Design direction boards

Page 1

Films of 2011 A countdown of the top ten films of 2011 as voted for by the public.

1/ Harry Potter and the Deathly Hallows part 2 2/ Transformers: Dark of the Moon 3/ The Hangover part II

The year 2011 was notable for containing the release of the most film sequels in a single year, at 28 sequels.and for three films grossing more than $1 billion worldwide. The list to the right is as a result of an online survey asking what films people enjoyed the most (in no particular order).

4/ Paul 5/ Super 8 6/ X-men: First Class 7/ Rise of the Planet of the Apes 8/ The Kings Speech 9/ The Inbetweeners Movie 10/ Bridesmaids


Specific content Target audience, chosen channel, time, statistics, figures, facts and so on.

Harry Potter and the Deathly Hallows part 2 Adventure / Drama / Fantasy / Mystery

BBC Three

Transformers: Dark of the Moon Action / Adventure / Sci Fi

or

BBC Three is targeted towards 16 to 34 year olds and in 2008, attrached 26.3% of this age group. Their content is modern, distinctive and relevant and its tone of voice is warm, personal and vibrant.

“ We’re shamelessly and directly influenced by you. There, we’ve said it. Your habits shape us, your sense

The Hangover Part II Comedy

Paul Adventure / Comedy / Sci Fi

Super 8 Mystery / Sci Fi / Thriller

of humour tickles us and we want you involved in what we do. ”

X-Men: First Class Action / Adventure / Sci Fi / Thriller

Rise of the Planet of the Apes Action / Drama / Sci Fi

The King’s Speech Biography / Drama / History

The Inbetweeners Movie Comedy

Bridesmaids Comedy


Secondary material Source imagery from pre-existing animations, videos, posters etc.

Olly Moss Movie posters - Creatve - Conceptual - Negative space

35mm Animation

- Simplistic - Minimal, concise - Iconic imagery

- Simplistic - Iconic imagery - Smooth and creative transitions - Limited colour palette - Varied pace throughout

The Adventures of Tin Tin Opening sequence animation

- Vibrant - Smooth transitions - Clear and concise - Corresponding type


Visual content General approach, tone of voice, photographs, images.

No stereotypical ‘hollywood’ imagery Iconic imagery in a simplified form Limited colour palette


Visual concept Colour palette and font choices.

Harry Potter

Harry Potter

BPreplay BPreplay

Regular Bold

Transformers

Transformers

Italic Bold Italic

BPreplay BPreplay

HANGOVER

Century Gothic

BPreplay will act as a neutral font, if ever needed, amongst the title fonts of the 10 films.

UNKNOWN

Paul

PAID FONT

Neutraface Similar to Futura

PAID FONT

BANK GOTHIC

PAID FONT

POTA

KING’S SPEECH

Gill Sans

PAID FONT

DIN Black

UNKNOWN

Bridesmaids


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