MyHello,name is Jo Herraman I’m a communications specialist. I can help you plan and execute your communications and marketing strategy and improve engagement across digital and physical channels.
Qualifications Bachelor of Communications and Media University of South Australia, 2020 Sub Major: Marketing Prizes & Awards 2019 University Merit Award Certificates Copywriting Beginner to Masterclass Udemy, Designing2022an Authentic Brand LinkedIn Learning, 2021 Insights for Innovation (Design Thinking) IDEO, Designing2021Emotion: How to use design to move people LinkedIn Learning, 2020 Strategy-focused communications professional with over 5 years’ experience developing and executing integrated marketing and communications plans. Most proud of establishing an internal communications presence in a not-profit that increased service uptake. Let’s talk Jo Location:Phone:Email:Herramanjo.herraman@gmail.com0400780949Adelaide,SouthAustralia VIEW LINKEDIN
Construction industry led not-for-profit that is focused on improving access to vital safety training, skills development and career awareness.
Traning www.peer.com.auPEERwww.futureprojex.com.auFutureprojexwww.citb.org.auBoard)
CITB
Not-for-profit training organisation delivering accredited training packages to meet skill development needs. (Construction Industry
Business transformation services specialising in strategy, technology solutions and aligning workplace culture with transformation and innovation.
Brands I’ve worked with
Copywriting and Design
We were participating in a large careers expo event and needed takeaway material for visitors that explained how apprenticeships work and the variety of roles they lead to. The apprenticeship system is complicated, so we needed to provide essential details to pique curiosity and inspire follow ups. Hence the Handbook was born, designed using bite-sized chunks of information to give the reader key facts, insights and inspiration about how to get on track for an apprenticeship.
Apprenticeship Pathways Handbook, CITB
Target audience: Government, Board members, training organisations and employers. Crunched the numbers from the database to tell a story about how funding has contributed to successful training outcomes for the benefit of construction workers, the industry and training organisations across the state.
Target audience: Secondary school students, career advisors, parents and career seekers.
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Annual Report, CITB
Apprenticeship Report, CITB
Design VIEW PUBLICATION VIEW PUBLICATION
Target audience: Government, Board members, training organisations. CITB has a view of construction training across the state, making it a unique and valuable service for government and industry. The brief was to design a report that presented the facts and numbers clearly, simply and highlighting key insights. Sometimes (most of the time) less is more — and it works!
Workforce and Skills Profile of the South Australian Construction Industry, CITB
Target audience: Government, Board members, training organisations. I take my hat off to our researcher for this report. An incredibly complex undertaking, compiling and sense-making facts and figures from our database and a number of government-based organisations was never going to be easy. My brief was to present the information trail in an easy to follow and clean report format.
When integrating on-campus and online learning, we are focused on ensuring training is completed according to plan, empowering your apprentice to manage their time better with more time to get things done. Using flexible learning reduces training fees to your business and increases your apprentice’s on-site availability. We work cooperatively with you, helping build your apprentice’s capabilities to strengthen your business, access quality training adapted to your work program, successfully bringing the apprenticeship to completion. Let PEER’s Apprenticeship experts help you train your apprentice your way
PEER - flexible apprenticeship training Keeping track of apprentices to ensure their training will be completed is a terrific challenge. Construction apprentices and their employers need to juggle how the apprentices’ time is spent onsite building stuff and at trade school learning theory and techniques. The brief was to write an article to inform employers about the benefits of PEER’s flexible training approach for publication in industry magazines, online and in print.
Copywriting
How can you get the most out of training your apprentice without sacrificing time or money? We start by structuring a flexible learning plan that is built around your work schedule, letting you choose between day or block release, delivering digital training that can be undertaken by the apprentice at your office, at PEER’s Albert Park campus, on site or, at home.
Using our state-of-the-art training facilities, your apprentice can receive accredited trades training together with our respected industry trainers. Delivering teaching with our virtual classroom ensures a versatile and consistent learning experience online, supported by coaching and mentoring from trainers, allowing you to have your apprentice available and on site when you need them most. Is your apprentice with another trade school? No worries, you can move your apprentice to PEER by simply filling out our transfer form on the website (peer.com.au/upgrade-to-peer) and we’ll get in touch and help you with the rest. Our open enrolment timetable means you can transfer and sign up your apprentice with PEER at any time, from anywhere. We’ll also get you across our transition plan for apprentices enrolled in the current Certificate III qualifications to make sure they are ready to go with the updated qualifications package released from Government. Will you have a new apprentice soon? Call us on 8348 1200 and we’ll help get you on board.
Feeling stuck? Maybe you’re fresh out of school or finishing soon and feeling unsure about your options. Or you’re already working but want to get one step closer to that dream job. What if you could spend a year or so earning a wage to find your passion and plan your future?
Traineeships are a clever vehicle to get people learning about office roles and earning a living at the same time. The problem is not many students and young career seekers are aware about traineeship pathways. The brief from PEER was to spread the good news about traineeship opportunties and the win-win benefits for everyone involved in the traineeship.
PEER is all about creating opportunities for career and personal development through training. Along with that important piece of paper at the end of your training, you’ll be on track to discover your ideal career. Just ask BHP’s Lakita, she’s achieved her qualification, got a job she loves and “Imore!did my traineeship with BHP and when I finished, they employed me in a business administration role. I love the flexibility and diversity in my job and the exciting thing is that it benefits me personally — if I need anything, I’ve got a good support network also I’m more Whenconfident.Istarted, I wanted to be a manager but now I’m interested in specialist roles. Doing a traineeship has been financially good and has helped me take the next steps in my career studying for a degree in Human Resources and a Certificate IV in Project Management.”
PEER - traineeships for career seekers
It’s called a business traineeship. It’s a Certificate III in Business qualification that will help you get entry level training to prepare you for office roles in a heap of different industries. Not only will you build your skills portfolio, but you’ll also get paid to learn. How to get started You’ll need a GTO (Group Training Organisation) to employ you, support your learning and place you with the right business. PEER is a respected training organisation and GTO that has helped over 3,500 apprentices and trainees get qualified and find their career pathway. Together with our team of expert trainers you’ll get nationally recognised training which means your qualification will be accepted across employers and industries – the sky’s the Anlimit!office traineeship can be completed within 12 to 18 months and there are two ways you will learn. One is on the job gaining useful, relevant experience. The other is outside of the office where you learn the theory. Lakita’s Story
PEER will help you get there Basically, a traineeship is a short term professional and personal development experience that is designed to help you plan your career. And we’re with you all the way coaching and mentoring at each stage of your learning to help you reach your goals and get ready for what comes next. Start earning and learning for your ideal career with PEER
Copywriting
Traditionally, businesses have looked to prepackaged software programs to fulfill their unique business model. Increasingly, businesses are moving away from technology projects as a driver of change, to focusing on problem solving and innovation. This makes the technology selection and implementation straightforward and creates certainty and confidence. The challenge for many businesses is assessing what technology will have the greatest impact for customers and company Asculture.technology innovators, Futureprojex helps businesses manage and improve the intersection between people, data and artificial intelligence. It’s an exciting and rewarding domain that blends your businesses’ goals with innovation, problem solving and solution implementation. Certain technologies might be a compelling idea, nevertheless it is important to take the time to assess value delivery for the business.
I worked with Futureprojex on a business transformation project and was blown away learning about how we can get technology to, basically, do anything we want. The brief to explain the tech and the efficiencies it produces was approached by talking about specific business challenges and how the experts at Futureprojex bring together people to co-create innovative solutions. The article is published on the Futureprojex website.
Robotic Process Automation (RPA) Technology makes it easy to build software robots that mimic human actions. These robots are used to automate mundane tasks regularly performed by people, thus freeing up peoples’ time to focus on tasks that require human intelligence. Softwarerobots are exceptionally reliable with almost no downtime. Think invoice processing, inventory management and customer service chatbots. Process Intelligence Data is collected and analysed to give datadriven detailed insights about people and system performance to deliver a roadmap for improvement. For example, identifying when a process slows down for customers such as submitting documentation and therefore providing optimisation information to management. Let our team of experts help you harness technology and create exciting new roles and business realities
FutureProjex - technology improving business processes, systems and people.
The application of diverse technologies helping businesses to automate processes and enable people to make faster, more accurate, more consistent decisions with AI (Artificial Intelligence). Some examples are OCR (Optical Character Recognition) document reading, understanding emails using Natural Language Processing, forecasting stock levels, and automating workflows.
The Futureprojex approach is personalised solutions that help businesses respond quickly to customer’s changing needs and encourages employees to innovate. The below list of technologies focuses on data science and automation that we deploy to help businesses grow. Hyper-automation
CITB - The Future is Yours to Build (video)
WATCH
Applied A.I. Using various subcategories of AI such as Natural language processing, computer vision, OCR and predictive analytics to solve real world problems. Virtual assistants, intelligent document processing, video analysis and object detection are few examples of how AI solutions are used to reduce errors and predict outcomes. AI initiatives continue to engage leaders with a 160 per cent increase for skills demand between 2015 and 2018.
For those of us not wanting to spend their working days behind a desk, the construction industry offers a different approach — stay fit with physical outdoors work and a build a career with plenty of growth opportunities. The brief was to write a benefit statement script from the view of a real life tradie. I cowrote the script with a marketing agency and am incredibly proud of the result. The video was published across CITB’s digital channels. VIDEO
Futureprojex will find your best-fit business solution, starting with your people and our technologists identifying current processes and systems. We work side-by-side with your team to understand the pain points and areas for improvement. Employees are supported and coached to drive customer centric innovation throughout the design, testing and implementation phases of your new technology. Enabling employees to come in at the ground level and create improvements, such as new and efficient workflows and easier systems for customers to navigate, builds the foundation for innovation to flourish.
Enabling your business to respond perpetually to emerging needs is a primary design consideration for our team of technologists. Our investment in your people and technology solution frees you to focus on your business and innovation.
CITB - 5 Reasons to Start a Career in Construction (brochure)
Copywriting VIEW PUBLICATION
CITB were planning to attend several career and trades expos and needed a promotional brochure to explain the variety of roles available in the industry. The content was designed to be easy for the audience to grasp the key benefits quickly given the number of other exhibitors and distractions. The content on the front cover gives a snapshot and makes it easy to understand the benefits and arouse curiosity. The inside of the brochure explains the career pathway using direct and precise language. This approach was used to consolidate career pathway information, making it simple and quick for the reader to get an idea about opportunties from starting out as an apprentice to established practitioner.
Social Media CITB - establishing a presence on social media, growing brand awareness and engagement across stakeholder groups. Audience growth: • Facebook 2.6k • LinkedIn 1.3k • Twitter 300+
The brief designing a Wordpress site that looked slick and professional needed to focus on talking to business leaders about the benefits and Futureprojex team expertise. We went for an understated, black screen template to enhance readability and help position the business as people-cented by using incredible photograhy of the Futureprojex team.
Web Design VIEW WEBSITE
As a start-up, the team at Futureprojex needed a shiny new website that explained the complicated area of transforming a business into something better for staff and stakeholders while also creating a competitive edge. It took me some time to get my head around what they do and the experience helped me realise I could tackle, well, anything related to creating credibility for a business — you have to ask lots of questions and think like a team member and a customer (not at the same time).
Futureprojex
CITB The brief to compile news media stories was part of a defensive and offensive strategic approach. The task involved working closely with an established public relations professional with key contacts in government and media. Together, we formed a fierce team, using my skills for sourcing stories and interviewing and his expertise in press release writing and getting the right people to listen at the right time. This resulted in a string of good news stories published across local news outlets that led to radio interviews and follow-up media.
VIEW NEWS ARTICLES
Public Relations Coordinator
Results include a $15k increase in training claims and 18% lift in website visits.
Campaign Management
CITB - promoting further skills training (2017)
The brief to produce a campaign that promotes further skills training targeting construction workers required delivery within a three month period. Timing was critical to fulfill a three year contract with Bianco Construction that involved placement of campaign material across the rear doors of all fifteen of Bianco’s truck fleet. Using my initiative I developed a strategy and creative that was welcomed by management. The entire campaign including creative and execution was managed by myself, delivered on time and within budget.
CITB - increasing awareness of safety training (2018)
Working closely with an external marketing agency, we developed a campaign aimed at increasing awareness of safety training targeting construction workers. During the planning phase I collaborated closely with management to establish campaign objectives and support our agency through the creative process. Concurrently, I coordinated the redevelopment of key webpages critical to campaign success and measurement. The campaign execution across radio and print during football season ensured a response from our target audience measurable across website, email, radio and CITB’s internal database.
CITB - Careers and Employment Expo (2022)
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CITB - Events (2017 - 2019) From 2017 to 2019 I coordinated display materials and staff for several expo events as part of CITB’s one-to-many communications strategy; including SACE Research Project Expos, the Bunnings Trade Expo, and the Adelaide Careers & Employment Expo. PHOTOS
Event Coordinator
The goal to create a Construction Careers Hub in partnership with 10+ training providers that featured interactive learning displays. I facilitated collaborative relationships between competitive training organisations, and event organisers to realise the common goal of inspiring and educating over 7,000 secondary school students and career seekers. The two day event was held at the Adelaide Careers and Employment Expo, receiving praise from industry participants, including lead generation, delivered on time and within budget. PHOTOS
