LivPortland Homesellers Guide

HOM SELLER S GUI DE SELELER S GU IDE

CONTENTS 4.

Meet the LivPortland Team

6.

Our Process

7.

Our Service Area

9.

Working With Us

10. Advantages 12. Sotheby’s: An Iconic Brand & Unparalleled Prestige 14. Unrivaled Web Exposure 15. #1 Real Estate YouTube Channel 17. Listing Launch 18. Home Pricing Factors & Strategies 19. Preparing to Sell 20. Photography & Collateral 22. Industry Leading Technology 25. Media Partnerships & Digital Exposure 27. Social Media & Email Marketing 29. Targeted Advertising 31. Testimonials 32. Contact

29+Years LOCAL EXPERIENCE

1200+ HOMES SOLD

Our Mission We understand that buying or selling a home is more than just a transaction.

It’s a life-changing experience. That’s why our team of highly-seasoned real estate professionals is dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.

Our Values Your Needs Come First: We focus on your individual needs.

Relationships: We build strong relationships and create clients for life.

<10 min RESPONSE TIME

Customer Experience: We create unique, memorable, and personal experiences for our clients.

Integrity: We believe in leading with honesty and integrity in every decision and action.

Professional Approach: We are proud of our professional appearance, sales skills and education.

100%

CLIENT SATISFACTION

4.

Communication: We are always available and responsive to the expressed and unexpressed needs of our clients. And, we own and immediately resolve our clients’ problems.

Satisfaction: Our relationship is dependent on meeting and exceeding your needs and expectations. Our cancellation guarantee protects your right to end our relationship if we are not meeting our end of the bargain.

Meet The LivPortland Team Joe Reitzug | Principal Broker | 503.380.0246 | Joe@LivPortland.com Joe understands that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why he is dedicated to providing exceptional, personalized service for all of his clients. He takes great pride in the relationships that he builds and always works relentlessly on the client’s behalf to help them achieve their real estate goals. With an eye to technology, Joe is always striving to lead the field in research, innovation and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate.

With his 27 years of experience, extensive knowledge and commitment to providing only the best and most timely information to our clients, he is your go-to source for real estate industry insight and advice.Joe enjoys the Oregon coast, cooking for his family and traveling.

Stephanie Reitzug | Broker | 503.317.3056 | Steph.Reitzug@gmail.com Stephanie is a University of Oregon alumni with a Bachelor of Science degree in Accounting.

After college she spent 15 years in a successful career as a Financial and Business Manager in the accounting, retail and medical fields. After elevating to managerial positions, she developed an extensive background of personnel management and communications skills.

As a lifelong Portland and Hillsboro native, Stephanie knows the neighborhoods, schools, parks, and services that can make the difference when choosing where to call home next.

Her business and accounting backgrounds have translated well to helping her clients gain an advantage at every turn. Stephanie enjoys teaching fitness classes, caring for her three boys (and Labradoodle) and traveling with her family.

Makayla Treloar Mast | Broker | 503.929.2503 | Makayla@LivPortland.com Makayla was born and raised in Hillsboro, Oregon, and her love for the Portland Metro area has only grown as she has become a professional. She graduated from Portland State University with a Bachelor of Science in Health Administration.Makayla’s professional career began with managing her family’s small contracting business, which allowed her to learn the importance of a customer-service based mindset. She is passionate about working with first time home buyers and understands that buying or selling a home is one of the biggest decisions one will make. Makayla’s early success in Real Estate is a result of excellent communication, dedication, and transparency. Makayla enjoys doing house projects with her husband, cooking, skiing and traveling.

Laura Miller | Broker | 347.907.5818 | Laura@Livportland.com For 20 years, Laura has been in the business of helping people. Now a Licensed Broker in the State of Oregon, Laura’s client first skill set makes her a valuable asset to her clients. She helps her clients achieve their life goals, whether it be buyers looking to purchase their first home, or sellers ready to list and begin a new adventure. Originally from Amagansett, New York, Laura fell in love with the West Coast and ultimately chose to make Oregon her forever home.

5.

Our Process 1. Discuss your real estate goals.

2. Establish price and time frame.

3. List your home.

4. Complete photography & videography.

5. Start sales and marketing strategy.

6. Review offers.

7. Negotiate terms and conditions of sales agreement.

8. Finalize all documents.

9. Set up escrow.

10. Track Buyer’s loan process.

11. Home inspections and appraisal.

12. Negotiate Buyer’s repair request.

13. Get bids and setup contractors.

14. Review all closing documents.

15. Finalize and close transaction.

6.

Office Locations

NE Portland Beaverton Portland Pearl District Lake Oswego

Proudly Serving Oregon & SW Washington Cascade Sotheby’s International Realty was established in 2006 and serves diverse communities across Oregon and SW Washington.

With 375 brokers and 15 offices, the firm has become the most effective real estate brokerage in the Pacific Northwest.

Our brokers are masters of their craft, combining local expertise and global connections to set the standard for real estate guidance. This exceptional team shares one belief—your best life begins with a home and way of life that inspires you.

We honor the incredibly diverse lifestyles that we serve throughout the region. Whether a client dreams of an oceanfront retreat, a high desert oasis, a suburban family home, a high-rise condo, or a working ranch, we consider ourselves their partner in fulfilling that vision. We know that a home is a reflection of our lifestyles and place in the world. It is this appreciation that sets us apart.

We are further empowered by the global prestige, heritage, and fortitude of the Sotheby’s International Realty brand. In an ever-changing real estate market, it’s our iconic brand that gives us the right support and high-tech tools to help you reach your real estate objectives.

7.

WORKING WITH US

9.

Advantages We are committed to guiding you through the listing and selling process every step of the way. Our team is highly experienced in providing a comprehensive, efficient, and transparent process resulting in open communication regarding interest and activity associated with your property. Our commitment to you is to sell your home as quickly as possible and for the highest price while providing you a 5 star customer service experience.

PROVEN TRACK RECORD Established in 2006, the firm has grown to 375 brokers and generated $2.6B in sales during 2020.

THE RIGHT BROKERS Our brokers go beyond just performing transactions, they are highly trained, experienced, and exceptional at advising clients. They have deep roots in the communities they serve, know the right places - the right tradesmen, and the right ways to help you.

ICONIC BRAND The Sotheby’s brand has defined luxury for more than 270 years. Its inherent reputation for quality, service, and items of value positions us to target the affluent consumer who shares comparable.

WORLD CLASS MARKETING Cascade Sotheby’s International Realty offers clients an unparalleled, comprehensive array of proven marketing initiatives. Exclusive partnerships with international media outlets provide invaluable sales opportunities, while local media outlets contribute additional regional coverage for listings.

GLOBAL NETWORK Sotheby’s International Realty offers an unmatched global referral system that connects its network to facilitate thousands of referrals that occur annually.

Agents establish valuable working relationships within the network to ensure maximum exposure for listings and search-ability.

10.

HERITAGE With unrivaled consistency, Sotheby’s International Realty continues to establish sales records, even decades after its inception. We are privileged to be associated with the worldwide prestige of the Sotheby’s International Realty legacy and the authority on luxury residence representation.

SERVICE With unrivaled consistency, Sotheby’s International Realty continues to establish sales records, even decades after its inception. We are privileged to be associated with the worldwide prestige of the Sotheby’s International Realty legacy and the authority on luxury residence representation.

ONLINE REACH Strategic on-line placement and unique positioning of the properties we represent is critical in securing the right audience to not only preview the home on high traffic websites, but to take the next step and preview it in person.

HIGH STANDARDS Our in-house broker services team has established the highest industry standards for quality, production, and consistency. High resolution imagery, paired with authentic narratives, provides for an engaging and unmatched presentation in the promotion of each property.

EXPERIENCE The LivPortland Team at Cascade Sotheby’s mission is to exceed client expectations with every transaction, providing an exceptional experience and longstanding relationship. We strive to continuously exemplify, in all manners, the established attributes of Sotheby’s brand, including tradition, innovation, and excellence.

Global Access to Buyers Unlike Any Other Brand

1000

25,000

79

$204B

OFFICES

COUNTRIES

AGENTS

IN ANNUAL SALES 2021

11.

An Iconic Brand With sales professionals in more than 70 countries and

qualified global clientele through exclusive channels

territories worldwide, we’re local everywhere, allowing

and relationships. We also offer a unique confidential

us to walk alongside our clients at every stage of

listing program for owners who do not wish to list their

their journey. We know they expect us to be the first

home publicly.

and the best in exclusive property. We deliver. Building on the centuries-long reputation of the preeminent

Cascade Sotheby’s International Realty’s mission is

auction house, Sotheby’s International Realty brand is

to exceed client expectations with every transaction,

recognized globally. Our legacy of quality service and

providing an exceptional experience and longstanding

expertise is unmatched.

relationship. We strive to continuously exemplify, in all

When a property is represented by the Sotheby’s International Realty brand, it is presented to a highly

12.

manners, the established attributes of the Sotheby’s brand, including tradition, innovation, and excellence.

Unparalleled Prestige Recognized worldwide, the prestige of the Sotheby’s

exclusively featured in Sotheby’s auction house

brand is unparalleled. The acclaimed auction house,

marketing programs including high–profile client

established in 1744 in London for collectors of art and

events, showcases in signature publications, in digital

other fine possessions, expanded to New York City

newsletters, and on Sothebys.com.

in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

Our alliance with Sotheby’s is our unique difference.

With our exclusive marketing programs, from magazines to e-newsletters, the seller benefits from the Sotheby’s brand name as well as a reputation for service excellence.

The properties represented by our network are

13.

Unrivaled Web Exposure The Sotheby’s International Realty brand partners with the most significant media companies and real estate focused websites in the world, in order to increase exposure and drive our affluent and engage clients with our rich content.

Sothebysrealty.com’s enhanced website - now in 14 languages/dialects - engages millions of buyers to immerse themselves in your home via high resolution photography, 3D virtual reality tours and ultra high definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page.

THE BENEFITS TO YOU Your property receives the most visibility online, which translates to more buyer inquiries, showings and activity.

Imagine what the world’s most visited luxury real estate website can do for you.

3.8M+

MONTHLY VISITS

46M+ ANNUAL VISITS

25%

INCREASE IN WEB TRAFFIC, YEAR OVER YEAR

57%

OF VISITORS OUTSIDE THE U.S.

14

LANGUAGES

14.

Awarded #1 YouTube Channel Most views of any Real Estate Brand Five billion videos are watched on YouTube each day. Sotheby’s International Realty has received YouTube’s Silver Creator Award and is the industry-leading channel with over 135+ million video views and 355,000+ subscribers, outperforming our competition by miles. At youtube.comsothebysrealty you can find high quality listing and brand videos, as well as unique content. All of this drives traffic to sothebysrealty.com where your property is listed.

IT’S ALL ABOUT THE VIEWS The collaboration of global affiliates contributing high-quality videography of our best properties listed worldwide has propelled the Sotheby’s International Realty brand’s YouTube channel to the top.

We are #1 in video views and subscribers, far surpassing local and global competitors, and bringing the attention of today’s buyers from anywhere around the globe to our most remarkable homes for sale.

D EC E M B E R 2 0 2 1

YouTube Comparisons Subscribers

Video Views

400,000

175,000,000

350,000

150,000,000

300,000

125,000,000

250,000 100,000,000 200,000 75,000,000 150,000 50,000,000

100,000

25,000,000

50,000

0

0

Sotheby’s International Realty

Knight Frank

Keller Williams

Coldwell Banker

Compass

Zillow

Engel & Volkers

Douglas Eliman

Trulia

Savilla

Century 21

Christie’s International Real Estate

RE/MAX

15.

17.

LISTING LAUNCH

Home Pricing Factors and Strategies Your home should be uniquely positioned to create maximum interest help produce the highest possible financial return. Although the strategy you adopt in setting the listing price will influence its sale, there are many other factors that come into play.

MARKET INFLUENCES

AGENT CONTROL

• Your property’s location

• Preparing your property to look its best

• Recent property market values

• Professional photography

• Economic and housing market conditions

• Reaching the largest buyer audience

• Absorption rate

• Highlighting your property’s attributes • Negotiating on your behalf

CLIENT CONTROL • List price to maximize buyer pool • Physical condition of your property • Ready access to your property for showing

18.

PRICING STRATEGIES • Leading Edge Market Pricing - consider timing •Premium Pricing - consider timing

Preparing to Sell Repairs and improvements should be made so that your property shows well and is consistent with the neighborhood’s standards and preferences. This will help you identify and address any major repairs that may be required.

EXTERIOR UPDATES The first thing you may want to assess is the exterior, as this is often the first impression for any potential buyer and is often what piques their interest in the first place. Once the for sale sign appears on your property, the first thing passersby view is the exterior. Several things you’ll want to consider: • Repair loose siding, damaged roof shingles, eaves, gutters and cracked windows for your home and garage.

• Secure loose shutters and awnings.

• Wash windows, gutters, mailboxes and doors.

• Repair cracked pavement and walkways on your property.

• Ensure lawns and gardens are attractive and well maintained.

• Sweep the entryway, porch and sidewalks daily.

INTERIOR UPDATES While your exterior might be what draws potential buyers in, it’s often the case that the interior is what locks them in. Before you consider taking property photos, having open houses or walk-through appointments, ensure you take these steps: • One of the fastest and most cost-effective ways to update a home is with a fresh coat of paint. Repaint walls in a neutral color with broad consumer appeal.

• Kitchen and bathroom renovations often result in a positive return on dollars invested. Consult your realtor for advice based on your property type and neighborhood.

• Repair all broken appliances, fixtures, lighting and hardware, such as dripping faucets and shower heads, sticky doors, cracked tiles and broken appliances.

• Steam clean carpets or replace them if necessary.

• Depersonalize your home so potential buyers can envision living in it. Remove personal photos, memorabilia and collections.

• Keep in mind that cluttered rooms and storage areas give the impression that they are much smaller than their actual size. Remove clutter from all areas and if necessary, put furniture and personal items into off- site storage.

• Clean every room thoroughly.

HOME CONSULTATION Whether you think you have major or minor projects to complete prior to putting your home on the market, we are happy to setup an in-home consultation that will give you insight into what repairs and projects will get you a good return on your money spent.

19.

Photography & Collateral Presenting your home in all its glory.

We direct and create eye-catching photography to show your property at its absolute best.

The portfolio of original images becomes the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

20.

Industry Leading Technology The LivPortland Team has created new best in practices to continue to serve our clients with a level of service that they have come to know and expect from us. We have pulled together the best new tools and technologies to better serve you and your property.

Video Tours By providing a video tour of your property and showcasing it prominently with our premier media partners, your home will enjoy greater engagement with buyers.

22.

Virtual Showings For international clients or those that are unable to tour homes in person, we will show the property live with a buyer via video, or can record a video tour of the property which can be shared at any time.

Virtual 3D Tours Virtual 3D tours provide clients with an interactive “walk through” experience of a property whether it’s located across town or overseas. Using a three-dimensional camera system you can create realistic, fully immersive experiences. Users can see an entire panoramic scene or zoom in to get a closer look at a particular area.

Matching Qualified Home Buyers With Your Home The LivPortland Team partners with a world class digital marketing company to help bring the best buyer’s together with your home.

Leveraging social media and cutting edge digital marketing strategies, we are able to identify those in and around your community that are actively in the home buying process.

Often times we only have to look in our 6,300+ database to find the right fit!

6079 NE SHERBORNE ST

3

Hillsboro, OR 97124

2

MAKAYLA TRELOAR

(503) 929-2503 Makayla@livportland.com

Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!

PRE-LISTING REVIEW: 1

34

buyers looking for a 3 beds / 2 baths home similar to yours, out of my 4,110 person database

I've surfaced 34 people in my database looking for a home like yours in Hillsboro !

Name: Phone: Beds: 3 Bath: 2 Price Range: $600k-$730k

Name: Phone: Beds: 4 Bath: 3 Price Range: $600k-$710k

Name: Phone: Beds: 4 Bath: 3 Price Range: $600k-$690k

Name: Phone: Beds: 3 Bath: 2 Price Range: $600k-$6

Example of why you need a social media expert!

Unique Marketing  Custom Video Production  Targeted Marketing with 1000's views  Detailed Analytics on Marketing

Within 10 miles of 6079 NE Sherborne St, Hillsboro, OR there are 178,050 people

Results

  

Likely to move soon First time home buyers Recently browsed for homes for sale VS THEIR TARGETING STRATEGY

200 people reached after posting to their news feed

Why You Should Work with a Top Local Listing Agent?

29,941

3,633

253

5

Views on my personal ads on social media

Active home buyers searching on my website

Active buyers I'm targeting with Facebook ads everyday

Listings I'm spending $1,000 on to market on Facebook

23.

The exposure and reach of our listings sets us apart. We partner with powerhouses to introduce your home to discerning audiences worldwide.

24.

Media Partnerships & Digital Exposure 90% of home owners begin searching for their home online.

We engage consumers in our marketplace or around the globe through effective geotargeted impressions. Every Sotheby’s International Realty listing is seen at least 7,000 times in the first week of being on market through a dynamic digital ad we create. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers, and video content integration the Sotheby’s International Realty Marketing Strategy utilizes curated media powerhouses.

These high profile media partnerships deliver content to discerning audiences locally, nationally and globally. Our partners innovation, strategic positioning and impact allow our brand to successfully connect with the ideal clientele anywhere in the world.

Strategic placement and unique positioning of properties we represent are critical in securing the right audience not only to preview the home online but to take the next step and preview it in person. To increase property exposure and ultimately uncover the right buyer, the Sotheby’s International Realty® brand distributes the properties we represent to the most significant media companies and real estate focused websites in the world.

The worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative lifestyle and financial voices, as well as real estate-centric websites Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually

25.

26.

Social Media & Email Marketing 40% of Americans say Facebook and Instagram are their #1 influencers of purchases.

Social media is not only a buzz word, but a powerful marketing vehicle when used artfully. We use social media to connect homes to our global community of real estate influences to create meaningful conversations and emotional connections among those who value the unique. This relationship drives traffic to our website where buyers can search listings and contact us directly for information about your property.

We actively engage with targeted audiences across Portland. Our social platform enjoys more than 264k followers, far and away the most of any real estate brand in Portland. We create exclusive content on multiple platforms including Instagram, Linkedin, Facebook, Twitter. Our YouTube and Instagram have more followers than any other real estate brand - including Zillow.

Our integrated marketing tools enable us to quickly create impactful digital and social media marketing materials to maximize property exposure. Our email platform allows us to deploy beautiful professional and mobile responsive emails and provide detailed reporting on how contacts interact with each property.

Unparalled targeting efficiency for your listing. # of Followers @sothebysrealty

114.1K

346K

28.4K

384K

95.7K

881.5K

27.

28.

Targeted Advertising With an emphasis on high quality and exclusivity, the Cascade Sotheby’s International Realty’s advertising plans are driven by a sophisticated approach targeting potential homebuyers at all stages of the real estate journey. Our diverse digital and print strategy is aimed at highly-qualified homebuyers. We select the right advertising at the right time to maximize exposure to buyers. These efforts first in mind for Oregon and SW Washington real estate.

Local and Regional Advertising Partners The Sisters Nugget

New York Times Wall Street Journal Los Angeles Times San Francisco Chronicle Alaska Beyond Magazine Lake Oswego Review

The Winged M Portland Business Journal Portland Relocation Guide The Gorge Buyer’s Guide Oregon Coast Today

Luxury Home Magazine The Bend Bulletin Bend Magazine

Cannon Beach Gazette Oregon Wine Press Vancouver USA

Sunriver Scene The Source Cascade A&E

Luxe Magazine Land Magazine Open Fences

Global Advertising Partners Mansion Global The Wall Street Journal Financial Times Nikkei Juwai.com

The Washington Post The New York Times Bloomberg James Edition Architectural Digest

Elle Decor

Dwell

29.

30.

Testimonials With an emphasis on high quality and exclusivity, the Cascade Sotheby’s International Realty’s advertising plans re driven by a sophisticated approach targeting potential homebuyers at all stages of the real estate journey. Our diverse digital and print strategy is aimed at highlyqualified homebuyers. We select the right advertising at the right time to maximize exposure to buyers. These efforts first in mind for Oregon and SW Washington real estate.

- TERESA C. / HOME SELLER

Wonderful experience working with highly professional and knowledgeable couple. Cannot give enough praise. Will not disappoint!!

- CYNDIA M. / HOME BUYER & SELLER

My wife and I were exceptionally pleased with the services provided by Joe and Stephanie Reitzug.

As first time home buyers we had lots of questions about the buying process and wanted to ensure that we found a home that was tailored to the needs of our family. Joe and Stephanie took the time out to get to know and understand our family and made our needs their priority when selecting homes for us to view. Additionally, they were always there to address our questions/concerns in a timely and frank manner. They provided us with an outline of the steps involved in the process going the extra mile to send us reminders when critical dates were approaching. Once we found the house that we wanted, they worked swiftly and effectively to negotiate on our behalf securing for us our first house. We highly recommend Joe and Stephanie as the first choice when it comes to buying a house, not solely because of their expertise and professionalism but also because they are passionate about finding their clients a house that they can call a home.

- O’NEIL S. / HOME BUYER & SELLER Joe and Stephanie Reitzug were awesome they made the entire process of selling our home a breeze. With fast response times and a high level of expertise we felt we were in good hands. Also the rest of their team were kind,helpful and knowledgeable to make sure we understood every step of the process. We look forward to doing business with them again.

- KYLE H. / HOME SELLER

Great process and communication throughout the process. Love working with the team. Thank you The Redding’s - JASON R. / HOME SELLER & BUYER

31.

OUR OFFICES Pearl District 1321 NW Hoyt St Portland, OR 97209 NE Portland 2236 NE Broadway St Portland, OR 97232 Vancouver WA 900 Washington Street Suite 150 Vancouver, WA 98660 Lake Oswego 15400 Boones Ferry Road Lake Oswego, OR 97035

Gearhart 587 Pacific Way, PO Box 2300 Gearhart, OR 97138 Cannon Beach 130 North Hemlock, Suite 1 Cannon Beach, OR 97110 Manzanita 467 Laneda Avenue, Box 820 Manzanita, OR 97130

Bend - Downtown 821 NW Wall Street Bend, OR 97702 Bend - Old Mill (HQ) 650 SW Bond Street, Suite 100 Bend, OR 97702 Sisters 290 East Cascade Avenue, PO Box 609 Sisters, OR 97759

Lincoln City 1831 SW HWY 101 Lincoln City, OR 97367

Sunriver 57100 Beaver Drive, Building 5, Suite 150 Sunriver, OR 97707

Hood River 116 3rd St, Suite 209 Hood River, OR 97031

Jacksonville 620 N 5th St. Jacksonville, OR 97530