j
‘‘built for the trail’’ In 1988, downhill mountain bike frames and suspension was our sole foundation. We have now evolved into a consumer brand that has moved into other areas of the biking community including event design, sponsorship, clothing and protective gear. Our racing heritage is what we pride ourselves on and the evolution of downhill and slopestyle biking products is still our number one focus. We aim to give the customer the most advanced technology to push further their all round, downhill riding capabilities. Now moving forward we want to continue our development on the mountain bike circuit and prolong the evolution of quality produced products that are made for anything from your local wood trail, to the worlds most competetive circuits. We pride ourselves on the teams of people who help to make the Descent Trail Centres what they are and they are the foundation in development and becoming ‘‘built for the trail’’
x
x
x
x
x
Mountain Biking Trail Centres
Mountain Biking Trail Centres
Mountain Biking Trail Centres
Mountain Biking Trail Centres
x
x
Descent Do not
Redraw the logo
Do not
Add graphics
Do not
Use different colurs
Do not
Fill interior with colour
Do not
Distort the logo
Do not
Apply against unclear photography
Do not
Have objects within the clear space zones.
Do not
Change the mountain scale
Do not
Use graphic effects
Do not
Create patterns with the logos
Pantone Process blue C
Descent blue
CMYK 100, 13, 1, 2 RGB 0, 133, 202
Pantone CMYK 0,0,0,0 RGB 255, 255, 255
White
Pantone 354 C CMYK 81, 0, 92, 0 RGB 0, 177, 64 Pantone Red 032 C CMYK 0, 79, 73, 6 RGB 239, 51, 64 Pantone CMYK 0, 0, 0, 100 RGB 29, 29, 27
Mountain Biking Trail Centres
Building an environmentally friendly biking playground
Descending Safely...
remember it’s not a toy!
A guide into our precautionary measures on the trails
A guide into our precautionary measures on the trails
Mountain Biking Trail Centres Mountain Biking Trail Centres
Mountain Biking Trail Centres
Primary Typeface
Helvetica LT Std Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789?!#@ Secondary Typeface’s
Helvetica LT Std Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789?!#@
Join us at Bikepark Wales Come down for our Descent Trail Centre workshops throughout June and July and get some hands on tuition with some of the UK’s downhill pro’s! Dates June 2016 Sat 11th Sat 18th Sat 25th July 2016 Sat 10rd Sat 17th Sat 24th
Mountain Biking Trail Centres
Built for the Trail
Mountain Biking Trail Centres
Descent mountain biking company 26 West Street Sheffield S1 7GJ tel : 09011 10 50 10 info@descent.co.uk www.descent.co.uk
Name of recipitent Address line 1 Address line 2 Town/City Postcode
Date line
Dear Sir/Madam
Dear Sir/Madam Bus concut L. An ditra vitaribus, que mod cre nosto inat, caequos haceristri publica; C. Irmanum practo con sinvere clessimius. Ocam demus ad prata nequondiem ad cae que erid sulego huciem inuncer racturs vit? Nosteris la vid sendam iae in tu esserem hilne non acipimus aute, Patus se ad publis etiem forarit a audelum omnox sulin resenati, coentio nsceperei confitemur hocturit vigilina demque rei publin teatus. Satritam et, se ia ca; C. An dienimihilic murehemo consum. Oli se, ublia ad publiceniam adena, nos peressimius, sulessent. Sat, C. Emquid cone am sidi, quem iliis rei ste tem praequa mantrem uscrimmoena atuiumur, C. Cat gratis vium nost in tam re nost? Atem quidicontu sentifes patora peris habus, cul ubli cas contur la con sendene re, publica tintemnes es iam me aut Cupieropos iaed novit in similia ces consum tem perum inaterfici ferei in remus, conere ta vid prare tum dit, caestum lostastorum hactod imurorium dii pecum utus, sa pon se maio pote ma, claritil viverbi prorest retrum iam et, quo auctudem es? is te, ex mor am publiuror untiae opos videnam, publiam cononsus, queracem it is me ressupplin dum quostru ntellabula num peris conerid Cuperet; eore adentemque parteli ntionihina, que in sendien tisquit vivisunte, consus, qua ius iam audeatam prae mei sidem vit incut aucta, nitam mis, nonsulic tea ductuidin halin ste, tem aude aciem satus vis? Ad factam publica eliquo porarib unictam plicae, se, con hos am, nos.
Yours sincerely
Space for signature
Print name
Mountain Biking Company
Built for the Trail
Descent mountain biking company 26 West Street Sheffield S1 7GJ tel : 09011 10 50 10 info@descent.co.uk www.descent.co.uk
Name of recipitent Address line 1 Address line 2 Town/City Postcode
Date line
Dear Sir/Madam
Dear Sir/Madam Bus concut L. An ditra vitaribus, que mod cre nosto inat, caequos haceristri publica; C. Irmanum practo con sinvere clessimius. Ocam demus ad prata nequondiem ad cae que erid sulego huciem inuncer racturs vit? Nosteris la vid sendam iae in tu esserem hilne non acipimus aute, Patus se ad publis etiem forarit a audelum omnox sulin resenati, coentio nsceperei confitemur hocturit vigilina demque rei publin teatus. Satritam et, se ia ca; C. An dienimihilic murehemo consum. Oli se, ublia ad publiceniam adena, nos peressimius, sulessent. Sat, C. Emquid cone am sidi, quem iliis rei ste tem praequa mantrem uscrimmoena atuiumur, C. Cat gratis vium nost in tam re nost? Atem quidicontu sentifes patora peris habus, cul ubli cas contur la con sendene re, publica tintemnes es iam me aut Cupieropos iaed novit in similia ces consum tem perum inaterfici ferei in remus, conere ta vid prare tum dit, caestum lostastorum hactod imurorium dii pecum utus, sa pon se maio pote ma, claritil viverbi prorest retrum iam et, quo auctudem es? is te, ex mor am publiuror untiae opos videnam, publiam cononsus, queracem it is me ressupplin dum quostru ntellabula num peris conerid Cuperet; eore adentemque parteli ntionihina, que in sendien tisquit vivisunte, consus, qua ius iam audeatam prae mei sidem vit incut aucta, nitam mis, nonsulic tea ductuidin halin ste, tem aude aciem satus vis? Ad factam publica eliquo porarib unictam plicae, se, con hos am, nos.
Yours sincerely
Space for signature
Print name
Mountain Biking Company
Built for the Trail
Descent mountain biking company 26 West Street Sheffield S1 7GJ tel : 09011 10 50 10 info@descent.co.uk www.descent.co.uk
With compliments
mountain biking company
Built for the Trail
j
Pantone
CMYK
Descent mountain biking company 26 West Street Sheffield S1 7GJ tel : 09011 10 50 10 info@descent.co.uk www.descent.co.uk
With compliments
mountain biking company
Built for the Trail
William Smith Creative Director
Descent mountain biking company 26 West Street Sheffield S1 7GJ tel : 09011 10 50 10 info@descent.co.uk www.descent.co.uk
William Smith Creative Director
Descent mountain biking company 26 West Street Sheffield S1 7GJ tel : 09011 10 50 10 info@descent.co.uk www.descent.co.uk
What to bear in mind when taking to the trails. 2016 Helemet and protection gear range. Fitting guide to establish what works for you.
A tidy trail is a tidy ride! Mountain Biking Trail Centres
Mountain Biking Trail Centres
Dont jump before you can walk!
Built for the Trail
Clothing and protection range 2016
2016 Bicycle Collection
Built for the Trail
Descent Biking Trail Centres 2016
Built for the Trail
Mountain Biking Trail Centres
casual clothing and accessories 2016
Mountain biking Islington
Mountain Biking Trail Centres