2013 Advertising Rates 1 0.8.1 2
Advertising Rates/Volume Discounts
The printing of Esquire Magazine is now all digital.
Open 3PG 6PG 9PG 12PG 18PG 24PG
For Advertising and Material Specifications visit
Discount 3% 5% 7% 10% 13% 15% 4-Color Full Pg 2/3 1/2 1/3
http://ads.hearst.com $123,950 $99,170 $77,480 $53,720
120,232 96,195 75,156 52,108
117,753 94,212 73,606 51,034
115,274 92,228 72,056 49,960
111,555 89,253 69,732 48,348
107,837 86,278 67,408 46,736
105,358 84,295 65,858 45,662
80,898 64,728 50,556 35,066
79,230 63,394 49,514 34,343
77,562 62,059 48,472 33,620
75,060 60,057 46,908 32,535
72,558 58,055 45,344 31,451
70,890 56,721 44,302 30,728
Black & White Full Pg 2/3 1/2 1/3
$83,400 $66,730 $52,120 $36,150
Covers Cv 2 Cv 3 Cv 4
$148,760 $136,350 $163,630
Bleed: Add 15% (including covers)
Please note: All rates are gross
Closing & On-Sale Dates Issue January February March April May June/July August September October November December
National Ad Close
On-Sale
October 16, 2012 November 20, 2012 December 20, 2012 January 22, 2013 February 26, 2013 April 2, 2013 May 14, 2013 June 18, 2013 July 23, 2013 August 20, 2013 September 24, 2013
December 18, 2012 January 22, 2013 February 19, 2013 March 26, 2013 April 23, 2013 May 28, 2013 July 9, 2013 August 13, 2013 September 17, 2013 October 15, 2013 November 19, 2013
Production Requirements Unit Size
Non-Bleed
Bleed
Trim Size
16 1/4 X 11 1/8 8 1/4 X 11 1/8 5 3/8 X 11 1/8 8 1/4 X 7 1/4 8 1/4 X 5 1/2 4 1/8 X 11 1/8 16 1/4 X 5 1/2 5 1/8 X 7 1/2 2 7/8 X 11 1/8 5 3/8 X 5 3/8 8 1/4 X 3 3/4 16 1/4 X 3 3/4
16 X 10 7/8 8 X 10 7/8 5 1/8 X 10 7/8 8 X7 8 X 5 1/4 3 7/8 X 10 7/8 16 X 5 1/4 4 7/8 X 7 1/4 2 5/8 X 10 7/8 5 1/8 X 5 1/8 8 X 3 1/2 16 X 3 1/2
Now ThiNgs Are reAlly geTTiNg exciTiNg!
O CTO B ER 20 12
Spread 15 1/2 X 10 3/8 Full Page 7 1/2 X 10 3/8 2/3 Page (vertical) 4 5/8 X 10 3/8 2/3 Page (horizontal) 7 1/2 X 6 1/2 1/2 Page (horizontal) 7 1/2 X 4 3/4 1/2 Page (vertical) 3 3/8 X 10 3/8 1/2 Page (horiz spread) 15 1/2 X 4 3/4 1/2 Page (digest) 4 3/8 X 6 3/4 1/3 (vertical) 2 1/8 X 10 3/8 1/3 (square) 4 5/8 X 4 5/8 1/3 Page (horizontal) 7 1/2 X 3 1/3 Page (horiz spread) 15 1/2 X 3
[ pg. 146, pg. 134, pg. 172]
Clint EASTWOOD
Romneycare
mitt, you have my eternal gratitude
*
by c h a r l e s p. p i e rc e pag e 1 2 8
a brutally honest assessment of
OF THE YEAR pag e 9 6
MOST
THE
BEAUTIFUL
OBAMA
WOMAN
Live Matter
P R E S I D E N CY pag e 1 3 4
(for example)
in the worlD**
/ from trim on all sides; 3/8 from bleed on all sides; 3/8 gutter safety on spreads; gutter crossover please allow for grindoff 1 4
pag e 1 2 2
STEVE
jobs ONE YEAR LATER
Member
Suggested Subscription Price
Single-Copy Price
Audit Bureau of Circulations
$15.95
$4.99
VO L U M E 1 5 8 N O. 3 // C M G 0 8 2 76
Circulation 700,000
my life under
CAR pag e 1 1 4
THE
Rate Base
OCTOBER 2012
MAN AT HIS BEST
spending as of august 13, 2012
PLUS: A CHAT WITH JOHN GOODMAN, pAGe 41
pag e 5 0
* great story by tom junod ** a bold assertion by tom chiarella
t grooming awards products and more, page 84
The besT blT you ever had page 64 ARE YOU READY FOR A VODKA OLD-FASHIONED? PAGE 62
a magic trick in the pages of esquire, page 34 a hot latin actress from miami, page 58
ToTal disbursed Thus far:
$767.6 billion
Entitlements: $230.5 billion
Tax benefits to individuals, families, and businesses: $297.8 billion
Contracts, grants, loans: $239.3 billion