Logo d11

Limited Company

BRAND GUIDELINES M A R C H 2 014

TA B L E O F C O N T E N T S 3

INTRODUCTION

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LOGO IDENTIT Y

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The logo

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Logo sizes

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Logo usage

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Logo not use

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COLORS

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Logo colors

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TYPOGRAPHY

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Print typeface

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We b t y p e f a c e

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Design matters

Logo clear space

INTRODUCTION In 2013 ASA came to life, we started this private organization from a group of 3.

ASA has a very experienced team to provide supported living, offending behaviour programmes and community interventions for youth from the age of 16-18.

What We Do:

Help young people resettle back into local communities with higher future succession rates.

Provide high quality housing.

Create supportive environment that allows the individual to develop their new skills.

We develop service plans jointly with the young people as part of the person centred planning process

TARGET AUDIENCE Age:16 - 18 Gender: Femaile - Male Location: London, UK

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ID TH E E N L OT I T G Y O

THE LOGO In the chosen logo, 4 squares are applied and each square emphasizes and symbolizes a meaning.

The first logo symbolizes increasing youth’s knowledge. The second square symbolizes improving social relationships. The third and forth symbolizes mentally and physically improvement. In the nagative space, an abstracted home is applied. The reason behind applying such a shape, is to give a sence of comfort and stability. To add a sence of happines and gladness.

Symbol

Logo

Logotype

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L O G O C L E A R S PA C E

Always maintain clear space around the ASA Logo to protect the logo from distracting graphics or typography.

For the logo, measure clear space by half of the height of “diamond� shape in ASA for vertical space.

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MINIMUM LOGO SIZE You can maximize logo size as much as possible. On the other hand, it is suggested to avoid minimizing it less than 0.15/ 1.29 inch.

Minimum size 0.15/1.29�

Maximum Size Innfinite

Minimum size 0.6/0.4�

Maximum Size Innfinite

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LOGO USAGE

The preferred way to use the ASA logo is over a white ground. Every attempt

If the logo must be placed on a dark

must be made to this

In case of a dark background usage, change the

background. Use only these colors!

logotype to white!

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INOCORRECT LOGO USAGE

Don’t rearrange the logo elements.

Don’t rotate the logo.

Don’tstretch the logo.

Don’t add a drop shadow to the logo.

9 Don’t place the logo on a color without sufficient contrast.

Don’t create a pattern with the logo.

Don’t add reflections or any other graphic filters to the logo.

Don’t use over a busy image.

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C

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PANTONE 430 U.

COLORS PANTONE 7467 U.

It is internationally well-known the bluish and greenish colors leave a positive impact on people. As a result, we prefered to choose a color that comnbines both hues.

PANTONE 318 U.

PANTONE 311 U.

PANTONE 3145 U.

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TY T P HE O G LO R G A O P H Y

P R I N T T Y P E FA C E Since the typeface is derrived from geometrical simple forms. Futura has an appearance of efficiency and forwardness; which also plays an important role in receiving the company’s vission directly.

P.S: The “A” letters in the abbreviation “ASA” where ment to be streched to match the wide angle of the symbol itself. .

FUTURA LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890

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W E B T Y P E FA C E

Myraid Pro Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 0123456789

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D E S S I G N M AT T E R S Thank you for reading our guidelines.

For more information, contact us on email: Joharaalmansour@hotmail.com number:0508256206

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Designer: Aljohara M. Almansour Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2