cell research, explaining that “the sanctity of all forms of human life should not be reduced to a commodity to be exploited by man.” Though many researchers in the field agree that studying stem cells and their division patterns could lead to advances in treatment for many degenerative diseases like Alzheimerʼs and multiple sclerosis, detractors argue that the benefits do not warrant actually destroying a human embryo. The veto is only the third of Bushʼs presidency, but the second concerning restrictions on stem cell research. This has prompted liberals, conservatives and roving specters from alternate planes of existence alike to criticize the president for his stubborn refusal to change his ways. On Tuesday night, Bush came under fire from a particularly credible source — the unearthly haunting presence of former President Ronald Wilson Reagan. At the precise moment the hour hand on the White House grandfather clock struck
BURBANK, CA — Freshly named as new “The Price Is Right” host, comedian and actor Drew Carey is running into his first problem before even starting the show. The lovely collection of model wash-ups and up and coming unknown attractive women known famously as Barker’s Beauties have already expressed their confusion with their new host. “It was so easy to know if we were doing a good job with Bob Barker,” said senior Beauty Janet. “He would give us a slap on the butt and say “Good job jiggles,” or grab his crotch and sneer in approval of whatever we did. But Mr. Carey, well, I don’t even know what he thinks of our performance. He always tells us how special we are to the show, or how we should try to further the positive image of women in today’s world. I just don’t get it!” Many other instances have lent to the Beauties’ puzzlement of their new host. Most of the sexual harassment that Bob Barker was accused of took place in the dressing room. “That old codger would just walk in and give us a run through of the day’s show while we were stark naked,” said newer Beauty Theresa. “He would then make some kind of sexual comment involving ‘Plinko,’ ‘Coming or Going’ and ‘Squeeze Play,’ then he would just leave, like a thief in the wind. Drew Carey barely even makes eye contact below my
LA CROSSE — A slight misunderstanding on the part of Bizzy Bone, formerly of the rap music group Bone Thugs-n-Harmony, led to a surprise visit on his behalf to the troubled youth at Crossfire in dowtown La Crosse. “Heʼs not as popular with this generation as are your Lil Jons or 50 Cents,” volunteer Mike Watson said of Bizzy Bone, “but some of the kids have heard of him, which makes his visit all the more special.” “Itʼs great to be here at Crossroads,” Bizzy Bone said referring to Crossfire. “I was just passing through and saw that there
Second Supper, Issue 84 Editor-in-Chief
By Ben Clark benjamin.clark@secondsupper.com LA CROSSE,Wis. — A local think-tank session was briefly interrupted when it became apparent that a member of the group was pausing every so often to spit out some disgusting tobacco juice. “Dude, are you chewing?!?” asked think-tank member Beth Johannson while taking a puff off her delicious cigarette, to Justin Prant who was spitting out the remains of a large amount of cancer-causing chew. Suddenly, conversation over the plight of the lower class ceased and the topic turned to the dangers of chewing tobacco. “Don’t you know what you’re doing to your body? That shit’s gross dude,” said Will Remington as he tapped his unlit cigarette against the table. He then lit it, inhaled, and turned back to Prant: “You’re gonna lose your
see DIPPER, page 7
see CAREY, page 2
Second Supper, Issue 85 Editor-in-Chief
Second Supper, Issue 86 Editor-in-Chief
August 22, 2007 Volume 7 Issue 86 September 12th, 2007
Volume 7 Issue 85 September 5th, 2007
Volume 6 Issue 84
INSIDE: Student Banking Student Loans Credit Unions Q&A with Joe Gow Rage Against the Machine
Second Supper, Issue 87 Editor-in-Chief
Second Supper, Issue 88 Editor-in-Chief
INSIDE: The Warehouse Cretin Hop: Punk 1973-78 Q&A with The Histronic Q&A with Emily Krall ... fashionista!
Second Supper, Issue 89 Editor-in-Chief Volume 7 Issue 88
Volume 7 Issue 87
September 26th, 2007
September 19th, 2007
Volume 7 Issue 89 October 3rd, 2007
La Crosse Drinking Culture Alive & Well Oktoberfest 2007 INSIDE: Staff Sgt. Josh Bowers: Building the Wall José Ruiz, an Immigrant Success Story Amnesty: That Dirty Word That’s Not So Dirty
Joel L. Kuennen
page 26-27
p age 6
p. 3
January 2008
Second Supper, Issue 90 Editor-in-Chief
Second Supper, Issue 91 Editor-in-Chief
Second Supper, Issue 92 Editor-in-Chief
Volume 7 Issue 90
Volume 7 Issue 91
Volume 7 Issue 92
October 10, 2007
October 17, 2007
October 24, 2007
We’ve got a drinking problem. Obama’s Hope page 4
Politics: Branding & Consumption page 7
Conscientious Non-Voting page 8
A Trip to the Pericardium of Blackwater USA page 11
Second Supper, Issue 93 Editor-in-Chief
Second Supper, Issue 94 Editor-in-Chief
Second Supper, Issue 95 Editor-in-Chief
Volume 7 Issue 93
Volume 7 Issue 94
October 31, 2007
November 14, 2007
Volume 7 Issue 95 November 29, 2007
I s Fa ir T ra de t he a n sw e r t o w o rld p o ve r t y ? If so, where does the consumer fit?
Second Supper, Issue 96 Editor-in-Chief
Downtown Mainstreet Incorporated
LHI Tower 2, New Transit Center, and Hotel
Page 6
Page 7
The Vibe’s Last Call Page 8
Rascals Closes, Draught Haus Opens Page 9
Second Supper, Issue 97 Editor-in-Chief
A Revolutionary Approach to Ending Poverty
Ten Thousand Villages, Bringing the World to Us
Organic Valley Creating “Local” Fair Trade
Page 6
Page 7
Page 8
Second Supper, Issue 99 Art Director/Managing Editor Volume 7 Issue 97 December 13, 2007
FREE VOL. 8 ISSUE 99
January 10, 2008
Brought to you by Second Supper and Downtown Mainstreet Inc.
PAGE 4- 13 — Our holiday picks and reviews
(there’s even a map!)
Joel L. Kuennen
p. 4
January 2008
4
overview Page layout has always been one of my favorite ways of applying visual rhetoric. Most mediums are satisfied to pile image and text upon eachother in order to create an information soaked space in which the reader/viewer doesn’t have the opportunity to be bored. However, by doing this, the reader/ viewer also doensn’t have the opportunity to follow a narrative and place the information into a context. My goal is to be able prepare the reader for the voice of the article through the layout as well as providing them with a visual narrative which explicates and expounds upon the textual narrative.
Sound Tribe Sector 9 ~ Live in Des Moines Õ the world. Second reason is that you’re driving into the area and there are all these lakes and rivers and you don’t know what is coming up. There is something that is just really, really chill about the vibe in La Crosse. And everyone we’ve met there have been so fucking cool. We came to La Crosse the first time and the place was packed, the people were going crazy, they already knew our music, so it was like we were coming to a place that was really home to us. And people welcomed us that way, and that’s it. That means more to me than playing Chicago, than playing some other unfriendly city — that has people at the shows too — but to us it’s much more important to go to a place like La Crosse, where you meet all these cool people and you get to chill with them. La Crosse is a real place. SS: Do you have any “rock star” advice for the world, and what have you learned through your experience with Urchin? CH: Definitely that rock n’ roll is the best thing in the fuckin’ world.Yeah, people go overboard with it and ruin their lives, but that happens with every kind of work — and it really depends on the type of person. Rock n’ roll is about enjoying your life and living it to the fullest, and being what you want to be.That’s really what it’s all about. My advice is pretty simple: Live your life and don’t listen to anybody else. Listen to yourself because there are so many people who aren’t living their life because someone else tells them they shouldn’t be that way. Rock n’ roll is about being who you are and that’s the motto to live by. I don’t care — job, or this or that — if you start working for some shit ass company, all of a sudden you have to be a certain way to work there and your whole life is changed and you’re not who you are anymore. That’s not good because you’re wasting your time, your life. Rock n’ roll allows you to take control of your life, so it’s not necessarily just about the music, but rockin’ in everything you do. SS: So, what do you think the future holds for the Urchin? CH: I am really curious to see what happens with this album, because we have been on labels for the past six years and this is the first album that we have made, since 1998, without any help from any label. We made the album the way we wanted to make the album. We got a great studio, we got a great engineer, we got a great mixer, we got a great guy who mastered it, so it’s a really amazing album and it was made the way we wanted to make it. The future of the Urchin is all going to be determined by what happens after this tour. All around the country people at the shows are going to have this CD, and if they like it as much as we do then it’ll have legs and hopefully those legs will take us to bigger places. I’m not talking about radio domination or anything like it. I’m talking about being on more people’s radar and getting our music to more people. That’s really what the future holds for us. SS: One last question, what is your favorite beer? CH: Jack Daniels! [Laughter.]
Photos by Bill Kyiagis, the corporate lawyer
By Adam Bissen
adam.bissen@secondsupper.com Sound Tribe Sector 9 is the jamband that grew up. Just five years ago, the Georgia-born band decorated stages with crystals, distributed natural time calendars at concerts and ended sets with monologues about love and unity. Its music was similarly psychotropic, an exciting blend of drum & bass and noodly ambience that was quasi-New Age and inimitably funky. But a funny thing happened on the way to granola-land obscurity: STS9 brought computers on stage and learned to mix digital samples with live instruments.They also lopped off their dreadlocks, tucked away the crystals and wrote club-banging tracks that could get dense people dancing. The digital loops pushed the jam/electronica fusion to rich new levels, but spontaneity rolled back as band members became bound to computerized time. Still, their fanbase exploded. There are benefits and distractions that come with both sides of Sector 9’s music – the ambient DnB and the computerized beats – and they were all on display at the band’s concert in Des Moines, Iowa Sept. 19. Coming 11 days after STS9’s twonight stand at Colorado’s Red Rocks Ampitheater, last Wednesday’s show had all the makings of a “sleeper.” For one, the concert was promoted as a gift to one Des Moines fan that spent five years petitioning the band to play his city. The midweek placement also kept many touring fans away, and several of the 400 or so attendees hoped to be rewarded with older material after making the long drive across cornfields. Sure enough, the setlist would contain only three songs written in the past three years. The plodding, go-nowhere jams found in some older songs – namely “ReEmergence” and “Wika Chikana” – showed why this material had been largely shelved. Other dustedoff tunes sparkled with the glean of an earlier era. “Frequencies Parts 2>3,” a rarely paid gem, was a concert highlight with keyboardist David Phipps leading the group from composed sections to high-energy synth jams. “Dance” also got the old-school treatment when it built from an opiated riff to a triple-time trance workout. For the newer songs bassist David Murphy set aside his instrument to play a digital MIDI. “Rent,” a song with a groove so
sweet it sounds like it could have been written by Quincy Jones, demonstrated the best of the new STS9 sound: polished, hook-heavy and made for club subwoofers. On the flip side “Lo Swaga” swirled in dullness as band members locked in on a synth line and double-clicked their way through a seven-minute set-closer. Sound Tribe Sector 9 was one of the first major concerts to be held at Peoples, a club at the top of a three-story complex that also includes a sports bar. The bass sounded muffled in much of the room, but a walk to the front of the stage, which the sparse crowd accommodated, alleviated that. Colorado fans would comment at the novelty of elbow room at an STS9 concert, while I marveled that a mixed drink could only cost three dollars. There was a fun, what-could-benext? vibe to the concert, which was appreciated after the predictable song choices that dominated recent tours. Fans that catch multiple concerts in a run – like, say, this October 4 at the Rave in Milwaukee and October 5 at the Barrymore Theatre in Madison – would grumble about seeing the same songs repeatedly. Now it appears STS9 spent three years learning to mix computers with instruments, feel comfortable with the new sound and are willing to crack open the song book again. The Des Moines concert moved comfortably between STS9’s old-style jamming and the newer computer numbers, which most resemble hip-hop tracks. “Be Pulse” showed the band at its loosest, while “Move My Peeps” worked into a stunning live DnB breakdown, a hallmark of older concerts. A computerized number also closed the second set, but “Arigato” had so many spaced-out samples colliding into each other that it didn’t matter the band looked like it was having a LAN party. For being such a schizophrenic show – Are we a jamband? Are we electronica producers? – the concert ended with an appropriate encore, “What is Love?” Originally released by Deee-Lite as the flip side to “Groove is in the Heart,” “What is Love?” is one of the few cover songs STS9 performs. The club classic has been a favorite since STS9 debuted it April 6, 1999 and hadn’t been performed since Boulder, Colo. on March 15 – not that anyone was paying attention to that stuff.
9.19.07 Sound Tribe Sector 9 at Peoples, Des Moines, Iowa Set I: Once Told, Crystal Instrument, Really Wut, Pianoir, Wika Chikana, Frequencies Part 2>3, Lo Swaga Set II: Rent, Move My Peeps, Open E, ReEmergence, Be Pulse, Dance, Arigato Encore: What is Love?
15
Joel L. Kuennen
September 26th, 2007
p. 5
January 2008
issues that matter For this layout, my goal was to tie an abstract concept (debt and credit) down by representing it through it’s physical consequences — cash. Part of this layout which I like a lot is the small “$” symbol in the upper left hand corner which ran on all pages of this feature segment.
SS: With all these options out there, what sort of things should a student keep his eye on when he’s deciding to pick a credit card for his own use? SB: Picking a credit card really depends on how you’re going to use it. Theoretically, everyone starts off wanting to pay it off in full at the end of the month, yes? When that’s the case interest rates don’t matter. But let’s just say right up front:You don’t want a card with an annual fee. You want the lowest purchase rate as possible, because just in case you let that balance slide you don’t want to get zapped for a huge interest charge. I would pick a card that would give you some kind of true rewards. ... I wouldn’t go for just a T-shirt. I would go for the money; which card’s going to give me the most money stuff.
Joel Kuennen
joel.kuennen@secondsupper.com You have just graduated from college, degree in hand, a metaphorical key to your future career. You’re ready to start your life in the quixotic world of adulthood. A diploma has always been this, though these days, diplomas tend to carry some pretty heavy baggage, of the financial kind. As a new grad, I find myself in a position where the doors of possibilities spin around me in a mirror-house style illusion of possibilities, where at a moments notice, I might decide to take a job as an ESL teacher in South Korea, or go to Grad School in Europe, and that is unique to this time in life; that is, only if you are one of the lucky 38.6% of students (in 2004) who made it through the maze of credit traps and grauated from college debt free. With the average debt of today’s freshly graduated averaging out to $19,000, it’s tough to know whether the laissez-faire attitude, characteristic of college students, will last much longer. College students today have to contend with student loans and personal debt almost immediately after college (first collection of student loans often comes within six months of graduation). To add to the pickle, most of these fresh graduates will go into entry-level jobs where it might take awhile (think 10-15 years) before they’ll be able to pay off those loans. Yet daily life and daily purchases will add to the debt overtime. Now, what might be the importance of this aside from the basic capitalistic financial enslavement that debt entails? Well, as one study in 2005 showed, people with undergraduate debt were much less likely to get a PhD that those without it. The same study also found that 40% of graduates complained that the reason they didn’t continue with graduate studies was because of personal debt. In many senses, credit is still the equivalent of digging yourself in a hole and even though the American economy is designed to run in the stratosphere of credit, it will not be able to support
itself much longer. If the future work force of America comes into their vocations with debt that will last them into their thirties (which is itself a fallacy in most cases), thereby paralyzing the purchasing power that has allowed American consumerism and the industries that supply it to flourish, then America’s status as economic powerhouse will be lost, if not severely debilitated. Seeing as most of us don’t want this to happen (be it the capitalist/consumer enslavement or the decline of the American economic machine), here are a few tips on the best way of getting that undergrad degree without burying yourself in debt (this is, of course, assuming your parents aren’t paying your way. If that’s the case — lucky bastard.): There are a few options out there when it comes to student loans and most depend upon your family’s financial situation. And remember, always watch the interest rates... The first series of loans, and probably the best choice for most students, are governmental and require that you fill out the FAFSA form (http://www.fafsa.ed.gov/) in order to determine economic eligibility. The Federal government offers Stafford loans at 6.8% to students. A Stafford loan is actually a loan from various major lenders (i.e.: JP Morgan Chase, Citibank, Sallie Mae, etc.), however, the loans are backed by the U.S. government if the student should ever default. The best you can get with the U.S. gov. though is a Pell Grant. A college student who qualifies can receive up to $4,050 from the government in aid. However, in early 2006, Congress cut the Federal Financial Aid Budget by $12.5 billion, seriously endangering programs such as the Pell Grant, which is a shame, because the beauty of a grant is that you’ll never have to pay any of the money back. If you don’t pass the FAFSA, your next option is a student loan from a private lender such as Associated Bank, U.S. Bank, or Marine Credit Union. Interest rates on loans from these sorts of institutions vary but are generaly around 8.25%. g
Second Supper vol. 7, issue 85
Joel L. Kuennen
SS: Do you think it’s a temptation issue, or why do you think we have so much debt in this country? SB: Hmm, well you know what? I have a few different theories. One of them I think when it comes to young people — and it’s only Scott’s theory — is that people want to live the live the lives that they see on their television. They see Paris Hilton and all these wealthy people, and people think they can live that life, but it is beyond what they can afford. But there’s so much media, and the media shows these very affluent lifestyles. People think that they deserve them, too, when really most of them are contrived and they’re not even real. But people want to live like the Joneses, whoever that is. SS: With America having this image of stuff you have to buy and rich people being famous, and also credit actually being pretty easy to acquire, do you think it’s sort of manipulative in a way, like giving people easy access to get in the hole? SB: Yes. Having credit can do that. The average credit card holder is going to have about $15,000 available to spend. And the credit card banks are going to send their existing customers letters like “Go on vacation. Use these checks and buy a new wardrobe.” It actually says that in the letter! I never recall getting a letter from a bank that says, “You know, Scott,
you might want to pay off this debt and stop charging for a while.” You’ll never see that letter from a bank. SS: Let’s talk about fees. There’s fees to transfer money. There’s fees to use an ATM. There’s fees to pass checks. Have banks always been doing this, or is this something that has just come out in recent years? SB: No, there’s always fees for everything, and they’re going, up, up, up. That’s for sure. So then we should definitely touch on another topic: fees and safety. It’s better to use a credit card than a debit card. SS: Really? SB: Absolutely better. There are other fees that can occur when you use a debit card, plus your debit card is not protected legally the same way your credit card is.Your credit card is absolutely safer to use and better to use. I’ll never use my debit card to make a purchase ever. Never. I never have, never will. It’s just not worth it. SS: It seems like with these banks where they charge you for overdraft fees and for using your ATM, it almost seems like they’re using their customers as just a profit source, taking little charges from them when they can. SB: Yes, and those fees, not counting interest, just the fees over the limit — late fees, annual fees — account for almost 50 percent of the bank’s profit. SS: So they have an incentive to put on any many as they can. SB: You bet. And those fees are going up because it used to be banks couldn’t charge such high fees because your state laws protect you, your usury laws would say that your late fee cannot be based on your balance. Well, the banks moved to places like South Dakota and Delaware where those laws don’t apply if they’re there. So now they can just keep raising all these fees, and that’s it. I forget the name of the court decision years ago that did it, but they moved and now they can pretty much do what they want. j
To get all the facts, check out these websites for more ways to save yourself from a life of debt servitude: http://www.finaid.org (though sponsored by Citibank, so be careful) http://projectonstudentdebt.org - by far the most alarming and informative site.
‘ http://www.studentdebtalert.org - well, maybe this one is MOST alarming... http://www.thetruthaboutcreditcards.com - if you ever think that a credit card is a good way to finance your educational experience, take a look at this site and think again.
6
p. 6
January 2008
the warehouse Here, we featured a local punk/metal venue called The Warehouse. The owner, pictured at top, is always there and a local celebrity. For this layout, I connected the picture of the owner with a picture of a kid wearing a Warehouse t-shirt via a good old-fashioned blood droplet.
The Warehouse, an Institution
Houston Calls' bassist, Jarrett Seltzer By Adam Bissen
adam.bissen@secondsupper.com SS: You said several times on stage that this show was your tour closer. JS: It was. SS: I assume you could tour anywhere.Why did you pick the Warehouse? JS: Well first it fit into our schedule, so the routing of a tour always has to be cool. But the Warehouse, we’ve been playing with Steve for years and years and years, and it’s always cool, and it never matters how many kids are here. If it’s 20 kids or 200 kids, the kids are always awesome, so we figured it would be a fun place. It’s a little bit far from home, a little bit of a long drive out for us, but it’s got a lot of history. It has history with our band, it has history with other bands. It’s always a cool vibe, and we were just stoked to play here. SS: Could you estimate how many times you’ve been here? JS; We been here probably five or six times, I would say, as a band. Our first show ever, he had Fall Out Boy and I had known those dudes and they were, like, playing for a hundred or so, but I was like, “You know, dude, can you put us on that show?” And he’s like, “Fuck yeah!” He had no idea who we were, and that’s how we built the relationship [with Steve]. He’s like “I need this date. I’ve got to fill out this tour and I need one more show,” and it happened to be the Fall Out Boy show. I had known them, and I was “C’mon, I know those guys. We’ll play for 20 minutes. It’s cool.” And that was the first time I met Steve.
By Adam Bissen
adam.bissen@secondsupper.com It’s a Sunday night in downtown La Crosse and three floors above Pearl Street 150 kids are rocking out. Nobody sips a beer. Nobody puffs a cigarette. From the looks of it, at least half the crowd isn’t old enough to buy a pack anyway. It is, as it has been for the past 16 years, a typical night at the Warehouse. On stage is Houston Calls, a plucky New Jersey quintet that croons lovelorn tunes with a nasally tenor and heart-on-one’s-sleeve earnestness. Girls love it. Boys seem taken by the stage show, an engaging mix of sweaty pogo-ing, eager fist-pumping and guitar necks waved just over the crowd. Fans sing along to the poppunk ditties, and at one point a boy hops the foot-tall stage to take vocal duties from the lead guitarist. It is the day before Labor Day as well as Houston Calls’ final night on the road. At around 9:55 p.m. the band comes out for its encore. Jarrett Seltzer, Houston Calls’ very sweaty and out-of-breath bass player, stands before the microphone and says a few words to Steve Harm, the club’s owner who is running the sound booth at the rear of the room.
SS: Had that band blown up yet? JS: Oh, no. They were in a little van, and they had a hundred kids here to see them. Those were the early days.
“Steve, thank you for having our last show of the tour here at the Warehouse,” Seltzer says. “This place is awesome — except for all those stairs, but you’ve heard that before. Seriously, this place fucking rules.” After the concert, band members hang out while fans shake their hands, share stories and grab autographs. Many of these kids will come back for the next show four days later. The Warehouse, and the crowd of La Crosse kids who need it, will rock another night. Walls can talk The story of the Warehouse is written
see WAREHOUSE, page 7
SS: I assume your band has played a lot of clubs. JS:Yeah. SS: What makes the Warehouse different? JS: Well, first off the 50 stairs to load in your equipment certainly makes a difference. The Warehouse is known by every band as the hardest/worst place to load in, for sure. But the Warehouse is also known for always being a friendly environment. The crew is always really nice. Everyone who works here rules. The sound is great. The kids are great, and it’s a great town, too. It’s a safe town. When you tour you play nice places and you play in ghettoes, and the last thing you want to do is worry “Is your van is going to get broken into? Or are the windows going to be smashed and shit
Second Supper vol. 7, issue 86
Joel L. Kuennen
stolen? Or are there going to be kids there?” And the Warehouse just always pulls through with that. It’s a nice environment. Kids are always out here. SS: Is the venue pretty renowned among all musicians in the country? JS: Most bands know it. Everyone’s played here. All the bands played here growing up. They can’t necessarily continue to play here once they hit a certain level just because of the size of the room, but a lot of bands that have come through here that are so huge at this point that some kids don’t even realize. A lot of the bands have been through here. Our manager is Vinnie from Less than Jake, and there’s a poster from those dudes playing here probably ten years ago. I didn’t know how long this place was fucking open. It was cool. I had to take a picture with my cell phone, send it over to him. “Hey, Vinnie.” It was like the old label that they were on and everything. Everyone’s played here at some point. SS: Yeah, I remember seeing Less Than Jake at a Warped Tour like seven, eight years ago and they gave a shout-out to this place up in Minneapolis. JS: That rules. SS: Is there any philosophy that makes the Warehouse different than another club? JS: Steve’s just always on his game. You have your tour managers and this or that, and I tour manage our band, but with Steve you kind of just get to come in and just play. Like he just takes care of it. Normally I’m the one making the time sheets. Steve just does it. He comes in. He sets all the numbers out for you in the end to show you how many kids were here and what you got paid. The guy just runs it all. It gives you like a night off if you’re a tour manager for the most part. It lets you just come in and play music, no matter who you are in the band. They’re just always on their game. For an owner of a club to help you load your gear in, that’s amazing, and he does it every single time we’re here. SS: How do you think the show went tonight? JS: Tonight was fun. It was a fun last show. It’s a Sunday night. Kids were a little quiet at the start and then they got into it. And by the end of the show they were awesome. SS: Anything final you want to say? JS: No, that’s it. Warehouse rules. Kids should always support it and don’t mess it up, don’t do stupid things, don’t try to bring alcohol into the venue. Don’t to stupid things outside. Don’t damage things. Respect your venue like you have been doing for years, and keep it open because venues like this only close because of issues with towns or police. Just respect the venue, and respect the bands that play at it, and support the venue whenever there’s a band that’s coming around. So take care of it. You’ve got a cool place. Just take care of your venue. It’s an important place. It rules.
4
p. 7
January 2008
laying it all out This page contains examples of layouts I have done. Right, is a layout and graphic I did for the Iowa caucuses, mixing a little satire with political commentary. Below is our Internet/social networking section, Internet Imago as well as a sample Table of Contents from Second Supper. Bottom right, a Q&A with the Mayor of La Crosse.
The Big Race Editor’s note: The following is best read in a loud, over-excited voice. By Adam Bissen And they’re off! The candidates are running with blazing gusto! Fed for years by political advisors and big-money donors, they are finally ready to strut their stuff in the national arena! Look at that Mitt Romney, what a stallion! Look at that sleek coat of hair, that body of a champion. This is a horse that was built for the big race. And here comes Obama, running with amazing passion! I tell ya, folks, never in my 220 years in the horse hustle, have I seen a breed such as this. The youth, the vigor, the spirit of unbridled optimism: Look at the way he tears through the muck!
System Requirements Lab
http://www.systemrequirementslab.com/referrer/srtest
But here, close at his heels, comes Clinton. Oh, she’s a bruiser, folks! She looks built for the long haul, as if the race track was the only place she wanted to be.
This one is for all the PC gamers out there. It seems that with every new game that gets released, the system requirements go up and make your box obsolete. With this site, you can keep track of your computer’s stats compared to what various games need to play them. And it is as simple as just a few clicks! A chart will show you how your system fairs in regards to all the components in question.
They hit the first stretch, closing in on Iowa. But what is this? Huckabee — corn-fed Huckabee — is coming out of nowhere! Who is this guy? Look at that paunch, that gap-tooth smile, that steadfast denial of evolution and homosexual rights! He looks right at home, folks, and quickly gaining speed!
SpaceTime
http://www.spacetime.com This is a Firefox plugin that creates 3D web browsing. It is a pretty different change over from what most people are used to, but is great in its implementation and features. It works especially well as a search engine, for Ebay, Google, and other places, because instead of links, it will display a 3D set of web sites for you to browse through on your own.
And limping around the stretch is Richardson. One has to wonder: Is he suffering from some internal injury. And Gulianni as well! There is no reason for these men to be trailing so far behind.
Third Reich to Fortune 500
http://www.cracked.com/article_15767_third-reich-fortune-500-five-popular-brandsnazis-gave-us.html
Look at the mainstream media, folks, lining the track. Look at their binoculars, trained as one on the front-runner. No, folks, to the left! Clinton limps through Iowa, as Obama tears on down the course!
This is an interesting little article that breaks down the history of some very important and successful corporations and their involvement with the Nazis. Did you know that Hugo Boss designed the S.S. outfits? Well, that is just one of the few things you will learn from reading this.
And who is this? Edwards? John Edwards? I thought he was done for, written off as yesterday’s breed and tomorrow’s dog food. Yet here
The mayor on La Crosse SS: How do you make the downtown area a more inviting place to live?
YOWETALKEDTOKS VA R I O U S L E A D E R S KAROUNDTHEAREA CHDPTOGETTHEIRA XPREDICTIONSR KJLGFFOR2008PJG PAGE 7 - LA CROSSE MAYOR, MARK JOHNSRUD TALKS ABOUT THE FUTURE OF LA CROSSE AND WISCONSIN SPORTS TEAMS IN GENERAL PAGE 8 - DICK GRANCHALAK, PRESIDENT LA CROSSE AREA CHAMBER OF COMMERCE GIVES US AN OVERVIEW OF THE GROWTH SITUATION IN AND AROUND LA CROSSE PAGE 9 - JIM BIALECKI, MAYOR OF ONALASKA PREDICTS FURTHER GROWTH AFTER THIS, HIS LAST YEAR PAGES 10-11 - TIM DELVES INTO THE MARKETING OF METAL MUSIC, ALBUM REVIEWS, MARIA’S IN INDIA AND IS AS FEISTY AS EVER PAGE 12 - THE RACE IS ON! PAGE 14-15 - MUSICLAND! Q&A WITH SOUL ASYLUM AND A LOOK AT THE LINE-UP FOR THIS WEEKEND’S CULTURE SHOCK SHOW PAGE 16-17 - CAMERA ABSURDA & STILE PAGE 18-21 - LOTS OF REVIEWS!
Joel L. Kuennen
this is an abomination! No horse should run like that, think like that, build up speed like that. It’s just plain wrong — and I will ignore it!
They round that corner now and sprint on to New Hampshire! Romney, he’s picking up speed!. He sure looks comfortable out there, race fans.
Oh, and they fly through New Hampshire! It’s Clinton! It’s McCain! It’s Obama and Huckabee trying to maintain their strength!
As does Clinton! Lorda’mighty, look at the way she recovers. Such poise, such resolve, such energy propelled by millions of dollars of campaign spending! She’s a battler, I tell ya! Oh, and the casualties are starting to pile up. Dodd, Gravel, Biden, Hunter. And who is that? Dennis Kucinich? Was he even invited to this race? Same with that Ron Paul character. Race fans,
I tell you, race fans, this race should be far from over. But it’s not! You think you got a ticket for a 50-state, 6-month race? Well, you’re wrong! You fool! That’s not the way this race works. No, no, no, no! This is a race fed on money! And mass agreement on pre-ordained favorites! No, fans, your fresh underdog don’t stand a chance in this horse race. It will be done before it even started! Two lengths in. Super Tuesday coming up. Then — bammo! — this thing
is finished! We’ve got Clinton! We’ve got Obama! We’ve got McCain and Huckabee and Romney! And that’s it! I don’t want to hear your sad-sap story. I just want the same story I always tell: Establishment candidate pretends to be non-establishment and burns a hay loft full of money. It’s the same thing we do every year — only bigger, brighter and with more hyperventilating! Yes, race fans, the fix is in! There’s no time for anything else! A politician is guaranteed to win this race. The only assured losers are originality, restraint, representative democracy, political activism, fairness and you!
would you rather INWho SEARCH OF Q&A with La 2008 Crosse Mayor,work Mark for? Johnsrud
IN SEARCH OF 2008
Second Supper vol. 8, issue 99
he is, sprinting past Clinton on his tear through Iowa.
6
MJ: Well, I think you do it through a number of things. We’re working on an arts district, and I think by having an arts district that’s going to create an amenity. We hear about the flight, if you will, out of the state of Wisconsin of college-age people. The opportunities that some of the other states provide, it’s really because they’re a little bit more well-rounded than the state of Wisconsin. Yeah, if you enjoy the outdoors — the traditional pursuits of hunting and fishing and cross-country skiing and snowmobiling and all those things — we’ve got a lot to offer. But if you want to see Broadway shows or if you want to see concerts and you want to have that social life aftervol. you’re with99 your Second Supper 8,done issue workday, we don’t have in Wisconsin some of the opportunities that some of the other states have. And I think that’s kind of what La Crosse is trying to do, just on a smaller scale.
MJ: I’ve said that it really has to come from the grassroots. In other words it has to come from the people if you’re going to see a smoking ban locally. Now, there might be something at the state level that comes down. I think it’s not a matter of if it’s going to happen. It’s when it’s going to happen. I think that at some time you’re going to have a smoking ban across the entire country. To be honest with you, I’m not a smoker, but my parents were smokers. My father actually died of lung cancer, so I think that if you’re looking at smoking and if you’re looking at other communities — I visited our sister city in Bantry, Ireland, they’ve got a smoking ban in the entire country and they have a whole different atmosphere when it comes to socializing and pubs and the whole works. People don’t smoke and the pubs can stay open all night if they want. It’s more of a family atmosphere. It’s a social atmosphere.
opportunity to get some of those people that aren’t willing to come to a bar or a tavern and socialize that are non-smokers … where they don’t today because of the social atmosphere. I think there’s pluses and minuses to the whole issue, but again I personally feel that if anything is going to come out from the smoking ban it’s going to have to come from the people. It’s not going to come from the city council and trying to force it on the taverns or the bars or the local people.
Õ all done it. But what we’re trying to instill in people is personal responsibility. … We’re not out here telling you that you can’t drink or that somehow we’re going restrict your drinking, but if you’re out there to drink yourself into a position to where you can’t take care of yourself and you place yourself in danger, either from crime or from not knowing where you’re at and placing yourself in a situation where you’re going to be incapacitated, that’s what we need to try and stop as a community. And that’s what I think all these laws have focused on, to try and change that culture of binge drinking.
SECOND SUPPERSS:IS NOW HIRING It’s going to be people asking for it. ADVERTISING REPRESENTATIVES MJ:Yes. And that’s the way it should come. SS: But the city has passed laws — the public
SS: Do you see a public smoking ban coming through the city this year?
Brett Emerson
brett.emerson@secondsupper.com
And even in communities in Minnesota where they have a smoking ban, they’re seeing that they actually have more business. Because you have to remember that it’s only about 25 percent of the population that smokes. And there’s 75 percent of the population that doesn’t. That would mean that there probably is a greater
6
p. 8
MJ: I think La Crosse has been pretty proactive when it comes to the culture of binge drinking and the misuse of alcohol. I’ve always said that there’s nothing wrong with going out and having a good time and drinking, and I think we’ve
intoxication ordinance, keg registration ordinance. You can’t drink behind the bar anymore. Are there more laws that can be passed, or is a solution going to have to come from somewhere else?
12
MJ: I’m not so sure that there’s any other laws that can be passed by the city. It’s not something where you can blame government for what happens. And you can’t expect government to solve the problem for you either.
was, you evil ballbuster, but you had to make me say it. My normally manly voice hit the Peter Brady crack of 15-year-olds, busted trying to buy skin mags. “Um, it’s a, it’s a strip club. Yeah. For an interview.” I mumbled. Right. I could feel her lips purse with a snide mirth as she told me that there was no such listing, and transferred me to someone who could better assist me. Screw that, I thought, and hung up.
Given the turn of the calendar, you could assume that the psychics would be coming out of the woodwork about now. In our fair city, you would be wrong. On assignment, I was supposed to speak with Gina, a medium who sets up shop next to the Rivoli. However, when I called her this afternoon, she told me that she had flown south for the winter. Curses! So I hit the Yellow Pages, on a dope scavenge for other psychics Directory assistance was clearly against me, so in the area. There was only one other phone I decided to dial numbers at random instead. number – and naturally, it was disconnected. Unfortunately, most people assumed that I was I never in a million years thought that I a telemarketer, and as a result I was invited to would say these words, but where have all La all methods of autoeroticism. I tried phonCrosse’s psychics gone? ing a bowling alley, but the guy who answered The rewards of calling up a 900 hotline thought that I was a crank caller. The best thing drowned beneath $4.99 per minute, so as far as that happened was that a 10-year-old kid told the paranormal was concerned, we were dead me that his parents were going to buy him a out ofThe luck. mayor Desperation high as I sought a Wii for hisBut birthday. But then dadI think grabbed son. to be honest withhisyou they got onransports suitable replacement. Finally, I decided on call- the phone and toldopportunity me not to to callget again. TheSuper an excellent to the ing strangers via telephone andinterviews asking them worstBowl, thingespecially that happened wasthe thatGiants some are old going now that Editor’s note: All of these wereforheavily their edited predictions of the year. I’m predictions sure perv now phone number, andthe I’veGiants been have to behas up my against Dallas. I think for length, butcoming Johnsrud’s sports that there dozens of ideas, badbe regetting breathing calls allDallas, day. You thethose best heavy opportunity of beating and cerprovedwere so reasoned webetter thought theybut should ideas printed are myinstock-trade. After a stiff screwdo not want to know what he’s predicting. Myare in tainly if they can beat Dallas, the Packers their entirety. driver, I set to work on what could have been newest ideagood was position clearly flawed. very to go to the Super Bowl. the worst of you all outcomes, and wasn’t far from As theI’m night mythey’re options were Now not wore sayingon, that going to win SS: Are a sports fan? that. running the end, I placed fleeting theout. SuperInBowl, it depends on my whether the PaMy first order of business was to phone a hopes in my friend, an A.C. Slater obsessed ortriots are going to win or not. If the Patriots MJ: Local sports or Packers or … strip club. To be more accurate, my first order phan lose, who shall remain I punchedchance. up I think they’dnameless. have an excellent I of business was to How dial information, to get thedoing his number and called. think that’s one of He the answered, only teamsgroggy, that could SS: All sports. do you see the teams phoneinnumber a strip club. Myposter shiny over new your and asked whatPackers the hellatI this wanted. beat the time. ’08? I doofsee a Brett Favre CenturyTel phone book cruelly snubbed the “Tell me about the future!” I ordered, in left shoulder. exotic dancing community once again. the throws fate’sBrewers madness.are doing well. I think I thinkofthe IMJ: think that it goes without saying that asksnicker. they’re this“You’re close togoing beingtoa find teamyour that bike can actuI think if Brett Favre wins the Super Bowl, A ing a he’ll phone operator aboutthat stripif clubs is – atI think in theally basement of the go and get theAlamo.” pennant.Then he hung retire, but I think they don’t, best –that an awkward affair. “What kind of place is up, and my ending was complete. he sees a lot of potential in the team — if this Four woman of the future, La Crosse! The being Bucks,afraid I don’t know about the Bucks. I theyMile?” don’t the get toneless robbed. A lot ofasked youngme players Stop from get her robbed perch ofaway judgment. Youteams knewafter whatthe it seaYou can always get a new think the Bucks are bike! kind of in their doldrums by other right now. The problem with the Bucks is that
7
SS: An issue that we’ve been involved in pretty closely is the alcohol-related drowning deaths. In the time that we’ve been here we’ve seen a lot of new laws regarding drinking. Two-part question: How effective do you think the laws have been, and do you see more underway?
they don’t have the market that a lot of the other teams have to be at the top of their game. Where the NFL has done a good job of trying to share the money between teams, basketball hasn’t done as good a job of that so that there are teams that are much stronger based on their markets, and I think the Bucks are losing out some because of that — even though Herb Kohl has probably pumped a lot of his own money into it. The Badgers, I think they had a disappointing season this year, but if they strengthen some of their defense; I think they were a little weak on some of their defense this year. I went and saw a Badger game against the Citadel, and they beat up on the Citadel pretty bad, but it was one of those games where you saw the moments where their defense wasn’t very good. The Loggers, I hope the Loggers win this year.
SS: I hope so, too. MJ: I think that’s key, if they had a winning season. Although I take my hat off to Dan Kapanke for bringing a league team like that into the city of La Crosse. Because there’s been a lot of other minor league-type teams that have come into the city of La Crosse with regard to basketball, and initially they were very successful and then tapered off. But he’s kept that aura if you will around the Loggers, and they continually get 3,000 people per game, and he provides a good entertainment value. And even though the team changes each and every year, they always have young talent and you never know when a guy’s going to hit one out of the park or when they’re going to make a great grab out in center field. So it’s one of those things where you just never know what’s going to happen, and that’s what keeps people coming back.
January 10, 2008
January 2008
4
stile Stile is a style and fashion section I added in August, 2007 — surviving the transition from a fake to real press. Its layout is simple, utilizing thin borders, straight lines and block formatting which allows for the photos to become the focal point. The page consists of three to four style shots, credits and a one eighth-page ad for the store that supplied the clothing. All stores featured in Stile are locally owned and operated. This section is an instance where we began providing the service before it became profitable for us.
Õ
Clothing Provided By KICK Top Right Frye Veronica Shorty Black Leather Boots $268 Top Left Frye Campus Tan Leather Boots $228 Bottom Frye Harness Black and Tan Leather $228 Photos: Kelly Morrison Model: Briana Rupel Environs: John’s Autobody & Bodega Brewpub
15
Joel L. Kuennen
December 20, 2007
p. 9
January 2008
Java detour This client was opening a drive-thru & indoor coffee shop in what used to be Mr. D’s Restaurant & Bakery, a famous local doughnut shop. Java Detour offered the famous doughnuts at their new location as well. Primarily, they wished to reach students and commuters in and around the university area. The top two ads are specs that were not published. The bottom four were published in August/September, 2007.
Providing you with all your caffinated needs 2 8 14 2
28
27
2 8 8 2
2 8 18 18 7
The most important element of the day!
mon.-fri. 5:30 am - 9:00 pm Saturday 6:00 am - 9:00 pm sunday 7:00 am - 8:00 pm
WARD AVE
No more Kareem.
open at 5:30 AM
Joel L. Kuennen
mon.-fri. 5:30 am - 9:00 pm Saturday 6:00 am - 9:00 pm sunday 7:00 am - 8:00 pm
p. 10
January 2008
Procellular Alltel Procellular Alltel did three different ads with us. The first ad I designed for them is on the next page. Two of their ads have fruit themes which worked in two ways. First, it was apple harvest season which means many people have their eyes trained to pick up on visual cues pretaining to apples that time of year. Second, because the show-cased phones themselves are reminiscent of fruit. The kitschy Christmas-themed ad ran during the holiday season.
wishing you a ROCKN Christmas
$39.99* Samsung Hue & LG AX8600 * Samsung Hue $39.99 after $50 mail-in-rebate. LG AX8600 is $39.99 after $100 mail-in-rebate. Certain restrictions apply. See store for details.
4 convenient area locations Three Rivers Plaza - 40 Copeland Ave. - 608-782-2963 Holmen - 515 Amy Dr. - 608-526-3933 (Next to Community Credit Union) La Crosse - 4012 Mormon Coulee Rd - 608-782-1050 La Crosse (inside Valley View Mall) - 608-781-1205
4 convenient area locations Three Rivers Plaza - 40 Copeland Ave. - 608-782-2963 Holmen - 515 Amy Dr. - 608-526-3933 (Next to Community Credit Union) La Crosse - 4012 Mormon Coulee Rd - 608-782-1050 La Crosse (inside Valley View Mall) - 608-781-1205
Joel L. Kuennen
p. 11
January 2008
Procellular alltel, cont.
Fresh Fruit, good.
Cheap phones, delicious.
$39.99* LG AX8600 & Samsung Hue * Samsung Hue $39.99 after $50 mail-in-rebate. LG AX8600 is $39.99 after $100 mail-in-rebate. Certain restrictions apply. See store for details.
25% OFF ALL Accesories in the store
$20 in Free Accesories
with any reactivation or renewal
4 convenient area locations Three Rivers Plaza - 40 Copeland Ave. - 608-782-2963 Holmen - 515 Amy Dr. - 608-526-3933 (Next to Community Credit Union) La Crosse - 4012 Mormon Coulee Rd - 608-782-1050 La Crosse (inside Valley View Mall) - 608-781-1205
quiznos This ad for Quiznos was a half-page meant to announce their new Flatbread Sammies. It has a simple layout, meant to bring the eye to the product.
Flatbread Sammies Toasted flatbread, lettuce, tomato, in four great flavors! - Sonoma Turkey
In Three Rivers Plaza next to Festival Foods 40 Copeland Ave La Crosse, WI 785-2703
(only 300 calories)
Turkey, pepper jack cheese, Chipotle Mayo
- Alpine Chicken (only 310 calories) Chicken, bacon, Swiss, and Ranch dressing
- Italiano (only 330 calories) Genoa salami, pepperoni, capicola, mozzarella, Basil Pesto
- Bistro Steak Melt (320 calories) Thinly-sliced Black Angus steak, mozzarella, and Mild Peppercorn Sauce Onalaska Location
West Salem Location
2928 Market Place (across from Wal-Mart) 783-2703
1-90 Exit 12 786-2703
Joel L. Kuennen
p. 12
January 2008
Food, Music, Novelty The Timbers Food Court is a stand-alone food court built in log cabin style. For this ad, I tried to go with a “wild” theme, using rough fonts and a stark design. The information for the Everclear poster came to me in a Word document and contatined no graphic elements. For this one, I tried to give these old bands some motion and relevance. I’ve since seen my design elements used in TV ads for the event. Designing ads for adult stores is one of the quintisential experiences for an alternative press. Intimate Treasures wanted this ad to be Winter themed and witty without being overly sexual.
ireless Free W et! Intern ig Ten NFL, B rk! Netwo
Great Study Environment right across from Onalaska High! 426 2nd Ave South Onalaska, WI 608.781.9999 - www.thetimbers.biz
(southwestern)
(soups & sandwiches)
and
Leon Country Floors, Fiesta Mexicana, Ricks Certified Auto Tomah
For tickets call: 608-789-4545 Tickets are also available from the Box Office located in the main lobby of the Arena on 2nd Street in Downtown La Crosse
Joel L. Kuennen
p. 13
January 2008
logo iterations Functionality of a logo can only be determined by it’s success in varied applications. Here are just a few of the instances where I’ve applied Second Supper’s logo. BOOK SELLERS & BUYERS 323 Pearl Street La Crosse, WI 54601 608-782-3424 psbooks@centurytel.net
The holder of this certificate is entitled to
5 1/8
page advertisements
Mon-Thur: 10am-8pmth Friday: 10am-9pm Saturday: 10am-5pm in the Second Supper Newspaper LLC. to be inserted Sunday: NOON-5pm
between the date of claim and Dec. 27 th
SS SS SSSSS
SS SS
S
SS SS SS SS
name
n nne
HERE ERYW 123 EV .5555 555.555
e hief l Ku Joetor-in-C 80 i 4
yourcompany
AVENUE
www.s
00000 CITY, ST upper.com
econds
Obama’s Hope Politics: Branding & Consumption
INSIDE: Student Banking Student Loans Credit Unions Q&A with Joe Gow Rage Against the Machine
.com
SS SS SS SS SS
YOUR LOCAL 305 Pearl Street - La Crosse, WI 54601 {t} 608.782.3755 {f } 608.782.3755 BOOKSTORE www.secondsupper.com PROUDLY SUPPORTS
Conscientious Non-Voting A Trip to the Pericardium of Blackwater USA
r .5 Ed ppe .397 dsu 608 secon @ nen uen
l.k
joe
INSIDE: The Warehouse Cretin Hop: Punk 1973-78 Q&A with The Histronic Q&A with Emily Krall ... fashionista!
We’ve got a drinking problem.
La Crosse Drinking Culture Alive & Well Oktoberfest 2007
Sec o 305 nd Supp Mike P e Dow earl St r, LLC K . nto Pub eith wn L lish a Cr er osse Cell : 26 E-ma il: m 2.893.8 313 ike.k eith @sec ond supp www er.c .sec om ond supp er.c om
INSIDE: Staff Sgt. Josh Bowers: Building the Wall José Ruiz, an Immigrant Success Story Amnesty: That Dirty Word That’s Not So Dirty
SS S
page 26-27
SS S
SS
S
Sal
oh
om s .11 er.c .456 upp s 2 d 5 n 9 eco
om
geo
geo
r.c ppe
n nso h o e fJ ativ
n@s
nso
n nso
Johntative f f o se
n nso h o e fJ ativ
f nt Geoes Repre6s.e1196 Sal
Joel L. Kuennen
2.45
95
ds
con
@se
son
upp
om er.c
Ge
e epr 6 .com es R 456.119 per Sal . sup d n 952 o
geo
f nt Geoes Repre6s.e1196 Sal
@s
.com
per
sup
nd eco
son
ohn
f.j eof
g
.45
952
ec
n@s
nso
oh ff.j
m
r.co
ppe
su ond
ec
n@s
nso
oh ff.j
e Sal
oh ff.j
5
.4 952
su
ond
sec
n@ nso
ff.j
geo
.45
952
SS
t ff nta Geo Represe 96
Sal
ohnative J f f nt
Geoes Repre6s.e1196
n nso h o J ive
f nt Geoes Repre6s.e1196
son
SSS
S
n nso h o e fJ ativ
p. 14
f
eof
son n h Jo ive
January 2008
at
ent
res
section logos This page is devoted to section logos I designed for Second Supper. To the right is the wine review and coffee review logos. LAC, Camera Absurda and Stile are all photo column logos and are accompanied by a section-specific photo. LAC (right middle) is an arts and culture photo column where a photographer goes to a local event, takes four-five pictures and then we present the photos with a short text, allowing the photos to do most of the descriptive work. A Camera Absurda column consists of three-four shots from around the area depicting the absurd and ironic in local culture and is a play on words from Barthes’ Camera Lucida. For a description of Stile, check page 7. Internet Imago is the logo for an Internet reviews section which can be found in it’s entirety on page 6. The word “imago” serves as a double entendre. Firstly in the psychological sense as in a perceived ego reflection and biologically as a stage of development typically associated with adulthood. The shadow around the words is actually ten to twenty portraits of random people reflecting what the Internet is in essence. The I Saw U logo is for our “I Saw You” section, a staple in many alt. presses. College Sucks is our most popular column, by one of our youngest writers, done in the voice of a spoiled college girl. For this logo, I attempted to imitate the Von Dutch logo, a trendy brand at the time among college students.
Joel L. Kuennen
p. 15
Quaff it or Scoff it wine for under $10
January 2008
culture shock
where music, art, and people collide where music, art, and people collide
Culture Shock is a monthly happening, culminating in a week-long festival this summer. A Culture Shock show consists of live music and art performances in a gallery space/storefront in downtown La Crosse. I’m currently Art Director for Culture Shock and am in charge of bringing artists in and graphic promotions. Our goal with Culture Shock is to provide the youth in La Crosse with an event that stimulates their minds beyond what a bar scene can offer.
Joel L. Kuennen
CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK CULTURESHOCK p. 16
Why must culture be an intense glare into the past?
January 13th at Bluffland Bloom & Brew
5pm - 5:30 pm / Jonathan Delehanty 5:45pm - 6:15pm / Joshua Franke 6:30pm - 7:30pm / Sean Shiel 7:45pm - 8:45pm / Sun Giant 9:00om - 10:00pm / Shoeless Revolution 10:15pm - 1 :15pm / MWC 1 :30pm - 12:30am / Family Groove Company
January 2008
cabin fever Probably one of the most memorable moments of insanity caught on film — Jack Nicholson in The Shining. Around here, in mid-February, everyone catches a bit of cabin fever and what better way to commiserate in that slight break of reality than by graphically recalling terror? Our cabin fever event is a build-your-own-sled sledding derby we hold in the middle of the Winter semester lull. This design pairs a simple depiction of a famous moment in cinema and the feeling of cloistered insanity to get people to identify with a widely experienced image and feeling, thereby better remembering the event itself.
Presents
Cabin Fever 2.17.08 Joel L. Kuennen
p. 17
January 2008
dozen days Dozen Days to Christmas was a Holiday Guide we put together in cooperation with Downtown Mainstreet Inc., a downtown revitalization group. Our purpose was to enliven the downtown economic community during the holidays by presenting the area as a unified district that offers all a consumer could want. Below is the promotional yer/contract I designed to take around to businesses when we first presented this project.
Downtown Mainstreet INC.
Downtown Mainstreet INC.
D
ozen Days to Christmas is a new, annual guide to holiday shopping for downtown La Crosse presented by Second Supper and Downtown Mainstreet Inc. Our hope is to foster holiday shopping in downtown La Crosse through this comprehensive guide. The guide would consist of a 2-4 page color spread devoted to downtown advertisers. Each ad would have a number that corresponded to their location in our map of downtown La Crosse printed on the last page of the guide.
Advertiser ______________________________ 1/12 Page
$44
_____
1/8 Page
$69
_____
Ad SpeciďŹ cs: ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ Featured Product or Featured Deal (optional): ___________________________________________________
Brought to you by Second Supper and Downtown Mainstreet Inc.
Contact Information: ____________________@____________ (______) - _______ - __________ Print Name: _________________________________________ Signature : __________________________________________ Date: ______________________________________________
Joel L. Kuennen
p. 18
January 2008
media guide In order to present ourselves to potential advertising clients, I designed our media guide to exemplify our strengths as an advertising possiblity. It includes examples of our work, a map of where we are distributed, a statement of purpose, our ad prices, etc. It was printed as a double-sided, tri-fold document. Promoting ideas and dialogue in and around La Crosse since 2004
Second Supper is a weekly, independent press devoted to the free discusion and procreation of local and regional culture.
La Crosse Drinking Cultur e Alive & Well Oktoberfest 2007
Our Demographic Headquartered on Pearl Street in the heart of Downtown La Crosse, Second Supper caters to seven communities betwen Decorah, Iowa and Winona, Minn. With a circulation of 5,000 newspapers at 300 distribution sites, we reach an active audience seeking insightful commentary and a second take on the news. Second Supper is an easy and affordable way to reach professionals and the college crowd, as we can be found on the campuses of the University of Wisconsin-La Crosse, Western Technical College, Viterbo University, Winona State University and Luther College. page 26-27
Obama’s Hope
page 4
Politics: Branding & Consumption
page 7
Conscientious Non-Voting
page 8
A Trip to the Pericardium of Blackwater USA
page 11
Second Supper is published 46 times a year, weekly (for the most part). Second Supper is a proud member of the La Crosse Area Chamber of Commerce
8,000 Students
POP. 27,000
Second Supper can design your ad for you, tailored to your needs by our graphic artists. there is, however, a 15% surcharge on all ads designed by us. Thank you.
Ad Size
Open
6X
12X
24X
48X
Full Page $435
$420 $400 $375 $325
1/2 Page
$280
$275 $265 $250 $225
1/4 Page
$165
$160
$155
$140
$120
1/8 Page
$100
$100
$95
$85
$70
1/12 Page
$70
$70
$65
$55
$45
Ad Size
Open
6X
12X
POP. 5,000
WTC 5,000 students
Hokah
Luther College 2,600 students
Joel L. Kuennen
Second Supper distributes 5,000 copies weekly at college campuses, the LAX airport, gas stations, hotels, motels, restaurants, and bars throughout the Coullee Region.
INSIDE: Student Banking Student Loans Credit Unions Q&A with Joe Gow Rage Against the Machine
Ad Sizes
The Price List:
WSU
What we offer Our Events Calender, Entertainment Directory, and Community Service sections provide an extremely useful and easily accesible service to all our weekly readers as well as to the over 3 million people who visit the Upper Mississippi River Valley each year! Being a FREE source of news, commentary and entertainment, Second Suppers have a pass along rate of 5 readers per copy according to industry standards.
24X
48X
Full Page $305
$295 $280 $265 $230
1/2 Page
$200
$192
$190 $175
$160
1/4 Page
$115
$110
$105
$100
$90
1/8 Page
$70
$70
$65
$60
$50
1/12 Page
$50
$50
$45
$40
$35
Add color for just $30!
p. 19
Why an Alt. Press? Alternative and Independent Presses have long been staples of larger, metropolitan areas, providing those who otherwise ignore local media, an avenue of community. Yet, under the weight of the Internet, smaller communities have come to foster this same sort of demographic—unreachable via traditional newspapers and local TV news. For these individuals, Second Supper is often their only choice for local news and commentary. KEY DISTRIBUTION POINTS
UW-La Crosse Trempealeau Hotel La Crosse Public Library Winona 7 Theatres Quillin’s Grocery Days Inn Maid-Rite Café People’s Food Co-op Western Technical College Caribou Coffee Forest Hills Golf Course The Waterfront Winona State University La Crosse Municipal Airport Buzzard Billy’s Jules’ Coffee Pla-Mor Lanes Fayzee’s Pettibone Boat Club Viterbo University Deaf Ear Records Luther College
January 2008
contact info Joel L. Kuennen 305 Pearl ST La Crosse, WI 54601 USA E-mail: joelkuennen@gmail.com Phone: (608)-397-5480