Bristol-born, highly creative and versatile graphic designer with a decade of software experience and over four years of industry experience in leading design projects, managing in-house print departments, and collaborating with renowned brands across diverse industries.
I am seeking an opportunity to join an innovative company where I can leverage my skills, creativity, and expertise to deliver impactful design solutions.
Selected Clients
In-house, freelance and business-to-business
BRANDING & ILLUSTRATION
Royal Horticultural Society
I collaborate with RHS on an annual basis to produce a range of pots alongside the relevant tags and POS. It is essential that I adhere to RHS’ strict brand guidelines while creating a product that is fresh and bold every year.
In 2023, it was especially exciting to have my illustrations approved which we were then stamped onto the pots and produced for mass market.
MY DRAWINGS USED here
In 2024, I was tasked with using assets from RHS’ extensive existing archive as requested by the client. The flowers selected were then paired with bold colours to capture the attention of a younger audience.
Woodlodge Products Ltd
My primary role is to design for Woodlodge in a range of capacities.
Notably, my most signficant task was undertaking a complete brand refresh in which I updated all of the existing labels and POS signage for a substantial product line-up. The focus for this rebrand was centered around consideration for how the goods are produced and showcasing the brand as environmentallyconscious. This has enabled the brand to establish itself as the leading choice in gardenware in a modern age.
Improvements also included making Woodlodge’s branding consistent and identifiable across the board.
before
After
Each product in this vast range of furniture covers offers its own unique illustration to represent the contents within. My own illustrations demonstrate consistency across the collection, while still making each product identifiable and accessible to consumers. A premium and a standard version of the product is sold so creating packaging for each of these versions that conveyed the price-point was also a consideration.
Ecomade
For this brief, I was tasked with creating a sustainable and environmentally friendly pot range produced in the UK. The idea was to showcase Woodlodge as an eco-conscious company and appeal to equally eco-concious consumers.
I conceptualised everything for Ecomade, which later became a trademarked brand, from the name to the style of the pots, as well as all branding, accompanying point of sale and retail solutions. The product is entirely recyled and recyclable, even down to the label which is biodegredable.
Since the inception of the Ecomade brand, its products have consistently won awards at Glee - the UK’s leading garden and outdoor living trade show held annually at the NEC, Birmingham. -
2022: Garden Growing Container
2023: Sustainability Award
RHS happily collaborated with Woodlodge again to create an RHS x Ecomade pot, which was again, designed entirely by myself. This further established the ethos of the two brands’ as forward-thinking eco-minded companies.
RETAIL & TRADE SHOWS
It was an exciting opportunity to be tasked with designing a concept shop for Mycle, an electric bicycle company. From initial ideas, to rendering 3D plans and finally setting up the shop on Portobello Road, London, it was thrilling to see my vision come to life.
Design duties also extended to the creation of promotional items such as tote bags, hats, t-shirts, drinks cans, badges, guitar plectrums, rucksacks and postcards.
My role at Woodlodge includes the annual preparation for the company’s most significant event of the year - Glee - the UK’s leading garden and outdoor living trade show held annually at the NEC, Birmingham.
This entails designing a 3D render of the exhibition space that best showcases the extensive product range. In addition to this, creating and printing a range of stands and POS to exhibit Woodlodge and its many product lines to potential retailers.
I was approached by a well renowned jewellers to design and print a temporary shop facade in collaboration with Omega while the shop-front was undergoing refurbishment.
MARKETING
One of the largest tasks I undertake is creating 4 annual catalogues showcasing all products to 2,000 garden centres across the UK. Not only do I design the contents of every page, but much of the studio photography is also taken by myself.
