Healthy-Utah.com
Healthy UTAH
with
速
Healthy Mind. Healthy Body. Healthy Life.TM
since 1998
MEDIA KIT
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Healthy UTAH
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
award-winning
custom content FITNESS, FOOD, WELLNESS & BEAUTY
OTHER 8% NUTRITION 12% LIFESTYLE 17%
Our community based Healthy Utah® magazine, in print an online, with a complete health portal, offers a fresh perspective in meeting the challenges of today’s hectic lifestyle. Within each issue you will find creative yet practical advice on maintaining a balanced approach to your health.
WELLNESS 24%
ENTERTAINMENT 9%
FITNESS 30%
THE SOURCE A commitment to compelling, accurate, timely, trustworthy information based on research from our Editorial Advisory Board of 35+ medical professionals and industry experts, as well as our passionate professional writing team.
HEALTHY-UTAH.COM SINCE 1998
801.369.6139 | 866.884.3258 | info@healthy-utah.com
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Healthy 速
UTAH
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
editorial calendar SIGNATURE ISSUES JANUARY
APRIL
JULY
THEME Carpe Diem
THEME Organized
THEME Destination
ART DEADLINE:
ART DEADLINE:
ART DEADLINE:
December 4
FEBRUARY
March 5
June 5
MAY
AUGUST
THEME Bloom!
THEME Solutions
ART DEADLINE:
ART DEADLINE:
ART DEADLINE:
MARCH
THEME Vigor
ART DEADLINE: February 5
April 6
JUNE
July 5
THEME Dude! (The Man Issue)
ART DEADLINE: May 5
ART DEADLINE:
actively seek information about nutrition and healthy of Utahns die of living. cardiovascular disease.
NOVEMBER THEME Thankful
ART DEADLINE:
38%
93%
of American adults are still attached to monthly magazines.
October 5
SEPTEMBER
THEME Health Smarts
ART DEADLINE: August 5
THEME Prevention September 4
THEME Charmed January 5
OCTOBER
68% of Utahns say they
DECEMBER THEME Peace
ART DEADLINE: November 5
growing strong since 1998
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
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Healthy ®
UTAH
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
READERSHIP DEMOGRAPHICS 15
Clearfield
Syracuse
Layton
MARKET PROFILE In a growing marketplace where emphasis is placed on beauty, fitness and wellness, Healthy Utah® is the portal that can strategically launch your business into success by reaching large audiences of active, health-conscious readers—digitally and in print—as well as educated professionals in various industries around the area.
MORE EXPOSURE
Centerville Bountiful
West Valley
110,000 Readers Monthly Digital Magazine Over 800 newsstand and countertop
of readers are women, 25 – 65 years old, with an active, health-conscience lifestyle.
N. Salt Lake
15,000 Facility-delivered copies
Kearns
Kimball Junction
Taylorsville
Park City Cottonwood
Reach local readers and tourists by advertising in a reputable, high-quality publication with a proven track record. Promote your practice, products, services and events.
Herriman
ONLINE MAGAZINE FLIPBOOK You can view the magazine from any computer, right from our homepage, or you can download the magazine to your smartphone or tablet. This feature is linked, and interactive, and gets richer every month.
62%
Midvale
South Jordan
GET PUBLISHED
600k
Holladay
Direct mailed to every CEO, doctor, dentist, chiropractor, West Jordan attorney, accountant, etc., and subscribers.
of Utahns are overweight or obese.
Utahns are considered inactive.
Salt Lake City
215
locations, including fitness centers, health professionals and other strategic business locations.
•
Farmington
15
59%
75%
Kaysville
Magna
and personal subscription rates
• • •
35-54, 72% women | median age 47 | 26% of readers 55+, 63% women | median age 61 | 33% of readers
Roy
distribution
•
18-34, 59% women | median age 24 | 41% of readers
Ogden
Sandy
Riverton Bluffdale
Draper
15 Lehi
Alpine Highland
of Utahns want to lose weight, and 82% say exercise and physical activity are important to them.
81%
Cedar Hills
of Utahns have tried some kind of diet.
American Fork Pleasant Grove
Saratoga Springs
Lindon Orem
CLIENT COMMENTS
Provo
“I see Healthy Utah EVERYWHERE! It’s fantastic.” - Jess Gomez, Marketing Director, Intermountain Healthcare
“It’s the most cost-effective marketing we do.” - Jess Clifford, Marketing Director, Altius Health Plans
“I’m impressed by how many clients, including us, have been in Healthy Utah for over ten years! You guys are definitely doing it right.” - Twinkle Chisholm, Lucky Dog Communications
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
15
Springville Mapleton
Spanish Fork Salem Payson
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H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
Sticky.
UP.
Another demonstration of the power of magazines. 43 minutes per issue, sticky.
Magazine readership is UP, and readers spend an average of 43 Readers are less minutes per issue on likely to engage in magazines. other activities while
media outlets Healthy Magazine
TM
presents a variety of options to help you grow your business. From custom content in print and online, and from digital to direct, we’re here for you.
43
reading, compared with other media These 43 minutes options.
TV AFFILIATION
of attention are typically undivided.
MEDIA PARTNERSHIP Our exlusive media partner promotes Utah’s top health professionals, online, and on TV through their various programs.
EDUCATING THE COMMUNITY print and companion digital, custom content via mailers and print marketing, and online outreach.
DIGITAL/WEB
ONLINE & MOBILE MASTERY website creation, site promotions
SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.
NEW MEDIA
MOBILE SOLUTIONS Times, they are a changing—fast. Emerging technologies are introducing new methods of marketing your products and services. Responsive web design, prominently place interactive content, digital publishing, PPC and more. Our custom-content platform gets you prominently placed like no other platform can.
SINCE 1998
MAGAZINE
content interactivity
mobile content
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
TM
MOBILE WEB, DIGITAL, INTERACTIVE MAGAZINE
Healthy MAGAZINE
®
POWERED BY
Healthy UTAH
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
websites that work The internet is an ocean of information. Don’t get washed up by the competition. Design or redesign your company website today built on a fresh streaming, custom-content, media-based platform.
BUILD A BETTER BRAND As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company. Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, and Bing.
HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION • PROFESSIONAL LAYOUT AND DESIGN • FRESH, CURRENT, CUSTOM CONTENT • POWERFUL MEDIA AFFILIATION • COPY WRITING ASSISTANCE AVAILABLE • ANIMATED HEADERS • JAVASCRIPT TRANSITION EFFECTS • OFFICE TOURS (VIDEO/SLIDESHOW) • PHOTO GALLERIES (BEFORE AND AFTER) • CLIENT TESTIMONIALS • GOOGLE MAPS AND DIRECTIONS • FULL TEXT SITE SEARCH • UPCOMING CALENDER OF EVENTS
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
POWERED BY
Healthy UTAH
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
Evolved, motivating content, in your hand, in your head, in your heart.
iMedia
mobile responsive design
Healthy Utah Magazine is now being distributed in more ways than ever.
DIGITAL HEALTHY MAGAZINE
With the introduction of the iPad, the print publishing industry got a major shot in the arm. Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining interactive digital applications. By owning this digital/print space at the local level, the future is definitely bright!
Home Page
MOBILE WEB,
DIGITAL, INERACTIVE MAGAZINE
VIDEO PRODUCTION
Today, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t. Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!
MOBILE SOLUTIONS
As mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area. From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.
Tablet
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
POWERED BY
Healthy UTAH
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
online interaction There are 3 ways local healthcare providers can participate on Healthy Utah: • Showcase Package (Advisor or Expert) • Health Directory Listing (Basic or Enhanced) • Banner Ad (Leaderboard, Side Banner)
SHOWCASE PACKAGES Healthcare providers desiring maximum exposure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements: • Articles • Videos • Events • Promotions • Photo Galleries (e.g. before and after photos) • Patient Testimonials/Reviews • News/Press Releases • Professional Bio • List of Services
PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Utah’s eye care center, who has the vision of Healthy Utah’s capability, and is promoted extensively throughtout the site.
“For over ten years, Healthy Utah has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.” - Phillip C. Hoopes, M.D.
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
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Healthy UTAH
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H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
directory packages
1.
ADVISOR PACKAGE
Advisors get top billing
An exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Utah pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.
2.
Experts get 2nd tier placement
**Ask about our very powerful, exclusive SEO program.
3.
EXPERT PACKAGE
Enhanced listing
Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.
HEALTH DIRECTORY LISTING
FREE
All local healthcare providers are given a free health directory listing. Additionally, providers can upgrade to an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search.
BANNER ADS
4.
Basic Listing
Leaderboard ad
Two run-of-the-site banner ad options are available.
Leaderboard banner - These are typically sold and maintained by our media affiliate.
Side banner ads - OPTIONS include run-of-thesite and specific health center pages. 250x250 pixels
Medium rectangle ad
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
POWERED BY
Healthy ®
UTAH
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
advertising rates Guidelines • • • • •
Ad must be submitted in PDF format with all fonts included or converted to paths/outlines Resolution must be 300 DPI or greater and ads must include a .125 inch bleed. Rates are net; agencies must add commission Payment required upon approval of ad Ad creation and/or photography available for an additional fee
CD Size 5.25 x 4.75 Full Page
(without bleed)
8.375 x 10.875 CD Size
1/4 Vert 1.75 x 9.75
1/4 Page 3.625 x 4.75
1/2 Page Horizontal 7.5 x 4.75 Mkt 1/8 Page place 1.75 x 1.75 4.75 x 1.75
1/2 Page Vertical 3.625 x 9.75
1/4 Page
1/8 Page 1/8 Page 3.625 x 2.25
Premium Positions
Open
3x
6x
12x
Back Cover
$2,800
$2700
$2600
$2500
Inside Front Cover (pages 2,3)
$1275
$1250
$1225
$1200
Inside Back Cover
$1175
$1150
$1125
$1100
Centerfold Display (2 pages)
$1775
$1750
$1725
$1675
Full Color Ads
Open
3x
6x
12x
Full Page
$1150
$1100
$1050
$975
3/4 Page
$975
$950
$925
$875
1/2 Page
$775
$750
$725
$675
CD-Size
$575
$550
$525
$475
1/4 Page
$475
$450
$425
$375
1/8 Page
$275
$250
$225
$175
Marketplace
$105
$95
$85
$75
Two-Page Layout
$1575
$1550
$1525
$1475
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
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H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .
Healthy UTAH
速
EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD. EVOLVING YOUR PRACTICE IS ONE CALL AWAY.
MARKETING 801.369.6139
CORPORATE 866.884.3258
FAX 801.772.2777
EMAIL marketing@healthy-mag.com
SINCE 1998
HEALTHY-UTAH.COM 801.369.6139 | 866.884.3258 | info@healthy-utah.com
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