Media Kit | Healthy Idaho

H E A LT H Y - I D A H O. C O M

Healthy Healthy Healthy-Idaho.com

with

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IDAHO

IDAHO

since 1998

速

Healthy Mind.

Healthy Body.

Healthy Life.TM

Healthy Mind.

Healthy Body.

Healthy Life.TM

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MEDIA KIT

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since 1998

Healthy IDAHO

®

H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .

OTHER 8%

award-winning

custom content

NUTRITION 12% LIFESTYLE 17%

FITNESS, FOOD, WELLNESS & BEAUTY Our community based Healthy Idaho® magazine, in print and online, with a complete health portal, offers a fresh perspective in meeting the challenges of today’s hectic lifestyle. Within each issue you will find creative yet practical advice on maintaining a balanced approach to your health.

WELLNESS 24%

ENTERTAINMENT 9%

FITNESS 30%

THE SOURCE A commitment to compelling, accurate, timely, trustworthy information based on research from our Editorial Advisory Board of 35+ medical professionals and industry experts, as well as our passionate professional writing team.

HEALTHY-IDAHO.COM SINCE 1998

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editorial calen- SIGNATURE ISSUES JANUARY

APRIL

JULY

THEME Carpe Diem

THEME Organized

THEME Destination

ART DEADLINE:

ART DEADLINE:

ART DEADLINE:

December 4

FEBRUARY

March 5

June 5

MAY

AUGUST

THEME Bloom!

THEME Solutions

ART DEADLINE:

ART DEADLINE:

ART DEADLINE:

MARCH

THEME Vigor

ART DEADLINE:

February 5

April 6

JUNE

July 5

THEME Dude! (The Man Issue)

ART DEADLINE: May 5

THEME Prevention

ART DEADLINE:

September 4

THEME Charmed January 5

OCTOBER

68% of Idahoans say they actively seek information about nutrition and healthy of Idahoans die of living. cardiovascular disease.

NOVEMBER

THEME Thankful

ART DEADLINE:

38%

93%

of American adults are still attached to monthly magazines.

October 5

SEPTEMBER

THEME Health Smarts

ART DEADLINE: August 5

DECEMBER

THEME Peace

ART DEADLINE:

November 5

growing strong since 1998

SINCE 1998

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75%

of readers are women, 25 – 65 years old, with an active, health-conscience of Idahoans are lifestyle. overweight or obese.

distribution MARKET PROFILE In a growing marketplace where emphasis is placed on beauty, fitness and wellness, Healthy Idaho® is the portal that can strategically launch your business into success by reaching large audiences of active, health-conscious readers—digitally and in print—as well as educated professionals in various industries around the area.

57%

100k Idahoans are

56%

considered inactive.

of Idahoans want to lose weight, and 68% say exercise and physical activity are important to them. of Idaho adults have tried some kind of diet.

MORE EXPOSURE •

80%

12,000 Facility-delivered copies

and personal subscription rates

• • •

86,000 Readers Monthly Digital Magazine Over 500 newsstand and countertop locations, including fitness centers, health professionals and other strategic business locations.

•

Star

Direct mailed to CEOs, doctors, dentists, chiropractors,

44

attorney, accountant, subscribers and high-end homes.

26

GET PUBLISHED

26

Reach local readers and tourists by advertising in a reputable, high-quality publication with a proven track record. Promote your practice, products, services and events.

ONLINE MAGAZINE FLIPBOOK You can view the magazine from any computer, right from our homepage, or you can download the magazine to your smartphone or tablet. This feature is linked, and interactive, and gets richer every month.

55

Garden City 84

Nampa

84 26

READERSHIP DEMOGRAPHICS

CLIENT COMMENTS

“I see Healthy Idaho EVERYWHERE! It’s fantastic.”

- Jess Gomez, Marketing Director, Intermountain Healthcare

“It’s the most cost-effective marketing we do.”

- Jess Clifford, Marketing Director, Altius Health Plans

18-34, 59% women | median age 24 | 41% of readers 35-54, 72% women | median age 47 | 26% of readers 55+, 63% women | median age 61 | 33% of readers

“I’m impressed by how many clients, including us, have been in Healthy Idaho consistently for years!

You guys are definitely doing it right.”

- Twinkle Chisholm, Lucky Dog Communications

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Sticky.

UP.

Another demonstration of the power of magazines. 43 minutes per issue, sticky.

Magazine readership is UP, and readers spend an average of 43 Readers are less minutes per issue on likely to engage in magazines. other activities while

media outlets Healthy Idaho® presents a variety of options to help you grow your business. From custom content in print and online, and from digital to direct, we’re here for you.

43

reading, compared with other media These 43 minutes options.

TV AFFILIATION

of attention are typically undivided.

MEDIA PARTNERSHIP Our exlusive media partner promotes Idaho’s top health professionals, online, and on TV through their various programs.

PRINT

EDUCATING THE COMMUNITY print and companion digital, custom content via mailers and print marketing, and online outreach.

DIGITAL/WEB

ONLINE & MOBILE MASTERY website creation, site promotions

SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.

NEW MEDIA

MOBILE SOLUTIONS Times, they are a changing—fast.

Emerging technologies are introducing new methods of marketing your products and services. Responsive web design, prominently place interactive content, digital publishing, PPC and more. Our custom-content platform gets you prominently placed like no other platform can.

SINCE 1998

MAGAZINE

content interactivity

mobile content

HEALTHY-IDAHO.COM 208.371.4533 | 208.850.4983 | i n f o @ h e a l t h y - I d a h o . c o m

TM

MOBILE WEB, DIGITAL, INTERACTIVE MAGAZINE

Healthy MAGAZINE

®

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Healthy IDAHO

®

H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .

websites that work The internet is an ocean of information. Don’t get washed up by the competition. Design or redesign your company website today built on a fresh streaming, custom-content, media-based platform.

BUILD A BETTER BRAND As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company.

Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, and Bing.

HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION • PROFESSIONAL LAYOUT AND DESIGN • FRESH, CURRENT, CUSTOM CONTENT • POWERFUL MEDIA AFFILIATION • COPY WRITING ASSISTANCE AVAILABLE • ANIMATED HEADERS • JAVASCRIPT TRANSITION EFFECTS • OFFICE TOURS (VIDEO/SLIDESHOW) • PHOTO GALLERIES (BEFORE AND AFTER) • CLIENT TESTIMONIALS • GOOGLE MAPS AND DIRECTIONS • FULL TEXT SITE SEARCH • UPCOMING CALENDAR OF EVENTS

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Evolved, motivating content, in your hand, in your head, in your heart.

iMedia Healthy Idaho Magazine is now being distributed in more ways than ever.

Healthy MAGAZINE

®

DIGITAL HEALTHY MAGAZINE

With the introduction of the iPad, the print publishing industry got a major shot in the arm.

Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining interactive digital applications. By owning this digital/print space at the local level, the future is definitely bright!

MOBILE WEB, Home Page

DIGITAL, INERACTIVE MAGAZINE

VIDEO PRODUCTION

Today, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t.

Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!

MOBILE SOLUTIONS

As mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area.

From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.

Tablet SINCE 1998

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KTVB HealthSmart KTVB HEALTHSMART

Healthy Idaho magazine and KTVB have teamed up to launch a new health section to the popular KTVB. com website. HealthSmart contains over 65 health centers from children’s health to cosmetic surgery offering thousands of articles, videos, events and special offers. Each local healthcare provider is given a free health directory listing and expanded opportunities to showcase their practice throughout the website.

Check us out at health.ktvb.com and see how we can promote your expertise, products and services to the local community you serve.

All HealthSmart content is conveniently organized into 65 health centers. Each of these health centers showcases a group of local health professionals creating an effective online forum to demonstrate their expertise and services to their local target demographic.

MEDIA PACKAGES

KTVB’s HealthSmart (health.ktvb.com) represents an excellent opportunity to promote your practice to the local community. With over 10 million monthly page views and 460,000 unique visitors each month, KTVB.com is one of the most popular websites in Idaho.

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online interaction There are 3 ways local healthcare providers can participate on Healthy Idaho: • Showcase Package (Advisor or Expert) • Health Directory Listing (Basic or Enhanced) • Banner Ad (Leaderboard, Side Banner)

SHOWCASE PACKAGES Healthcare providers desiring maximum exposure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements: • Articles • Videos • Events • Promotions • Photo Galleries (e.g. before and after photos) • Patient Testimonials/Reviews • News/Press Releases • Professional Bio • List of Services

PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Idaho’s eye care center, who has the vision of Healthy Idaho’s capability, and is promoted extensively throughtout the site.

“For over five years, Healthy Idaho has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.”

- Phillip C. Hoopes, M.D.

SINCE 1998

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Leaderboard ad

directory packages ADVISOR PACKAGE An exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Idaho pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.

1.

Advisors get top billing

**Ask about our very powerful, exclusive SEO program.

EXPERT PACKAGE

2.

Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.

HEALTH DIRECTORY LISTING

Experts get 2nd tier placement

FREE

3.

All local healthcare providers are given a free health directory listing. Additionally, providers can upgrade to an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search.

Enhanced listing

BANNER ADS

4.

Two run-of-the-site banner ad options are available.

Basic Listing

Leaderboard banner - These are typically sold and

Medium rectangle ad

maintained by our media affiliate.

Side banner ads - OPTIONS include run-of-thesite and specific health center pages. 250x250 pixels

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H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .

advertising rates Guidelines • • • • •

Ad must be submitted in PDF format with all fonts included or converted to paths/outlines Resolution must be 300 DPI or greater and ads must include a .125 inch bleed.

Rates are net; agencies must add commission Payment required upon approval of ad Ad creation and/or photography available for an additional fee

CD Size 5.25 x 4.75 Full Page

(without bleed)

8.375 x 10.875 CD Size

1/4 Vert 1.75 x 9.75

1/4 Page 3.625 x 4.75

1/2 Page Horizontal 7.5 x 4.75 Mkt 1/8 Page place 1.75 x 1.75 4.75 x 1.75

1/2 Page Vertical 3.625 x 9.75

1/4 Page

1/8 Page 1/8 Page 3.625 x 2.25

Premium Positions

Open

3x

6x

12x

Back Cover

$2,800

$2700

$2600

$2500

Inside Front Cover (pages 2,3)

$1275

$1250

$1225

$1200

Inside Back Cover

$1175

$1150

$1125

$1100

Centerfold Display (2 pages)

$1775

$1750

$1725

$1675

Full Color Ads

Open

3x

6x

12x

Full Page

$1150

$1100

$1050

$975

3/4 Page

$975

$950

$925

$875

1/2 Page

$775

$750

$725

$675

CD-Size

$575

$550

$525

$475

1/4 Page

$475

$450

$425

$375

1/8 Page

$275

$250

$225

$175

Marketplace

$105

$95

$85

$75

Two-Page Layout

$1575

$1550

$1525

$1475

SINCE 1998

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H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E .

custom publications If you’re looking to produce your own publication to reach your target market, we’re here to help.

Our custom publication department can create a professional product at a fraction of the cost to do it in-house. We do it all — copy writing and interviews, page layout, artwork including ad creation, photography, proofing, we even interface with your printer through the entire prepress stage and can coordinate direct mailing and publication distribution. Rest assured you will get a professional-quality piece for an affordable price.

AGELESS Magazine For Idaho’s Alpha-Boomers The Official Magazine Guide of the Susan G. Komen Race for the Cure/Boise Affiliate

Our History

Since 1998, we have been developing and refining our Custom Publication Process. We call it our Compass. It’s our guide. Our direction. It’s how we work with you to create, design, publish and distribute your unique publication. We believe decision making is founded on values, not policies. We believe in creating a culture of empowerment, autonomy, and award-winning creativity.

From complete turnkey custom publications to simple company newsletters, we have you covered. Our creative staff will bring to bear innnovative design, excellent editorial and awardwinning layout to set your brand apart and create the buzz you are looking for.

Healthy Idaho’s 360° Guide To Your Health Magazine St. Luke’s Women’s Fitness Celebration Magazine

MARKETING 208.371.4533

EMAIL marketing@healthy-idaho.com

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Healthy WITH

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EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD. EVOLVING YOUR PRACTICE IS ONE CALL AWAY.

MARKETING 208.371.4533

CORPORATE 866.884.3258

EMAIL marketing@healthy-idaho.com

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