Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Business Details Company name
Craft Agency Ltd
Address
1st Floor Munro House Duke Street Leeds LS98AG
Legal status
Limited company; equal shareholding
The business will:
Offer effective and successful branding and identity solutions for small, independent businesses in the local area.
Key Personnel Name
Charlotte Bourke
Responbiilities and key skills
Type and layout; conceptual development; organisation; client communication; research.
Qualifications
BA (Hons) Graphic Design
Name
Peter (Max) Gregory
Responbiilities and key skills
Client communication, type and layout, proofing; software skills.
Qualifications
BA (Hons) Graphic Design
Name
Luke O’Brien
Responbiilities and key skills
Client communication; pitching; Software skills; decision maker; image based.
Qualifications
BA (Hons) Graphic Design
Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Name
Joe Warburton
Responbiilities and key skills
Finance; accounts; type and layout; software skills; web design.
Qualifications
BA (Hons) Graphic Design
Business Idea Products / Services:
We are a design agency specialising in branding and identity for small independent businesses in Leeds and the surrounding local area. We feel branding is essential to the success of any business, big or small, and uniquely crafting each brand to suit our customers needs, whilst building lasting relationships is the aim of our practice.
Business Goals:
Achieve a turnover of ÂŁ150,000. Build an extensive and diverse client base. Become a respected and trustworthy business.
2nd year projection:
Own private studio space. All team members working full-time.
Market Overview Market Needs:
In the current economical climate it is more important than ever for companies to stand - out from their competitors. This is how they gain interest from potential customers.
Your customers want:
Quality design; Affordable pricing; Face to face consultation.
Craft Ltd 1 st Floor Munro House Duke Street Leeds LS9 8AG
Managing Marketing Risks Making risks less of a threat:
Lack of trade. Reduce threat by holding monthly networking event to promote company and increase trade. Continuing trade/return business. Quality of service, build relationship with client.
Promotion and Advertising:
Direct mail - outs: seasonal portfolio networking events: Publication advertisements.
Running the Business Staff
Only two members of the team in the studio at one point. The third and fourth member schmooze and research extensively.
Premesis
Rented studio space at Duke Studios at ÂŁ399/ month with standard bills inclusive. Contract will run for 12 months whilst we build up an ongoing reputation and an extensive contact and client base.
Equipment
Back-up mac for studio space in addition to currently owned equipment; software packages including the Adobe Creative Suite and MS Office along with basic accounting software.