Channels General info & identity
Top 10 Research
Top 10 Research
BBC One BBC One’s stance on film through its Film 2011 programme makes it a top choice for my ‘Top 10 films of 2011’ proposal.
Identity BBC One’s identity has
1997, the globe became
a globe shown on its
hot-air balloon, coloured
been symbolised by
idents for much of its
existence. In 1962 this
was represented as a map of the UK shown between
a red, orange and yellow to resemble a globe. It
was filmed flying around
various places in the UK.
programmes, but in 1963
On 29 March 2002 the
changing in style and
series of visual identities,
the globe appeared,
appearance over the next 39 years. Most notably,
on 18 February 1985, the “Computer Originated
World” was introduced. This was a computer-
animated globe with the land coloured gold and
the sea a transparent blue, giving the impression of a
glass globe. On 4 October
globe was replaced by a “idents”, consisting of
people dancing in various styles. These were
replaced on 7 October 2006 by the present
‘circle’ idents. According to the BBC, the circle
symbol both represents
togetherness and acts as a link to former indents.
Top 10 Research
The Film Programme The Film programme
introduction of Claudia
His favourite film would
television programme,
from 2010. This saw
Mulholland Drive and
is a British film review broadcast weekly on
BBC One, presented by Claudia Winkleman and
Danny Leigh. The title of the show changes each year to incorporate the
Winkleman as host
the adoption of a live
studio format and the introduction of a co-
presenter, film journalist Danny Leigh.
year of broadcast, with the
Danny Leigh is a film critic,
2011, but when referring
first review was printed
current series being Film to successive series, the BBC calls it “the Film
programme�. The show
was previously presented
by Barry Norman between 1972 and 1998, and by
Jonathan Ross from 1999 to 2010, before receiving
a format revamp with the
journalist and novelist. His in the late, lamented
Neon magazine in 1997.
Since 1999 he has written most regularly for The
Guardian, for which he
now produces a weekly
online film column. He is
the author of two novels,
and is working on a third.
be a toss-up between
Night of the Hunter. Or
Stalker. Or The Shining.
Top 10 Research
Film 24 Film 24 is a weekly review
He also co-presents
five), presented by Mark
programme The Culture
show on BBC News (at
Kermode. He reviews the latest film releases in a
short, 10 minute segment. Mark Kermode is an English film critic,
musician and a member
of the British Academy of Film and Television Arts. He contributes to Sight
and Sound magazine, The Observer newspaper and BBC Radio 5 Live, where
he presents Kermode and Mayo’s Film Reviews with Simon Mayo on Friday afternoons.
the BBC Two arts
Show and discusses
other branches of the arts for the BBC Two
programme Newsnight
Review. Kermode writes
and presents a film-related video blog for the BBC. Kermode is also a film
critic and presenter for Film4 and Channel 4,
presenting the weekly
Extreme Cinema strand. He also writes and
presents documentaries for Channel 4
Film 2011 info can be
found on other document.
Top 10 Research
Top 10 Research
BBC Three BBC One’s stance on film through its Film 2011 programme makes it a top choice for my ‘Top 10 films of 2011’ proposal.
Audience
Identity
Targetting an audience of
The channel’s original
unveiled. Rebranding
Three’s programme has
by Stefan Marjoram at
Red Bee Media, along
16 to 34 year olds, BBC to compete heavily with
rivals, including ITV2 and E4,for an audience that
the BBC has traditionally
idents were conceived Aardman Animations and were used from launch until February 2008.
had difficulty in attracting.
Stuart Murphy was
of 16-34 year olds in
Animations looking for
In 2008 it reached 26.3% digital homes — the
channel’s highest ever
such reach and above that of E4, ITV2, Dave and Sky One. On average, nine
million people watch BBC Three every week, and it has a 2.6% share of he
15-34 year old audience and 1.7% of the whole population, (BARB)
touring Aardman
new programming ideas for BBC Three when he
spotted the cone shaped
creatures, he then took the idea back to the Lambie-
Nairn agency, responsible
for the BBC Three identity package.
On 22 January 2008 a
new channel identity was
was carried out by
with agencies MPG
and Agency Republic
with music and sound
design by creative audio company Koink.
Top 10 Research
Their approach
Great movie mistakes
We’re shamelessly and
Robert Webb exposes the
There, we’ve said it. Your
gaffes that the film studios
directly influenced by you. habits shape us, your
sense of humour tickles us and we want you involved in what we do.
Because of you we’ve
cinematic blunders and
hoped they had got away with - from cameramen
getting caught in shot to wobbling scenery and
childlike spelling mistakes.
grown beyond regular TV
This lighthearted,
where you want it, all the
to film, although not
into a channel that can be time.
A channel that’s constantly trying new things, taking risks and exploring new
places, because just like
you we’re Never Afraid To Try New Stuff.
humorous approach necessarily showcasing the best of film, is
appropriate to my
intended target market and that of BBC three.
Top 10 Research
Top 10 Research
Sky Movies Alongside their usual film broadcasts, Sky Movies occasionally has short programmes reviewing the latest cinema releases.
About
Alex Zane’s Guest List
Channels & audience
Sky Movies is the
From Mickey Rourke to
0.1% (Action & Adventure)
premium subscription
talks to the Hollywood
0.1% (Comedy)
collective name for the television movie
channels operated by
Sky Television, and later
Michael Caine, Alex Zane stars about their careers and favourite movies.
British Sky Broadcasting.
Top 10 Show
subscribers, via satellite,
Take a look at what’s
and Ireland. In addition to
the box office on both
It has around 5 million
cable and IPTV in the UK the television channels, it has an interactive
‘red button’ service, a
website (sky.com/movies) and in 2005 launched
a 3G mobile service via Vodafone. Sky Movies
is said to be the largest
television movie service in the world.
doing the business at
sides of the Atlantic with our weekly Top Tens
run down. Somebody’s
certainly making a splash Stateside!
0.0% (Classics)
0.1% (Crime & Thriller)
0.1% (Drama & Romance) 0.2% (Family) 0.0% (Indie)
0.1% (Modern Greats) 0.3% (Premiere)
0.1% (Premiere +1)
0.1% (SciFi-Horror) 0.2% (Showcase)