Norse Projects Down Jacket

JOE O’NEILL for

NORSE PROJECTS DOWN JACKET 27072012

COLOUR

NAUTICAL & SHIPPING

RANGE EXPANSION & INTEGRATION

COMPLIMENTARY COLOUR RANGE, COMFORTABLE FIT IN MATCHING SIZES. EXPAND RANGE WITH ‘ADD-ON’ LINERS THAT ALSO STAND ALONE AS GARMENTS.

THERMAL DOWN LINER WITH ELKA RAIN JACKET

SELF PACKING

POCKET ACTS AS BAG MORE ROBUST PROJECTION OF BRAND WHEN PACKED AWAY. PRODUCT TO GARMENT. GARMENT TO ACCESSORY. MULTIFUNCTION/FORM PACK.

MULTI-METHOD STORAGE

CYCLE/LIFESTYLE INTEGRATION

ZIG-ZAG QUILT

PACKED & UNPACKED

FORM FACTOR

UNIVERSAL STORAGE

VERTICAL QUILT

NAUTICAL RED INFLUENCE

LOGOS & ICONS

PRODUCT INFORMATION BRANDING

PACKABLE

FOR COLD CONDITIONS

DOWN FILLED GARMENT

JOE O’NEILL

27072012 ALL RIGHTS RESERVED