Made in Palo Alto Be Local, By Staying Local
SINCE 1930
what I ride.
Monday - Friday 10 a.m.-7 p.m. SINCE 1930
Saturday 10 a.m.-6 p.m. Sunday 11 a.m.-5 p.m.
I ride because
it’s
Relaxing
650.328.7411 171 University Ave., Palo Alto www.paloaltobicycles.com
PALO ALTO BICYCLES
Monday - Friday: 10 a.m.-7 p.m. I Saturday: 10 a.m.-6 p.m. I Sunday: 11 a.m.-5 p.m.
SINCE 1930
“I ride because it’s relaxing”
650.328.7411 171 University Avenue • Palo Alto www.paloaltobicycles.com MADE IN PALO ALTO.COM + SPRING 2010
Since 1930
We believe that truly effective communication design is more than decorative. Although aesthetics certainly play a role in our design solutions, each element - from visual style to text content, from layout to typography - must be carefully crafted to influence, inspire and motivate our clients’ audiences in very specific and deliberate ways.
Why so many designs? The short answer is:
Because we want to help our partners get attention and reach their goals. Great direct marketing begins with good information. A more complete answer deals with the fact that in order to create effective artwork we must create design solutions that are strategic, meaningful and appropriate. Please give us your feedback and your “first impression” (love or you hate it) we will ensure not only that we have a clear understanding of communications objectives, but it will also provide us with an insight into your audience, your competition, and current perceptions. It is only with this understanding that we can create successful Made in Palo Alto brand campaign. When thoughtfully completed, your direction will provide us with the information necessary for us to do our job as communication designers. It will help us make sure that your artwork we design is not only creative but also effective. And, ultimately that’s what we are here to do. The more thorough we can be now, the more creative and effective our efforts will be later.
BRAND BUILDER
What I Ride Campaig Palo Alto Bicycle Concept by: Jeff Art Direction: BRAND BUILDER
Write your Name Here , this is . . . I am _______________________________
what
80
gn
Get your ride today at Palo Alto Bicycles
t I ride. LOOK 585 Ultra Shimano Dura-Ace 1380 C24’s Michelin Krylion Tires Selle Italia SLR Saddle Ritchey WCS Cock pit King Ti Cages
0
YEARS still pedaling strong
650.328.7411 171 University Avenue • Palo Alto www.paloaltobicycles.com
copyright © 2010 Joelle Cruz Studio Made in Palo Alto Magazine. Photography by Palo Alto Bicycle. All Rights Reserve. No part of this artwork maybe reproduced or transmitted in any form or by any means, electronic or manual without the express written permission to the publishers of Made in Palo Alto.
Write your Name Here , this is . . . I am _______________________________
what I rid
de. LOOK 585 Ultra Shimano Dura-Ace 1380 C24’s Michelin Krylion Tires Selle Italia SLR Saddle Ritchey WCS Cock pit King Ti Cages
80
YEARS still pedaling strong
650.328.7411 171 University Avenue • Palo Alto www.paloaltobicycles.com
Write your Name Here , this is . . . I am _______________________________
what I r LOOK 585 Ultra
Shimano Dura-Ace 1380 C24’s Michelin Krylion Tires Selle Italia SLR Saddle Ritchey WCS Cock pit King Ti Cages
ride. 80
YEARS still pedaling strong
650.328.7411 171 University Ave, Palo Alto www.paloaltobicycles.com
Write your Name Here , this is . . . I am _______________________________
what
80
Get your ride today at Palo Alto Bicycles
t I ride. LOOK 585 Ultra Shimano Dura-Ace 1380 C24’s Michelin Krylion Tires Selle Italia SLR Saddle Ritchey WCS Cock pit King Ti Cages
0
YEARS still pedaling strong
650.328.7411 171 University Avenue • Palo Alto www.paloaltobicycles.com
Write your Names Here , this is . . . We are _______________________________
what
t we ride. LOOK 585 Ultra
LOOK 585 Ultra
Shimano Dura-Ace 1380 C24’s
Shimano Dura-Ace 1380 C24’s
Michelin Krylion Tires
Michelin Krylion Tires
Selle Italia SLR Saddle
Selle Italia SLR Saddle
Ritchey WCS Cock pit
Ritchey WCS Cock pit
King Ti Cages
King Ti Cages
80
YEARS still pedaling strong
650.328.7411 171 University Avenue • Palo Alto www.paloaltobicycles.com
Write your Name Here , thi I am _______________________________
what I
is is . . .
I ride. LOOK 585 Ultra Shimano Dura-Ace 1380 C24’s Michelin Krylion Tires Selle Italia SLR Saddle Ritchey WCS Cock pit King Ti Cages
80
YEARS still pedaling strong
650.328.7411 171 University Avenue • Palo Alto www.paloaltobicycles.com
TERMS & CONDITIONS:
one. two.
three. four.
EXPERIMENTAL WORK: Experimental or preliminary work performed at the customer’s request will be charged for at current rates and may not be used until Made in Palo Alto Magazine has been reimbursed in full for the amount of charges billed. CREATIVE WORK: Creative work, such as sketches, copy, dummies, photography and all preparatory work developed and furnished by Made in Palo Alto Magazine, shall remain their exclusive property and no use of same shall be made, nor any ideas obtained there from be used, except upon request and/or compensation to be determined by Made in Palo Alto Magazine, and not expressly identified and included in the selling price. PREPARATORY OR FINAL ARTWORK MATERIALS: Working mechanical art, type, electronic pdf copies, positives or other items when supplied by Made in Palo Alto Magazine, shall remain their exclusive property unless otherwise agreed in writing. ALTERATIONS: Alterations represent work performed in addition to the original specifications. Such additional work shall be charged at current rates and be supported with documentation upon request.
copyright Š 2010Joelle Cruz Studio Made in Palo Alto Magazine & GoodEye Photography. All Rights Reserve. No part of this artwork maybe reproduced or transmitted in any form or by any means, electronic or manual without the express written permission to the publishers of Made in Palo Alto. Made in Palo Alto
Creative Director: Joelle Cruz
Brand Director: Rebecca Counihan
Joelle@MadeinPaloAlto.com
Rebecca@MadeinPaloAlto.com
DIRECT: 415.351.9663
DIRECT: 650.7406808
POWERED BY
PHOTOGRAPHY BY: Chris Schmauch www.GoodEyePhotography.com
Made in Palo Alto Artwork is available upon request for your electronic or print campaign (Facebook, email and print ad campaigns for newspapers)
CREATIVE STUDIO
Additional Photography is
Joelle Cruz
available, please contact
BRAND BUILDER
Chris Schmauch chris@goodeyephotography.com
Joelle@MadeinPaloAlto.com
chris@madeinPaloAlto.com
DIRECT: 415.351.9663
www.GoodEyePhotography.com
Jungle Digital.com
408.431.4808
542 High Street Palo Alto, CA 94301