alfa romeo By drawing on the rich heritage of the Alfa Romeo brand, this range aims to capture the technical and aesthetic innovation, passion and strong heritage Alfa Romeo are renowned for.
Bodywork panel shapes and technical, sports-wear inspired detailing is worked alongside classic cuts and traditional fabrics.
Two ground-breaking concept cars, the Carabo and the Pandion, served as initial inspiration for the range.
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1: Alfa script logo circa 1910 2: Carabo 3: Pandion
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4: Savoy knot. Alfa brand heritage research. 5: Alfa grille shape as panelling and pockets. 6: Integrated driving cap and hood idea. 7: Pandion side panelling detail inspired jacket development. 8: Rough range lineup of outerwear in various styles.
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1: Rounded collar styles influenced by the four leaf clover logo of the Alfisi. 2: Conveying a subtler influence through panelling ideas 3: Ribbed collar stand for a softer, more sporty feel. 4: Technical illustration of shirt construction and placement of comfort enhancing and branding features. 5: Jersey ribbing 'varsity' style jacket collars. Thermal and comfortable on the neck. 6: Research reference image of jacket collar style. 7: Alfa Romeo grille logo.
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1: Fine tuning details like fastenings . Embedding the brand into every detail. 2: The 'Quadrafoglio Verde'. The symbol of the Alfisi; Alfa's devout followers. 3: Digital hood development. 4: In-depth technical drawings exploring hood mechanism in terms of the full garment. 5: Carabo air-vent inspired jacket panelling 6: Carabo technical specifications. 7: Carabo rear end detail.
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1: Double collar with cut away back for comfort in the driving position. 2: Pandion panel inspired underarm detail on technical jacket. 3: Pandion wing door influenced trouser detailing. 4: Trouser range development. 5: Carabo showing door shape that is referenced in the trouser designs. 6: Alfa Romeo racing team. Their cotton overalls and wool jackets inspired the aesthetic for the more traditional jackets in the range.
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1: Pandion inspired technical jacket. Waterproof, sealed seams and waterproof zips. 2: Carabo inspired parka. 3: Carabo inspired driving coat with second, ribbed collar.
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