11920 New Av, San Martin

Marketing Matters Especially prepared for Edwin Pauneto

Dear Edwin Pauneto,

What’s the difference between selling your home or selling it for the maximum possible sale price in the market place? The details.

Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents with Joe Velasco @ Intero Real Estate Services, no detail is overlooked.

Who you work with in today’s market matters. With a proven Track record, the right skill set and years of experience, Velasco Group @ Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done using the best marketing approach; leaving no stone unturned and achieving the highest, best price and terms.

Joe Velasco, Realtor® 650.833.8498 Joe@joevelasco.com LIC. # 01309200

Facts About Your Home!

Property Details:!

Primary Owner: Edwin Pauneto!

Property Address: 11920 New Ave, Gilroy!

Bedrooms: 3

Bathrooms: 2

Zoning: RR-5A

No. of Stories: 1

Year Built: 1973

Garage: 2 Square Feet: 1,835 Lot Size: 1.03 AC

Public Schools:! !

Antonio Del Buono Elementary !

Christopher High !

Brownell Middle ! !!

Table of Contents!

-Team -Our network -Magnetic Marketing -our sales approach -competitive market analysis

-joe Velasco -Marylou LOPEZ -Rusty PAAP -Kim Jennings -Greice Lane

Teamwork divides the task & multiplies the success.

Recent Achievements!

• Intero Chairman’s Circle 2014 and 2015!

(Ranked Top 1% Worldwide)! !

• Intero President’s Circle 2011, 2012, 2013.! !

• Top 1% Sales Agent/Team at Intero Real Estate Worldwide 2014 and 2015! !

• Best Real Estate Agents in California 2015! !

• Voted “America’s Best Real Estate Agents” for California for Individuals on RealTrends.com 2013! !

• Featured in Top Agent Magazine for 10/2013! !

• Top 10 Company wide Listing Agents at Intero Real Estate!

Joe Velasco

DECEMBER 2015

Mission Statement!

Our clients needs always come first. We strive to always provide value far in excess of our clients expectations. Our constant goal is mutual respect, and long term relationships that are beneficial to all parties.!

Real Service, Real Solutions, Real Estate!!

Joe Velasco, Realtor® Velasco is a licensed real estate agent with the State of California. For many years Velasco has offered full service, innovative and dynamic real estate sales team under the Intero Real Estate Services umbrella creating a recognized and proven brand in the Bay Area. Velasco has been in the real estate business for over 16 years in all three aspects of the business: retail real estate sales, retail lending and real estate investment and home development. Velasco works with all sellers and buyers, that range from luxury home sellers-buyers, represented developers on multi residential home & condo developments as sellers and buyers, long term and short term real estate investors, to your first time home buyers. Since joining Intero Real Estate 2011 , Velasco for three years consecutively has been a Top Sales Agent, making him a member of the elite Presidents Circle @ Intero for 2011, 2012, 2013 and in 2014 earned the prestigious Chairman’s Circle Award ranking him and his team in the top 1% worldwide.!

Velasco founded two very successful retail and lending companies in 1997 known as, "Americas Realty Inc." and "Baytek Mortgage Inc.," with over 14 locations throughout the Bay Area and Central Valley. !

In 2006 Velasco successfully sold his chain of retail lending and real estate sales offices. Then in 2009 joined Coldwell Banker Real Estate followed by Intero Real Estate Services in 2o11. With his real estate experience, knowledge and powerful negotiation skills, Mr. Velasco provides a service that continually exceeds both his clients' and investors’ expectations further distinguishing him from the competition. Velasco resides in the Silicon Valley with his beautiful wife and daughters.!

Marylou Lopez, Realtor®

Since 2007, MaryLou Lopez has been helping clients throughout

Silicon Valley buy and sell real estate for the best possible price.

An attentive listener and accomplished negotiator, MaryLou understands what it takes to close a deal. Always upholding the highest level of integrity to represent the best interests of her clients, she is committed to honest and open communications, and impeccable customer service. MaryLou is a Silicon Valley native with an intimate understanding of the local real estate market and its diverse neighborhoods. Whether helping first time buyers to find their perfect home, or helping sellers maximize the market, MaryLou’s knowledge, determination and passion are evident in each transaction.!

Prior to becoming a licensed Realtor, MaryLou worked in mortgage lending. Her experience with financial institutions and the lending process gives her insights beyond the average Realtor, to guide clients through the financial complexities of real estate transactions, successfully and worry-free. MaryLou speaks fluent Spanish and is a member of the National Hispanic Organization of Real Estate Associates (NHORA).When not selling real estate, MaryLou enjoys wine tasting, a passion for the arts and spending time with friends and family.!

Rusty Paap, Realtor ® Rusty Paap, Listing Partner and Sales Leader of the Top Selling Velasco Group, is a 14 year veteran of the residential sales industry. Beginning his career in 2001 as a mortgage consultant for a high-volume mortgage brokerage, Paap's work ethic and strong organizational skills sparked a promotion to Office Manager, where he built a team of realtors and loan consultants and oversaw all aspects of their marketing programs, pricing strategies, and business operations through 2008. Building off of his experience as manager and later running his own franchise office, Rusty decided to focus all of his energy on residential real estate sales and joined Intero Real Estate Services in 2011. Soon after, Rusty allied with Joe Velasco and formed the dynamic Velasco Group, which is currently ranked Top 1% Worldwide in sales volume, projecting more than $100 Million in sales volume in 2015 and ramping up for a 2016 that is larger still. With a team of 6 sales agents, two full time assistants, Velasco Group has become the premier real estate team in the Silicon Valley representing home sellers and buyers as well as opening and selling out small and large new home developments throughout the Silicon Valley and neighboring areas. !

Aside from his real estate career, Paap is also a published writer, having written several profile articles on World War II and Korean War Veterans in hopes to honor their courage and commitment to the American Dream.

Paap also owns a recording/publishing company where he has executive produced, performed on, and co-engineered countless songs and longplay records, some of which have received substantial airplay in rotation in college radio. !

Kimberly Jennings, Realtor® Kimberly Jennings is a licensed Real Estate Agent with 12+ years experience. Jennings initially started her career in commercial and residential lending. Jennings in 2002 made the transition into residential real estate sales. Through her highly developed network of professionals, Jennings has represented many home sellers, buyers and select pool of developers which gained her recognition quickly as a top agent.!

Jennings clients appreciate her excellent communication and negotiation skills. Her commitment and dedication has given her the ability to match people with select property. Jennings realizes that each individual-family has specific needs and she works hard to ensure that those needs and wants are not just met, but exceeded.!

Jennings resides in the Silicon Valley with her husband and is a proud mother of three. Prior to joining the real estate industry, Jennings was a two-sport athlete at the University of Southern California where she played basketball and soccer. Kim went on to play professional soccer in the WUSA where she competed and traveled with the best players in the world. She knows exactly what it takes to be on a winning team!

Greice Lane, Marketing Assistant Greice Lane is Velasco Group's, Licensed Executive Marketing and Administrative Assistant. Mrs. Lane graduated with a B.S. in Business Management from San Diego State University and recently relocated from San Diego to Palo Alto. She is excited to grow her career in the Bay Area with The Velasco Group at Intero Real Estate.! !

Greice is experienced in supporting high level executives. Most recently, she supported a very prestigious Commercial Real Estate office in La Jolla, California. There she fulfilled several roles such as social media guru, asset management coordinator, California Notary, and bank reconciliations expert.! !

During her free time she enjoys spending time with her fiancé and family, traveling to exotic places and reading. !

Relationships That Sell!

The National Association of RealtorsÂŽ states that all properties sell because of Agents. At the Velasco Group, we specialize in:!

- Broker Tours!

- Agent Networking!

- Relationships with Top 100 Agents along the Coast!

- Intero Network of more than 42,000 agents!

- National Referral Network!

- Conventions Networking and more‌.!

- Top Agent Network!

- Berkshire Hathaway Affiliate!

Our network, local relationships and global! reach will help you sell your home faster and ! for more money.!

Our Network

As an affiliate of Leading Real Estate Companies of the World® our company is a global — not just local real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service.

Our organization produced more home sales volume in 2013 than any national real estate network, $314 billion, representing over one million transactions.

MORE U.S. HOME SALES VOLUME IN 2013 THAN ANY NATIONAL REAL ESTATE BRAND

Volume shown in billions of dollars 300

$314

Intero and Leading Real Estate Companies of the World

Intero and Leading Real Estate Companies of the World ® Coldwell Banker RE/MAX Keller Williams Century 21 Prudential Berkshire Hathaway Home Services Real Living Sotheby’s International Realty ERA Realty Executives Better Homes & Gardens

$267

$221

250

200

150

$131 $122 $114

100

$80 50

$44 $28

$22

$19 $12

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production.

0

Magnetic Marketing cuStoMizeD for your hoMe by the velaSco group

1

mag-net-ic mar-ket-ing

Attraction based marketing; we use many ways to capture attention and interest of buyer prospects such as:

We provide you with the most comprehensive, innovative marketing campaign, using tools that other agents simply do not offer.

Marketing Proposal!

The Velasco Group!

- Team Approach! !

- Professional Photography! !

- Lifestyle Video of Home! !

- Advertising in Local, !

Regional and National!

Publications! !

- Customized Direct Mail!

Campaigns! !

- 4 page Brochures! !

- Specialized Property!

Websites! !

- Customized Video Tours!

Posted to Multiple Websites! !

- Electronic Ad Campaign!

Sent to Thousands of Potential!

Buyers! !

- Weekly Open Houses!

Including Holidays!

VS.!

Other Agents!

-Solo Agent! !

-Point & Shoot! !

-No Weekly Ads! !

-Limited Print !

Advertising! ! !

-No Direct Mail!

Campaign! !

-One Sided Flyer! !

-No Website! ! !

-No Video Tours! ! !

-No Electronic Ad! Campaign! ! !

-Inconsistent Open!

House Schedule!

“The Velasco Group kept their word. They created a specific strategy! for our home, raised the price and began a marketing plan that worked. In 60 days, after having the house on the market for a year, we had two solid offers and a third waiting in back up.�!

-Jack!

YOUR HOME, YOUR INVESTMENT, TEAM EFFORT. WE PARTNER WITH YOU.

These are the costs that we invest into the sale of your home; our expense, not yours! $5,000.00 $1,495.00 $950.00 $800.00 $800.00 $675.00 $460.00 $360.00 $250.00 $165.00

print Marketing

We create custom print marketing materials for your home including direct mailers, just listed postcards,

JUST LISTED CARDS -

$2,000,000

JUST LISTED

HoT SPoT foR LUxURY LIVIng

VELASCo gRoUP

Digital Marketing

Prospective buyers get real-time updates on your listing through a variety of digital channels including, but not limited to:

The First 48 Hours!

First 48 Hours!

- Install 2 post Sign Create Home Preparation Timeline!

- Order Home Inspections!

- Schedule Professional Staging!

- Schedule Interior and Exterior Property Photography!

- Prepare all Marketing Materials!

(Brochure, Direct Mail and Flyers)!

- Schedule all Print Advertising Materials!

(Newspaper Ads)!

- Schedule Email to Top 100 Producing Agents!

- Schedule Email Blast to Thousands of Potential Buyers!

- Determine Date to go on MLS! - Schedule Broker Tours!

- Schedule Open Houses!

Weekly!

- - -

Weekend Open Houses!

Property Showings!

Online Advertising!

Weekly Update to Seller on Property !

(Monday Morning)!

Our Sales Approach!

The sales approach at the Velasco Group is simple- we do what it takes to sell your home in a timely manner. While our sales approach is comprehensive, communication is the vital component to our success. As a sales team, we are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing escrow, we will communicate with you on a weekly basis. As the results on the following pages will indicate, our sales approach simply works.!

The Selling Process

Phase One

Phase Two

Phase Three

Initial Consultation

Marketing

Initial Escrow Period

Establish Time Frames t Agency services t Market conditions t Determine market price t Agency relationship

t Enter on MLS t Send out office email notice t Schedule open house t Put property on broker tour t Order property flyers t Initiate internet marketing plan

Open Escrow t Coordinate opening of escrow with title agent t Order preliminary title report

Report/disclosure review t Read and review all reports and disclosures to prepare for review with client t Review reports and disclosures with client

t Submit contract to escrow officer t Report pending sale to mls t Confirm that buyer has received all disclosures t Place sale pending sign on property t Record contigency dates t Coordinate buyer inspections

Home Reports / Inspections t Natural hazard t Disclosure t Envirocheck t Applicable inspections (home/pest/pool/etc.)

Disclosures t TDS t Supplemental seller checklist t Earthquake hazards report t Insurance disclosure t Statewide advisory

Review offers t Review offers with seller t Prepare counter offers t Verify contigency periods t Verify loan rates with lender

Transaction Review t Ensure all disclosures docs are signed properly t Ensure buyer has recieved all pertinent document/reports t Confirm loan approval conditions and document delivery timelines Contingency removal t Review repair requests negotiate/confirm repairs t Remove contingencies t Confirm move in date with buyer's agent t Schedule final walkthrough t Change MLS status to DNS Record/transfer title & close escrow t Review docs with seller t Confirm sign off date t Key exchange t Sign off t Escrow closed

What Others Are !

Saying About !

The Velasco Group!

11765 Winding Way, Los Altos CA! “We employed the services of the Velasco Group to sell our 5 bedroom home in Los Altos, CA in the second half of 2014. Prior to hiring them, we had used the services of two other real estate brokerage firms over a period of 1.5 years with no success. Within 5 weeks of hiring Joe and Rusty, we had competing offers and ultimately closed a sale. What we originally saw in Joe and Rusty was a very business-like approach, with a solid compliment of aggressiveness. What we actually received was all of that, plus a burning desire to build activity and create results, all completely surrounded by the wonderful communication skills back to us.

And the intangible we never saw at the beginning, but existed throughout, was an attitude of taking a personal stake in the project and not accepting anything les than outright success. We could not have been more pleased by the services of Joe and Rusty. We both highly recommend them to anyone looking to sell a property.”!

14151 Montebello Road, Cupertino CA! “It took me almost 1.5 years to get done what Joe & Rusty accomplished in 3 weeks! There are very few agents, if any, that will give you the same kind of service and deliver the same kind of results as Joe & Rusty.”! !

22170 Cloverly Court, Los Altos CA! “Velasco Group helped us prepare our house for sale (advised on landscaping and pre-emptive inspections), prepared a strategic plan for the timing of the house hitting the market, got our house lots of attention publicized the listing a lot, and then navigated us through the escrow process with great attention to detail and skill.

We received an above asking, all cash offer the day it hit the market. Many of our friends in the same neighborhood are still trying to sell their houses because their agents weren’t as knowledgeable/strategic. If you want results, theses are the people to work with.”! !

Sold Properties by Velasco Group Adress 340$Pheasant$Run$Dr 5383$Blackhawk$Dr 11785$Winding$Way 21680$Calero$Creek$Ct 10971$Terry$Way 356$Santana$Row$#310 1580$Meadow$Ln 2342$Yale$St 579$Torwood$Ln 22160$Cloverly$Ct 333$La$Cima$St 1470$Settle$Ave 10485$Phar$Lap$Dr 14151$Montebello$Rd 856$DeNardi$Way 1561$Glen$Una$Ct 11064$Crothers$Rd 109$DeNardi$Ln 950$Nevada$Ave 15988$Flintlock$Rd 108$DeNardi$Ln 1449$Gilmore$St 414$Oconnor$St 2075$Merlot$Dr 1554$Marcia$Ave 100$DeNardi$Ln

City Danville,$94506 Danville,$94506 Los$Altos,$94024 San$Jose,$95120 Los$Altos,$94024 San$Jose,$95128 Mountain$View,$94040 Palo$Alto,$94036 Los$Altos,$94022 Los$Altos,$94024 Soquel,$95073 San$Jose,$95125 Cupertino,$95014 Cupertino,$95014 San$Jose,$95126 Mountain$View,$94040 San$Jose,$95127 Mountain$View$94043 San$Jose,$95125 Cupertino,$95014 Mountain$View$94043 Mountain$View,$94040 Menlo$Park,$94025 Morgan$Hill,$95037 Willow$Glen,$95125 Mountain$View$94043

Price $2,825,000 $2,775,000 $2,550,000 $2,200,000 $2,079,000 $2,000,000 $1,990,000 $1,950,000 $1,949,000 $1,890,000 $1,800,000 $1,700,000 $1,685,000 $1,600,000 $1,150,000 $1,493,000 $1,470,000 $1,452,000 $1,435,000 $1,400,000 $1,364,000 $1,355,000 $1,349,000 $1,340,000 $1,250,000 $1,249,000

Sold Properties by Velasco Group

470$Sierra$Ave 2747$Trovata$Ct 19072$Taylor$Ave 3371$Dover$Rd 118$Naramore$Ln 1710$Miller$Ave 1420$W.$Hedding$St 1025$Lenor$Wy 846$W$Taylor$St 495$Giannini$Dr 3875$Live$Oak$Ln 1685$Gretel$Ln 118$Naramore$Ln 155$Hamilton$Ave 15375$La$Arboleda$Way 323$El$Molino$Wy 1275$Michigan$Ave 127$Chesham$Ave

Mountain$View,$94041 San$Jose,$95135 Morgan$Hill,$95037 Redwood$City,$94061 Los$Gatos,$95032 Los$Altos,$94024 San$Jose,$95126 San$Jose,$95128 San$Jose,$95126 Santa$Clara,$95051 Morgan$Hill,$95037 Mountain$View,$94040 Los$Gatos,$95032 Mountain$View$94043 Morgan$Hill,$95037 San$Jose,$95119 Alviso,$95002 San$Carlos,$94070

$1,155,000 $1,152,888 $1,150,000 $1,100,000 $1,100,000 $1,000,000 $955,000 $939,000 $920,000 $905,000 $875,000 $872,000 $870,000 $849,000 $845,000 $830,000 $828,888 $800,000

Pricing Strategies Our integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible.

The Right Price.

The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price.

Intero’s professional real estate agents will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your specific neighborhood.

Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible.

The length of time your property is on the market may affect the selling price you receive. Pricing your home competitively from the start will create more activity among buyers and brokers, and will decrease the time it takes to be purchased.

Pricing your home 15% over market value means it will appeal to 20% of homebuyers Pricing your home 10% over market value means it will appeal to 30% of homebuyers Pricing your home 5% over market value means it will appeal to 50% of homebuyers Pricing your home at fair market value means it will appeal to 95% of homebuyers

Pricing Your Home If your home is priced competitively...

You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbor’s home faster than yours. Here are some things to consider:

How soon do you want to sell your property?

Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer.

How does your home compare to others in the area?

Your agent has access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.

How much will buyers offer?

The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements won’t affect a potential buyer’s perception about the value of your home.

Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters.

If you think your house is worth “so much more” …

Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of value, amount invested, and what they can afford “to take.” However, buyers focus on price, condition, and similar properties that are currently available.

Should you leave room for negotiating?

You greatly enhance the chances for a quick sale at or near your asking price when it can be substantiated by comparable sales data. You want to be sure that statistics and local brokers can justify your price. Don’t risk having agents neglect to promote your property to potentially qualified buyers simply because it’s out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process.

What should you think about the first offers that come in?

Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams who have been searching the market for a long time and know it well.

Risks of Overpricing Taking Longer to Sell Listing Price Above Market Value

•

Houses priced above fair market value take longer to sell.

•

Pricing your property competitively will help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market.

Listing Price At Market Value

Days On Market

Missing Peak Selling Activity Peak Interest

Interested Buyer Showings

•

A property generates the most interest within the real estate market community when it first goes on the market.

•

By pricing your property realistically from the beginning, you can benefit from the greatest interest among buyers and brokers.

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Weeks On Market

Asking Price in Relation to Fair Market Value

Appeal to Potential Homebuyers.

+15%

10%

+10%

25%

+5%

50%

Fair Market Value

95%*

Below Market Value

100%

* Approximately 5% of serious homebuyers are looking for a bargain and will not bid on a home at fair market value. They will concentrate on homes For Sale By Owners (FSBO’s).

Losing Potential Buyers •

When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad.

•

Pricing your property competitively will help attract the greatest number of potential buyers.