RELATIONSHIP MARKETING I BRAND BUILDERS
ORIGINAL CREATIVE AUGMENTED REALITY IMAGINATIVE ORIGINAL INSPIRED INGENIOUS GROUND BREAKING CLEVER PROGRESSIVE INNOVATIVE TRENDSETTER CUTTING-EDGE HIGH-PROFILE EFFECTIVE BRAND NEW CHIC POCKET-SIZED SUPER HIGH-GLOSS STOCK FULL COLOR PERFECT BOUND POWERFUL TREND-SETTER SOMETHING DIFFERENT FRESH DESIGN UNIQUE FRESH PERSPECTIVE MEMORABLE PORTABLE COLLECTABLE READABLE STORY TELLERS SOCIAL MEDIA FRIENDLY
REINVENT AGENCY
VALLEY TOWERS 75 E Santa Clara St 6th Floor San Jose CA 95113
my why.
9.11.2001 changed my life
My journey started from the Islands of the Philippines.
Then San Jose, California, the Capital of Silicon Valley
Then Tribeca, New York
5
Understand, we’re all a tapestry of the places we’ve been and where we become, who we are and the place that we call home.
The place that we’re proud to represent -it’s the reflection of us.
my aspiration was to be CONDÉ NAST, a global publisher
7
I learned about Condé Nast when I was only a kid, and I fell in LOVE WITH PRINT. Condé Nast is a premier global media company renowned for producing the highest quality content for the world’s most influential audiences.
WE HAVE ONE LARGE CLASSROOM, WE CALL IT NEW YORK CITY.
While I was living in the Philippines, I dreamt of being in New York City.
In 1999, I moved to TriBeCa, a neighborhood in Lower Manhattan as an art director for
.
BRAINWORKS IS AN “EMOTIONAL RESPONSE” MARKETING COMMUNICATION GROUP THAT SPECIALIZES IN INNOVATIVE AND VISUALLY POWERFUL COMMUNICATION FOR HIGHER EDUCATION, TECHNOLOGY AND BIOSCIENCE. THE ART AND SCIENCE OF BRAINWORKS IS TO PUT THE SOUL OF YOUR COMPANY DIRECTLY INTO THE HANDS AND HEART OF YOUR TARGET AUDIENCE, THE RESULT . . . COORDINATED COMMUNICATIONS CAMPAIGNS, IDENTITY PROGRAMS, MARKETING RESEARCH AND ANALYSIS, ADVERTISING, DIRECT MAIL PROGRAMS, MULTI-MEDIA, AND WEBSITE DEVELOPMENT THAT INSPIRES CONNECTIONS AND PROVES RESPONSE.
I am self-taught, and I’ve been a crazy entrepreneur since my teens from running a print shop to operating a cafe to designing custom motorcycles, and opening up a retail showroom,
but with always was at the heart of everything that I’ve done is the Story, The Brand.
In 2001, after moving back to San JosĂŠ, CA and opened RUSH CAFE
9.11.2001 happened.
.5 miles away from my old studio.
I felt blessed that I was not in NYC but also a sense of deep guilt that I survived. In 2002, a short recession happened, and I had to close down the cafe. Ever since then, I have vowed to find my purpose which is serving others. Our Gain.
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Giving Back GIVING BACK SINCE 2002
Accomplishments Best of Design: New York, New York 20th Admissions Advertising Awards Merit: Queen’s College Merit: Manhattan College 17th Admissions Advertising Awards Gold: Queen's College Silver: University of South Carolina Spartanburg 16th Admissions Advertising Awards Gold: Baptist College of Health Sciences Gold: Ramapo College of New Jersey Silver: Audrey Cohen College Silver: Vincennes University 2003 Human Relations Award for Community Vision and Leadership California State Senate Byron D. Sher, State Senator, 11th District 2004 Excellence Award Voted Silicon Valley’s Most excellent city information guide by Silicon Valley Concierge Association Resolution of Commendation Outstanding work in the area of human rights and human relations in the County of Santa Clara Blanca Alvarado, Chairperson, Board of Supervisors Certificate of Special Congressional Recognition Recognition of outstanding and invaluable service to the community Michael Honda, member of Congress United States of America
dedication
GIVING BACK TO THE COMMUNITY Chambers of Commerce Morgan Hill Chambers of Commerce Silicon Valley Chambers of Commerce Palo Alto Chambers of Commerce Cupertino Chambers of Commerce San Benito Chambers of Commerce Ethnic Chambers of Commerce Vietnamese Chambers of Commerce Hispanic Chambers of Commerce Portuguese Chambers of Commerce Greater Hispanic Chambers of Commerce Italian American Chambers of Commerce Filipino American Chambers of Commerce Japanese American Chambers of Commerce Business Association San Jose Downtown Association Japantown Business Association East Santa Clara Business Association The Alameda Business Association Garlic Festival Association Organizations NARI National Remodeling Association (San Jose/San Francisco Chapters) SCCAOR Santa Clara County Association of Realtors San Jose State University Palo Alto Lyon’s Club Cupertino Lyon’s Club San Jose Police Department Sobrato High School Latinas Contra Cancer Ad Council Association County of Santa Clara Emergency Housing Consurtium American Lung Association
The purpose of human life is to serve, and to show compassion and the will to help others. A. Schweitzer
Our Gain. joelle cruz
All that good press . . .
Posted on Sun, Jun. 30, 2002 Section: the Valley: Local Edition: Morning Final Written by:
For the Week of May 9-15, 2002
Rod Foo
Promoting Downtown There’s a new masthead in town:-- Downtown, a free, monthly magazine geared toward promoting -what else? -- San Jose’s downtown as a destination. The men behind the magazine are publisher Joel Cruz, who ran the now-defunct Rush Cybercafe, and editor Jose Posadas, a former aide to Councilwoman Cindy Chavez.
joelle cruz
The inaugural edition -- a run of 10,000 issues that hit the streets a few weeks ago -- is sprinkled with letters of support, from various business leaders to City Hall-types, including Chavez and Mayor Ron Gonzales. Posadas, who lost a bid to unseat Gonzales in March, doesn’t envision the magazine as a political platform. “I don’t see this magazine getting too political on issues,” he said. “We’re really trying to market and promote the whole downtown and the downtown experience.” The magazine is being distributed to downtown businesses, the convention center and other public buildings. The magazine has a bankroll that’ll fund it for four to six issues, perhaps enough time to build up a steady ad revenue, Posadas said. And it has been approved for a $20,000 loan from the city’s Economic Development Department. ----------------------------------------------------------------------Mercury News Staff Writer Sean Webby contributed to this report. Internal Affairs is compiled by Mercury News staff writers Mike Zapler, Kate Folmar and Rod Foo. Send tips to internalaffairs@sjmercury.com or call Zapler at (408) 275-0140, Folmar at (408) 286-0264 or Foo at (408) 975-9346.
CHEERLEADER MAG San Jose mayoral aspirant JOSE POSADAS, who last fall ditched his job as an aide to Councilwoman CINDY CHAVEZ to challenge RON GONZALES, probably won't be back on the city payroll anytime soon. So what to do? Start a magazine, says the eternally optimistic Posadas. Posadas tells Eye he's teaming up with JOEL CRUZ, owner of the now-shuttered Rush Cybercafe, to create Downtown Magazine, a free monthly that should hit the streets by the end of the month (Posadas says he's also planning to go back to school and get an MBA at San Jose State University). Posadas will act as editor and Cruz as publisher, but don't look for a big staff pumping out exposés on Redevelopment Agency boondoggles. Instead, Posadas says, look for a mag that promotes small businesses in the downtown area. And although Posadas took shots at the mayor whenever he got the chance during his campaign, big bad Gonzilla apparently didn't take it personally: Gonzales and Chavez both gave the publishing duo letters of support for their venture. ... Cruz had been thinking about starting a publication to promote downtown businesses, as Eye reported in February, but Rush closed before he could get the project started. "When I had my business, it was hard for me to reach out to the community. As a businessperson selling coffee, I couldn't advertise, because I couldn't afford it. So that's why I wanted this magazine to be a voice to promote downtown--and not just the businesses but also the neighborhoods and artists." Cruz adds that he's not discouraged about doing business downtown: "I'm still hoping to reopen the cafe."
All that good press . . . Free Downtown is a magazine that may truly lay claim to the virtue of “influencing the influencers”, drawing publicity and other kinds of secondary attention from all over the bay area. In 2001 and the beginning of 2002 alone, Downtown
My Lost.
Magazine has been covered and quoted in media such as the Mercury News, Silicon Valley Business Ink, San Jose Business Journal, Metro Newspaper – to name but a few.
If the strategizers are smart, they’ll try to nurture the retailers downtown already has — and had. Joel Cruz falls into the latter category. His Rush Cyber Cafe had a much-publicized closing earlier this year, but Cruz remains amazingly upbeat. He’s working to launch a print/online magazine promoting DOWNTOWN, and says he’d like to reopen the cafe someday, if possible.
Word of Mouth
article from the Business Journal for the week of May 24, 2002
Downtown coming up Timothy Roberts
Joel Cruz isn't giving up on downtown. He's launching a magazine titled "Downtown" the first week of June and he's scouting around for another site for his much-missed Internet café. It was with the Rush Cyber Café, the first downtown café to offer Internet service, that Mr. Cruz, a self-taught graphic designer, made his imprint downtown. The café on South First Street lasted slightly less than two years, closing in February. It came to a sad, slow end, preceded with e-mails to café habitués warning of impending doom. Mr. Cruz has saved his e-mail address list. When he reopens he'll inform his former customers. He says he's looking most closely at Post Street and San Pedro Square, locations that his old customers could easily trek to. "We want to develop a connection between people to develop a community downtown," he says. "We want to be that tool that develops that connection." And as proof he's serious, Mr. Cruz has printed up a T-shirt. It's emblazoned with one word: "Downtown." So what’s Joel Cruz up to now that his Rush Cyber Cafe in downtown San Jose is shutting its doors? Cruz, who opened the cafe in 2000 and closed it last week, says he’s taking the bold step of launching a magazine — which he’s calling “Free.” The monthly mag will address local business issues, and Cruz says it will give small businesses an “affordable” place to advertise. “Advertising the cafe in local publications got too expensive,” says Cruz. “I want to help other businesses succeed.”\ For the Week of February 21-27, 2002
Without sounding bitter, Cruz says he’s also frustrated that the city won't support local businesses willing to take a risk downtown. “Redevelopment should focus more on us. The little businesses are not being supported.” Now, Cruz, who used to work as a graphic designer at Metro several years ago, says he’s planning to start publishing a magazine focusing on downtown. Ironically, it was a project he originally started to help save Rush.
Joelle Cruz, who opened Rush
Cybercafe on San Jose’s Downtown
I want to express my support for Joel Cruz’s efforts to create Downtown magazine. Many of our local businesses will appreciate the opportunity to reach out to their existing and potential customer base in an affordable and targeted way. Joel’s experience and enthusiasm for this project will ensure its success. I am committed to supporting Downtown magazine by placing advertisements and announcements, and providing content for stories. Please join me in supporting Downtown magazine’s premiere issue.
Cindy Chavez Councilmember District 3 City of San Jose
“Communication is vital to the success of our downtown community, so we are pleased to learn about Joel Cruz’s efforts to create Downtown magazine. Joel makes a strong impression with his enthusiasm and commitment to the project, and we know he’ll work to deliver a quality publication.
South First Street 18 months
ago, takes down lights as he
closes the failed business.
“Information is not power. Information shared is power. One of its goals is to help support the business community and especially our small-businesses. Your urban-based, regional Chamber strongly supports this exciting venture for our community and encourages your support of this endeavor as well.” Jim Cunneen, President and CEO San Jose Silicon Valley Chamber of Commerce
“The publisher, Joel Cruz, is a small-business owner himself and now aims to connect all the downtown stakeholders in mutually beneficial ways. Promotion of downtown San Jose will obviously benefit those who live and work here. But, a healthy and thriving downtown will also benefit all surrounding areas as well. Downtown Magazine will be a useful tool in assisting San Jose in becoming a large metropolitan city with a downtown district that not only attracts business, but also increase the character of an already extraordinary city.” Wayne Doiguchi, Chairman Japanese American Chamber of Commerce
We share his excitement about downtown’s potential, and see Downtown magazine as a fresh vehicle to celebrate the diversity and unique character of the downtown scene. The Association will support Downtown magazine by contributing news and announcements, and by participating in future co-op advertisements. We encourage you to support the premiere issue.”
Scott Knies Executive Director
Joel Cruz has been a good friend to downtown residents and has found yet another way to demonstrate his dedication to and appreciation of San Jose. As proprietor of the now defunct RushCyber Café, he consistently made his establishment available to the San Jose Downtown Residents Association where we hosted several quarterly meetings. He also hosted many other gatherings for local non-profit organizations and senior groups. Now he and another friend to the San Jose community, Jose Posadas, have undertaken the task of creating another avenue to celebrate and promote our downtown. The San Jose Downtown Residents Association will be pleased to contribute news concerning the diverse, talented and creative people who make up the residents of downtown San Jose, their accomplishments, concerns, hopes and dreams. Elizabeth Mattson President - San Jose Downtown Residents Association
“The San Jose Convention & Visitors Bureau wholeheartedly believes in your vision for the paper, promoting and celebrating the uniqueness and diversity of our downtown and providing exposure for the broad range of downtown businesses, activities and stakeholders. Not only will residents benefit from your publication, but San Jose visitors will have another source of information about downtown’s many assets, big and small alike.” Dan Fenton, President & CEO San Jose Convention & Visitors Bureau
“San José State University welcomes Downtown Magazine to the San José metropolitan area. This creative enterprise, focusing on local activities, landmarks, sports, dining establishments, businesses, and education, is a welcome addition to the fabric of our community. Downtown Magazine promises to be a focal point for commerce and the exchange of ideas in the diverse and stimulating communities that make up metropolitan San José. On behalf of San José State University, I applaud this exciting venture and extend my best wishes for its success.” Robert L. Caret, President San José State University
San José State U N I V E R S I T Y
We support the mission of Downtown Magazine, which is a new publication that seeks to promote and celebrate the uniqueness and diversity of our downtown business community. “The Vietnamese American Chamber of Commerce of Santa Clara Valley is pleased to welcome a new publication focused mainly in Downtown San Jose. Free Downtown Magazine will help create awareness of Downtown San Jose's activities, businesses, events and give us insight to Downtown San Jose. Our congratulations to Jose Posadas, a long time Downtown resident who has worked with many Downtown businesses and Neighborhood Associations for years, and also to his business partner, Joel Cruz, a veteran small business owner in Downtown San Jose. Together, Jose and Joel will make this publication a way to promote Downtown small businesses and act as advocates for all of us who live, work and play in Downtown San Jose. The Vietnamese American Chamber of Commerce of Santa Clara Valley is proud to present you this new publication, which no one should miss.” H.G. Nguyen, Founder Vietnamese American Chamber of Commerce of Santa Clara
The Hispanic Chamber supports this exciting venture for our community and encourages the support from the Hispanic business community in this endeavor as well. Hispanic Chamber of Commerce Silicon Valley
\ “As we all know, the more we pull together the faster and farther we get to where we want to go! And we know that this is not the easiest thing to do. “Downtown” magazine is working at this very thing. Joel Cruz wants to deliver a quality publication, free to visitors and residents alike, highlighting downtown life and downtown neighbors such as ourselves. We look forward to contributing news and announcements from Japantown as well as the possibility of future co-op advertising. We encourage you to take advantage of the enthusiasm and commitment that Joel has for this project and join in the celebration of their Premiere Issue.” Kathy Sakamoto Executive Director
Every endeavor I’ve ever been part of I’ve created a high-end magazine to go with it. PAPEL
From migrating to America and publishing PAPEL, a Filipino/American magazine. From being stressed, I created RELAX and LIVE Well magazines. From allowing myself to be different every day and reinventing myself.
I S S U E
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M E D I A
K I T
RELAX SOURCE GUIDE
Pacific Source Filipino/American Mag 1990 1st Magazine I published
When branding Santana Row 10 years ago in San Jose, I stumbled on a little piece of magic- AM, PM, a mini-magazine, that flipped back and forth between day and night, work and play and the first issue we sold out ads, people loved it! We featured businesses but also the story of the people. The humans of Santana Row if you will. I knew that we were onto something.
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Six years ago, in 2011,
Each issue selling out
I moved up to Palo Alto
but the game changer
and my wife Ana, and I
is this.
opened BRIM, our first
We took the stories and
boutique by Stanford
brought them to life! I
University
called it “Living-Paper�. We were doing AR
We launched Made in Palo
before AR was a thing!
Alto magazine to tell our own story and promote our start-up retail.
Made in Palo Alto: Mayor Espinosa
https://vimeo.com/204634808 Advertiser Testimonial 2012
https://vimeo.com/204634790 Chamber Directory that we designed, published and printed
https://issuu.com/joellecruz/docs/paloaltochamberdirectory2012-2013
In 2012, The Made in Brand grew in popularity locally, the capital of Silicon Valley, San Jose, the quiet town of the Los Altos, Menlo Park, Mtn. View, Los Gatos and even internationally, the chic town of Shoreditch in London, Monaco, Lithuania — it was just surreal!
Lithuania
Dear Joelle,
Dear Joelle,
Congratulations toCongratulations you and your team on and the launch of on the launch of to you your team Made in Palo Alto!Made This in pocket-sized magazine featuring Palo Alto! This pocket-sized magazine featuring local, avante gardelocal, retailers, restaurants and other businesses avante garde retailers, restaurants and other businesses as well as people and events expresses innovation thatthe innovation that as well as people andthe events expresses Palo Alto is knownPalo for. Alto Made Palo Alto’s unique design is in known for. Made in Palo Alto’s unique design captures the excitement of the Paloexcitement Alto and puts an up-to-thecaptures of Palo Alto and puts an up-to-theminute spotlight on our community. minute spotlight on our community. As one of our newest Chamber Commerce members, As one of ourofnewest Chamber of Commerce members, we welcome you towePalo Alto and forward working welcome youlook to Palo Alto to and look forward to working with you in promoting Palo Alto businesses. with you in promoting Palo Alto businesses. Wishing you great Wishing success, you great success, Paula Sandas Paula Sandas CEO/President CEO/President Palo Alto ChamberPalo of Commerce Alto Chamber of Commerce
OUR MISSION
We have created Made in to connect our community to the critical things in life. So why paper, and not just another app? We believe in the power of the tangible, of leafing through, of the feel of paper in one’s hand. With every “Made In”, your real world becomes virtual and your virtual world real. We’re not another random Facebook or Twitter feed. We’re something to take back home with you.
SERVING OTHERS
At REINVENT, Made In we are committed to the communities we serve. We’re proud to let our business partners know that we donate a percentage of our magazine pages to local, non-profit organizations to help raise awareness for their essential and vital issues.
Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent. DAVID ROCKWELL
WE ARE THRILLED, FOCUSED, INNOVATIVE, ENTHUSIASTIC, TALENTED, GOOD, HARD-WORKING, WILLING, READY, ECSTATIC, DILIGENT, EFFECTIVE, AMBITIOUS, CHARISMATIC, CLEVER, AWESOME, NEAT, EAGER, ALERT, CURIOUS, GRATEFUL, TECHNICAL, CHIPPER, RESOURCEFUL, INCREDIBLE, KNOWLEDGEABLE, TRUSTWORTHY,
COOL,
FUNNY,
INSIGHTFUL,
STYLISH,
RESPONSIBLE,
CRAFTY,
WITTY,
GREAT,
CONFIDENT, ANALYTICAL,
LOVELY, CONFIDENT, TALENTED, JOYFUL, FRIENDLY, LOYAL, POSITIVE, GENUINE, HONEST, REAL, ENGAGED, EXCELLENT, MOTIVATED, PATIENT, OPEN-MINDED,
EAGER,
DETERMINED,
HUMBLE,
AND
CREATIVE.
ABOUT US
REINVENT, MADE IN is the premier publisher of location-based, pocket-sized lifestyle magazines. Made Local has featured and exhibited the best and most dynamic businesses. Our mission is to reinvent paper and the publication world, integrating traditional print, AR/ VR (Augmented/Virtual Reality), mobile and burgeoning social media platforms. With this new, more comprehensive virtual experience, individuals will learn about and access your business on a more experiential and emotional level. Made Local’s vision is to feature and promote our thriving local communities and businesses through our new take on the traditional magazine. With clean and attractive layouts, photography, cinematography and editorial, we present local business interactively via both cutting-edge and time-tested channels.
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Joelle Cruz Founder/Creative Director
Daigo Tanaka, Ph.D. Engineer
Jeffrey Doka Writer
Alfredo G. Fernando Digital Marketing
Gary Liu, Head of Sales
Robert Cook, Territory Manager at FiveStars
December 6, 2014, Gary worked with Joelle at FiveStars
September 17, 2014, Robert worked with Joelle at FiveStars
Joelle was the mastermind behind FiveStars’
Joelle is the consummate marketing and design
initial and ongoing branding effort. He made the
guru, and in his present role at FiveStars Joelle has
logo, collaterals, and overall design memorable
been an invaluable asset and contributor to our
and purposeful. I often wished I had spent
growth and general awareness of our brand in the
more time learning from him if I wasn’t in Sales,
American marketplace. His individual contributions
but I got to see his hard work and dedication
and collaborative efforts with our team have
throughout the years that we both worked at
helped us at Fivestars solidify our image and brand
FiveStars. Joelle is also one of nicest guys around
recognition within the consumer population, the
and a fashion icon to top it off :)
vast landscape of small & medium businesses , thier respective owners, and the media as a whole. He
RECOMMENDATIONS
Nathan Mitchell Territory Manager at FiveStars
has been a treat to work with on all projects where
September 17, 2014, Nathan reported to Joelle at FiveStars
I have been involved - and he maintains a steadfast level of dedication to quality and professional
I’ve known and worked with Joelle off and on for
attention regardless of the relative size/scale of the
the past 8 years. Simply put, Joelle is an artist.
task at hand. I have appreciated Joelle’s friendly
His work in design and creative marketing is
attitude and personal “open-door” mentality
unparalleled. He takes a concept/idea and creates
from day one, and he has been my personal go-
a brand or marketing message that speaks for
to when I have questions regarding the use of
itself. He brings a unique spin and approach to his
and appearance of our broad range of marketing
design that is out of the box and always seems
materials. In any environment where creative
new and fresh.
juices & flair are needed, and maxi mum attention to detail and deference to professionalism/
I would recommend his work to anyone looking
image mangement are a requirement - Joelle is a
Jeffrey Doka
for a great designer. He’s very personal and
sure fit. I hope to have Joelle on our team as we
April 11, 2014, Jeffrey worked directly with Joelle at
understands his customer, never ceasing to blow
stay strapped into the rapid growth machine at
FiveStars
your expectation. I’ve referred Joelle to many
FiveStars, but whatever future ventures lie in store
colleagues and friends and he delivers every time.
for Joelle, I know those that depend on him will not be disappointed.
Joelle is a brill iant designer and his creative vision for FiveStars has helped
Brian Lee Growth Manager at FiveStars
define the look and feel of our customer
September 26, 2014, Brian worked directly with Joelle at FiveStars
experience for the life of our company. He’s an extremely hard worker, and his
Joelle is the consummate professional. In
work ethic and drive often inspires me to
combination with his diligent work ethic,
go the extra mile. Overall -- he’s a great
Joelle brings an energy and authenticity to the
guy and good at anything he sets his
work place that is irreplaceable. Working with
mind to. We’re lucky to have him as a part
Joelle has been absolutely rewarding and his
of the FiveStars Family.
contributions are an asset to the growth of our company as a whole.
Andrew Yun, Territory Manager at FiveStars
Arielle Rothman, National Sales
Vincent Palermo, Senior Loyalty Consultant at FiveStars
September 26, 2014, Andrew worked with Joelle at FiveStars
May 29, 2014, Arielle worked with Joelle at FiveStars
April 24, 2014, Vincent worked with Joelle at FiveStars
Joelle has been a pleasure to work with since the very
Joelle is not only a joy to work alongside professionally but
Joelle is a perfectionist when it comes to his work. He does
beginning at FiveStars. With his plethora of design
he is also an incredible designer. He is the foundation of
not settle for mediocrity and his designs reflect that. All of
capability, there was no project or request that was out
our creative vision and is constantly driving visibility for our
Joelle’s works that I’ve seen clearly radiate his passion and
of his range or jurisdiction. His work was consistent and
brand.
creativity.
prompt, and his attention to detail is always noticed. Because I work at a remote office and Joelle works at Kacy Gaydos, Product Marketing Manager at FiveStars
Eric Burdullis, Senior Manager Retention Operations at Lyft
headquarters, much of our communication has been
May 1, 2014, Eric worked with Joelle at FiveStars
electronically. That has never been an obstacle in meeting design deadlines of demanding clients. Joelle is always
September 17, 2014, Kacy worked with Joelle at FiveStars
Joelle is one of the most creative people I know. He is
prompt to take on a new project and deliver quick and
Joelle has always gone above and beyond to create
able to take a proposal (whether it be a tradeshow, an ad
flawless results. He has also been extremely patient and
incredible work for our customers at FiveStars. The team
campaign, or an app) and turn it into something unique and
persistent in handling the requests of picky clients. At
can always rely on his eye for detail and creative mind to
beautiful. His areas of expertise are in typography and print,
the end of the day, my clients are amazed by his work
deliver a top notch product. He exemplifies each of our core
but he is an extremely well rounded creative and I have
and impressed with the short timeline (especially when
values in everything that he does: Warrior Spirit, Shared
personally worked with him on a number of projects where
he is juggling so many other projects). Joelle’s creativity,
Humility, Authentic Relationship & Joy Everyday.
his skills with web, video, photography, and just about any
professionalism and customer service skills are the perfect
medium you can image shine through. He is an extremely
skill set for a rapidly-growing startup, like FiveStars.
valuable member of the FiveStars team in every sense Nate Starrett, Director, Business Development Joshua Little, Loyalty Consultant at FiveStars
August 4, 2014, Nate worked directly with Joelle at FiveStars
Kekoa Franconi-Lopez, Regional Sales Manager at FiveStars Joelle combines his personal style with the clients’ needs,
April 23, 2014, Joshua worked with Joelle at FiveStars
April 28, 2014, Kekoa worked with Joelle at FiveStars
ensuring every detail of the creative drives home the
Joelle is an incredibly talented, driven and creative designer.
intended message and goal of the program. Every piece of
I have had the pleasure of working with Joelle for the past
I have been working with him over the past 6 months since
work he has delivered to our clients has been praised and
1.5 years. Joelle has consistently demonstrated a superior
joining the FiveStars team and cannot find enough words
generated excitement about our relationship.
work ethic. Even with an incredibly full schedule, Joelle is
to describe his constant enthusiasm. Not only does his hard
always willing and ready to lend a hand. His artistic/creative
work make an impact on our company and the customers
skills are unmatched, and he has had a tremendous impact
we have, but his style and attention to detail with each
John Prilliman, Business Operations Specialist at FiveStars
on the look and feel of the FiveStars brand. It has been
project is unparalleled. I feel lucky to work with such an
August 2, 2014, Nate worked directly with Joelle at FiveStars
a true privilege working with Joelle. I would recommend
inspiring individual!
him to anyone. Feel free to call me or write me for more Joelle always impressed me with his style and eye for design. Before Joelle came to FiveStars our brand was all over the place. He was able to turn FiveStars into something sexy and make it a place I am proud to show off. I am very thankful that he has landed here at FiveStars.
information.less
- joelle cruz
“This is a dream! Rush Cafe is a positive & safe venue for young people of Silicon Valley to meet & to learn. We want to be more than a cafe, we want to give back and be an integral part of our Community.� - joelle cruz
$15,000 $,8000