Healthy Denver | Media Kit 2014

Healthy-Denver.com

Healthy DENVER

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Healthy Mind.

Healthy Body.

Healthy Life.TM

MEDIA KIT

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since 1998

Healthy DENVER

®

H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .

OTHER 8%

award-winning

custom content

NUTRITION 12% LIFESTYLE 17%

FITNESS, FOOD, WELLNESS & BEAUTY Our community based Healthy Denver® magazine, in print and online, with a complete health portal, offers a fresh perspective in meeting the challenges of today’s hectic lifestyle. Within each issue you will find creative yet practical advice on maintaining a balanced approach to your health.

WELLNESS 24%

ENTERTAINMENT 9%

FITNESS 30%

THE SOURCE A commitment to compelling, accurate, timely, trustworthy information based on research from our Editorial Advisory Board of 35+ medical professionals and industry experts, as well as our passionate professional writing team.

HEALTHY-DENVER.COM SINCE 1998

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editorial calendar SIGNATURE ISSUES JANUARY

APRIL

JULY

THEME Carpe Diem

THEME Organized

THEME Destination

ART DEADLINE:

ART DEADLINE:

ART DEADLINE:

December 4

FEBRUARY

March 5

MAY

June 5

AUGUST

THEME Bloom!

THEME Solutions

ART DEADLINE:

ART DEADLINE:

ART DEADLINE:

MARCH

THEME Vigor

ART DEADLINE: February 5

April 6

JUNE

THEME Dude! (The Man Issue)

ART DEADLINE: May 5

THEME Prevention

ART DEADLINE: September 4

THEME Charmed January 5

OCTOBER

July 5

73% of Denverites say they actively seek information about nutrition and healthy of Denverites die of living. cardiovascular disease.

NOVEMBER THEME Thankful

ART DEADLINE:

42%

89%

of American adults are still attached to monthly magazines.

October 5

SEPTEMBER

THEME Health Smarts

ART DEADLINE: August 5

DECEMBER THEME Peace

ART DEADLINE: November 5

growing strong since 1998

SINCE 1998

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READERSHIP DEMOGRAPHICS* 18-34, 59% women | median age 24 | 41% of readers 35-54, 72% women | median age 47 | 26% of readers 55+, 63% women | median age 61 | 33% of readers

distribution

59%

MARKET PROFILE In a growing marketplace where emphasis is placed on beauty, fitness and wellness, Healthy Denver® is the portal that can strategically launch your business into success by reaching large audiences of active, health-conscious readers—digitally and soon in print—as well as educated professionals in various industries around the area.

MORE EXPOSURE • •

75%

of readers are women, 25 – 65 years old, with an active, health-conscience lifestyle.

Monthly Digital Magazine | 1000’s of downloads / views Printing Soon | 2014

15,000 Direct-Mailed copies and personal subscriptions

•

600k Denverites are considered inactive.

When we print Healthy Denver ®, the magazine will follow our format in other cities, and will be direct mailed to CEOs, doctors, dentists, attorneys, accountants, etc., and subscribers.

•

of Denverites are overweight or obese.

62%

110,000+ Readers

of Denverites want to lose weight, and 82% say exercise and physical activity are important to them.

GET PUBLISHED Reach local readers and tourists by advertising in a reputable, high-quality publication with a proven track record. Promote your practice, products, services and events.

81%

of Denverites have tried some kind of diet.

ONLINE MAGAZINE FLIPBOOK You can view the magazine from any computer, right from our homepage, or you can download the magazine to your smartphone or tablet. This feature is linked, and interactive, and gets richer every month.

SINCE 1998

*STATISTICS AND DEMOGRAPHICS BASED ON HEALTHY MAGAZINE AGGREGATE IN OUR OTHER MARKETS, INCLUDING UTAH, IDAHO, CALIFORNIA, AND NEVADA.

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Sticky.

UP.

Another demonstration of the power of magazines. 43 minutes per issue, sticky.

Magazine readership is UP, and readers spend an average of 43 Readers are less minutes per issue on likely to engage in magazines. other activities while

media outlets Healthy Denver® presents a variety of options to help you grow your business. From custom content in print and online, and from digital to direct, we’re here for you.

43

reading, compared with other media These 43 minutes options.

TV AFFILIATION

of attention are typically undivided.

MEDIA PARTNERSHIP Our exlusive media partner promotes Denver’s top health professionals, online, and on TV through their various programs.

PRINT

EDUCATING THE COMMUNITY print and companion digital, custom content via mailers and print marketing, and online outreach.

DIGITAL/WEB

ONLINE & MOBILE MASTERY website creation, site promotions

SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.

NEW MEDIA

MOBILE SOLUTIONS Times, they are a changing—fast.

Emerging technologies are introducing new methods of marketing your products and services. Responsive web design, prominently place interactive content, digital publishing, PPC and more. Our custom-content platform gets you prominently placed like no other platform can.

SINCE 1998

MAGAZINE

content interactivity

mobile content

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TM

MOBILE WEB, DIGITAL, INERACTIVE MAGAZINE

Healthy MAGAZINE

®

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Healthy DENVER

®

H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .

websites that work The internet is an ocean of information. Don’t get washed up by the competition. Design or redesign your company website today built on a fresh streaming, custom-content, media-based platform.

BUILD A BETTER BRAND As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company.

Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, and Bing.

HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION • PROFESSIONAL LAYOUT AND DESIGN • FRESH, CURRENT, CUSTOM CONTENT • POWERFUL MEDIA AFFILIATION • COPY WRITING ASSISTANCE AVAILABLE • ANIMATED HEADERS • JAVASCRIPT TRANSITION EFFECTS • OFFICE TOURS (VIDEO/SLIDESHOW) • PHOTO GALLERIES (BEFORE AND AFTER) • CLIENT TESTIMONIALS • GOOGLE MAPS AND DIRECTIONS • FULL TEXT SITE SEARCH • UPCOMING CALANDER EVENTS

SINCE 1998

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Evolved, motivating content, in your hand, in your head, in your heart.

iMedia Healthy Denver® Magazine is now being distributed in more ways than ever.

mobile responsive design

DIGITAL HEALTHY MAGAZINE

With the introduction of the iPad, the print publishing industry got a major shot in the arm.

Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining interactive digital applications. By owning this digital/print space at the local level, the future is definitely bright!

Home Page

MOBILE WEB,

DIGITAL, INERACTIVE MAGAZINE

VIDEO PRODUCTION

Today, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t.

Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for?

Get Moving!

MOBILE SOLUTIONS

As mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area.

From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.

Tablet SINCE 1998

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online interaction There are 3 ways local healthcare providers can participate on Healthy Denver®: • Showcase Package (Advisor or Expert) • Health Directory Listing (Basic or Enhanced) • Banner Ad (Leaderboard, Side Banner)

SHOWCASE PACKAGES Healthcare providers desiring maximum exposure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements: • Articles • Videos • Events • Promotions • Photo Galleries (e.g. before and after photos) • Patient Testimonials/Reviews • News/Press Releases • Professional Bio • List of Services

PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Denver’s eye care center, who has the vision of Healthy Denver’s capability, and is promoted extensively throughtout the site.

“For over ten years, stardocs media has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.”

- Phillip C. Hoopes, M.D.

SINCE 1998

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directory packages

1.

ADVISOR PACKAGE

Advisors get top billing

An exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Denver pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.

2.

Experts get 2nd tier placement

**Ask about our very powerful, exclusive SEO program.

3.

EXPERT PACKAGE

Enhanced listing

Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.

HEALTH DIRECTORY LISTING

FREE

All local healthcare providers are given a free health directory listing. Additionally, providers can upgrade to an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search.

BANNER ADS

4.

Basic Listing

Leaderboard ad

Two run-of-the-site banner ad options are available.

Leaderboard banner - These are typically sold and maintained by our media affiliate.

Side banner ads - OPTIONS include run-of-thesite and specific health center pages. 250x250 pixels

Medium rectangle ad

SINCE 1998

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advertising rates Guidelines • • • • •

Ad must be submitted in PDF format with all fonts included or converted to paths/outlines Resolution must be 300 DPI or greater and ads must include a .125 inch bleed.

Rates are net; agencies must add commission Payment required upon approval of ad Ad creation and/or photography available for an additional fee

CD Size 5.25 x 4.75 Full Page

(without bleed)

8.375 x 10.875 CD Size

1/4 Vert 1.75 x 9.75

1/4 Page 3.625 x 4.75

1/2 Page Horizontal 7.5 x 4.75 Mkt 1/8 Page place 1.75 x 1.75 4.75 x 1.75

1/2 Page Vertical 3.625 x 9.75

1/4 Page

1/8 Page 1/8 Page 3.625 x 2.25

Premium Positions

Open

3x

6x

12x

Back Cover

$2,800

$2700

$2600

$2500

Inside Front Cover (pages 2,3)

$1275

$1250

$1225

$1200

Inside Back Cover

$1175

$1150

$1125

$1100

Centerfold Display (2 pages)

$1775

$1750

$1725

$1675

Full Color Ads

Open

3x

6x

12x

Full Page

$1150

$1100

$1050

$975

3/4 Page

$975

$950

$925

$875

1/2 Page

$775

$750

$725

$675

CD-Size

$575

$550

$525

$475

1/4 Page

$475

$450

$425

$375

1/8 Page

$275

$250

$225

$175

Marketplace

$105

$95

$85

$75

Two-Page Layout

$1575

$1550

$1525

$1475

SINCE 1998

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Healthy DENVER

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EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD. EVOLVING YOUR PRACTICE IS ONE CALL AWAY.

CORPORATE 866.884.3258

EMAIL marketing@healthy-mag.com

SINCE 1998

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