Modernism ..................... 3 - 4 Post Modernsim ............. 5 - 6 City In Flux ..................... 7 - 8 Earth Artifact .................. 9 - 10 Typeface ........................ 11- 12
Modernism
Modernism is a movement effected by the changes in culture and trends during the late 19th century and the early 20th century. This was characterised by deliberate departure from tradition and the use of innovative forms of expression that distinguish many styles within art and literature. Modernism refers to the period’s interests in the new types of paints and other materials, expressing feelings, meanings and ideas, creating fantasies rather than referring back to what is real. This persuades the audience to really look at the work to fully understand who the artist is instead of being told about the artist
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Post Modernism
Post modernism is a movement during the late 20th century affecting all mediums of creativity from art, films and literature. The name given to a wide range of cultural phenomena, to characterise a move away from the seriousness of modernism, preferring a more eclectic and populist approach to creativity. During the 1970s new trends were becoming more popular such as retro, techno, punk and grunge. This movement was an expressive and playful time for designers as they searched from more ways change with the trends.
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City In Flux I was given a brief called ‘’city in flux’’ and was given the task of reimagine my local town or city and the changes that has happened. Major cities and town are continuously in a state of flux / change caused by buildings being built and demolished. And my task was to capture the flux in my own perception. I began by researching in to graphic designers such as Javier Mariscal, David Carson, Erik Spiekermann and peter Saville. After this initial research I decided to make a video so I then researched in to filmmakers like Franck Matellini video between New York and Paris which gave me the idea of doing a comparison video between two cities that are close to where I live. The two cities would have been Leeds and Huddersfield. My second idea was another video was to make journey video of my daily commute to Huddersfield. I got the idea when I saw a video from Rob Whitworth where he did a video of someone doing the San Francisco marathon run. For my project I wanted to make a video that shows the journey that people would usually take on a daily basis and show anything that you might miss while driving or on your phone. I filmed my walk to the bus stop and the bus journey as well the walk to university.
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Earth Artifact I was given a brief called ‘’ earth artefact’’ and the objective was to make our own version on the golden record that was sent into space in the 70s. I began by researching to the golden record learning what’s on the disk and the history behind it. I then looked at other space themed designs and designers and technology. Looking at technology I was sure I wanted to something around that area. I then looked into designing an app so I looked at app designs and started sketching ideas. To show the app I made an animation showing how to use the app with a demonstration going through it and what’s on. I designed the each page on Photoshop then started to animate it in after effects.
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Typeface
I was asked to create my own typeface using inspiration from other artists. I started by looking through artists and other fonts and doing some quick sketches on paper. I then chose 2 fonts that I wanted to draw up the full alphabet. I then took them in to illustrator to make then in to vector illustrations.
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