Reinvent made in joelle cruz issuu

RELATIONSHIP MARKETING I BRAND BUILDERS

ORIGINAL CREATIVE AUGMENTED REALITY IMAGINATIVE ORIGINAL INSPIRED INGENIOUS GROUND BREAKING CLEVER PROGRESSIVE INNOVATIVE TRENDSETTER CUTTING-EDGE HIGH-PROFILE EFFECTIVE BRAND NEW CHIC POCKET-SIZED SUPER HIGH-GLOSS STOCK FULL COLOR PERFECT BOUND POWERFUL TREND-SETTER SOMETHING DIFFERENT FRESH DESIGN UNIQUE FRESH PERSPECTIVE MEMORABLE PORTABLE COLLECTABLE READABLE STORY TELLERS SOCIAL MEDIA FRIENDLY

REINVENT AGENCY

VALLEY TOWERS 75 E Santa Clara St 6th Floor San Jose CA 95113

my why.

9.11.2001 changed my life

My journey started from the Islands of the Philippines.

Then San Jose, California, the Capital of Silicon Valley

Then Tribeca, New York

5

Understand, we’re all a tapestry of the places we’ve been and where we become, who we are and the place that we call home.

The place that we’re proud to represent -it’s the reflection of us.

my aspiration was to be CONDÉ NAST, a global publisher

7

I learned about Condé Nast when I was only a kid, and I fell in LOVE WITH PRINT. Condé Nast is a premier global media company renowned for producing the highest quality content for the world’s most influential audiences.

WE HAVE ONE LARGE CLASSROOM, WE CALL IT NEW YORK CITY.

While I was living in the Philippines, I dreamt of being in New York City.

In 1999, I moved to TriBeCa, a neighborhood in Lower Manhattan as an art director for

.

BRAINWORKS IS AN “EMOTIONAL RESPONSE” MARKETING COMMUNICATION GROUP THAT SPECIALIZES IN INNOVATIVE AND VISUALLY POWERFUL COMMUNICATION FOR HIGHER EDUCATION, TECHNOLOGY AND BIOSCIENCE. THE ART AND SCIENCE OF BRAINWORKS IS TO PUT THE SOUL OF YOUR COMPANY DIRECTLY INTO THE HANDS AND HEART OF YOUR TARGET AUDIENCE, THE RESULT . . . COORDINATED COMMUNICATIONS CAMPAIGNS, IDENTITY PROGRAMS, MARKETING RESEARCH AND ANALYSIS, ADVERTISING, DIRECT MAIL PROGRAMS, MULTI-MEDIA, AND WEBSITE DEVELOPMENT THAT INSPIRES CONNECTIONS AND PROVES RESPONSE.

I am self-taught, and I’ve been a crazy entrepreneur since my teens from running a print shop to operating a cafe to designing custom motorcycles, and opening up a retail showroom,

but with always was at the heart of everything that I’ve done is the Story, The Brand.

In 2001, after moving back to San JosĂŠ, CA and opened RUSH CAFE

9.11.2001 happened.

.5 miles away from my old studio.

I felt blessed that I was not in NYC but also a sense of deep guilt that I survived.

In 2002, a short recession happened, and I had to close down the cafe.

Ever since then, I have vowed to find my purpose which is serving others.

Our Gain.

13

Giving Back GIVING BACK SINCE 2002

Accomplishments Best of Design: New York, New York 20th Admissions Advertising Awards Merit: Queen’s College Merit: Manhattan College 17th Admissions Advertising Awards Gold: Queen's College Silver: University of South Carolina Spartanburg 16th Admissions Advertising Awards Gold: Baptist College of Health Sciences Gold: Ramapo College of New Jersey Silver: Audrey Cohen College Silver: Vincennes University 2003 Human Relations Award for Community Vision and Leadership California State Senate Byron D. Sher, State Senator, 11th District 2004 Excellence Award Voted Silicon Valley’s Most excellent city information guide

by Silicon Valley Concierge Association Resolution of Commendation Outstanding work in the area of human rights and human relations in the County of Santa Clara Blanca Alvarado, Chairperson, Board of Supervisors Certificate of Special Congressional Recognition Recognition of outstanding and invaluable service to the community Michael Honda, member of Congress United States of America

dedication

GIVING BACK TO THE COMMUNITY Chambers of Commerce Morgan Hill Chambers of Commerce Silicon Valley Chambers of Commerce Palo Alto Chambers of Commerce Cupertino Chambers of Commerce San Benito Chambers of Commerce Ethnic Chambers of Commerce Vietnamese Chambers of Commerce Hispanic Chambers of Commerce Portuguese Chambers of Commerce Greater Hispanic Chambers of Commerce Italian American Chambers of Commerce Filipino American Chambers of Commerce Japanese American Chambers of Commerce Business Association San Jose Downtown Association Japantown Business Association East Santa Clara Business Association The Alameda Business Association Garlic Festival Association Organizations NARI National Remodeling Association (San Jose/San Francisco Chapters) SCCAOR Santa Clara County Association of Realtors San Jose State University Palo Alto Lyon’s Club Cupertino Lyon’s Club San Jose Police Department Sobrato High School Latinas Contra Cancer Ad Council Association County of Santa Clara Emergency Housing Consurtium American Lung Association

The purpose of human life is to serve, and to show compassion and the will to help others. A. Schweitzer

Our Gain. joelle cruz

All that good press . . .

Posted on Sun, Jun. 30, 2002 Section: the Valley: Local Edition: Morning Final Written by:

For the Week of May 9-15, 2002

Rod Foo

Promoting Downtown There’s a new masthead in town:-- Downtown, a free, monthly magazine geared toward promoting -what else? -- San Jose’s downtown as a destination.

The men behind the magazine are publisher Joel Cruz, who ran the now-defunct Rush Cybercafe, and editor Jose Posadas, a former aide to Councilwoman Cindy Chavez.

joelle cruz

The inaugural edition -- a run of 10,000 issues that hit the streets a few weeks ago -- is sprinkled with letters of support, from various business leaders to City Hall-types, including Chavez and Mayor Ron Gonzales.

Posadas, who lost a bid to unseat Gonzales in March, doesn’t envision the magazine as a political platform.

“I don’t see this magazine getting too political on issues,” he said. “We’re really trying to market and promote the whole downtown and the downtown experience.”

The magazine is being distributed to downtown businesses, the convention center and other public buildings.

The magazine has a bankroll that’ll fund it for four to six issues, perhaps enough time to build up a steady ad revenue, Posadas said. And it has been approved for a $20,000 loan from the city’s Economic Development Department.

----------------------------------------------------------------------Mercury News Staff Writer Sean Webby contributed to this report. Internal Affairs is compiled

by Mercury News staff writers Mike Zapler, Kate Folmar and Rod Foo. Send tips to internalaffairs@sjmercury.com or call Zapler at (408) 275-0140, Folmar at (408) 286-0264 or Foo at (408) 975-9346.

CHEERLEADER MAG San Jose mayoral aspirant JOSE POSADAS, who last fall ditched his job as an aide to Councilwoman CINDY CHAVEZ to challenge RON GONZALES, probably won't be back on the city payroll anytime soon. So what to do? Start a magazine, says the eternally optimistic Posadas. Posadas tells Eye he's teaming up with JOEL CRUZ, owner of the now-shuttered Rush Cybercafe, to create Downtown Magazine, a free monthly that should hit the streets by the end of the month (Posadas says he's also planning to go back to school and get an MBA at San Jose State University).

Posadas will act as editor and Cruz as publisher, but don't look for a big staff pumping out exposés on Redevelopment Agency boondoggles.

Instead, Posadas says, look for a mag that promotes small businesses in the downtown area. And although Posadas took shots at the mayor whenever he got the chance during his campaign, big bad Gonzilla apparently didn't take it personally: Gonzales and Chavez both gave the publishing duo letters of support for their venture. ... Cruz had been thinking about starting a publication to promote downtown businesses, as Eye reported in February, but Rush closed before he could get the project started.

"When I had my business, it was hard for me to reach out to the community. As a businessperson selling coffee, I couldn't advertise, because I couldn't afford it. So that's why I wanted this magazine to be a voice to promote downtown--and not just the businesses but also the neighborhoods and artists." Cruz adds that he's not discouraged about doing business downtown: "I'm still hoping to reopen the cafe."

All that good press . . .

Free Downtown is a magazine that may truly lay claim to the virtue of “influencing the influencers”, drawing publicity and other kinds of secondary attention from all over the bay area. In 2001 and the beginning of 2002 alone, Downtown

My Lost.

Magazine has been covered and quoted in media such as the Mercury News, Silicon Valley Business Ink, San Jose Business Journal, Metro Newspaper – to name but a few.

If the strategizers are smart, they’ll try to nurture the retailers downtown already has — and had. Joel Cruz falls into the latter category. His Rush Cyber Cafe had a much-publicized closing earlier this year, but Cruz remains amazingly upbeat. He’s working to launch a print/online magazine promoting DOWNTOWN, and says he’d like to reopen the cafe someday, if possible.

Word of Mouth

article from the Business Journal for the week of May 24, 2002

Downtown coming up Timothy Roberts

Joel Cruz isn't giving up on downtown. He's launching a magazine titled "Downtown" the first week of June and he's scouting around for another site for his much-missed Internet café.

It was with the Rush Cyber Café, the first downtown café to offer Internet service, that Mr. Cruz, a self-taught graphic designer, made his imprint downtown. The café on South First Street lasted slightly less than two years, closing in February. It came to a sad, slow end, preceded with e-mails to café habitués warning of impending doom.

Mr. Cruz has saved his e-mail address list. When he reopens he'll inform his former customers. He says he's looking most closely at Post Street and San Pedro Square, locations that his old customers could easily trek to.

"We want to develop a connection between people to develop a community downtown," he says. "We want to be that tool that develops that connection."

And as proof he's serious, Mr. Cruz has printed up a T-shirt. It's emblazoned with one word: "Downtown."

So what’s Joel Cruz up to now that his Rush Cyber Cafe in downtown San Jose is shutting its doors? Cruz, who opened the cafe in 2000 and closed it last week, says he’s taking the bold step of launching a magazine — which he’s calling “Free.”

The monthly mag will address local business issues, and Cruz says it will give small businesses an “affordable” place to advertise. “Advertising the cafe in local publications got too expensive,” says Cruz. “I want to help other businesses succeed.”\ For the Week of February 21-27, 2002

Without sounding bitter, Cruz says he’s also frustrated that the city won't support local businesses willing to take a risk downtown.

“Redevelopment should focus more on us. The little businesses are not being supported.” Now, Cruz, who used to work as a graphic designer at Metro several years ago, says he’s planning to start publishing a magazine focusing on downtown. Ironically, it was a project he originally started to help save Rush.

Joelle Cruz, who opened Rush

Cybercafe on San Jose’s Downtown

I want to express my support for Joel Cruz’s efforts to create Downtown magazine. Many of our local businesses will appreciate the opportunity to reach out to their existing and potential customer base in an affordable and targeted way.

Joel’s experience and enthusiasm for this project will ensure its success.

I am committed to supporting Downtown magazine by placing advertisements and announcements, and providing content for stories. Please join me in supporting Downtown magazine’s premiere issue.

Cindy Chavez Councilmember District 3 City of San Jose

“Communication is vital to the success of our downtown community, so we are pleased to learn about Joel Cruz’s efforts to create Downtown magazine.

Joel makes a strong impression with his enthusiasm and commitment to the project, and we know he’ll work to deliver a quality publication.

South First Street 18 months

ago, takes down lights as he

closes the failed business.

“Information is not power. Information shared is power. One of its goals is to help support the business community and especially our small-businesses. Your urban-based, regional Chamber strongly supports this exciting venture for our community and encourages your support of this endeavor as well.”

Jim Cunneen, President and CEO San Jose Silicon Valley Chamber of Commerce

“The publisher, Joel Cruz, is a small-business owner himself and now aims to connect all the downtown stakeholders in mutually beneficial ways.

Promotion of downtown San Jose will obviously benefit those who live and work here. But, a healthy and thriving downtown will also benefit all surrounding areas as well. Downtown Magazine will be a useful tool in assisting San Jose in becoming a large metropolitan city with a downtown district that not only attracts business, but also increase the character of an already extraordinary city.”

Wayne Doiguchi, Chairman Japanese American Chamber of Commerce

We share his excitement about downtown’s potential, and see Downtown magazine as a fresh vehicle to celebrate the diversity and unique character of the downtown scene.

The Association will support Downtown magazine by contributing news and announcements, and by participating in future co-op advertisements.

We encourage you to support the premiere issue.”

Scott Knies Executive Director

Joel Cruz has been a good friend to downtown residents and has found yet another way to demonstrate his dedication to and appreciation of San Jose. As proprietor of the now defunct RushCyber Café, he consistently made his establishment available to the San Jose Downtown Residents Association where we hosted several quarterly meetings. He also hosted many other gatherings for local non-profit organizations and senior groups. Now he and another friend to the San Jose community, Jose Posadas, have undertaken the task of creating another avenue to celebrate and promote our downtown.

The San Jose Downtown Residents Association will be pleased to contribute news concerning the diverse, talented and creative people who make up the residents of downtown San Jose, their accomplishments, concerns, hopes and dreams.

Elizabeth Mattson President - San Jose Downtown Residents Association

“The San Jose Convention & Visitors Bureau wholeheartedly believes in your vision for the paper, promoting and celebrating the uniqueness and diversity of our downtown and providing exposure for the broad range of downtown businesses, activities and stakeholders.

Not only will residents benefit from your publication, but San Jose visitors will have another source of information about downtown’s many assets, big and small alike.”

Dan Fenton, President & CEO San Jose Convention & Visitors Bureau

“San José State University welcomes Downtown Magazine to the San José metropolitan area. This creative enterprise, focusing on local activities, landmarks, sports, dining establishments, businesses, and education, is a welcome addition to the fabric of our community.

Downtown Magazine promises to be a focal point for commerce and the exchange of ideas in the diverse and stimulating communities that make up metropolitan San José. On behalf of San José State University, I applaud this exciting venture and extend my best wishes for its success.”

Robert L. Caret, President San José State University

San José State U N I V E R S I T Y

We support the mission of Downtown Magazine, which is a new publication that seeks to promote and celebrate the uniqueness and diversity of our downtown business community.

“The Vietnamese American Chamber of Commerce of Santa Clara Valley is pleased to welcome a new publication focused mainly in Downtown San Jose. Free Downtown Magazine will help create awareness of Downtown San Jose's activities, businesses, events and give us insight to Downtown San Jose.

Our congratulations to Jose Posadas, a long time Downtown resident who has worked with many Downtown businesses and Neighborhood Associations for years, and also to his business partner, Joel Cruz, a veteran small business owner in Downtown San Jose. Together, Jose and Joel will make this publication a way to promote Downtown small businesses and act as advocates for all of us who live, work and play in Downtown San Jose.

The Vietnamese American Chamber of Commerce of Santa Clara Valley is proud to present you this new publication, which no one should miss.”

H.G. Nguyen, Founder Vietnamese American Chamber of Commerce of Santa Clara

The Hispanic Chamber supports this exciting venture for our community and encourages the support from the Hispanic business community in this endeavor as well.

Hispanic Chamber of Commerce Silicon Valley

\ “As we all know, the more we pull together the faster and farther we get to where we want to go! And we know that this is not the easiest thing to do.

“Downtown” magazine is working at this very thing.

Joel Cruz wants to deliver a quality publication, free to visitors and residents alike, highlighting downtown life and downtown neighbors such as ourselves.

We look forward to contributing news and announcements from Japantown as well as the possibility of future co-op advertising. We encourage you to take advantage of the enthusiasm and commitment that Joel has for this project and join in the celebration of their Premiere Issue.”

Kathy Sakamoto Executive Director

Every endeavor I’ve ever been part of I’ve created a high-end magazine to go with it.

PAPEL

From migrating to America and publishing PAPEL, a Filipino/American magazine.

From being stressed, I created RELAX and LIVE Well magazines.

From allowing myself to be different every day and reinventing myself.

I S S U E

# 1

I S S U E

# 2

I S S U E

# 3

I S S U E

# 4

I S S U E

# 5

I S S U E

# 6

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# 7

M E D I A

K I T

RELAX SOURCE GUIDE

Pacific Source Filipino/American Mag 1990 1st Magazine I published

When branding Santana Row 10 years ago in San Jose, I stumbled on a little piece of magic- AM, PM, a mini-magazine, that flipped back and forth between day and night, work and play and the first issue we sold out ads, people loved it!

We featured businesses but also the story of the people. The humans of Santana Row if you will. I knew that we were onto something.

21

Six years ago, in 2011,

Each issue selling out

I moved up to Palo Alto

but the game changer

and my wife Ana, and I

is this.

opened BRIM, our first

We took the stories and

boutique by Stanford

brought them to life! I

University

called it “Living-Paper�.

We were doing AR

We launched Made in Palo

before AR was a thing!

Alto magazine to tell our own story and promote our start-up retail.

Made in Palo Alto: Mayor Espinosa

https://vimeo.com/204634808 Advertiser Testimonial 2012

https://vimeo.com/204634790 Chamber Directory that we designed, published and printed

https://issuu.com/joellecruz/docs/paloaltochamberdirectory2012-2013

In 2012, The Made in Brand grew in popularity locally, the capital of Silicon Valley, San Jose, the quiet town of the Los Altos, Menlo Park, Mtn. View, Los Gatos and even internationally, the chic town of Shoreditch in London, Monaco, Lithuania — it was just surreal!

Lithuania

Dear Joelle,

Dear Joelle,

Congratulations toCongratulations you and your team on and the launch of on the launch of to you your team Made in Palo Alto!Made This in pocket-sized magazine featuring Palo Alto! This pocket-sized magazine featuring local, avante gardelocal, retailers, restaurants and other businesses avante garde retailers, restaurants and other businesses as well as people and events expresses innovation thatthe innovation that as well as people andthe events expresses Palo Alto is knownPalo for. Alto Made Palo Alto’s unique design is in known for. Made in Palo Alto’s unique design captures the excitement of the Paloexcitement Alto and puts an up-to-thecaptures of Palo Alto and puts an up-to-theminute spotlight on our community. minute spotlight on our community.

As one of our newest Chamber Commerce members, As one of ourofnewest Chamber of Commerce members, we welcome you towePalo Alto and forward working welcome youlook to Palo Alto to and look forward to working with you in promoting Palo Alto businesses. with you in promoting Palo Alto businesses.

Wishing you great Wishing success, you great success, Paula Sandas Paula Sandas CEO/President CEO/President Palo Alto ChamberPalo of Commerce Alto Chamber of Commerce

OUR MISSION

We have created Made in to connect our community to the critical things in life.

So why paper, and not just another app? We believe in the power of the tangible, of leafing through, of the feel of paper in one’s hand. With every “Made In”, your real world becomes virtual and your virtual world real. We’re not another random Facebook or Twitter feed.

We’re something to take back home with you.

SERVING OTHERS

At REINVENT, Made In we are committed to the communities we serve.

We’re proud to let our business partners know that we donate a percentage of our magazine pages to local, non-profit organizations to help raise awareness for their essential and vital issues.

Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.

DAVID ROCKWELL

WE ARE THRILLED, FOCUSED, INNOVATIVE, ENTHUSIASTIC, TALENTED, GOOD, HARD-WORKING, WILLING, READY, ECSTATIC, DILIGENT, EFFECTIVE, AMBITIOUS, CHARISMATIC, CLEVER, AWESOME, NEAT, EAGER, ALERT, CURIOUS, GRATEFUL, TECHNICAL, CHIPPER, RESOURCEFUL, INCREDIBLE, KNOWLEDGEABLE, TRUSTWORTHY,

COOL,

FUNNY,

INSIGHTFUL,

STYLISH,

RESPONSIBLE,

CRAFTY,

WITTY,

GREAT,

CONFIDENT, ANALYTICAL,

LOVELY, CONFIDENT, TALENTED, JOYFUL, FRIENDLY, LOYAL, POSITIVE, GENUINE, HONEST, REAL, ENGAGED, EXCELLENT, MOTIVATED, PATIENT, OPEN-MINDED,

EAGER,

DETERMINED,

HUMBLE,

AND

CREATIVE.

ABOUT US

REINVENT, MADE IN is the premier publisher of location-based, pocket-sized lifestyle magazines. Made Local has featured and exhibited the best and most dynamic businesses.

Our mission is to reinvent paper and the publication world, integrating traditional print, AR/ VR (Augmented/Virtual Reality), mobile and burgeoning social media platforms. With this new, more comprehensive virtual experience, individuals will learn about and access your business on a more experiential and emotional level.

Made Local’s vision is to feature and promote our thriving local communities and businesses through our new take on the traditional magazine. With clean and attractive layouts, photography, cinematography and editorial, we present local business interactively via both cutting-edge and time-tested channels.

33

Joelle Cruz Founder/Creative Director

Daigo Tanaka, Ph.D. Engineer

Jeffrey Doka Writer

Alfredo G. Fernando Digital Marketing

Gary Liu, Head of Sales

Robert Cook, Territory Manager at FiveStars

December 6, 2014, Gary worked with Joelle at FiveStars

September 17, 2014, Robert worked with Joelle at FiveStars

Joelle was the mastermind behind FiveStars’

Joelle is the consummate marketing and design

initial and ongoing branding effort. He made the

guru, and in his present role at FiveStars Joelle has

logo, collaterals, and overall design memorable

been an invaluable asset and contributor to our

and purposeful. I often wished I had spent

growth and general awareness of our brand in the

more time learning from him if I wasn’t in Sales,

American marketplace. His individual contributions

but I got to see his hard work and dedication

and collaborative efforts with our team have

throughout the years that we both worked at

helped us at Fivestars solidify our image and brand

FiveStars. Joelle is also one of nicest guys around

recognition within the consumer population, the

and a fashion icon to top it off :)

vast landscape of small & medium businesses , thier respective owners, and the media as a whole. He

RECOMMENDATIONS

Nathan Mitchell Territory Manager at FiveStars

has been a treat to work with on all projects where

September 17, 2014, Nathan reported to Joelle at FiveStars

I have been involved - and he maintains a steadfast level of dedication to quality and professional

I’ve known and worked with Joelle off and on for

attention regardless of the relative size/scale of the

the past 8 years. Simply put, Joelle is an artist.

task at hand. I have appreciated Joelle’s friendly

His work in design and creative marketing is

attitude and personal “open-door” mentality

unparalleled. He takes a concept/idea and creates

from day one, and he has been my personal go-

a brand or marketing message that speaks for

to when I have questions regarding the use of

itself. He brings a unique spin and approach to his

and appearance of our broad range of marketing

design that is out of the box and always seems

materials. In any environment where creative

new and fresh.

juices & flair are needed, and maxi mum attention to detail and deference to professionalism/

I would recommend his work to anyone looking

image mangement are a requirement - Joelle is a

Jeffrey Doka

for a great designer. He’s very personal and

sure fit. I hope to have Joelle on our team as we

April 11, 2014, Jeffrey worked directly with Joelle at

understands his customer, never ceasing to blow

stay strapped into the rapid growth machine at

FiveStars

your expectation. I’ve referred Joelle to many

FiveStars, but whatever future ventures lie in store

colleagues and friends and he delivers every time.

for Joelle, I know those that depend on him will not be disappointed.

Joelle is a brill iant designer and his creative vision for FiveStars has helped

Brian Lee Growth Manager at FiveStars

define the look and feel of our customer

September 26, 2014, Brian worked directly with Joelle at FiveStars

experience for the life of our company.

He’s an extremely hard worker, and his

Joelle is the consummate professional. In

work ethic and drive often inspires me to

combination with his diligent work ethic,

go the extra mile. Overall -- he’s a great

Joelle brings an energy and authenticity to the

guy and good at anything he sets his

work place that is irreplaceable. Working with

mind to. We’re lucky to have him as a part

Joelle has been absolutely rewarding and his

of the FiveStars Family.

contributions are an asset to the growth of our company as a whole.

Andrew Yun, Territory Manager at FiveStars

Arielle Rothman, National Sales

Vincent Palermo, Senior Loyalty Consultant at FiveStars

September 26, 2014, Andrew worked with Joelle at FiveStars

May 29, 2014, Arielle worked with Joelle at FiveStars

April 24, 2014, Vincent worked with Joelle at FiveStars

Joelle has been a pleasure to work with since the very

Joelle is not only a joy to work alongside professionally but

Joelle is a perfectionist when it comes to his work. He does

beginning at FiveStars. With his plethora of design

he is also an incredible designer. He is the foundation of

not settle for mediocrity and his designs reflect that. All of

capability, there was no project or request that was out

our creative vision and is constantly driving visibility for our

Joelle’s works that I’ve seen clearly radiate his passion and

of his range or jurisdiction. His work was consistent and

brand.

creativity.

prompt, and his attention to detail is always noticed.

Because I work at a remote office and Joelle works at Kacy Gaydos, Product Marketing Manager at FiveStars

Eric Burdullis, Senior Manager Retention Operations at Lyft

headquarters, much of our communication has been

May 1, 2014, Eric worked with Joelle at FiveStars

electronically. That has never been an obstacle in meeting design deadlines of demanding clients. Joelle is always

September 17, 2014, Kacy worked with Joelle at FiveStars

Joelle is one of the most creative people I know. He is

prompt to take on a new project and deliver quick and

Joelle has always gone above and beyond to create

able to take a proposal (whether it be a tradeshow, an ad

flawless results. He has also been extremely patient and

incredible work for our customers at FiveStars. The team

campaign, or an app) and turn it into something unique and

persistent in handling the requests of picky clients. At

can always rely on his eye for detail and creative mind to

beautiful. His areas of expertise are in typography and print,

the end of the day, my clients are amazed by his work

deliver a top notch product. He exemplifies each of our core

but he is an extremely well rounded creative and I have

and impressed with the short timeline (especially when

values in everything that he does: Warrior Spirit, Shared

personally worked with him on a number of projects where

he is juggling so many other projects). Joelle’s creativity,

Humility, Authentic Relationship & Joy Everyday.

his skills with web, video, photography, and just about any

professionalism and customer service skills are the perfect

medium you can image shine through. He is an extremely

skill set for a rapidly-growing startup, like FiveStars.

valuable member of the FiveStars team in every sense Nate Starrett, Director, Business Development Joshua Little, Loyalty Consultant at FiveStars

August 4, 2014, Nate worked directly with Joelle at FiveStars

Kekoa Franconi-Lopez, Regional Sales Manager at FiveStars Joelle combines his personal style with the clients’ needs,

April 23, 2014, Joshua worked with Joelle at FiveStars

April 28, 2014, Kekoa worked with Joelle at FiveStars

ensuring every detail of the creative drives home the

Joelle is an incredibly talented, driven and creative designer.

intended message and goal of the program. Every piece of

I have had the pleasure of working with Joelle for the past

I have been working with him over the past 6 months since

work he has delivered to our clients has been praised and

1.5 years. Joelle has consistently demonstrated a superior

joining the FiveStars team and cannot find enough words

generated excitement about our relationship.

work ethic. Even with an incredibly full schedule, Joelle is

to describe his constant enthusiasm. Not only does his hard

always willing and ready to lend a hand. His artistic/creative

work make an impact on our company and the customers

skills are unmatched, and he has had a tremendous impact

we have, but his style and attention to detail with each

John Prilliman, Business Operations Specialist at FiveStars

on the look and feel of the FiveStars brand. It has been

project is unparalleled. I feel lucky to work with such an

August 2, 2014, Nate worked directly with Joelle at FiveStars

a true privilege working with Joelle. I would recommend

inspiring individual!

him to anyone. Feel free to call me or write me for more Joelle always impressed me with his style and eye for design. Before Joelle came to FiveStars our brand was all over the place. He was able to turn FiveStars into something sexy and make it a place I am proud to show off. I am very thankful that he has landed here at FiveStars.

information.less

- joelle cruz

“This is a dream! Rush Cafe is a positive & safe venue for young people of Silicon Valley to meet & to learn. We want to be more than a cafe, we want to give back and be an integral part of our Community.�

- joelle cruz

$15,000 $,8000