Healthy-Reno.com
Healthy RENO
with
速
Healthy Mind. Healthy Body. Healthy Life.TM
MEDIA KIT
POWERED BY
since 1998
Healthy RENO
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E . TM
OTHER 8%
award-winning
custom content
ENTERTAINMENT 9%
FITNESS, FOOD, WELLNESS & BEAUTY
LIFESTYLE 17%
Our community based Healthy Idaho® magazine, in print an online, with a complete health portal, offers a fresh perspective in meeting the challenges of today’s hectic lifestyle. Within each issue you will find creative yet practical advice on maintaining a balanced approach to your health.
A commitment to compelling, accurate, timely, trustworthy information based on research from our Editorial Advisory Board of 35+ medical professionals and industry experts, as well as our passionate professional writing team.
HEALTHY-RENO.COM SINCE 1998
MEDICAL 24% FITNESS 30%
THE SOURCE
866.884.3258 | info@Healthy-Reno.com
NUTRITION 12%
Healthy RENO
速
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E . TM
68%
editorial calendar
38%
SIGNATURE ISSUES
JANUARY
THEME New-Phoria! Art Deadline: December 4
FEBRUARY
APRIL
JULY
OC TOBER
THEME Brainpower
THEME Energy
THEME Birds and Bees
Art Deadline:
Art Deadline:
Art Deadline:
March 5
MAY
June 5
AUGUST
September 4
NOVEMBER
THEME Engaged
THEME Systemized
THEME Appetite!
THEME Bounty
Art Deadline:
Art Deadline: April 6
Art Deadline:
Art Deadline:
January 5
MARCH
JUNE
SEPTEMBER
DECEMBER
July 5
October 5
THEME Madame
THEME For the Fellas
THEME The Teen Age
THEME Cheer
Art Deadline:
Art Deadline:
Art Deadline:
Art Deadline:
May 5
August 5
February 5
November 5
GROWING STRONG SINCE 1998
SINCE 1998
of Renoites say they actively seek information about nutrition and healthy of Renoites die of living. cardiovascular disease.
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
93%
of American adults are still attached to monthly magazines.
SEE OUR DIGITAL MAGAZINE CENTER ONLINE @ HEALTHY-RENO.COM
Healthy
®
RENO
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E . TM
Sticky.
UP.
Another demonstration of the power of magazines. 43 minutes per issue, sticky.
Magazine readership is UP, and readers spend an average of 43 Readers are less minutes per issue on likely to engage in magazines. other activities while
media outlets Healthy Reno® presents a variety of options to help you grow your business. From custom content in print and online, and from digital to direct, we’re here for you.
43
reading, compared with other media These 43 minutes options.
TV AFFILIATION
of attention are typically undivided.
MEDIA PARTNERSHIP Our exlusive media partner promotes Reno’s top health professionals, online, and on TV through their various programs.
EDUCATING THE COMMUNITY print and companion digital, custom content via mailers and print marketing, and online outreach.
DIGITAL/WEB
ONLINE & MOBILE MASTERY website creation, site promotions
SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.
NEW MEDIA
MOBILE SOLUTIONS Times, they are a changing—fast. Emerging technologies are introducing new methods of marketing your products and services. Responsive web design, prominently place interactive content, digital publishing, PPC and more. Our custom-content platform gets you prominently placed like no other platform can.
SINCE 1998
MAGAZINE
content interactivity
mobile content
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
TM
MOBILE WEB, DIGITAL, INTERACTIVE MAGAZINE
Healthy MAGAZINE
®
Healthy RENO
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E . TM
websites that work The internet is an ocean of information. Don’t get washed up by the competition. Design or redesign your company website today built on a fresh streaming, custom-content, media-based platform.
BUILD A BETTER BRAND As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company. Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, and Bing.
HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION • PROFESSIONAL LAYOUT AND DESIGN • FRESH, CURRENT, CUSTOM CONTENT • POWERFUL MEDIA AFFILIATION • COPY WRITING ASSISTANCE AVAILABLE • ANIMATED HEADERS • JAVASCRIPT TRANSITION EFFECTS • OFFICE TOURS (VIDEO/SLIDESHOW) • PHOTO GALLERIES (BEFORE AND AFTER) • CLIENT TESTIMONIALS • GOOGLE MAPS AND DIRECTIONS • FULL TEXT SITE SEARCH • UPCOMING CALANDER EVENTS
SINCE 1998
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
Healthy RENO
®
H E A L T H Y M I N D . H E A L T H Y B O D Y. H E A L T H Y L I F E . TM
READERSHIP DEMOGRAPHICS* 18-34, 59% women | median age 24 | 41% of readers 35-54, 72% women | median age 47 | 26% of readers 55+, 63% women | median age 61 | 33% of readers
distribution
75%
MARKET PROFILE In a growing marketplace where emphasis is placed on beauty, fitness and wellness, Healthy Reno® is the portal that can strategically launch your business into success by reaching large audiences of active, health-conscious readers—digitally and in print—as well as educated professionals in various industries around the area.
MORE EXPOSURE • •
•
of our readers are women, 21 – 55 years old, with an active, health-conscience of Renoites are lifestyle. overweight or obese.
59%
63%
Monthly Digital Magazine | 1000’s of downloads / views Printing Soon | 2014
When we print Healthy Reno® the magazine will follow our format in other cities, and will be direct mailed to CEOs, doctors, dentists, attorneys, accountants, etc., and subscribers.
62%
10,000 Direct-Mailed copies and personal subscriptions
•
90,000+ Readers
GET PUBLISHED Reach local readers and tourists by advertising in a reputable, high-quality publication with a proven track record. Promote your practice, products, services and events.
of Renoites want to lose weight, and 82% say exercise and physical activity are important to them.
81%
of Renoites have tried some kind of diet.
ONLINE MAGAZINE FLIPBOOK You can view the magazine from any computer, right from our homepage, or you can download the magazine to your smartphone or tablet. This feature is linked, and interactive, and gets richer every month.
SINCE 1998
Renoites are considered inactive.
*STATISTICS AND DEMOGRAPHICS BASED ON HEALTHY MAGAZINE AGGREGATE IN OUR OTHER MARKETS, INCLUDING UTAH, IDAHO, CALIFORNIA, AND COLORADO.
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
Healthy RENO
®
H E A LT H Y M I N D. H E A LT H Y B O D Y. H E A LT H Y L I F E .
Evolved, motivating content, in your hand, in your head, in your heart...
iMedia
Healthy Reno® magazine is now being distributed in more ways than ever.
mobile responsive design
DIGITAL HEALTHY RENO MAGAZINE With the introduction of the iPad, the print publishing industry got a major shot in the arm. Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining digital applications. By owning this digital/print space at the local level, the future is definitely bright!
Home Page
MOBILE WEB,
DIGITAL, INERACTIVE MAGAZINE
VIDEO PRODUCTION Today, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t. Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!
MOBILE SOLUTIONS As mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area. From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.
tablet SINCE 1998
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
Introducing MyNews4’s Healthy Reno
®
MYNEWS4’S HEALTHY RENO
Healthy
Reno ® Magazine and MyNews4 have teamed
up to launch a new health section to the popular MyNews4.com website. Healthy Reno ® contains over 65 health centers from children’s health to cosmetic surgery offering thousands of articles, videos, events and special offers. Each local healthcare provider is given a free health directory listing and expanded opportunities to showcase their practice throughout the website. Check us out at health.MyNews4.com and see how we can promote your expertise, products and services to the local community you serve. All Healthy Reno ®
SINCE 1998
content is conveniently organized into 65 health centers. Each of these health centers showcases a group of local health professionals creating an effective online forum to demonstrate their expertise and services to their local target demographic.
MEDIA PACKAGES MyNews4’s Healthy Reno (health.MyNews4.com) represents an excellent opportunity to promote your practice to the local community. With millions of monthly page views and thousands of unique visitors each month, MyNews4.com is one of the most popular websites in the state of Reno.
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
Healthy RENO
®
H E A LT H Y M I N D. H E A LT H Y B O D Y. H E A LT H Y L I F E .
ONLINE INTERACTION There are 3 ways local healthcare providers can participate on Healthy Reno®: • Showcase Package (Advisor or Expert) • Health Directory Listing (Basic or Enhanced) • Banner Ad (Leaderboard, Side Banner)
SHOWCASE PACKAGES Healthcare providers desiring maximum exposure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements: • Articles • Videos • Events • Promotions • Photo Galleries (e.g. before and after photos) • Patient Testimonials/Reviews • News/Press Releases • Professional Bio • List of Services
PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Magazine’s eye care center, who has the vision of our capability, and is promoted extensively throughtout the site.
SINCE 1998
“For over ten years, Healthy MagazineTM has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.” - Phillip C. Hoopes, M.D. HEALTHY-RENO.COM
866.884.3258 | info@Healthy-Reno.com
Healthy RENO
H E A LT H Y M I N D. H E A LT H Y B O D Y. H E A LT H Y L I F E .
packages & pricing ADVISOR PACKAGE
1.
Starting at $500/month
Advisors get top billing
An exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Reno速 pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.
2.
Experts get 2nd tier placement
**Ask about our very powerful, exclusive SEO program.
EXPERT PACKAGE
3.
Starting at $99/month
Enhanced listing
Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.
FREE
HEALTH DIRECTORY LISTING -
All local healthcare providers are given a free health directory listing. Additionally, providers can upgrade to an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search. An enhanced listing is $300 for 12-months.
4.
Basic Listing
Leadboard ad
BANNER ADS Two run-of-the-site banner ad options are available.
Leaderboard banner - These are sold and maintained by our media affiliate. Side banner ads - $250/month for run-of-thesite and $150/month for specific health center pages.
Medium rectangle ad
SINCE 1998
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
速
Healthy
®
RENO
H E A LT H Y M I N D . H E A LT H Y B O D Y. H E A LT H Y L I F E .
advertising rates Guidelines • • • • •
Ad must be submitted in PDF format with all fonts included or converted to paths/outlines Resolution must be 300 DPI or greater and ads must include a .125 inch bleed. Rates are net; agencies must add commission Payment required upon approval of ad Ad creation and/or photography available for an additional fee
CD Size 5.25 x 4.75 Full Page
(without bleed)
8.375 x 10.875 CD Size
1/4 Vert 1.75 x 9.75
1/4 Page 3.625 x 4.75
1/2 Page Horizontal 7.5 x 4.75 Mkt 1/8 Page place 1.75 x 1.75 4.75 x 1.75
1/2 Page Vertical 3.625 x 9.75
1/4 Page
1/8 Page 1/8 Page 3.625 x 2.25
Premium Positions
Open
3x
6x
12x
Back Cover
$2,800
$2700
$2600
$2500
Inside Front Cover (pages 2,3)
$1275
$1250
$1225
$1200
Inside Back Cover
$1175
$1150
$1125
$1100
Community Profile (2 pages) (one time)
$1575
$1550
$1525
$1475
Full Color Ads
Open
3x
6x
12x
Full Page
$1150
$1100
$1050
$975
3/4 Page
$975
$950
$925
$875
1/2 Page
$775
$750
$725
$675
CD-Size
$575
$550
$525
$475
1/4 Page
$475
$450
$425
$375
1/8 Page
$275
$250
$225
$175
Marketplace
$105
$95
$85
$75
Double Truck
$2,700
$2,340
$2,160
$1,980
SINCE 1998
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
H E A LT H Y M I N D . H E A LT H Y B O D Y. H E A LT H Y L I F E .
Healthy RENO
EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD. EVOLVING YOUR PRACTICE IS ONE CALL AWAY.
CORPORATE 866.884.3258
info@healthy-reno.com
SINCE 1998
HEALTHY-RENO.COM 866.884.3258 | info@Healthy-Reno.com
速