WORD ON THE STREET Meet the new extreme sports stars
sneak preview BLAZE A TRAIL IN THIS SEASON’S HOTTEST TRAINERS
THE URBAN EDGE Great new looks and best buys for summer
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CONTENTS
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news favourite activewear brands and the latest on-street news
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sneak preview cool kicks for gals and guys
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boxing clever sporty, sexy separates with fashion cred
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hyper active meet our four fearless extreme sports stars
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take to the streets in urban streetstyle for the guys
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jump start! top gear for boys and girls on the move
PHOTOGRAPHY: SÉBASTIEN ROHNER.
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getting sneaky the coolest shoes for busy toddlers and kids
Group editor Justine Stafford Group art director Stacey Hendrikse Art director Leanne Botha Supplements editor Julia Fraser Senior managing editor Delicia Krause Sub editor Nicola-Jane Ford Group account director Sam Stevens Advertising director (JHB) Moyra Beeming 011 895 0402 Advertising manager (CPT) Estelle Dietrich 021 486 7609 Senior advertising executive (JHB) Frances Venter 011 895 0403 For Edgars: Marketing executive Belinda Godfrey CRM marketing manager Cameron Burt Publications manager Sumeera Dawood Publisher: John Brown Media South Africa John Brown Media SA, 2nd Floor, Block A, North Side, Black River Park, Fir Street, Observatory 7925 | PostNet Suite #2, Private Bag X11, Mowbray 7705 | email: edgarsclub@johnbrownmedia.com I tel: 021 486 7600 fax: 021 486 7614
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adidas backpack, R229.95
Roomy and sleek, this bag is form and function combined
Streetwear has become an everyday wardrobe staple that everyone can pull off. Even a subtle hint of it will give your outfit an unexpected streetwise edge. Vintage sneakers with haute couture, anybody? At Edgars and Edgars Active stores you'll find all you need to ramp up your look, whether it's for playtime or the daily grind. Happy shopping!
– Julia Fraser, supplements editor
puma sync edt (60ml), R280
This pretty floral with a hit of sparkling fruit is perfect for summer.
kiehl's cross-terrain all-in-one refueling wash, R245 An energising hair and body wash for guys on the go (exclusive to Edgars).
noise-isolating earphones, R149.90 (available at CNA)
Cancel out background noise with a pair of these cuties.
casio illuminator digital watch, R449 Finish off your look with this iconic timekeeper.
reebok nylon slim sneakers, R499.95
Classic yet so on trend, it’s the shoe to kick back in.
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04 ACTIVE NEWS
Rock star
No wardrobe is complete without a pair of Converse sneakers. The iconic American brand has been making the coolest shoes since 1908. Right now we're coveting the Summer 2013 Converse All Star Rock Craftmanship Collection inspired by the edgy spirit of rock 'n roll. We love the Double Zip Chuck Taylor (above) with its distressedwash look, burnished midsole and frayed edges. The collection is available exclusively at Edgars Shoe Gallery stores. For more information, contact the Edgars Fashion Hotline on 0860 69 22 74.
just do it
To mark the 25th anniversary of Nike’s first ‘Just Do It’ advert, the brand launched their ‘Possibilities’ campaign in August. It challenges the public to take on tennis pro Serena Williams, basketball star LeBron James and Spanish footballer Gerard Piqué by competing against them virtually via the Nike+ FuelBand and Nike+ Running app. For more information (and the results) visit nike.com.
go gomez
Singer Selena Gomez has been working with her on/offagain beau Justin Bieber on the Adidas NEO Label – a playful, fashion-forward, teen-orientated line. On recently launching her Autumn 2013 range, she noted: “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable.” Head in store and check out our selection of Adidas NEO Label trainers for yourself.
photography: gallo images/getty images, supplied.
trend spot
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In the ’90s, trainers were key to pulling off the acid house look, earning them their place in the canon of coolness. At this year’s Paris fashion week, attendees paired style gems with streetwear and sneakers. the fash pack has spoken…
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THE STAIRS
TOYSOLDIERS1215
TAKE THE STREETS
NIKE INITIATOR R649.95
NIKE LUNAR FOREVER 2 899.95
NIKE AIR AFFECT V 799.95
NIKE DOWNSHIFTER 699.95
AVAILABLE AT SELECTED EDGARS AND EDGARS ACTIVE STORES FROM NOVEMBER 2013 WHILE STOCKS LAST
.95 R599
Pro-Action lace-up pumps, R199.95
.95 59 R2 , s er rain nt o i t -Ac Pro
Ree bok snea kers , R4 99.9 5
Adidas Neo trainers, R 649.95
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SNEAK PREVIEW
3-5), (sizes akers e n s d ee Rio Sp Puma
Cool kicks for gals and guys, perfect for a day on the track or a night on the move
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TOYSOLDIERS1216
THE HILLS
NIKE FLEX TRAIL 2 999.95
NIKE LUNAR FOREVER 2 899.95
THE CITY
NIKE REVOLUTION 699.95
NIKE INITIATOR 649.95
AVAILABLE AT SELECTED EDGARS AND EDGARS ACTIVE STORES FROM NOVEMBER 2013 WHILE STOCKS LAST
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PHOTOGRAPHY: SĂŠBastien rohner.
New Balance trainers, R699.95
95 449.
5 R699.9 akers, ind sne Whirlw Puma
) Adidas Neo sneakers, R599.95 (Exclusive to Edgars
, R1 hoes ing s runn Web a Bio Pum
Pro-Actio n trainers , R199.9 5
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THIS PAGE: Puma T-shirt, R349.95; Pro-Action capris, R129.95 OPPOSITE PAGE: Hoodie, R159.95, sports bra, R69.95, both Pro-Action; Puma capris, R499.95
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r e v g e l n i c ox
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s rate a p e ys y, sex t r o sp es in obinson -smith k a t s r el shion candice rd kepp a f e h by y richa up t h grap o t o ph
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12 ACTIVE women
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THIS PAGE Puma T-shirt, R249.95; Pro-Action shorts, R129.95 OPPOSITE PAGE Tank top, R199.95, knit capris, R299.95, both Puma; Pro-Action sports bra, R69.95
hair and make-up: mary at supernova. MODEL: eugena at fusion. location: harrington boxing gym.
hyper active
Ambitious. Fearless. Inspirational. Meet our four extreme sports stars by Matthew Britten photography Neil Roberts
badr chellan, 29
bmx rider
I’ve been riding bikes since I was a little kid but got serious about BMX at 12 after being exposed to some ahead-of-theirtime riders who really inspired me. For me, BMX is all about learning and having fun; pushing through mental barriers and avoiding potholes along the way! I hope to keep riding and competing, travelling and experiencing life on my bike. Also to keep smiling along this awesome journey. I’d describe my style as chilled comfort: if you feel good, you look good. I like Fox clothing, not just because they’re one of my sponsors but also because they have great gear. I also dig Diesel jeans but to be honest, I don’t find myself in a mall that often, ha ha! Try your best to be the best, no matter what sport you choose. Give 100 per cent and put in the work. After all you only get given one chance on this amazing planet.
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9/19/13 5:32:22 PM
ACTIVE style profiles 15
sarah corry, 25 roller derby girl
roller derby is a tough sport that’s about speed, control and agility. It’s a women’s game – you have to be strong and work together. It’s fun and fierce. I’ve always liked the retro look and feel of roller skates. Roller derby is a great way to keep fit; you have no idea what your thigh muscles are capable of until you’ve done 27-infive [27 track laps in five minutes]... i’m moving to the UK soon. Derby is much more competitive overseas so my hope is to make it onto a local team when I get there. My style oscillates between a utilitarian, global warrior get-up in winter and a ’60s/’70s look in summer. I enjoy the urban aesthetic of Adidas and Converse, and I love anything with a vintage feel. From each according to their ability, to each according to their need. That’s my life motto.
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9/19/13 5:31:51 PM
zikhona zinja, 20
acrobat, zip zap circus
I fell in love with zip zap after hearing about the circus school from a friend. I’ve been with them since 2007, learning circus and performance skills. It’s opened up so many opportunities that I never could have imagined. my future goal is to perform overseas with my beloved team. i would describe My style as modern and fun. I really admire Nicki Minaj; she has a fearless approach to fashion. I like that! right now I’m coveting Guess jeans, Adidas sneakers and a warm Nike hoodie. MY life motto is to be happy and enjoy life as much as I can.
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9/19/13 5:31:27 PM
ACTIVE style profiles 17
michael schein, 17
Hair and Make-up: ALET at supernova.
downhill skater
I started skating a year and a half ago after my brother and I spotted cruiser boards in Zig Zag magazine. We each decided to get one and it’s all been downhill since then! there is no feeling like rushing down a hill at high speed yet still being in total control. Us CFRs [Capri FreeRiders] love getting together for a big Saturday session on the hills. Picture it: a balmy, late afternoon with the sun about to set behind the Atlantic, and hills splashed with long shadows… Incredible. MY style? I wear whatever I like as long as it’s clean and in my cupboard before school. MY advice for aspiring skaters is to always skate safe. Get your mates to spot for you, use gloves and wear a helmet. Life motto? Don’t worry about anything, instead pray about everything. And be grateful.
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9/19/13 5:30:55 PM
THIS PAGE Adidas T-shirt, R199.95; shorts, R349.95, cap, R169.95, both Puma OPPOSITE PAGE Pro-Action T-shirt, R79.95; shorts, R349.95, cap, R169.95, both Puma
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take to the streets urban street style has an edge that never fails to turn heads by matthew britten photography caroline mackintosh
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20 ACTIVE men
grooming: henry Maritz. model: Irvine at D&A models.
T-shirt, R69.95, trackpants, R199.95, both Pro-Action; Adidas bag, R299.95
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Pro-Action golf shirt, R159.95
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9/19/13 5:24:38 PM
jump start!
stylish gear for super active boys and girls by candice robinson photography dewald daniels THIS PAGE (Left) Midi top with matching tank, R99.95, capris, R99.95, both Pro-Action (Right) Pro-Action shorts, R89.95 OPPOSITE PAGE (Left) Adidas T-shirt, R179.95; Pro-Action shorts, R129.95 (Right) Pro-Action T-shirt, R89.95
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HAIR: ALET AT SUPERNOVA. MAKE-UP: SHAHNAZ AT SUPERNOVA. MODELS: JULIETTE AT BAMBINI KIDS, DYLAN AT ICE KIDS.
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24 ACTIVE KIDS’ SHOES
GETTING SNEAKY The latest styles and best brands for toddlers and kids
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PHOTOGRAPHY: SÉBASTIEN ROHNER
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1 Puma sneakers (sizes 4-9), from R499.95 2 Pro-Action sneakers (sizes 4-9), from R149.95 3 Adidas Neo sneakers (sizes 10-12), from R499.95 4 Adidas Neo sneakers (sizes 4-9), from R499.95 5 Pro-Action high-tops (sizes 10-2), from R149.95 *Styles featured may not all be available in stores.
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