Five Stars Loyalty, Inc. gets a brand refresh.
Five Stars Loyalty, Inc. Properties Through researching Five Stars Loyalty brand audit, it is clear that they are looking for a contemporary, sohisticated, credible, yet refined and trustworthy logo. All participants (Victor Ho & Matt Doka, Founders) in the brand audit strongly agreed that the following aspirational personality attributes reflected Five Stars Loyalty Inc. : Trustworthy, universal, financially solid, honest, relationship based, innovative, multi-faceted, adaptive, integrity, accessible, responsive and to keep clients happy.
Keywords
Suggested Colors
Trustworthy Trustworthy Diverse Group Innovative Honest Honest
Taking these attributes into account, along with the study of competitors (page 3), visual research was done in order to find an appropriate look for Five Stars Loyalty Inc. The following logos/marks are all hand-rendered originals, which have been scanned, and then computerrendered. The name of the company was added, along with a suggested color for consideration.
Passionate Accessible Multi-faceted Multi Faceted Adaptive Adaptive Integrity Integrity Reputable Dynamic Happy
____
2
Five Stars Loyalty, Inc. I Competitors
BEFORE
____
3
Five Stars Loyalty, Inc. I Sketch (Stars)
____
4
Five Stars Loyalty, Inc. I Star Graphic Logo Type w/ partial star
Card w/star
“F” type w/star
Logo Type w/ partial star
FIVE
V FI
superfly rewards card
ES
TA
R
S
____
5
Five Stars Loyalty, Inc. I Logotype
FIVE
FIVE superfly rewards card
FIVE FIVE
superfly rewards card
superfly rewards card
FIVE
superfly rewards card
superfly rewards card
SUPERFLY REWARDS CARD
____
6
Five Stars Loyalty, Inc. I Typestyle Gotham Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
GOTHAM letters are straightforward and non-negotiable, yet possessed of great personality, and always expertly made. And although designers have lived with them for half a century, they remarkably went unrevived until 2000, when Hoefler & Frere-Jones introduced Gotham. Gotham is that rarest of designs, the new typeface that somehow feels familiar. From the lettering that inspired it, Gotham inherited an honest tone that's assertive but never imposing, friendly but never folksy, confident but never aloof. The inclusion of so many original ingredients — a lowercase, italics, and a comprehensive range of weights — enhances these forms' plainspokenness with a welcome sophistication, and brings a broad range of expressive voices to the Gotham family.
____
8
Five Stars Loyalty, Inc. I Logo Icon
Solid
Reversed
Gradient B/W
Gradient FiveStars Blue
Google Wallet Inspired
Gradient FiveStars Blue
____
7
Five Stars Loyalty, Inc. I Logo Type
Gotham Medium
Minimum Size: 1” width
Gotham Book
2” width
Reversed 2” width
____
9
Five Stars Loyalty, Inc. I Logo Type + Icon A brand is not a logo. That said, a well designed logo is a fundamental component of a successful brand identity. Five Stars design teams know how to design memorable and meaningful icons that make an impact worldwide.
Logo Type
FiveStar Icon
Horizontal Version
Logo Signature
Stacked Version
____
10
Five Stars Loyalty, Inc. I Standard Logo BEFORE
Horizontal Version
Stacked Version
____
11
Five Stars Loyalty, Inc. I Reversed Logo
Horizontal Version
Stacked Version
____
12
Five Stars Loyalty, Inc. I Brand Assets A brand is an asset, and it should be managed carefully.
Slim Business Card
1.5” Tall x 3.5” Wide with .05” round corner
Victor Ho CO-FOUNDER + CEO
victor@fivestarscard.com 562.547.1193 650.284.0486
FAX
fivestarscard.com
Stacked Version
2177 Leghorn Street Mountain View, CA 94043
____
13
Five Stars Loyalty, Inc. I Business Card
____
14
Five Stars Loyalty, Inc. I Welcome Kit (with Red Ribbon Enclosure)
____
15
Five Stars Loyalty, Inc. I Sales Training Manual
____
16
FOREGROUND / 4 COLOR PROCESS
BACKGROUND SILVER METALLIC or SPOT VARNISH
Five Stars Loyalty, Inc. I Rewards Card
____
17
Five Stars Loyalty, Inc. I Sales Brochure
____
21
Five Stars Loyalty, Inc. I Presentation Folder
Version 1
SCAN THIS CARD (OR JUST GIVE YOUR PHONE NUMBER!)
EARN POINTS AT HUNDREDS OF FIVESTARS LOCATIONS
TRACK YOUR REWARDS ONLINE AT FIVESTARSCARD.COM
Version 2
SCAN THIS CARD (OR JUST GIVE YOUR PHONE NUMBER!) EARN POINTS AT HUNDREDS OF FIVESTARS LOCATIONS TRACK YOUR REWARDS ONLINE AT FIVESTARSCARD.COM
Five Stars Loyalty, Inc. I Special Edition Co-Branded Cards
____
18
Five Stars Loyalty, Inc. I Special Edition Co-Branded Cards
____
19
Five Stars Loyalty, Inc. I Apparel
____
22
___
Five Stars Loyalty, Inc. I Key Card
____
10
Five Stars Loyalty, Inc. I Hoodie Shirt
____
25
Five Stars Loyalty, Inc. I Polo Shirt
____
30
Five Stars Loyalty, Inc. I Street Busy Display
____
27