Edgars Active

club active

MY LIFE, MY STYLE Style secrets of the hip and happening

STREET SMARTS On-trend summer looks for everyone

COULD WIN R100 000 PLUS INSTANT PRIZES WHEN YOU SPEND BE UNSTOPPABLE: YOU R300 OR MORE AT EDGARS AND EDGARS ACTIVE THIS NOVEMBER

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THE HOT LIST

We can't get through November without… puma watch, R695

"Fun and functional, this watch is perfect for gym and salsa lessons. The large numerals make time-keeping a cinch."

– shalagh, intern

adidas originals t-shirt, R199

"This old-school tee is a great design classic that I'll be pairing with jeans and cargo skirts this summer."

– julia, supplement editor

– Julia Fraser supplements editor

adidas run cap, R169.95

"I love the colour of this cap – it's a perfect match for my kayak."

– sam, group account director

puma backpack, R249.95

puma green man EDT (90ml), R390

"Fresh, aromatic and uplifting, this long-lasting fragrance smells fantastic on my man." – carly, fashion assistant

"I'm a huge Puma fan and this backpack is roomy enough for my laptop, cables and much more."

– wayne, IT support

reebok retro vent sneakers, R279.95

"My daughter is mad about these cute, retro kids' trainers in all of her favourite colours. They look great with her jeans."

– delicia, managing editor

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Modern urban streetwear, borne out of the late 1970s surf culture in Los Angeles, has become a worldwide phenomenon. Streetwear is now a go-to look for all, and at Edgars Active you'll find some of the coolest global brands on offer. To celebrate the fact that Edgars Active now has over 100 stores nationwide, customers are invited to experience the exciting 'Be Unstoppable' campaign in store this month. You could win R100 000 plus instant prizes when you spend R300 or more at Edgars and Edgars Active this November.

THE TEAM

GROUP EDITOR: JUSTINE STAFFORD GROUP ART DIRECTOR: STACEY HENDRIKSE SUPPLEMENTS EDITOR: JULIA FRASER MANAGING EDITOR: DELICIA KRAUSE FASHION EDITOR: MALIKAH HAJEE JUNIOR FASHION EDITOR: CANDICE ROBINSON FASHION ASSISTANT: CARLY TOD SUB EDITOR: NICOLA-JANE FORD GROUP ACCOUNT DIRECTOR: SAM STEVENS ACCOUNT MANAGER: AMY MOONSAMY ADVERTISING DIRECTOR: MOYRA BEEMING 082 375 4446 ADVERTISING MANAGER (CPT): ESTELLE DIETRICH 073 224 4996 CONTRIBUTORS: PHOTOGRAPHY: DEWALD DANIELS, KRISTIN-LEE MOOLMAN AT ONE LEAGUE, NEIL ROBERTS HAIR AND MAKE-UP: FIONA AT GLOSS, LOUISE BINGHAM, JADE AND SHANHAZ AT SUPERNOVA, DALE AT INFIDELS STILLS PHOTOGRAPHY: SÉBASTIEN ROHNER MODELS: JED, JARED AND GIFT FROM THE UBUNTU B-BOY CREW, TIM AND MILENA AT BOSS, EBONEE AT FUSION, DANIEL AT FACES, JO-ANNE AT ICE, ZARIA J AND APHIWE M AT 3D FOR EDGARS:

CRM MARKETING MANAGER: CAMERON BURT PUBLICATIONS MANAGER: SUMEERA DAWOOD PUBLISHER: JOHN BROWN MEDIA, SOUTH AFRICA

John Brown Media SA, 2nd Floor, Block A, North Side, Black River Park, Fir Street, Observatory 7925 | PostNet Suite #2, Private Bag X11, Mowbray 7705 | EMAIL: edgarsclub@johnbrownmedia.com | TEL: 021 486 7600 FAX: 021 486 7614 ALL PRICES IN THE PRINT AND ONLINE VERSIONS OF THIS SUPPLEMENT ARE CORRECT AT THE TIME OF GOING TO PRESS. IF ANY OF THE PRODUCTS IN THIS SUPPLEMENT ARE NOT AVAILABLE AT YOUR LOCAL EDGARS STORE, PLEASE CONTACT THE FASHION HOTLINE ON 0860 69 22 74 FOR DELIVERY TO YOUR NEAREST STORE. FOR ALL OTHER EDGARS-RELATED QUERIES, PLEASE CALL 0800 20 39 25.

9/17/12 4:57:47 PM

GET ONE OF THESE AWESOME PREPAID DEALS TODAY 99c PER MINUTE CALL RATE TO ALL NETWORKS ON PER SECOND BILLING

Samsung Galaxy Pocket Smartphone

Nokia Asha 203

R84990

R97990

INCLUDES FREE STARTER PACK WITH PER SECOND BILLING

INCLUDES FREE STARTER PACK WITH PER SECOND BILLING

FEATURES: • Intuitive touchscreen with a keypad • Stay connected, Email, chat and social on the go • Play games, up to 40 free EA games for download

FEATURES: • Android Smartphone • Download WhatsApp for cheaper messaging • Pocket MusiQ for 1000’s of free local music tracks

on Prepaid*

Nokia Asha 303

R169990 on Prepaid*

on Prepaid*

+ FREE SOFT SHELL CO VER & CAR CHAR WORTHGER

R299

BlackBerry® Curve™ 9300 Smartphone

R199990 on Prepaid*

INCLUDES FREE STARTER PACK WITH PER SECOND BILLING

INCLUDES FREE STARTER PACK WITH PER SECOND BILLING

FEATURES: • QWERTY keypad • Hi-Res capacitive touchscreen • 3.2MP Camera • Music Player

FEATURES: • SMS, MMS, Email, Push email • Touch-sensitive optical trackpad • 2MP Camera • QWERTY keypad

JHB 38237/R

Buy Cell C airtime on your cellphone, anywhere, anytime on your Edgars or Jet account. Register by dialling *130*334#, or at any till point with your Edgars or Jet store card and receive an OTA PIN via sms or call the call centre on 0861 788 211.

*RICA IN-STORE. Offers valid from 15th October – 15th November. All prices are inclusive of VAT. Terms and conditions apply. Subject to in-store activation of Starter Pack. All new Prepaid customers who activate a 99 Cents For Real Starter Pack will be on the 99 Cents For Real tariff plan. The 99 Cents For Real tariff plan allows customers to make calls to local South African networks (fixed and mobile) at a rate of 99c per minute with per second billing applying. Supa-Woza benefits do not apply to customers on the 99 Cents For Real tariff plan. The friends and family service is not applicable to the 99 Cents For Real tariff plan. Standard Cell C rates apply to international calling and value-added services. On device browsing is available on the BlackBerry® Internet browser.

Downloads, streaming and using your BlackBerry® handset as a modem are billed according to normal data rates. These rates and other Terms and Conditions are available at www.cellc.co.za or any of our stores. All rights reserved. BlackBerry®, RIM®, Research In Motion®, SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Google Maps, YouTube, Android Market, Gmail, Google Talk and Google Web Search come pre-loaded on your Android Smartphone.

For more information, full Terms and Conditions and coverage details (including availability) visit cellc.co.za or ask in-store.

ACTIVE STYLE WATCH 05 LACOSTE

Pro-Action shorts, R139.95 Adidas Run cap, R129.95

PAIR A ROOMY T-SHIRT WITH BAGGY SHORTS OR CROPPED PANTS FOR A COMFY YET STYLISH FEEL

Puma T-shirt, R199.95

GET THE LOOK No longer restricted to the gym, sportinspired fashion is taking to the catwalk

Pro-Action T-shirt, R79.95

Y-3

ADD A RETRO SNEAKER OR HIGH-TOP FOR AN URBAN TAKE ON SPORTSWEAR

Nike golfer, R299.95

Pro-Action capri pants, R119.95

UPDATE YOUR ACTIVE LOOK WITH A TWOTONED TEE Adidas V-Nylon Racers, R599.95

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LACOSTE

9/17/12 5:02:12 PM

move Sassy silhouettes and style cred for when you're on the run

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Free 2BU vest, R89.95; Kangol bandeau top (two-pack), R129.95; Pro-Action shorts, R99.95 OPPOSITE PAGE Left: Pineapple T-shirt, R149.95; Free 2BU shorts, R199.95; Levi's sneakers, R349.95 Right: Free 2BU vest, R89.95; Kangol bandeau top (two-pack), R129.95; cuffed capri sweatpants, R299.95, trainers, R649.95, watch, R695, all Puma

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Top left: Pro-Action T-shirt, R99.95; Pineapple shorts, R149.95; Converse high-tops, R549.95 Top right: Adidas Heritage T-shirt, R199.95; Skull Candy headphones, R349.90 (available at CNA) Right: Adidas T-shirt, R179.95

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9/17/12 5:04:58 PM

Pineapple T-shirt, R169.95; Free 2BU jeans, R379.95; Converse high-tops, R549.95

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9/17/12 5:05:09 PM

VISIT OUR JET CELLULAR STORE Now available inside selected Edgars Active stores.

NEW

NOKIA LUMIA 610 5MP Camera 8GB Internal Memory Touchscreen FM Radio SMS/MMS/Email/Push Email/IM • MP3 & MP4 Player • • • • •

WAS

249990

SAVE 50000

NOW 199990 INCLUDES FREE STARTER PACK

All Free Starter Pack deals are subject to Rica registration and in-store activation.

7195/E

Offer valid while stock lasts! Plus, you can also use your store card for purchases.

Edcon (Pty) Ltd is a Registered Credit Provider (NCRCP82). Prices include VAT. Terms and conditions apply. E&OE.

ACTIVE MY STYLE 11

MY LIFE, MY STYLE The low-down on style from the coolest peeps in town

salik harris, 25 skater, advertising sales executive

WHY I LOVE WHAT I DO: Skating has been a huge part of my life for the past 12 years and, for me, skateboarding is freedom. When I skate, nothing else really matters.

MY STYLE IN THREE WORDS: Simple, clean-cut, fresh.

MY WARDROBE ESSENTIALS: Diesel denim, plain white tees, Converse All Stars, Nike SB Zooms and snapback caps.

STYLE PHILOSOPHY: I try not to wear too many colours – I like earthy tones paired with one bright colour to break the outfit.

STYLE INSPIRATION: I've learnt quite a lot from the many years I spent working at Diesel.

STYLE TIP: Keep it simple. In my opinion, too much is a bad thing.

FAVOURITE FASHION ACCESSORY: Watches. I'd love a different one for every outfit.

MOST TREASURED ITEM: Without a doubt, my skateboard.

DESIGNER SHOUT-OUTS: I adore Anees Petersen.

FIRST PAIR OF SNEAKERS: Converse All Stars.

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2012/09/11 10:45 AM

ACTIVE MY STYLE 13

margaret westergreen, 29

aka Lady M – DJ and producer WHY I LOVE WHAT I DO: I get to be creative and share joy through playing electronic music.

MY STYLE IN THREE WORDS: Casual, edgy, fun.

MY WARDROBE ESSENTIALS: Skinny jeans, white vest, cropped leather jacket, boots and a Pashmina-type scarf.

STYLE PHILOSOPHY: Fashion is all about your own personal expression. Have fun and don't be afraid to make a statement about who you are.

STYLE INSPIRATION: I take my cue from the music scene; what's happening musically always inspires and influences the way that I dress.

STYLE TIP: Keep it comfortable and invest in a few timeless, high-quality pieces to see you through the seasons.

FAVOURITE FASHION ACCESSORY: A scarf always finishes off an outfit.

MOST TREASURED ITEM: I'm very fond of my printed skinnies.

DESIGNER SHOUT-OUTS: Sweet Pea. FIRST PAIR OF SNEAKERS: Adidas Superstars.

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9/17/12 5:08:14 PM

at selected Edgars stores only

ACTIVE MY STYLE 15

duane lawrence, 28 aka B-Boy D – B-Boy, artist, musician, dancer

WHY I LOVE WHAT I DO: I get to spread a positive message to our youth. Plus I love travelling the world and representing SA with my crew, the Ubuntu B-Boys.

MY STYLE IN THREE WORDS: Street, commercial, funky.

MY WARDROBE ESSENTIALS: Flat peak caps, high-tops, hoodies, skinny jeans and Super Fat laces.

STYLE PHILOSOPHY: It's all in the attitude. Open your cupboard doors every morning as if you're opening the doors to success.

STYLE INSPIRATION: I'm a B-Boy, entertainer, rapper and MC, so I've got lots of styles to choose from. But elegant street style is my ultimate look.

STYLE TIP: Turn your flat peak to the left and tuck the left leg of your trousers or tracks into your high-tops. Also, a great belt is key. And don't forget to check yourself in the mirror before you leave home!

FAVOURITE FASHION ACCESSORY: High-tops, always.

MOST TREASURED ITEM: 507 Levi's jeans and my baby-blue Timberlands.

DESIGNER SHOUT-OUTS: Craig Native.

FIRST PAIR OF SNEAKERS: A treasured pair of Pumas.

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9/17/12 5:08:35 PM

Left: Adidas Heritage T-shirt, R199.95; Pro-Action trackpants, R119.95; Converse high-tops, R559.95 Right: Adidas Heritage T-shirt, R199.95; Pro-Action trackpants, R119.95; Adidas Clementine Fresh sneakers, R799.95 OPPOSITE PAGE Left: Adidas Heritage T-shirt, R199.95; Pro-Action trackpants, R119.95; Adidas Clementine Fresh sneakers, R799.95 Centre: Puma V-neck T-shirt, R199.95; Levi's 501 jeans, R599; Converse high-tops, R559.95 Right: Puma vest, R199.95; Guess jeans, R599

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A DAY IN THE LIFE

Keeping it real with the Ubuntu B-Boy Crew, local break dancing heroes on a mission to uplift their community

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T-shirt, R199.95, trackpants, R399.95, both Puma Below left: Puma golfer, R299.95; Pro-Action shorts, R139.95 Below right: T-shirt, R249.95, shorts, R249.95, both Nike

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Left: Vest, R199.95, trackpants, R399.95, both Puma RIGHT: Nike T-shirt, R249.95; Pro-Action trackpants, R119.95

We want to get kids off the street and give them an opportunity to improve their talent. That’s why we called ourselves Ubuntu – it’s what we stand for – JED, UBUNTU B-BOY

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20-Kids Fashion.indd 20

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Activewear for unstoppable boys and girls

on the go

Left: Adidas T-shirt (ages 7-14), from R159.95; Pro-Action trackpants (ages 7-14), from R99.95 Right: Pineapple vest (ages 7-14), from R129.95; Pro-Action capri pants (2-7 years), from R99.95

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Nike T-shirt (ages 7-14), from R159.95; Puma shorts (ages 7-14), from R229.95

Puma T-shirt (ages 7-14), from R159.95; Pro-Action 3/4 pants (ages 7-14), from R89.95

Pro-Action tennis dress (ages 7-14), from R139.95

Jacket (ages 7-14), from R99.95; pants (ages 7-14), from R99.95, both Pro-Action

22 ACTIVE PROFILE

MOVIN' ON UP

Skull Candy ear phones, R349.90 (available at CNA)

Nikki Benatar chats to DJ Shimza, 23, Edgars brand ambassador

I

was born and raised on the East Rand, in Tembisa.

Even though my first name is actually Ashley, my grandfather used to call me ‘Shimi’ and the nickname caught on. Later, when I became a DJ, I wanted a cool-sounding name, which is why I added the ‘za’.

My signature sound is Afro-tech; it’s the music I fell in love with when I first wanted to be a DJ. It’s a mixture of house, tribal and global sounds.

I started DJing in Tembisa in 2002 – I was only 13 years old.

I listen to a variety of music in my spare time, mostly Afro-jazz, hip-hop and house.

My musical inspiration is Black Coffee.

He has had such a huge impact on house music in this country – he has literally changed the face of it.

Local artists doing big things at the moment are MiCasa, Da Capo, Black Coffee, Culoe de Song. They’re not just making great songs; they’re raising the bar and taking South African music to the next level.

The thing I love the most about being a DJ is travelling and meeting new people from different cultures and backgrounds. It's so interesting getting to know their tastes in music.

Plus, making contacts all over the world is a great way of expanding my brand.

The highlight of my career so far has to be the tour I did after winning Channel O’s The Next Big Thing II, in 2007. I went to Mexico, Jamaica, Haiti and the United States of America.

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Attending the Winter House Conference in Miami was another high point.

To be a good DJ you need to be able to read the crowd and interpret what’s happening in front of you. You also have to know how to work the room and adapt to the situation you’re in. Sometimes it takes more effort to get people excited about what you’re playing.

Being a brand ambassador for Edgars is so cool. The clothing and lifestyle reflect who I am and where I’m at – energetic, on the go, unstoppable.

My look is not overly formal nor too laid-back – it's somewhere in between.

I like Diesel jeans, hoodies, T-shirts, Nike sneakers and Adidas cologne.

I love Joburg for its energy – we’re exposed to the faster side of life, putting us a step ahead. Most new ideas and trends seem to originate in Joburg.

And I'm happy to be part of it.

Being 'unstoppable' means a lot to me.

My drive to carry on, no matter what, is a big part of who I am. There are so many

My drive to carry on, no matter what, is a big part of who I am things that can get in your way: negative attitudes, being turned down, etc. But being unstoppable means believing I can achieve anything I put my mind to.

I am inspired by my friends and family.

I’ve watched people very close to me go through really difficult stuff – divorce, drug abuse, losing all their money – and they get through it. Which is proof that nothing is impossible. I can get through anything.

My motto is just keep pushing and never look back.

Puma vest, R199.95

Thierry Mugler Amen Pure Shot (100ml), R860

Pro-Action trackpants, R119.95

Puma water bottle, R59.95 Puma 'Benecio' sneakers, R699.95

Adidas tog bag, R379.95

9/17/12 5:17:06 PM

Cat.Apparel.South.Africa

Edgars Oct 2012.indd 1

www.catfootwear.com/ZA/en

9/13/2012 8:51:47 AM

© 2012 Caterpillar. www.cat.com www.caterpillar.com . CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and “Caterpillar Corporate Yellow”, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Brantex (PTY)Ltd An authorized distributor of SRI Apparel Limited,a global apparel and accessory licensee of Caterpillar Inc. and Medicus Shoes Ltd., an authorized distributor of Cat Footwear for Wolverine World Wide, a global licensee of Caterpillar Inc.

TOYSOLDIERS1170

Exclusive to Edgars MENS Lunarswift R999. 95 (main pic) Downshifter R649. 95 (left) Air Relentless R699. 95 (middle) Available from November in selected Edgars and Edgars Active stores while stocks last.

WOMENS Air Relentless R699. 95 (right)