JOE O’NEILL for
NORSE PROJECTS DOWN JACKET 27072012
COLOUR
NAUTICAL & SHIPPING
RANGE EXPANSION & INTEGRATION
COMPLIMENTARY COLOUR RANGE, COMFORTABLE FIT IN MATCHING SIZES. EXPAND RANGE WITH ‘ADD-ON’ LINERS THAT ALSO STAND ALONE AS GARMENTS.
THERMAL DOWN LINER WITH ELKA RAIN JACKET
SELF PACKING
POCKET ACTS AS BAG MORE ROBUST PROJECTION OF BRAND WHEN PACKED AWAY. PRODUCT TO GARMENT. GARMENT TO ACCESSORY. MULTIFUNCTION/FORM PACK.
MULTI-METHOD STORAGE
CYCLE/LIFESTYLE INTEGRATION
ZIG-ZAG QUILT
PACKED & UNPACKED
FORM FACTOR
UNIVERSAL STORAGE
VERTICAL QUILT
NAUTICAL RED INFLUENCE
LOGOS & ICONS
PRODUCT INFORMATION BRANDING
PACKABLE
FOR COLD CONDITIONS
DOWN FILLED GARMENT
JOE O’NEILL
27072012 ALL RIGHTS RESERVED