SAMOA
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SAMOA
Samoa is an island nation steeped in beauty and natural attractions. It’s the perfect place to explore a unique culture, and relax and unwind from everyday life.
Samoa is comprised of ten islands, with Upolu and Savai’i being the largest in the nation. Apia on Upolu is the capital of Samoa, and the official languages of the nation are Samoan - a Polynesian language, and English which is spoken in an official capacity.
Migratory patterns suggest that the first Samoans travelled from south-east Asia around 3,000 years ago. Between 950AD and 1250AD, Tonga ruled over the province of Samoa until a final battle saw the Samoans overthrow their oppressor. In retreat, the Tongans made a vow only to return in peace and honoured their word. Today, the Malietoa Monument at Le Vasa Resort commemorates this final battle and enduring peace between the two nations. The monument is also a great place to see a beautiful Samoan sunset.
Proud people with an equally proud culture, the only outside influence that has affected Samoan culture occurred with the arrival of missionaries in the 1800s.
The missionaries introduced modern religion to the country and Samoa reformed and embraced Fa’Samoa or “the Samoan way”which is centred around the Matai (Chiefs), family and church life.
In the 1890s, renowned author Robert Louis Stevenson settled his family in Samoa. When the author died, his death was commemorated extensively and in Vailima today you can visit Stevenson’s plantation home which is now a museum.
During World War I, New Zealand became administrators of German Samoa in a military occupation driven by Britain. In 1927, the League of Samoa was founded in response to Samoans wanting independence. Samoa finally gained independence as a nation in 1962.
Samoa is a destination that graciously welcomes visitors, where people are met with smiling faces, and food and music are central to the Samoan way of life. The Samoan Siva is an elegant dance that shouldn’t be missed during your visit to the region.
Samoa’s laid back lifestyle is a drawcard for visitors wanting to relax and unwind in a tropical paradise. Rich in natural beauty, Samoa offers pristine beaches, picturesque waterfalls, lush rainforests and fascinating marine life to explore.
The word “Samoa” comes from two Polynesian words; “Sa” meaning sacred and “Moa” meaning centre. Enjoy your time in this sacred centre of the planet.
Savalalo Flea Market, Upolu, Credit: Samoa Tourism Authority
Church Bus Savai’i, Credit: Samoa Tourism Authority
Couple in beach fale at sunset, Credit: Samoa Tourism Authority
Our warm, friendly culture and breathtaking scenery make Samoa the perfect Pacific Island destination for your holiday.
Samoa is truly paradise on earth, with its warm temperature, rich culture, breathtaking scenery and easy access.
Samoa has an amazingly diverse food scene with plentiful seafood straight from the ocean, freshly harvested fruits and distinctly incredible flavours. To truly immerse yourself in Samoan culture, try one of our many traditional foods. It’s the perfect way to get a taste of local life.
Whether you prefer to unwind by the pool, relax with a massage, visit the markets, enjoy watersports, diving, snorkelling, swim in one of the local water holes, hike to a waterfall, go fishing, watch a show, take a day trip or cultural tour, there is something here for everyone.
Samoa’s diverse landscapes will take your breath away. Wherever you go in Samoa, it’ll always be picture perfect.
Talofa lava, welcome to Samoa.
Couple sitting on the waterfront, Credit: Tourism Samoa Authority
EXPLORING APIA
Apia is the capital of Samoa and home to around 37,000 residents. The township is the perfect base from which to explore this stunning island nation which offers a wonderful array of unique and natural attractions.
Located on the island of Upolu, Apia is a mixture of traditional housing and modern architecture. It’s also a bustling hub that offers plenty of shopping, fantastic eateries and a range of entertainment options. Catch one of the Fiafia cultural events in town for a wonderful night of food, singing and dancing which is at the very heart of Samoan culture.
The Apia markets are well worth a visit. There’s a local produce market, which offers an array of fresh fruit and vegetables, and a flea market. Visit the fish market in the early hours on Sunday to find a great selection of seafood and to avoid the heat.
Along Beach Road in the CBD, you can learn all about Samoan culture known as Fa’a Samoa at the Samoa Cultural Village. Cultural Tours are available Tuesdays to Fridays,10.30am12.30pm. Adults: SAT $20 per person, Children (6-12 years): SAT $5.00. 5 and under are free. A cultural show is is also available daily which includes traditional dancing, weaving, tattooing and Umu cooking.
Not too far from the town centre lies the Palolo Deep Marine Reserve. A popular spot for swimming, snorkelling and diving, this blue hole showcases some of the remarkable marine life and coral evident in the region. The reserve provides shower amenities and snorkelling equipment for visitors to hire.
For history buffs, get down to the Museum of Samoa to view its historical and cultural artefacts. Housed in a colonial-style building, the museum is open Monday to Friday, 9.30am to 4.00pm, and admission is free.
Be sure to check out the Robert Louis Stevenson Museum in Vailima, which is only a couple of minutes from town. While in Vailima, take the time to meander through the Vailima Botanical Gardens. The gardens comprise of 12 hectares of lush tropical flora boasting both indigenous and introduced species. For more information, drop into the visitor centre in the gardens. There’s also a natural water hole that visitors can use on return from a trek up to Robert Louis Stevenson’s tomb at the peak of Mt Vaea.
If you’re travelling by car to the other side of the island, be sure to re-fuel in Apia before departing. Please note that most businesses only accept cash, including service stations. Only places such as car hire, hotels and some restaurants accept credit card.
Visit the Samoa Tourism Visitor Information Fale located on Beach Road in the heart of Apia for more travel and tour information.
Samoa Cultural Village, Credit: Tourism Samoa Authority
View of Apia from Cross Island Road, Credit: Samoa Tourism Authority
Museum of Samoa, Credit: Tourism Samoa Authority
Robert Louis Stevenson Museum, Credit: Tourism Samoa Authority
FIA FIA
FIAFIA NIGHTS
Many restaurants and hotels have Fiafia nights, showcasing Samoan dance performances and songs along with delicious food.
TUESDAYs
Siva Afi Fire Knife Show
Buffet: 7.30pm / Show: 8.30pm
Adults: WST$75
Children (5-12yrs): WST$45
Ph: 26 128, Matautu
WEDNESDAYs
Fiafia @ Saletoga Sands Resort
Buffet: 6.30pm / Show: 7:30pm
Adults: WST$65 per person
Children (under 13yrs): WST$32.50
Ph: 41 212, Matatufu
Fiafia @ Return to Paradise
Buffet: 6.30pm / Show: 7.15pm
Fiafia @ Samoa Tradition Resort Show: 7.00pm
Adults: WST$50 per person
Children (12yrs & under): Free Ph: 25 699, Apia
FRIDAYs
Polynesian Buffet & Cultural Show
@ Sheraton Samoa Beach Resort
Buffet: 6.00pm / Show: 7.00pm
Adults: WST$85 per person
Children (12yrs & under): WST$42.50
Ph: 21 122, Mulifanua
Fiafia @ Litia Sini Beach Resort
Buffet: 6.30pm / Show: 8.00pm
Adults: WST$95 per person
Children (12yrs & under): WST$45
Ph: 35 055, Lalomanu
Fiafia @ Tanoa Tusitala Hotel
Buffet: 6.00pm / Show: 7.00pm
Adults: WST$85 per person
Children (12yrs & under): WST$42.50
Ph: 21 122, Apia
Fiafia @ Savaii Lagoon Resort
Buffet: 6.30 pm / Show: 7.00pm
Adults: WST$80 per person
Children (3-11 yrs): WST$40, Children under 2 yrs: Free
Ph: 54 168, Fagamelo, Savai’i
Fiafia @ Le Manumea Hotel Show: 8pm
Adults: WST$65 per person
Children (3 - 11yrs): WST$35
Ph: 27 755, Vailima
THURSDAYs
Fiafia @ Sails Restaurant
Buffet: 6.30pm / Show: 8.00pm
Adults: WST$65 per person
Children (under 11): WST$32.50
Ph: 20 628, Mulinuu
Adults: WST $55
Children: Free
Ph: 751 6700, Lalomanu Beach
Fiafia @ Seabreeze Resort
Cultural demonstration and ‘Ava Ceremony’
Dinner: 6.30pm / Show: 7.30pm
Adults: WST$65 per person
Children (under 12): WST$35
Ph: 774 6085, Aufaga
Fiafia Buffet & Cultural Show
@ Sheraton Samoa Beach Resort
Buffet: 6.00pm / Show: 6.30pm
Adults: WST$85 per person
Children (under 12yrs): WST$42.50
Ph: 21 122, Mulifanua
saturdays
Fiafia @ Taumeasina Island Resort
Buffet: 6.00pm / Show: 7.00pm
Adults: WST$85 per person
Children (under 12): WST$42.50
Ph: 20 400, Taumeasina Island
Three fire dancers, Matareva Beach Fales, Salamumu, Upolu, Credit: Tourism Samoa Authority
GETTING AROUND
Travelling the islands of Samoa is not just easy, it is a lot of fun. Options include rental cars, hire scooters and the famous Samoan buses.
A temporary driver’s licence is WST$21 for 30 days and is a must have for international visitors to the country. You can pick this up when you hire your car and you should carry this on you at all times in case you are stopped. Samoan police officer are probably the most friendly police you will find anywhere in the world and if you are stopped at any time, be ready for a chat about your home place and how great the weather is.
The speed limit in Apia is 40 km/h and 50 km/h in less populated areas. It is illegal to use your cell phone while driving.
Taxis are also readily available but they are not metered and prices are fixed for certain trips. Around town, expect to pay between WST$5 and WST$12. Remember that taxis only accept cash and often do not have change for larger denominations.
The centre of town and behind the flea market is the home of the central bus stop. Samoan buses are a sight to see and an experience to enjoy. With bright colours, loads of bling and often loud music these vehicles offer a wonderful and inexpensive way to travel around the island and are as cheap as WST$4 and up to WST$12 from town to the Mulifanua Ferry terminal where you can take the ferry ride to Savai’i. The trip to Savai’i only takes about an hour and is a fantastic experience, but be sure to book in advance or run the risk of having to wait until a space becomes available.
Getting in with the locals on one of these buses or even the ferry, is an awesome experience for visitors and gives an insight into the essence of the people of this country. Full buses will often see people sitting on each other’s laps and generally squeezing up and will leave you with memories that will last a lifetime. In Samoa, life is about happiness, family and enjoyment.
DINING IN SAMOA
Amoa Resort Restaurant
North Coast Road, Fagamalo, Savai’i
• Ph: 53 518
Barefoot Bar & Restaurant
Savaii Lagoon Resort
Main Coast Road, Fagamalo, Savai’i
• Ph: 54 168
Vai Moana Seaside Lodge
Main Road Ituasau (Sunset), Savai’i
• Ph: 58140
Jet Over Hotel
Main Road, Saleloga, Savai’i
• Ph: 51565
Lusia’s Lagoon Chalets
Main Road, Saleloga, Savai’i
• Ph: 51487
Aga Reef Resort Restaurant
Main Sth Coast Rd, Lalomanu
• Ph: 47 800
Aggie Grey’s Restaurant @ Sheraton
Main Beach Road, Vaisigano
• Ph: 22 880
Amanaki Hotel Restaurant
Mulinu’u Road, Apia
• Ph: 27 889
Bistro Tatua Restaurant
Cnr Beach Rd & Fugalei St, Apia
• Ph: 22 727
Georgies Pizza
Vaea Street, Apia
• Ph: 23 781
Giordano’s Pizzeria
Falealili Street, Moto’otua, Apia
• Ph: 25 985
Island Grill Steak n Seafood
Fugalei, Va’ai Compound, Apia
• Ph: 759 3154
Italiano’s Pizza
Beach Road, Apia
• Ph: 24 330
Kokobanana Bar & Grill
Motootua Off Ifi Ifi St, Apia
• Ph: 26 880
Litia Sini Resort Restaurant & Bar
Lalomanu Beach, Lalomanu, Upolu
• Ph: 41 050
Mamamia’s Kitchen @ Le Manumea
Cross Island Road, Vailima
• Ph: 757 8542
Manai Restaurant
569H+ 3F2, Apia
• Ph: 23 941
Mi Amor Restaurant
Ififi Street, Apia
• Ph: 7718104
Milani Café
ACC Building, Convent Street, Apia
• Ph: 20 584
Pacific Jewell Garden Café
Levili Blvd, Apia
• Ph: 32 888
Paddles Restaurant
Beach Road, Apia
• Ph: 21 819
Paradise Kitchen @
Return to Paradise Resort & Spa
Lefaga Matautu
• Ph: 35 055
Rocko’s Restaurant Ififi Street, Moto’otua
• Ph: 20 992
Rosy’s Burgers
Fugalei Street, Apia
• Ph: 774 1881
Sails Restaurant & Bar
Mulinu’u Road, Apia
• Ph: 20 628 or 757 1234
Saletoga Sands Resort Restaurant
Main South Coast Rd, Matatufu
• Ph: 41 212
Scalinis Restaurant Moto’otua, Apia
• Ph: 25 550
Scalini’s Restaurant & Pickled Ham
Falealili Street, Apia
• Ph: 36 720
Seabreeze Resort (adults only)
Aufaga Village, Upolu
• Ph: 774 8643
Seafood Gourmet
Beach Road, Apia
• Ph: 25 962
Sheraton Samoa Beach Resort
Entrance Road, Mulifanua
• Ph: 844 5611
Sunrise Restaurant
Togafu’afu’a Rd, Apia
• Ph: 24 056
Tanoa Tusitala Hotel Beach Road, Apia
• Ph: 21 122
Taufusi Hotel & Restaurant
Taufusi Plaza, Apia
• Ph: 770 6888
Taumeasina Island Resort Restaurant & Bar
Taumeasina Island, Beach Rd, Apia
• Ph: 61 000
Tifaimoana Indian Restaurant
Fugalei Street, Apia
• Ph: 29 604
The Curry House
Cross Island Rd, Papaloloa, Apia
• Ph: 844 4301 or 770 1904
The Edge Marina View Beach Road, Apia
• Ph: 27 979
Ulalei Waterfront Bar & Restaurant Beach Road, Vaiala
• Ph: 29 913
Couple enjoy a meal at Amoa Resort, Credit: Tourism Samoa Authority
savai’i
Coffee & Smoothies, Credit: Tourism Samoa Authority
GAME FISHING
Samoa is famous worldwide for exciting game fishing.
Anglers from all over the world come to this remote location to experience the exhilaration of the sport which is available all year round.
The beautiful, clear waters of the South Pacific are abound with millions of fish. The variety of game fishing in Samoa means that fishermen are able to chase massive blue and black marlin, yellowfin tuna, giant trevally, sailfish, spanish mackerl, mahi mahi, dogtooth tuna and broadbill.
Game Fishing operator numbers are limited in Samoa and although it is possible to call on the spur of the moment, it is wise to make contact as early as possible. With its reputation as one of the best game fishing countries on the planet, half and full day outings happen every day and visitors are always urged to call ahead to book.
Although the best months for catching big yellowfin (often weighing in excess of 100kg) are between December and June, it is not unheard of catching this massive fish at other times of the year.
You can find more information on game fishing in Samoa at either the visitor’s centre in Apia or Savai’i, or by contacting Troppo Fishing Adventures www.fishsamoa.com
Blue Marlin, Credit: Troppo Fishing Adventures
Credit: Troppo Fishing Adventures
Yellowfin Tuna, Credit: Troppo Fishing Adventures
SAMOAN UMU
Across the Pacific, Polynesians and Melanesians have a connection with cooking food on or around hot rocks, in the ground or under leaves.
They all have variation and each place has its own distinct flavour when the cooking is done.
Umu is the Samoan style and is done on hot rocks. The rocks are placed on the ground and confined with some pieces of wood, then timber is placed on the rocks and set alight (“fiafia”). The fire burns for some time and the rocks become hot and traditional foods such as taro, breadfruit, taamu and luau (the leaves of the taro) are sliced and placed onto the umu, then covered to maintain heat and cook the food.
Umu can be experienced at a large number of the venues in Samoa, in particular Savai’i is extremely proud of its association with this type of cooking.
AQUATIC ADVENTURES
Visitors to the
beautiful
region of Samoa are spoilt for choice when it comes to water sports.
The region’s abundant marine life, pristine waters and clear visibility all make Samoa a superb diving and snorkelling destination. The reefs and lagoons surrounding the islands boast over 300 coral varieties and 1,000 fish species. Divers in particular are privy to reef sharks, sting rays, moray eels, gorgonian fans and much more, not to mention spectacular coral reefs. Visitors can also venture across to Savai’i for a majestic experience swimming with giant turtles. For those keen to stay on top of the water, explore the lagoons at your leisure in a kayak. For fishing enthusiasts, the region offers many opportunities for deep sea fishing. Contact the below adventure companies for a great time on the water.
Samoa Sup Tours for stand-up paddleboard tours, lessons & activities on 751 4385.
Troppo Fishing Adventures offers big game and sport fishing at its best 779 8666.
Dive Savaii offers daily tours for certified scuba divers, PADI dive courses and snorkelling trips on 751 0875.
Travel to the south eastern region of Upolu to spend a languid day relaxing at Lolomanu
Sea kayaks on the beach, Credit: Tourism Samoa Authority
Woman snorkels with a turtle, Savai’i, Credit: Tourism Samoa Authority
A snorkeller dives in the lagoo Namua Island, Credit: Tourism Samoa Authority
Beach. Lined with vibrant beach fales, this beautiful sandy stretch offers idyllic ocean views and is perfect for taking a dip or snorkelling over rainbow coloured marine life. Refreshments are available at some of the fales here. Beach fales for your own personal use will cost you approximately WST$30.
Samoa is also popular among surfers seeking excellent conditions without the usual overcrowding. Swells can sit anywhere between 2 and 15 foot on a good day. The south beaches on Upolu and Savai’i have consistent surf year round, while the northern shores are ideal during December to February. Most surfing locations consist of reef breaks so be sure to orientate yourself to the local conditions to ensure your safety. It’s also worth donning booties on your surf adventures to avoid the sharp coral – you’ll thank them at the end of day! For beginners, consult with a local surfing guide to find out the safest locations and best techniques to tackle the waves. Surfers need to pay a fee each time they surf in Samoa with the money then invested back into regional schools.
A visit to Samoa wouldn’t be complete without seeing the famous To Sua Ocean Trench. Surrounded by lush tropical vegetation, this attraction formed by an old lava eruption is one of the most idyllic swimming holes you’ll ever encounter. Just mind your step on the long ladder on your way down. To Sua is open Monday to Saturday 8.30am-5pm and Sunday 12.30pm-5pm. The Piula Cave Pool is also worth checking out. Curious swimmers can explore the two connecting underwater caves, otherwise you can simply enjoy the refreshing qualities of this lovely rockpool. The pool is open Monday to Saturday 8am-4pm.
Local children with surfboards, Credit: Tourism Samoa Authority
Free diving over a coral reef, Credit: Tourism Samoa Authority
DAYS IN UPOLU
The island of Upolu is a tropical haven just waiting to be explored. Here are some local tips to help you get the most out of your stay.
Things to do in apia
Take a leisurely walk through the nation’s capital to explore the local culture. A wander through the local flea market will unearth a range of local wares, from colourful sarongs to unique carvings and jewellery. Be sure to try a delicious, home-made Samoan doughnut available from one of the food stands.
Next, head down to the local food market and pick up some exotic fruit and vegetables (such as Taro). Marvel at the beautiful flower arrangements which could be a perfect gift for a loved one. For lunch, you can’t go past Milani Caffe where Giovanni will make you feel right at home. For a light drink, try a Niu (fresh coconut).
In the afternoon, head back to your hotel to relax so you’re ready for an entertaining evening at a local Fiafia Show. Many venues host Fiafia nights so you won’t be short on options.
Don’t miss the Cultural Show at the Samoa Tourism Authority to fully immerse yourself in the Samoan culture. Discover the fascinating rituals of local tattooing, dancing, cooking and weaving. Stroll along the strip to marvel at the beautiful ocean views. Cool down with a replenishing lunch at Nourish Café which has a great menu plus air conditioning!
Samoa is a diver’s paradise boasting crystal clear waters and numerous reefs and shipwrecks just waiting to be explored. If you’re keen to explore this underwater paradise, contact one of the local dive companies. For the less intrepid, no need to miss out. Snorkelling is also available and well worth the effort.
Probably the best thing about Samoa, is the fact that you can do so much in one day. You can go shopping in the morning, then head to either the beach or the famous Papase’ea Sliding Rock, To Sua Trench, the waterfalls or the giant clams.
One of the most popular shopping places to visit in Apia is Pacific Jewell. Although the store is a hub of modern home items, it is one of the most highly regarded outlets for the specialised Samoan screen printing. Traditionally, screen printing was done on Tapa or “Siapu cloth”.
Tapa is the bark of a mulberry tree which is then peeled and beaten to soften the weave. Once the bark is beaten, the juice of the bark is used to make the material stick and it is then printed using traditional dyes which come from coloured river stones or seeds from local trees. Although there is not a great deal of Tapa printing in Samoa these days, the country is still famous for its skills in material printing and the unique designs which generate in this remote part of the world. Pacific Jewell has hundreds of local designs on offer and a visit is highly recommended.
Once your shopping is done, head to the Sliding Rock which is only about 15 minutes out of Apia. The natural rock slides are nothing like you have ever seen and will thrill both kids and adults alike. If you would prefer to watch the action, you can take a leisurely dip in the rock pools. Open Monday to Saturday, Papase’ea Sliding Rock is a must do in Apia.
WST $5 per person.
For enthusiasts, enjoy a day on the greens at the Royal Samoa Country Club which provides stunning ocean vistas, or embark on a deep sea fishing adventure to catch marlin.
Apia Town Clock, Credit: Samoa Tourism Authority
Traditional Fiafia cultural dance show, Credit: Samoa Tourism Authority
Screenprinting traditional designs onto fabric, Credit: Samoa Tourism Authority
Playing golf with a view, Sinalei golf course, Credit: Samoa Tourism Authority
Southern region of Upolu
Hire a car and head to the south side of Upolu via Centre Island Road. On the way, make a stopover at the Robert Louis Stevenson Museum and experience the beautifully restored island plantation which the author once called home. Take a stroll through the lush Vailima Botanical Garden and take a dip in the pool once frequented by Stevenson.
Another must-see on your way to the south is the awe-inspiring Papapapaitai Waterfall, known as the longest waterfall in Samoa.
When you get to the south, head east which will take you through local villages where you’ll encounter friendly locals. Drop into one of the beautiful resorts such as Saletoga Sands or Seabreeze Resort for some delicious refreshments.
As you pass Saletoga Sands, keep an eye out for a sign ‘To Sua Trench’ which is a picturesque blowhole perfect for a refreshing swim. For an afternoon snack and drink, try Aga Reef Resort or Litia Sini nestled on the edge of the water, then head out to the famous Lalomanu Beach for a swim. Lalomanu Beach is renowned for its powdery white sand and incredibly clear waters that offer incredible conditions for snorkelling, kayaking or simply relaxing on the sand and soaking up the scenery.
When you’ve had enough sun, continue your drive around the east side venturing through the mountains and stopping at Piula Cave Pool.
Western region of Upolu
Pack a picnic lunch or allow time to stop in and have lunch at Return to Paradise Resort. The resort’s Cabana Café is open daily and offers a great range of tapas and wood-fired pizzas for lunch.
After lunch, don’t miss visiting the Giant Clam Sanctuary at Savaia. A truly spectacular attraction, you could easily spend a whole day swimming, kayaking and snorkelling over giant clams. A memory you’ll never forget!
Piula Cave Pool, Credit: Samoa Tourism Authority
SAVAI’I
SIUFAGA BEACH
Siufaga Beach is in the sunshine section of Savai’i and reputed to have some of the most pristine and beautiful water sections found on the planet. Here you will see turtles just off the beach, white sands and crystal clear waters. You will see various sticks poking out of the water along the beach and this is because it is the turtle park area, where turtles are protected and fishing in these waters is strictly prohibited. As with all beaches in Samoa, there is a requirement to pay if you have plans to swim and sit around. You will generally find that you will be approached by a member of the village and the cost is likely to be WST$10 depending on how long you are planning to stay. Grab some lunch at one of the local BBQ stands (they are small huts and usually one person inside with a large pot) for a simple and very local experience. The cost is likely to start from WST$10 for a large plate of food.
Saleaula Lava Ruins
The Lava ruins are fascinating to visit and the story of the villagers that surrounds the history of the lava ruins shows the resilience and tenacity of these amazing people. The site of the ruins shows an old catholic church and a grave site known as Virgin’s Grave and is a result of an eruption that occurred in 1905 and went on until 1911. The church itself is intriguing because the walls are made from local cement which is produced from crushed coral. The Saleaula Lava Ruins are open Monday to Saturday 9am-5pm and Sunday 1pm-5pm. Entry is WST$10 for adults and WST$5 for children (5-12 years).
Falealupo
Visit the tree canopy walk which is not far past the Lava Ruins. The climb looks a bit rickety but definitely safe and there are two levels to explore. Firstly go to the actual bridge which is twelve metres above the ground, then once you reach the other side, you climb the staircase another ten metres to discover the lookout. The entry ticket for Falealupe will also give you entry to Moso’s Footprint and the House of Rock. Moso’s Footprint is an incredible legend about the giant who walked across the globe and left his footprint in the rock. The rock shows a marking which is identical to a left footprint and the right footprint is found in Fiji. The legend goes that Moso’s giant steps would mean that he could walk across the pacific countries just like a person walking across stones in a riverbed. One foot in one country and the other foot in the next.
Strolling along the beach, Credit: Samoa Tourism Authority
Sala’aula Lava Fields Church Savai’i, Credit: Samoa Tourism Authority
Falealupo Canopy Walk, Credit: Samoa Tourism Authority
ASAU AREA
Travel onto Asau and its worth doing a cocoa plantation visit. The famous Samoan cocoa is world renowned and even though this uniquely rich cocoa is sold to Whittakers chocolate in New Zealand, it is regularly taken locally, as a cultural drink. The seeds are picked and dried on sheets of iron, then tossed to remove the burnt shell. The black, inside of the seed is crushed and made into a paste which the locals call “Koko Malu”. It is poured into a bowl or a cup and mixed with hot water and sugar. Koko Malu is a staple drink for Samoans and definitely worth a try.
ALOFAAGA BLOWHOLES
The Alofaaga Blowholes are an impressive sight to see. The best time to visit is during high tide, preferably in the morning or early afternoon. The road down to the blowholes is narrow, but safe to drive. Be sure to check at the gate before driving down, just in case there has been a lot of rain, making things boggy and difficult to get through. These blowholes extend for a considerable distance and the strong ocean waters ascend into the sky for up to 40 metres. Although safe to approach, always remember that the water is powerful so be vigilant. There is no consistency as to which holes blow water and the forces are strong.
AFU AAU FALLS
Afu Aau falls is reasonably close to the port of Saleloga and definitely worth a stop and quick swim. The falls are amongst the most picturesque on the planet and a look at this place in real life will stay with you for life. The water is aqua in colour and the falls are deep and refreshing. There are good toilet facilities on site and the walking track to the falls is maintained and in very good condition. Parking here is easy and if you don’t have transport, it’s only a short bus ride of WST$3 from the Port.
Alofaaga Blowholes, Credit: Samoa Tourism Authority
TEUILA FESTIVAL
Samoa’s Teuila Festival is one of the country’s most celebrated events.
The Teuila Festival is held annually in Samoa during the first week of September and is South Pacific’s biggest cultural festivals. An exciting variety of events ensures there is something for everyone to enjoy. Activities include traditional dance competitions, Chief’s Fiafia Polynesian spectacular, Ailao Afi/Fire Knife dancing, the Samoan Police brass band and a choral exhibition. Demonstrations of local culture include tattooing, carving and umu (the Samoan ground oven).
Part of the festival is the Miss Samoa Pageant, dedicated to supporting opportunites for young Samoan women. The entrants are encouraged to become role models for the younger generation and represent many professionals, skills, interests and become spokeswomen of the Samoan culture.
Miss Samoa, Credit: Samoa Tourism Authority
A SAMOAN WEDDING
Samoa has become a world renowned wedding destination and it’s no surprise with its picture perfect location.
Getting married in Samoa is easy and hassle free and couples can tie the knot surrounded by a romantic tropical paradise and stunning azure blue waters.
According to Fa’a Samoa (the Samoan way) marriage is a beautiful and sacred union to be respected and honoured. Traditionally, Samoan weddings are a grand celebration where the bride wears a Pale (head-dress) and the groom wears an Ula (floral necklace).
Whether you choose a large or small ceremony, in a church or on a beach, at sunrise or sunset, Samoa has a range of stunning ceremony locations and reception options to make your special day a memorable event. There are many suitable resorts offering the convenience of wedding and honeymoon packages.
To marry in Samoa, couples are required to fill out an application for a marriage license at least 10 days prior (but no more than 3 months in advance) to your wedding day. You will also need to be in Samoa a few days prior to your wedding.
View of a Samoan wedding chapel from the beach, Credit: Samoa Tourism Authority
PARKS & WALKS
Explore Samoa’s Best Walking and Hiking Trails. Embark on unforgettable adventures through Samoa’s lush rainforests, pristine lakes, intriguing caves, and volcanic landscapes, all set against the stunning backdrop of the Pacific Ocean. Whether you’re enjoying a leisurely stroll along the family-friendly “Ma Tree” walk on Upolu or taking on the challenging multi-day trek to the summit of Mt. Silisili on Savai’i, Samoa offers a diverse range of walking and hiking trails that cater to all fitness levels, time constraints, and interests.
O Le Pupu Pu’e National Park Coastal Walk
Duration: 1-Hour Return Difficulty: Easy
Trade Samoa’s renowned beaches for the striking coastal cliffs of Upolu on the Coastal Walk. Located within the O Le Pupu-Pu‘e National Park, this four-hour return trail meanders through lush pandanus forest before revealing dramatic lava cliffs. Along the way, you’ll encounter crashing waves, seabirds dotting the horizon, and several natural sea arches that add to the scenery’s allure.
Closed-toe shoes are recommended for safety, though the mostly flat trail is accessible to walkers of varying fitness levels. While it’s easy to navigate the path independently, guided tours with Samoan Island Adventures or Manoa Tours offer deeper insights into the area’s natural beauty and cultural significance.
Laauoleola Cave and Nature Walk
Duration: 40+ Minutes Return Difficulty: Moderate
This 15-minute forest trail winds through mahogany, ifilele, teak, kava, eucalyptus, and banyan trees, offering a peaceful introduction to Laauoleola Cave. As you near the entrance, the distinctive clicking of swiftlets darting in and out sets the tone for the adventure ahead.
Inside, the lava tube stretches up to 5km (3.1 mi) underground. The first section is an easy, flat walk with a few muddy patches, leading to a descent where guides can arrange a ladder for deeper exploration—just let them know in advance. Fully guided in a relaxed style, the tour includes a torch for cave navigation, though bringing your own flashlight is highly recommended for added visibility.
Group stop during river walk, Lalotalie River, Upolu, Credit: Samoa Tourism Authority
Ma Tree Walk
Duration: 15 Minutes One Way Difficulty: Easy
Named by the paramount chief of A‘opo (a village on Savai‘i), the Ma Tree derives its name, meaning “shame,” possibly due to its distinctive features compared to other rainforest species. These include its unique silver-brown patches under the leaves and its tendency to grow in solitary patches. Most striking, however, are the giant buttress roots spreading meters around its base.
This family-friendly walk is a short 780-metre (853-yard) stroll from the well-maintained car park and information boards in O Le Pupu-Pu‘e National Park, making it an accessible and enriching nature experience for visitors of all ages.
Togitogiga Waterfall via Ma Tree
Duration: 45 Minutes One Way Difficulty: Moderate
There are two ways to reach Togitogiga Waterfall: the easy route, by parking at the O Le Pupu Pu’e National Park Visitor Centre, or the longer, more adventurous path. After completing the Ma Tree Walk (see above), head east along a rough 1.35km (0.8 mi) trail through the rainforest to the Visitor Centre. This trail is less maintained than the Ma Tree Walk, so it’s best suited for fit walkers who can pay close attention to the path.
From the Visitor Centre, it’s just a 5-minute walk to Togitogiga Waterfall, a refreshing spot for a swim. Keep in mind, however, that the waterfall may be dry during the dry season. Afterward, you can either retrace your steps or loop back via the main road.
Matavanu
Duration: 2-3 Hours Return Difficulty: Moderate
For those seeking a less strenuous volcanic climb on Savai’i, try Mt Matavanu. Located on the island’s north coast, this volcano was responsible for the 1905–1911 eruptions that sent lava flowing 13km (8 mi) along the coast.
To explore Mt Matavanu, you can either join a guided hike from the village of Safotu or pay an entry fee and follow the marked trail on your own. The 4WD track to the summit takes about 20-25 minutes by car or 2-3 hours on foot, offering chances to spot flying foxes and enjoy spectacular views of Savai’i’s western villages along the way.
Falease’ela
River Walk
Duration: 4-6 Hours Loop Difficulty: Challenging
More of a canyoning adventure than a traditional walk, the Falease’ela River Walk is an epic journey through a gorge with a series of stunning waterfalls that grow more s pectacular with each step. Access this river paradise with Olsen and the local team from Lalotalie ECAT Ventures, who will guide you through the gorge, showcasing waterfalls of increasing grandeur.
For the brave, there are thrilling jumping spots—some as high as 20m (66 ft)— that the guides will happily demonstrate, but there’s no pressure to take the leap if you’d prefer to swim and soak in the pristine rainforest scenery, which is protected as a conservation area. Be prepared to get wet - soaked, in fact! Closed-toe shoes you don’t mind getting wet, along with a t-shirt and shorts, are highly recommended for this exciting and refreshing experience.
Bike track in rainforest, Mulifauna, Upolu, Credit: Samoa Tourism Authority
Mt
Robert Louis Stevenson Tomb Trail on Mt Vaea
Duration: 30-45 Minutes or 50-60 Minutes One Way
Difficulty: Challenging
Accessible via the Vailima Botanical Garden or the nearby Robert Louis Stevenson Museum, the Robert Louis Stevenson Tomb Trail takes you to the resting place of the famous Scottish author on Mt Vaea. Along the way, you’ll pass through enchanting rainforest and enjoy breathtaking views of Apia.
There are two routes to the summit: a 30-minute, steeper, and rougher trail, or a 50- minute, more gradual path that zigzags its way to the top and passes a magnificent banyan tree. Either route, good walking shoes are recommended for a comfortable and enjoyable hike.
Tafua Crater
Duration: 1 Hour Return Difficulty: Moderate
On this 1-hour hike to the Tafua Crater on Savai’i, your guide from Safua Tours will highlight Samoa’s fascinating and rare wildlife, including the elusive manumea (tooth-billed pigeon) and flying foxes. At the summit, you’ll be rewarded with stunning views of the surrounding coastline and villages.
Make sure to wear suitable walking shoes and bring binoculars if you have them, as they’ll enhance your experience of the vibrant wildlife and scenic vistas.
Manono Island Walk
Duration: 1h30mins Loop Difficulty: Challenging (+ 1h30mins Return to Mt Tulimanuiva)
A 1.5-hour return walk to Mt Tulimanuiva offers a unique way to explore Manono Island, which is just a 20-minute boat ride from Upolu’s west coast. With no cars on the island, the walking trail is the perfect way to navigate between the villages and experience the island’s charm.
While the main trail takes around 1.5 hours, be sure to allow extra time to chat with the friendly locals, visit the Grave of 99 Stones, swim at Apai Beach, and take a detour up Mt Tulimanuiva. The climb to the summit, where an ancient star mound awaits, adds an additional 1.5 to 2 hours to your journey.
Lake Lanoto’o
Duration: 2 Hour Return Difficulty: Challenging
Nestled in the Upolu highlands, Lake Lanoto’o, also known as ‘Goldfish Lake,’ is a stunning pea-green crater lake, named for the goldfish that inhabit its waters. The journey to the lake is an adventure best suited for those who are fit and ready to navigate muddy patches and uphill sections along the way.
While the trail can be tackled independently, it’s highly recommended to hire a guide from companies like Samoan Island Adventures, Moana Tours, or Rainforest Runaway Ecotours to ensure you don’t lose your way. Be sure to wear long pants and closed-toe footwear for comfort and protection and bring swimwear for a refreshing dip once you reach the lake.
Saleaula Lava Field
Duration: 45 Minutes Return Difficulty: Easy
Explore the remnants of the powerful 1905-1911 Mt Matavanu eruption at the fascinating Saleaula Lava Field. A short walk brings you to the field’s most striking feature: the ruins of the LMS Church, with lava flows that have solidified right through its arching entrances.
Follow the sign west for about 300m (328 yards) to discover the mysterious ‘Virgin’s Grave,’ where the lava is said to have miraculously spared the grave of a young girl. Beyond the church ruins, you’ll find a scenic wetland viewpoint. For a longer adventure, continue northeast for about 900m (984 yards) over exposed lava flows to reach the impressive lava cliffs.
Vaisala Bay Loop Walk
Duration: 20 Minutes Loop Difficulty: Moderate
The Vaisala Bay Loop Walk on Savai’i offers a peaceful and easy stroll along a concrete walkway, winding through the clifftop and coastal forest. Starting and ending at the Vaisala Hotel, the hotel maintains the trail and offers the option to enjoy a meal at their restaurant once you’ve worked up an appetite. If you’re only interested in the walk, be sure to check at reception for any applicable entry fee.
Couple walk in Savai’i, Credit: Samoa Tourism Authority
Sala’aula Lava Fields Church Savai’i, Credit: Samoa Tourism Authority
Togitogiga Waterfall, Credit: Samoa Tourism Authority
LOCAL
MARKETS
Fugalei Fresh Produce Market (Maketi Fou)
Open daily and offering a diverse range of fantastic regional produce. Make sure you try a cool refreshing Niu (coconut milk). Located on Fugalei Street, it’s recommended to visit the market during daylight hours.
Savalalo Flea Market
Open Monday to Saturday, the flea market is a great place to buy a souvenir to bring back home with you. The intricately made handicrafts found here are colourful and reflective of the Samoan culture with its unique emblems. The market is located at Savalalo.
Apia Fish Market
This outdoor market boasts a huge array of seafood, from yellow-fin tuna to crabs, crayfish, octopus and masimasi. The market is open from 5.30am to 11am daily but it is recommended to visit in the early morning to get the best choice of produce. The most popular day to visit is on Sunday. Located next to the Old Flea Market on Fugalei Street.
Salelologa Market
Located by The Wharf in Salelologa, Savai’i, this market sells a range of local produce and traditional souvenirs at cheaper prices than you’ll find on Upolu. Find the perfect keepsake to commemorate your time in Samoa. The market is open Monday to Saturday from 7am.
Roadside fruit stall Savai’i, Credit: Samoa Tourism Authority
Fugalei Market, Credit: Samoa Tourism Authority
Local man selling coconuts at produce market. Fugalei Market, Upolu, Credit: Samoa Tourism Authority
EVENTS
JANuary
New Year’s Fireworks Display
February
Motherland Concert
March
Samoa Tourism Exchange
April
Samoa International Game Fishing Tournament
Samoana Jazz & Arts Festival
JUNE
Vailima Marist Samoa Rugby 7s
Independence Celebrations
Samoa International Marathon
JULY
Pacific Open Water Championship
Savai’i Experience
Warrior Race Triathlon
For the most up to date Calendar of Events and dates, go to www.samoa.travel
august
Apolima Strait Swim
Tour of Samoa Cycling
Negative Split Tour of Samoa
SEPTEMBER
Miss Samoa Pageant
Teuila Festival
Food & Wine Festival
OCTOBER
White Sunday National Holiday
Palolo Rise (a week after full moon either Oct or Nov)
NOVEMBER
Perimeter Relay
DECEMBER
Christmas on the Waterfront
New Year’s Eve Countdown & Fireworks Display
Three fire dancers perform on beach at dusk. Matareva Beach Fales, Upolu, Credit: Samoa Tourism Authority
ESSENTIAL SERVICES
emergency services
Police, Fire, Ambulance
Samoa Police Service Headquarters
911
+685 22 222 Ififi St, Apia, Samoa
Lalomanu Police Station
XH54+3CC, Lalomanu, Samoa
Faleolo Police Station
+685 47 700
+685 42 685 Main West Coast Rd, Samoa
HOSPITALS
Tupua Tamasese Meaole Hospital
+685 21 212 563P+265, Apia, Samoa
Foailalo District Hospital, Savai’i
892R+R38, Foailalo, Samoa
MEDICAL CENTRES
Samoa Healthcare Medical Clinic
568J+HX Apia, Samoa
Aiga Manuia Clinic
+685 56 165
+685 32 630
+685 845 1203 7RX2+83Q, Lalomalava, Savai’i
DENTIST
Leavai Dental Clinic
John Williams Building, Level 2, Apia, Samoa PHARMACIES
Niu Pharmacy
Saleufi Mall, Vaea Street, Apia, Samoa
Maria’s Healthcare Pharmacy
567H+QPM, Vaea Street, Apia, Samoa
+685 20 172
+685 22 420
+685 29 834
MAJOR BANKS & ATMS
Found throughout Upolu and Savai’i. International banks operating in Samoa: ANZ and Bank of South Pacific. Local banks operating in Samoa include: National Bank of Samoa and Samoa Commercial Bank.
Consulates
Ministry of Foreign Affairs Samoa
+685 21 171 www.mfat.gov.ws
Australian High Commission
+685 23 411 www.samoa.embassy.gov.au
New Zealand High Commission
21 711 www.mfat.govt.nz
Embassy of United States
21 631 ws.usembassy.gov
Chinese Embassy
22 474 ws.chineseembassy.org
Embassy of France
zita@polynesianxplorer.com
25 540
German Consulate +685 25 607 apia@hk-diplo.de
Honorary Consulate of Sweden
+685 24 441 pjjr@lesamoa.net
For more information about Samoa
Visitor Information Fale, Matafele, Apia
+685 63 500 www.samoa.travela
Women talk as they walk past church. Manase, Savai’i, Credit: Samoa Tourism Authority
