By: Reva Seth November 11, 2020
Udacity's new brand positioning
03As the market leader in digital workforce transformation.
Drive awareness of Udacity's B2B o ering (particularly in the US & Northern Europe)
Targeted at C-suite, and business line leaders focused on Data/Analytics, Engineering, Technology, or Cybersecurity.
To drive interest from governments and foundations from regions outside of the Middle East looking to upskill their citizens.
Develop and maintain presence with business press and potential interest from the investor community around Udacity's overall corporate momentum.
Anchor Content Products: Establish Market & Thought Leader Position
Tactics: Indexes, white papers, big trend insights campaigns/content products
Additive content for government & enterprise
Events + Engagement Opps: Curate The Voices To Tell The Story:
Tactics: Roundtables, panel discussion, reside chats built around content products + with the in uencers validators + ampli ers
Build A Community Of Believers To Tell Our Story
Tactics: Step into the forums, public conversations and drive a cross channel discussion with campaigns
Tactics: Content + engagement opportunities to build brand following s
Digital WorkForce Transformation: Is The De ning Conversation Of Our Time
How will I stay relevant to the changing workforceboth directly and for adjacent workers (e.g. the tech lawyer)
What are the skills the market needs?
How to at scale provide skills training to keep people market relevant + employed?
How do we keep our teams competitive?
How do we meet skills gap fast enough?
What kind of programs to o er? And how?
Who can help us do this - so it works?
Bene t of upskilling teams vs. new hires
How is the relationship between education/skills and work changing? What does this mean for cultural institutions?
The Moment: New US Govt, Covid-19 Economic Recovery Task Forces, Disruption of Education Model
Personal email outreach to long-standing friends who are journalists, foundation & political in uencers
E.g. Vijay Vaitheeswaran, US Business Editor, The Economist; Ken Cukier, Senior Editor
James Crabtree, FT contributor & former Mumbai Bureau Chief
E.g. Kathleen Davis, Deputy Editor, Fast Company
Katherine Schwab, Tech Editor
Alison Beard, HBR, Senior Editor
E.g. Anne Marie Slaughter, CEO, New America
Betsy Cooper, Director, The Aspen Institute
Matt Browne, Director Center For American Progress
Jen O’Malley Dillon (Biden campaign manager, President Obama Aide & Advisor
to Prime Minister Justin Trudeau, Kirstine Stewart, Executive Committee, Head of Media, WEF, Ian Bremmer, President & Founder, Euroasia Group
Personal database of over 150+ global top reporters, think tank heads, political in uencers & idea shapers)
Based on deeper understanding of business priorities, discovered opportunities, current team strategy plans, 1:1, executive interviews, regional priorities, vertical priorities and available resources
Strategic storyteller, content creator, creative ideas generator and communications leader with extensive experience helping global founders, leaders, disruptive brands and organizations increase their value and impact by helping them shape the stories they tell, adapting them to the public moment and then creating the channels, moments and ocasion sto share them and to build engaged communities in support of them.
I’m a former lawyer who has worked in national politics and policy and can de ly maneuver highly regulated industries and guide public conversations in a rapidly changing landscape. I’m a former journalist and best selling author and bring a front line understanding of how to package a story for media and public interest.
I take personal pride in working to actively create immensely collaborative teams and cultures and brings a strong record on DE& I, as well as a global perspective from living in Bahrain, Canada, India, Switzerland, Venezuela, and the United Kingdom.
