Joe Peters Portfolio ‘22
Hello, I’m Joe Peters.
I am currently the Studio Engineer for the Swift Group, the UK’s largest recreational vehicle and holiday home manufacturer.
I have worked hard to build a rich and diverse background in design and product design engineering. This collection of works will take you on a progressive journey of my global experience in design education, furthering that baseline knowledge into producing design ideas in to tangible products and will finally demonstrate my ability to effectively manage complex projects.
Outside of work, I am currently studying for an online Business and Management MSc in order to develop my managerial skills. In my downtime, I also co-write (& photograph) and produce a travel blog with my wife and am passionate about the outdoors, whether that it is having adventures with my wife and australian cattle dog or simply playing soccer with my local team.
Joe Peters
Portfolio ‘22
01 0504 06 Model M 2016 St.John’s 2022 Maison 2021 02 03 Milky Lane 2020 Miu Miu 2020 Swift 2022 Joe Peters Portfolio ‘22
Peters
Model M
2016 - 4 months
University - Final Project
Brief (self written): Design an EV for the developing Latin American market.
EVs are seen to be the major new leap in vehicles, with a climate crisis unfolding clean and renewable transport needs to be available for all markets as fast as possible.
Key contacts in industry: Chris Baylis - Hyperdrive David Wheeler - Tesla Software used: Alias, Vred
This project is driven by experiencing life and the struggles of the majority of the population in Mexico whilst on industrial placement at Air Design, Cuernavaca in 2015.
Joe
Portfolio ‘22
Market dominators
Mexico City is one of the World’s mega cities with a population of 22 million. It’s situation on a dried up lake bed in a fault zone means that options for developing large scale public transport solutions are also limited especially when accounting for the sheer density of the city.
The city is facing a major pollution crisis due to it’s extreme levels of vehicle emissions in an area where weather regularly gets trapped by mountains surrounding the city.
Efforts are being made to take highly polluting vehicles off the road but in a culture obsessed with specific models that dominate, there is no sign of a new vehicle that is suited to this market.
which
Vehicle
All
these examples are being or have been produced in Mexico and cater to low budget consumers in a tropical climate that requires rugged and reliable vehicles.
Hyperdrive specialise in EV chassis and battery design. They were consulted about the viability of an electric pick up that would have a minimum 150Km range for approx. £15,000. This price is based upon the succesful strategy used by VW and Nissan in Mexico to produce vehicles specific to the market at high volume with a ‘parts bin’ approach by disecting their existing models and using numerous components.
The advice from Hyperdrive has facilitated the conception of a basic battery pack and motor design that can be produced at high volume that will significantly lower the on the road cost of Model M over time.
in
An
electric pick up truck for the Mexican market
VW Beetle
Nissan Tsuru
Ford F-150
of
30kWh battery pack Enclosed storage Semi-exposed storage Key issues consideredMODEL M 223 mm 222 mm 7.05 mmKOKAM SLPB (Superior Lithium Polymer Battery) The battery pack comprises of pouch cells arranged
a single layer inside the wheelbase and mutiple layers under the rear seats; maximising the interior space that can be utilised for storage and increased leg room for a five seater vehicle.
architecture The radial electric motor used is high torque and will be far better equipped for poor road surfaces compared to market competitors such as the VW Beetle
is infamously underpowered. Budget performance Integrated B - pillar Zytek Twin 25kW Water Cooled Motor Increasing pollution Outdateddesign forbudgetcars Latin Americanculture Tropical weather
Joe Peters Portfolio ‘22
Concept development
Exploring the aesthetics of a rugged pick up truck combined with subtle design cues that demonstrate the difference between a regular pick up and an EV.
Mexico enjoys a choice of American, Asian and European vehicle brands but the ‘funky’ colour split seen on new European designs have not yet reached Mexican vehicles.
This would be a subtle but obvious indicator of a new and cleaner electric vehicle to be adopted for a Tesla vehicle for Mexico.
Exterior development
A brief exploration of what the interior would look like in a low cost vehicle.
Interior development
Peters
Joe
Portfolio ‘22
Detailing
Feasibility check
$Mexico City has the highest GDP per Capita in Latin America
Cost per
Various supermarkets have committed to installing over 2,000 charging stations in their car parks by 2020.
Suicide safety doors
An engineer contact at Tesla was consulted about the exterior architecture of the vehicle and how it could be utilised to create a pick up with exposed and enclosed storage space that would benefit a tropical, volatile climate.
The suicide doors also have a carefully considered ratio of 3:1 with a safety feature being that the rear door cannot be opened without the front door open. The structural integrity comes from an integrated B - pillar also seen in the Ford B - Max.
This is a deliberate feature in order to comply with Mexico City’s strict 5 door taxi laws to ensure driver and passenger safety.
Rear LED screen/lights Charging plug Low cost bumper panels Compliant indicator detail Sliding truck bed cover Units sold
unit
Joe
Peters
Portfolio ‘22
Dimensions (mm)
Wheelbase: 2595 Length: 4280 Width: 1729/1946 Height: 1530
Citroen Cactus
Model M is modelled on the wheelbase of Citroen Cactus. This is because it is slightly larger than a European city car and would manouvre much easier around the Latin streets than a large American pick up.
Reduction gear Radial motor 35 degrees 45 degrees
VW Beetle
Nissan Tsuru
Ford F-150
Joe Peters
Portfolio ‘22
Accent colours in European brands such as Renault and Citroen have not yet reached the Latin American market and provide a better looking USP than other EVs.
This also fits in well with the culture of brightly coloured buildings and Favelas.
Taxi Police
Specifications
Primary Accent Plastics
Joe Peters Portfolio
‘22
Milky Lane
2020 - 2 weeks
Unico - LED Turntable
Brief: Design and manufacture a Technics turntable ceiling installation Project aims: To become the exclusive supplier for Milky Lane installations
As Milky Lane restaurants expanded across Australia, Unico was approached to begin producing creative permanent displays and artefacts in line with the theme of the american diner style franchise.
Two weeks were given to design and install an ‘above the bar’ creative installation of a Technics turntable. I was tasked with sourcing production materials and designing the lighting and installation method. My involvement went all the way from design through to final installation in Terrigal.
Joe Peters
Portfolio ‘22
Production & installation
Initial assembly of CNC cut foam core layers Installing holding channel in assembly and testing flex neon LEDs Dry run installation in the workshop and electrics checks Installation on site that complies with building regulations 01 02 03 04
Joe
Peters Portfolio ‘22
Miu Miu
2020 - 4 weeks
Unico - Xmas windows
Brief: Reverse engineer, manufacture and install the xmas windows for Miu Miu flagship Sydney CBD store based on european standard blueprints.
The commission from Miu Miu was to interpret the display designs devised in Italy and produce them to match the needs set by the head of Miu Miu Australia with the materials available during the shortage due to COVID.
Software used: Fusion 360
The ‘stands’ were designed to be rigid however the new requirements were to make all of them or some hinged depending on the window layout in order for window dressers to easily access and change product displays. All fixings and wires needed to be hidden to produce a flawless ‘mirror’ effect.
Joe Peters Portfolio ‘22
Engineering development Translation of original designs into new configuration for client approval Materials cutting lists produced for production and purchasing Final production drawings produced ready for manufacture AUSTRALIA SYDNEYWESTFIELD WINDOW RTW/BAGS WINDOW BAGS/SHOES WINDOW BAGS/SHOES WINDOW RTW/BAGS WINDOW11 RTW/BAGS WINDOW SHOES REFERENCESTRUCTURE 7 C C Dept. Technicalreference Created Approved Documenttype Documentstatus Title DWGNo. Rev. Date issue Sheet27/10/2020A Window 005 Referenceony 27/10/2020 1/1 Miu Miu 001 Unico JoePeters 2881 877 2300 479 850 479 204.96 100° 110° 466.18 Acryliccutlist D1_30 D2_30 D4_35 D5_35 D6_35 D6_30 1404 240 1157 240 411 230 411 230 120 634 304 377 1155 411 115 411 115 411 120 634 304 310 377 390 281 207 207 411 127 411 305 1404 120 390 281 207 411 127 411 305 1404 304.5 207 411 207 411 207 634 356 634 1404 377 207 377 355 377 355 634 356 411 120 1404 207 1155 207 355 377 355 411 207 411 120 207 1157 390 411 377 411 377 411 411 127 207 1157 280 411 355 411 355 411 207 127 1404 1157 207 411 207 411 207 411 207 411 207 1404 304.5 1157 280 411 355 411 207 97 411 207 411 207 207 411 207 207 97 207 411 356 207 411 356 207 634 411 207 1 (lengthslist_DrawerscutLEDdegree90Miu_16mmUnico_Miumm)in Box(D1_30) Box(D2_30) Box(D4_35) sets)(x2 Box(D5_35) Box(D6_30) sets) Box(D6_35) 1378 1138 384 384 378 378 1378 1138 384 384 378 378 378 378 transformer transformer tranformers transformer transformers transformer 1 Unico Creative Miu Miu Upright cutting list (mm) Windows Windows Windows 900 1100 1000 1900 1700 800 A 4 5 4 5 B C D E F B C D E F Dept. Technical reference Created Approved Document type Document status Rev. Date issue Sheet 28/10/2020ADrawer_D1_30 WorkingReference only 28/10/2020 1/1 Miu Miu 001Unico Joe Peters Parts List Item Part Number 1 MDF base 2 MDF side 001 3 MDF side 002 4 MDF back 5 MDF front 6 Acrylic draw lip 7 MDF draw top 8 MDF draw bottom 9 MDF draw side 002 10 MDF draw side 001 11 Angle 002 12 Angle 001 13 Acrylic box top 14 Acrylic box front 15 ACM box side 002 16 ACM box side 001 17 ACM box back 18 ACM draw side 002 19 ACM draw side 001 20 ACM draw top 21 Clear acrylic leg front 22 LED top 23 Clear acrylic leg back 24 LED bottom This drawing is to indicate how each drawer will be constructed piece by piece. The internal box frame is 12mm MDF sheet cut to size. The cladding is either 3mm mirrored bevelled acrylic or (3-3.2mm) mirrored ACM. Spacing for the top LED is only indicative and a slot will need to be hand cut as will recessing for the 20mm clear acrylic legs. A A (1:2) LED strip placed flush with edge of box Angle to drill and attached drawer to box on site 380 310 1410 20 80 210 120 267 1394 B B 1:4Front, rear and side MDF panels to around the base MDF panel. Top box to be 3mm mirrored acrylic slotted on to top with MDF strips on the underside to keep position. Joe Peters Portfolio ‘22
Production & Installation Laying out cnc cut panels for hinge alignment Sample hinged and clad panels for produced for client approval Installation of LEDs and hidden wiring Sizing check and preparation for final cladding 01 02 03 04 Making sure shelf installations are to the requirements On site quality checks with clients 07 0508 06 Preparation of display windows and retro fit alupanel cladding Installation of display cabinets and feeding of electrics Joe Peters Portfolio ‘22
Final product
Joe Peters
Portfolio ‘22
Maison de Sabre
2021 - 6 weeks
Unico - Pop up store
Brief: Design an immersive and interactive pop up store experience for the up and coming Maison de Sabre brand in Sydney CBD.
Maison de Sabre approached Unico Creative to help them design and build a 3 month tenure pop up store in Westfield CBD as their first physical retail venture.
Client budget: Increased to ≈$45,000
Software used: Fusion 360
I was given a basic plan sketch of what the client wanted to achieve, store plans supplied by Westfield, a basic budget of $15,000 and a timescale of 6 weeks to complete the install prior to opening.
My involvement in the project started from initial client meeting all the way through to picking up the tools to help with final installation.
Joe
Peters Portfolio ‘22
Quotation produced by Unico COO and advsied on by mself
Initial concepts drawn in Fusion 360 and sent to client. Agreed changes and reworked to suit. Inhouse materials and lighting BOM assembled.
Consultations with Westfield and building regulations to confirm spec + what can and can’t be installed
Initial client meeting: myself, Unico COO Maison CEO & CFO Maison marketing
Quote was questioned, I advised client on production costs & need for size standardisation for material sheeting. Agreed a 2 week design deadline
Internal meeting in Unico to discuss initial design and inhouse production capability. Agreed on inhouse and outsourced elements
Internal production using CNC machinery, wide format printing, 12V LED electrics to mains, leading to dry fit of full fit out in the production area
Installation team briefed and assembled by myself and production manager. Install and photography completed
Outsourced elements sent to specialist cabinet maker with sizings and functionality drawings supplied by myself
Process
Joe Peters
Portfolio ‘22
Ideation & Production Drawings of store received from Westfield Layout designed and materials spec added to BOM Iteration and prototyping of inhouse produced parts CNC machining of panels after devising panel part lines Assembly and dry fit of inhouse produced furniture Checking outsourced elements Devising and sourcing shallow diffused LED shelving Assembly check of outsourced parts Colour matching and tests for printed elements Producing 3D lettering and pre press of window graphic 01 02 03 04 08 0609 07 05 10
Joe Peters
Portfolio ‘22
Final product
Joe Peters
Portfolio ‘22
St.John the Baptist
2022 - 3 weeks
Freelance - Church logo
Brief: Design a modern logo and branding with nods heritage to for the preeminent anglican church in Barnet, London.
St.John’s commissioned me through a recommendation to carry this project forwards.
As an integral part of the community, they were looking to update their branding so that their identity would be instantly recognisable. The church do a lot of marketing campaigns on public transport and buses throughout London.
Client budget: £250 Software used: Adobe Inventor
The direction from their leadership was to integrate the history of the church whether this would be through architecture or music and to have the coloquial ‘Barnet Church’ name in the new graphic.
Joe Peters Portfolio ‘22
Graphic and photographic direction supplied by the client
First
Iteration on selected design stream for resubmissiom
The logo
round of design, producing two idea streams to pick from. Ideas produced to reflect the shape of the building
Final graphic designed to integrate SJB whilst the envelope of the logo reflects the shape of the main stained glass window The refreshed logo has been produced through a rigorous process of defining and depicting the key elements of the church and its community in context that is easily reconisable in this digital era. St.John the Baptist Church in Barnet is iconic architecturally and an important community and centre to the town. Whilst it would be impossible to shoe horn every aspect of the church into one single logo, the letter form and overall shape has been combined to depict ‘SJB’, the main stained glass window as well form of candle to depict the light that the church brings to the area. The following steps have been carefully designed to make the logo geomterically sound and easy to replicate for use in all types of media. has been created in Adobe Illustrator so that the logo can scale to any size without loss of definition. 49x49mm square + circle shape builder merge convert to filled shape offset path by 5mm, repeat twice use pathfinder to cut out centres create 50x5mm rectangle, align the left edge to the left inner edge of the larger rounded square aligned centrally Y direction offset inner shape by +1mm use pathfinder to create the gap. Create 5x5mm squares and use same method remove create final shape. ‘negative space’ window shape is made by rotating rounded square 45 degrees and merging with rectangle to produce an overall 49x100mm silhouette set the form and type. The colours were chosen as a modern day selection of tones associated with the church and with St.John. The original colour mixing format is in cymk all reputable printing services as well as digital media services will be able to use these codes to best match other mixing methods such as rgb, pantone and hex. c: 100 m: 90 y: 0 k: 60 c: 68.13 m: 95 y: 33.75 k: 45 c: 36 m: 100 y: 68 k: 30 The gradient is simply blend of these colours. In the instance of the logo has been rotated by 45 degrees counter clockwise from a horizontal origin. any further branding, stationary or signage development is required, JP Creative has capacity and industry expertise to assist St.John the Baptist Church. has been pleasure to work with the community to produce a new visual identity, which will hopefully be enjoyed for many years to come. A design produced by Peters-Lillyst T/A JP Creative in partnership with Father Samuel Rossiter-Peters and St.John the Baptist Church DCC Branding guide produced to demonstrate the meaning behind the design, how to reproduce and how to match colours used Joe Peters Portfolio ‘22
Swift 2022 - Varying deadlines
Swift - Varying project
Background: Reporting to the design director, I project manage the engineering of all NPD in design. I manage the design process through to legislation and mould pattern checks Software used: PTC Creo
Due to being under contract with Swift, I am unable to disclose projects in too much detail.
Swift Group is a vehicle and holiday home manufacturer, therefore the array of development of products within those categories is vast. I am required to manage the work flow and progress of the designers and modellers working on my projects and advise them of manufacturability and legislation requirements. I also liaise with our key supply chain partners on NPD and product testing.
Please enjoy a few snippets of my varied design responsibilities.
Joe Peters
Portfolio ‘22
old
Top down master modelling I managed from supporting alias modellers through to resurfacing at the point of data supply to suppliers. The left is my ‘fixed’ manufacturable data vs original data.
A typical draft analysis check of alias nurbs data prior. I carry these out on all new moulded polymer parts prior to additional modelling fixes and feedback any changes required to the modellers.
This is an example of a modelling check that I carry out on all design parts and run interference and surface anaylsis with OEM and engineering sub assemblies within a master model.
An example of a mechanism design that I produced for an extendable front coffee table in a caravan. This was designed in conjunction with interior design colleagues.
CAD
02 04 01 03 new
Joe Peters
Portfolio ‘22
Prototyping
A check on outsourced patterns for large GRP components; as studio engineer I check for surface integrity and quality as well as manufacturability of radii etc. A first fit of compression moulded panels designed by myself as a part standardisation exercise on a stream of 2023 campervan products. I work closely with project and launch engineers to sequence installation of vacuum formed retro fit prototype panels prior to sign off on production tooling. A standard check on colour matching first off prototype parts. 02 04 01 03
Joe
Peters Portfolio ‘22
Final Products Finished 2023 Swift Elegance Injection moulded ‘shower tidy’ implemented in multiple product streams Vacuum formed ABS ‘cab collar’ profile matched to Voehringer furniture Vacuum formed ABS sink cover
Joe
Peters Portfolio ‘22
Thank You for your time
